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Brains is a fictional character introduced in the British mid-1960s
Supermarionation Supermarionation (a portmanteau of the words "super", "marionette" and " animation")La Rivière 2009, p. 67. is a style of television and film production employed by British company AP Films (later Century 21 Productions) in its puppet T ...
television series '' Thunderbirds'', who also appears in the sequel films '' Thunderbirds Are Go'' (1966) and ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
'' (1968) and the 2004 live-action adaptation '' Thunderbirds''. The puppet character was voiced by David Graham in the TV series and the first two films, while Anthony Edwards played the role for the live-action film. Brains is voiced by
Kayvan Novak Kayvan Novak ( fa, کیوان نواک; born 23 November 1977) is a British actor and comedian.Kadivar, DariuSyriana breaks Iranian stereotypes, ''Persian Mirror''. Retrieved 3 August 2007. He co-created and starred in the comedy series ''Fone ...
in the CGI remake series '' Thunderbirds Are Go'', which aired in 2015.


Conception and development

According to series co-creator
Sylvia Anderson Sylvia Beatrice Anderson (; 25 March 1927 – 15 March 2016) was an English television and film producer, writer, voice actress and costume designer, best known for her collaborations with Gerry Anderson, her husband between 1960 and 1981. In a ...
, Brains was conceived as "yet another version of our regular
boffin Boffin is a British slang term for a scientist, engineer, or other person engaged in technical or scientific research and development. A "boffin" was viewed by some in the regular services as odd, quirky or peculiar, though quite bright and es ...
-type characters who had appeared in all our previous series". She compares the character to Professor Matthew Matic (of ''
Fireball XL5 ''Fireball XL5'' is a 1960s British children's science-fiction puppet television series about the missions of ''Fireball XL5'', a vessel of the World Space Patrol that polices the cosmos in the year 2062. Commanded by Colonel Steve Zodiac, ''XL5' ...
'') and George Lee Sheridan, nicknamed "Phones" (of ''
Stingray Stingrays are a group of sea rays, which are cartilaginous fish related to sharks. They are classified in the suborder Myliobatoidei of the order Myliobatiformes and consist of eight families: Hexatrygonidae (sixgill stingray), Plesiobatidae ( ...
''). Brains has also been viewed as an updated version Dr Beaker (of ''
Supercar A supercar – also called exotic car – is a loosely defined description of street-legal, high-performance sports cars. Since the 2010s, the term hypercar has come into use for the highest performing supercars. Supercars commonly serve as t ...
''), an eccentric scientist who similarly stutters. The likeness of the
Supermarionation Supermarionation (a portmanteau of the words "super", "marionette" and " animation")La Rivière 2009, p. 67. is a style of television and film production employed by British company AP Films (later Century 21 Productions) in its puppet T ...
puppet was influenced by the appearance of American actor
Anthony Perkins Anthony Perkins (April 4, 1932 – September 12, 1992) was an American actor, director, and singer. Perkins is best remembered for his role as Norman Bates in Alfred Hitchcock's suspense thriller '' Psycho'', which made him an influential ...
. Voice actor David Graham did not base Brains' tones on any person in real life. He explains that Brains'
stutter Stuttering, also known as stammering, is a speech disorder in which the flow of speech is disrupted by involuntary repetitions and prolongations of sounds, syllables, words, or phrases as well as involuntary silent pauses or blocks in which the ...
– which he devised himself, without direction from the Andersons or scripts – was a natural evolution of his characterisation: "It seems that with clever people the mind works faster than the mouth can speak."Bentley 2005, p. 26. It is likened by Simon Archer and Marcus Hearn, writers of ''What Made ''Thunderbirds'' Go! The Authorised Biography of Gerry Anderson'', to
logical positivism Logical positivism, later called logical empiricism, and both of which together are also known as neopositivism, is a movement in Western philosophy whose central thesis was the verification principle (also known as the verifiability criterion o ...
, whereby "the mind recognises only unquestionable facts and often appears to work faster than the voice."Archer and Hearn 2002, p. 116. Graham also interpreted the character as being "innocent and unsophisticated", and possessing qualities of "absent-mindedness" and "vagueness".Archer and Hearn 2002, p. 117. Anderson expresses similar views, describing the role as that of "a young man pre-occupied and confident with his work and experiments, yet socially unsure of himself". A negative effect of the character's delivery was the impact on the pacing of episodes: Anderson remembers that the stutter slowed the action, which potential distributors wanted to "move along fast", despite "bearing in mind that puppet action was slow enough without any speech impediments". She concludes that while all concerned were impressed by Graham's "original interpretation", the stammer proved to be "one of those experiments that worked better in the recording studio than on the screen". The scriptwriters solved the problem by abbreviating or cutting Brains' lines and limiting the character's appearances, to the extent that by the end of Series Two, his speech impediment had been eliminated. With
Parker Parker may refer to: Persons * Parker (given name) * Parker (surname) Places Place names in the United States *Parker, Arizona *Parker, Colorado * Parker, Florida * Parker, Idaho * Parker, Kansas * Parker, Missouri * Parker, North Carolina *Park ...
, Brains was Graham's joint favourite voice role for series.Marriott 1993, p. 124. In the mid-1980s,
Gerry Anderson Gerald Alexander Anderson (; 14 April 1929 – 26 December 2012) was an English television and film producer, director, writer and occasional voice artist. He remains famous for his futuristic television programmes, especially his 1960s produ ...
proposed to develop a ''Thunderbirds'' re-make, ''T-Force''.Bentley 2005, p. 120. As part of the updating of characters, vehicles and settings, Brains'
myopia Near-sightedness, also known as myopia and short-sightedness, is an eye disease where light focuses in front of, instead of on, the retina. As a result, distant objects appear blurry while close objects appear normal. Other symptoms may include ...
and stutter were to have been removed, and the character re-imagined as an eloquent
computer scientist A computer scientist is a person who is trained in the academic study of computer science. Computer scientists typically work on the theoretical side of computation, as opposed to the hardware side on which computer engineers mainly focus (al ...
. In the late 1990s, before
Jonathan Frakes Jonathan Scott Frakes (born August 19, 1952) is an American actor and director. He is best known for his portrayal of Commander William Riker in the television series '' Star Trek: The Next Generation'' and subsequent films and series. Frakes als ...
replaced Peter Hewitt as director of the then-undeveloped live-action film adaptation, co-producer
Tim Bevan Timothy John Bevan, (born 20 December 1957) is a New Zealand-British film producer, the co-chairman (with Eric Fellner) of the production company Working Title Films. Bevan and Fellner are the most successful British producers of their era ...
approached comedian
Rowan Atkinson Rowan Sebastian Atkinson (born 6 January 1955) is an English actor, comedian and writer. He played the title roles on the sitcoms '' Blackadder'' (1983–1989) and ''Mr. Bean'' (1990–1995), and the film series ''Johnny English'' (2003–201 ...
with a view to offering him the role of Brains. Anthony Edwards, who portrayed Brains in the completed 2004 film, enjoyed the role primarily on account of the character's stutter.''Starburst Special'' 2004, p. 27. In an interview for '' Starburst'' magazine, Edwards stated that his children "made me be absolutely true to the original Brains – it was very important to them." Marit Annen, the film's
costume designer A costume designer is a person who designs costumes for a film, stage production or television show. The role of the costume designer is to create the characters' outfits or costumes and balance the scenes with texture and colour, etc. The costume ...
, pictured the character as "the kind of archetypal forgetful scientist; the only thing that's hi-tech about him is his shoes".''Starburst Special'' 2004, p. 39. The glasses that the live-action Brains wears, while intended to be reminiscent of the original "pebble lenses", were made as smaller and "slightly more modern" half-frame spectacles.


Character biography

Born on 14 November 2001 or 2040 in
Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...
, United States, Brains was orphaned at the age of 12 when his family was killed in a hurricane. He was eventually adopted by a professor at the
University of Cambridge , mottoeng = Literal: From here, light and sacred draughts. Non literal: From this place, we gain enlightenment and precious knowledge. , established = , other_name = The Chancellor, Masters and Schola ...
, and discovered later on by
Jeff Tracy Jeff Tracy is a fictional character from Gerry and Sylvia Anderson's Supermarionation television show '' Thunderbirds'' and the subsequent films '' Thunderbirds Are GO'' and ''Thunderbird 6''. The voice for the character in these shows was suppl ...
, founder of International Rescue, while he was lecturing in Paris.Bentley 2005, p. 58.Marriott 1993, p. 125. Brains is a highly-intelligent
mechanical Mechanical may refer to: Machine * Machine (mechanical), a system of mechanisms that shape the actuator input to achieve a specific application of output forces and movement * Mechanical calculator, a device used to perform the basic operations of ...
and
aerospace Aerospace is a term used to collectively refer to the atmosphere and outer space. Aerospace activity is very diverse, with a multitude of commercial, industrial and military applications. Aerospace engineering consists of aeronautics and astrona ...
engineer who is considered to be fifty years ahead of his time, and the world's greatest aircraft designer. A highly valued if somewhat absent-minded and socially maladroit member of IR, he designed the ''Thunderbird'' machines and other vehicles and facilities used by the organisation and its agents – indeed, much of the hardware and infrastructure. He is also known to invent in his spare time; he once built a chess-playing robot called Braman (which fortuitously serves as an auxiliary computer in the episode "
Sun Probe "Sun Probe" is an episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC Entertainment. Written by Alan Fennell and directed b ...
"). Brains' technical expertise is sometimes required in the field, in which case he usually accompanies the Tracy brothers in ''
Thunderbird 2 The Thunderbird machines are a series of vehicles imagined for the mid-1960s film and television ''Thunderbirds (TV series), Thunderbirds'' series developed by Gerry Anderson. The released work began with the Supermarionation television series ...
''. It has been mentioned a number of times, in at least ''Thunderbirds are go'', that Brains has a tendency to overengineer his inventions to ensure reliability and an ability to work in unexpexted situations. As such, it is rare that the Thunderbird vehicles cannot handle the rescues they are assigned. Brains has occasionally designed vehicles for organisations outside International Rescue as a freelance engineer. These include '' Skythrust'' (in the episode " Alias Mr. Hackenbacker") and '' Skyship One'' (in the film ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
''). Such commissions are built under strict security to maintain the secrecy of IR. The character's birth name is not revealed in the series; while working on external projects, Brains uses a
pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...
to protect his identity. For example, he uses the alias "Hiram K. Hackenbacker" while working on the ''Skythrust'' project, and the board that commissions ''Skyship One'' knows him only as "Mr X".


Original series appearances

* "
Trapped in the Sky "Trapped in the Sky" is the first episode of ''Thunderbirds (TV series), Thunderbirds'', a British Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ...
" * "
Pit of Peril "Pit of Peril" is the second episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC Entertainment. Written by Alan Fennell an ...
" * "
Terror in New York City "Terror in New York City" is an episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF, later Century 21 Productions) for ITC Entertai ...
" * " Edge of Impact" * " Day of Disaster" * "
30 Minutes After Noon "30 Minutes After Noon" is an episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC Entertainment. Written by Alan Fennell ...
" * "
Desperate Intruder This is an episode guide for ''Thunderbirds (TV series), Thunderbirds'', a British Supermarionation television series produced by AP Films (later named Century 21 Productions) from 1964 and first broadcast on the ITV network in 1965 and 1966. I ...
" * " End of the Road" * " The Uninvited" * "
Sun Probe "Sun Probe" is an episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC Entertainment. Written by Alan Fennell and directed b ...
" * "
Operation Crash-Dive "Operation Crash-Dive" is an episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC Entertainment. Written by Martin Crump a ...
" * " Vault of Death" * " The Mighty Atom" * " City of Fire" * " The Man from MI.5" * " Cry Wolf" * " Danger at Ocean Deep" * " Moveand You're Dead" * " Brink of Disaster" * "
Attack of the Alligators! "Attack of the Alligators!" is an episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC Entertainment. Written by Alan Patti ...
" * "
The Cham-Cham "The Cham-Cham" is the 25th episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF). The penultimate episode of ''Thunderbirds'' Seri ...
" * "
Security Hazard "Security Hazard" is the 26th episode of ''Thunderbirds (TV series), Thunderbirds'', a British Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by their production company AP Films (APF) for ITC En ...
" * "
Atlantic Inferno "Atlantic Inferno" is the 27th episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films (APF; later Century 21 Productions) for ITC Entertain ...
" * " Path of Destruction" * " Alias Mr. Hackenbacker" * " Lord Parker's 'Oliday" * "
Ricochet A ricochet ( ; ) is a rebound, bounce, or skip off a surface, particularly in the case of a projectile. Most ricochets are caused by accident and while the force of the deflection decelerates the projectile, it can still be energetic and almost ...
" * "
Give or Take a Million "Give or Take a Million" is the 32nd and final episode of '' Thunderbirds'', a British Supermarionation television series created by Gerry and Sylvia Anderson and filmed by their production company AP Films for ITC Entertainment. Written by Alan P ...
" * '' Thunderbirds Are Go'' (film) * ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
'' (film)


Adaptations

In the 2004 film, his actual name is Ray Hackenbacker. He is said to have met antagonist Transom at an international conference on nanotechnology. According to Alex Pang's ''Thunderbirds: X-Ray Cross Sections,'' Jeff recruited Brains to International Rescue after he invented the 'Gravitron'
artificial gravity Artificial gravity is the creation of an inertial force that mimics the effects of a gravitational force, usually by rotation. Artificial gravity, or rotational gravity, is thus the appearance of a centrifugal force in a rotating frame of re ...
plate for use in NASA's spacecraft. He also designed the "Hackenbacker series 3000
fusion reactor Fusion power is a proposed form of power generation that would generate electricity by using heat from nuclear fusion reactions. In a fusion process, two lighter atomic nuclei combine to form a heavier nucleus, while releasing energy. Devices des ...
" for use in all Thunderbird craft (sans Thunderbird 4), the "Hackenbacker
VTOL A vertical take-off and landing (VTOL) aircraft is one that can take off and land vertically without relying on a runway. This classification can include a variety of types of aircraft including helicopters as well as thrust-vectoring fixed-win ...
engine" for use in Thunderbirds 1 and 2, and the "Hackenbacker inchworm engine", named after his favourite insect, for use in Thunderbird 4. ''Thunderbirds Are Go!'', the 2015 reboot series, uses Hiram K. Hackenbacker as Brains's real name.


Reception

Brains is widely considered to be one of the best-known characters devised for an Anderson series, and is described by Daniel Sperling of the entertainment website
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its launch in 1999, Digital Spy has focused on entertainment news related to television programmes, ...
as one of a few ''Thunderbirds'' characters to "have almost become as beloved as the show". Stephen La Rivière, writer of ''Filmed in Supermarionation: A History of the Future'', argues that Brains is the series' "third iconic character" after
Lady Penelope Lady Penelope Creighton-Ward is a fictional character introduced in the British 1960s Supermarionation television series '' Thunderbirds'', which was produced by AP Films (APF) for ITC Entertainment. The character also appears in the film seque ...
and
Parker Parker may refer to: Persons * Parker (given name) * Parker (surname) Places Place names in the United States *Parker, Arizona *Parker, Colorado * Parker, Florida * Parker, Idaho * Parker, Kansas * Parker, Missouri * Parker, North Carolina *Park ...
, and is distinctive for his "big, blue-rimmed glasses and stuttering American accent".La Rivière 2009, p. 110. Tom Eames of Digital Spy judges Brains to be among the most memorable puppet characters in television, writing that unlike some other series regulars, he is "somebody who everyone remembers. If you were going to bring a small group of TV characters on a rocket to start a new world, Brains should be high on the list." Jon Abbott of ''
TV Zone ''TV Zone'' is a British magazine that was published every four weeks by Visual Imagination that covered cult television. Initially, it mostly covered science fiction, but branched out to cover other drama and comedy series. History ''TV Zone'' ...
'' magazine is critical of Brains' status as "the stammering, bespectacled genius", judging it to be one of a number of dated
stereotype In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...
s inherent in the series' writing. David Ryan of the website
DVD Verdict DVD Verdict was a judicial-themed website for DVD reviews. The site was founded in 1999. The editor-in-chief was Michael Stailey, who owned the website between 2004 and 2016, and the site employed a large editorial staff of critics, whose reviews ...
is bemused by the stutter, arguing that it "comes off as slight retardation, or possibly
brain damage Neurotrauma, brain damage or brain injury (BI) is the destruction or degeneration of brain cells. Brain injuries occur due to a wide range of internal and external factors. In general, brain damage refers to significant, undiscriminating t ...
. (Maybe he's an early version of
Rain Man ''Rain Man'' is a 1988 American road movie, road Drama (film and television), drama film directed by Barry Levinson and written by Barry Morrow and Ronald Bass. It tells the story of abrasive, selfish young wikt:wheeler-dealer, wheeler-dealer C ...
?)." Daniel O'Brien comments on the close relationship between Brains and the Tracy family, judging the former to be
Jeff Jeff is a masculine name, often a short form (hypocorism) of the English given name Jefferson or Jeffrey, which comes from a medieval variant of Geoffrey. Music * DJ Jazzy Jeff, American DJ/turntablist record producer Jeffrey Allen Townes * ...
's "surrogate sixth son". Ryan suggests that Brains is to the Tracys as music producer
George Martin Sir George Henry Martin (3 January 1926 – 8 March 2016) was an English record producer, arranger, composer, conductor, and musician. He was commonly referred to as the "Fifth Beatle" because of his extensive involvement in each of the B ...
was to
The Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
. James Gray of the website The Digital Fix considers Brains to be "easily the highlight" of film sequel ''
Thunderbird 6 ''Thunderbird 6'' is a 1968 British Science fiction film, science fiction puppet film based on ''Thunderbirds (TV series), Thunderbirds'', a Supermarionation television series created by Gerry Anderson, Gerry and Sylvia Anderson and filmed by ...
'' (1968), praising the "amusing" and "entertaining" scenes in which he destroys rejected prototypes of the eponymous, proposed new vehicle (displaying "a side of him we haven't seen before"), as well as the character's major role in the rescue of the '' Skyship One'' passengers. Critical response to Anthony Edwards' live-action portrayal has generally been negative. Gray is mildly complimentary, arguing that the character is spoiled only by his "silly haircut", which is considered "too mannered to be convincing". Although he questions the wisdom of giving the re-imagined Brains a son (Fermat Hackenbacker, played by
Soren Fulton Soren may refer to: *Søren, a given name of Scandinavian origin, also spelled ''Sören'' * Suren (disambiguation), a Persian name also rendered as Soren * 3864 Søren, main belt asteroid * Sōren, also known as ''Chongryon'' and ''Zai-Nihon Chōse ...
), he states that the scenes in which parent and child interact are "nicely done, and provide some rare warmth to proceedings".
Ian Freer Ian or Iain is a name of Scottish Gaelic origin, derived from the Hebrew given name (Yohanan, ') and corresponding to the English name John. The spelling Ian is an Anglicization of the Scottish Gaelic forename ''Iain''. It is a popular name in Sc ...
of ''
Empire An empire is a "political unit" made up of several territories and peoples, "usually created by conquest, and divided between a dominant center and subordinate peripheries". The center of the empire (sometimes referred to as the metropole) ex ...
'' magazine judges Edwards' performance "uncomfortable", while
Glenn Erickson Glenn Erickson is an American film editor and film critic. A graduate of the UCLA School of Theater, Film and Television, he started in the film industry in 1975 as an editor of low-budget films and later worked in minor technical crew capacitie ...
of
DVD Talk DVD Talk is a home video news and review website launched in 1999 by Geoffrey Kleinman. History Kleinman founded the site in January 1999 in Beaverton, Oregon. Besides news and reviews, it features information on hidden DVD features known as ...
suggests that Brains and Fermat's "'funny' stutters" are poor substitutes for "real character traits". Ira Zimmerman of
Minnesota State University, Mankato Minnesota State University, Mankato (MNSU, MSU, or Minnesota State) is a public university in Mankato, Minnesota, United States. It is Minnesota's second-largest university and has over 123,000 living alumni worldwide. Founded in 1868, it is t ...
, in a study of film characters with stammers, states that Edwards' Brains "comes off like a wimp – an object of ridicule" and is less "heroic" than the "more interesting" Fermat.


Popular culture

La Rivière considers the character of Brains to occupy a special place in
popular culture Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as, popular art or mass art) and objects that are dominant or prevalent in a ...
. ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' observes that the name "has entered the English language for any high-foreheaded
geek The word ''geek'' is a slang term originally used to describe Eccentricity (behavior), eccentric or non-mainstream people; in current use, the word typically connotes an expert or enthusiast obsessed with a hobby or intellectual pursuit. In th ...
with over-sized specs", adding that the character was "representative of a type. He was the backroom
boffin Boffin is a British slang term for a scientist, engineer, or other person engaged in technical or scientific research and development. A "boffin" was viewed by some in the regular services as odd, quirky or peculiar, though quite bright and es ...
, diffident in speech and uncomfortable (my, those eyes used to roll about) in taking the foreground".
Alastair Campbell Alastair John Campbell (born 25 May 1957) is a British journalist, author, strategist, broadcaster and activist known for his roles during Tony Blair's leadership of the Labour Party. Campbell worked as Blair's spokesman and campaign director ...
, press secretary to former Prime Minister of the United Kingdom,
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British former politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party from 1994 to 2007. He previously served as Leader of th ...
, nicknamed Labour politician
David Miliband David Wright Miliband (born 15 July 1965) is the president and chief executive officer (CEO) of the International Rescue Committee and a former British Labour Party politician. He was the Foreign Secretary from 2007 to 2010 and the Member of P ...
"Brains" after the ''Thunderbirds'' character. In 2004, news magazine ''
The Economist ''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Econo ...
'' used Brains' image as part of a
billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
advertising campaign. In May 2008, a new TV advertisement for
Britvic Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands. Hist ...
's Drench spring water was launched; it featured a puppet Brains dancing to the
Snap! Snap! is a German Eurodance group formed in 1989 by Record producer, producers Michael Münzing and Luca Anzilotti. The act has been through a number of line-up changes over the years, including American singers, songwriters and rappers Thea A ...
song " Rhythm Is a Dancer", with the slogan "Brains work best when hydrated". The official video proved to be popular on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, where it inspired various
remix A remix (or reorchestration) is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, video, poem, or photograph can all be remixes. The o ...
es. Giles Wilson, writing for ''
BBC News Magazine BBC News Online is the website of BBC News, the division of the BBC responsible for newsgathering and production. It is one of the most popular news websites, with 1.2 billion website visits in April 2021, as well as being used by 60% of the U ...
'', praised the film's production values and suggested that it was "destined to be the memorable advert of this year", comparing it favourably to
Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
's "
Gorilla Gorillas are herbivorous, predominantly ground-dwelling great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or fi ...
" promotions of 2007.
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
DJ
Jo Whiley Johanne Whiley-Morton (born 4 July 1965), better known by her professional name Jo Whiley, is an English radio DJ and television presenter. She was the host of the long-running weekday later weekend '' Jo Whiley Show'' on BBC Radio 1. She curre ...
considered the advert "amazing";
Gerry Anderson Gerald Alexander Anderson (; 14 April 1929 – 26 December 2012) was an English television and film producer, director, writer and occasional voice artist. He remains famous for his futuristic television programmes, especially his 1960s produ ...
deemed it "brilliant" and remarked that the writer should have been awarded for his joke "Good for Brains". The advert re-appeared in re-cut form, featuring the new slogan "Dehydrated brains don't perform well", in January 2009.


References

Bibliography * * * * *


External links


''Thunderbirds'' characters
{{Thunderbirds Adoptee characters in television American male characters in television Fictional aerospace engineers Fictional American scientists and engineers Fictional aviators Fictional characters from Michigan Fictional Indian people Fictional inventors Fictional orphans Fictional roboticists Fictional stutterers Film characters introduced in 1966 Male characters in animated series Male characters in film Television characters introduced in 1965 Thunderbirds (TV series) characters