cable television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broa ...
network
Network, networking and networked may refer to:
Science and technology
* Network theory, the study of graphs as a representation of relations between discrete objects
* Network science, an academic field that studies complex networks
Mathematics
...
and streaming service owned by
Warner Bros. Discovery Networks
Warner can refer to:
People
* Warner (writer)
* Warner (given name)
* Warner (surname)
Fictional characters
* Yakko, Wakko, and Dot Warner, stars of the animated television series ''Animaniacs''
* Aaron Warner, a character in '' Shatter Me ...
, a subsidiary of
Warner Bros. Discovery
Warner Bros. Discovery, Inc. (WBD) is an American multinational mass media and entertainment conglomerate headquartered at 230 Park Avenue South in New York City. It was formed after the spin-off of WarnerMedia by AT&T, and its merger with Di ...
.
Boomerang debuted in 1992 as a
programming block
Block programming is the arrangement of programs on radio or television so that those of a particular genre, theme, or target audience are united.
Overview
Block programming involves scheduling a series of related shows which are likely to attra ...
on
Cartoon Network
Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
, dedicated to classic animation from the WB library (including Warner Bros. Cartoons and
Hanna-Barbera
Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
productions, among many others), and was eventually spun-off into its own separate network in 2000. In the late 2000s, Boomerang would engage in
drift
Drift or Drifts may refer to:
Geography
* Drift or ford (crossing) of a river
* Drift, Kentucky, unincorporated community in the United States
* In Cornwall, England:
** Drift, Cornwall, village
** Drift Reservoir, associated with the village
...
by airing more modern and contemporary programming, including reruns of shows that were either acquired or produced for Cartoon Network. A 2015 relaunch (which aimed to promote Boomerang as a "second flagship" brand alongside Cartoon Network) saw Boomerang begin to produce its own original programming, focusing primarily on reboots of popular franchises such as ''
Looney Tunes
''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
'' and ''
Scooby-Doo
''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
over-the-top
An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distributors ...
streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
service.
As of September 2018, Boomerang is available to approximately 38.312 million pay television households in the United States.
History
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (lat ...
built up an extensive catalogue of MGM and early Warner Brothers cartoons in the 1980s. These made up much of the extensive
children's programming on TBS and TNT
TBS and TNT, the first two cable television networks in the Turner Broadcasting System, aired children's programming for a period of over 20 years, beginning in the 1970s and continuing through 1998.
Background
In 1986, Ted Turner's cable-TV cong ...
, which was phased out after the creation of the
Cartoon Network
Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
on October 1, 1992.
''Boomerang'' was created as a new home for these and similar cartoons. It originated as a programming block on Cartoon Network that debuted on December 8, 1992. It originally aired for four hours every weekend, but the block's start time had changed frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend.
With Cartoon Network downplaying its archival programming in favor of newer original series, Turner Broadcasting System introduced a standalone Boomerang cable channel on April 1, 2000. The Cartoon Network block continued to run under the new Boomerang channel branding until October 3, 2004.
On February 4, 2014, as part of Turner Broadcasting's 2014 upfronts, it was announced that Boomerang would become advertising-supported, seeking additional international distribution. In October 2014, Cartoon Network unveiled a global rebranding for Boomerang, which first launched in
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
in late September, and arrived in the United States on January 19, 2015. Alongside the previously-announced plan to introduce advertising, the network planned to introduce original programming for the first time, and place a particular focus on the archive's most well-known franchises with an explicitly
family-friendly
A family-friendly product or service is one that is considered to be suitable for all members of an average family. Family-friendly restaurants are ones that provide service to families that have young children. Frequently, family-friendly produc ...
approach. Turner executives described the changes as being an effort to grow Boomerang into a "second
flagship
A flagship is a vessel used by the commanding officer of a group of naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically the fi ...
" on par with the main Cartoon Network channel.
In 2017, an online Boomerang video-on-demand service was launched. In 2018, 3rd Annual Shorty Social Good Awards nominated Boomerang and Captain Planet Foundation for Best in Entertainment. May 2020 saw the launch of
HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...
, a general entertainment video-on-demand service from Boomerang's corporate parent that includes much of Boomerang's programming.
Programming
Historically, Boomerang avoided overt
channel drift
Channel drift or network decay is the gradual shift of a television network away from its original programming, to either target a newer and more profitable audience, or to broaden its viewership by including less niche programming. Often, this ...
and, despite adding newer content to its library, continued to air programming from the breadth of its archives. By spring 2014, however, most of its archival programming was relegated to graveyard slots while the daytime schedule became dominated by programming from the 1990s and later. This policy underwent a partial reversal in April 2017, with a larger focus on shows from the 2010s, before older Cartoon Network series returned to Boomerang's schedule from January 2018 to May 2019, and again in half-hour time slots in September 2020. ''
Tom and Jerry
''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
'', ''
Looney Tunes
''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
'', ''
The Smurfs
''The Smurfs'' (french: Les Schtroumpfs; nl, De Smurfen) is a Belgian comic franchise centered on a fictional colony of small, blue, humanoid creatures who live in mushroom-shaped houses in the forest. ''The Smurfs'' was first created and in ...
'', and various entries in the ''
Scooby-Doo
''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'' franchise have more or less had permanent places on the schedule since the rebrand, while previous network mainstays ''
The Flintstones
''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
'' and ''
The Jetsons
''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produced ...
'' returned in a late-night time slot in July 2018 before leaving the schedule again in November of that year.
Not all of the Warner Bros. animation library is exclusive to Boomerang. A portion of that library which includes series produced in collaboration with
Steven Spielberg
Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
's
Amblin Entertainment
Amblin Entertainment, Inc., formerly named Amblin Productions and Steven Spielberg Productions, is an American film production company founded by director and producer Steven Spielberg, and film producers Kathleen Kennedy and Frank Marshal ...
(including ''
Tiny Toon Adventures
''Tiny Toon Adventures'' is an American animated comedy television series that was broadcast from September 14, 1990, to December 6, 1992. It was the first collaborative effort of Steven Spielberg's Amblin Television and Warner Bros. Animation ...
'' and most of ''
Animaniacs
''Animaniacs'' is an American animated comedy musical television series created by Tom Ruegger for Fox Broadcasting Company's Fox Kids block in 1993, before moving to The WB in 1995, as part of its Kids' WB afternoon programming block, unti ...
''), as well as most works involving
Batman
Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on ...
and
Superman
Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...
(such as the
DC Animated Universe
The DC Animated Universe (DCAU; also referred to as the Timmverse or Diniverse by fans referring to the creators and producers Bruce Timm and Paul Dini respectively) is a shared universe consisting primarily of superhero-based animated televi ...
), is put out for license to other networks; those properties most recently aired on the
Hub Network
Discovery Family is an American cable television channel co-owned by Warner Bros. Discovery and Hasbro Entertainment.
The channel was originally launched by Discovery Communications on October 7, 1996 as Discovery Kids, a spin-off of Discove ...
from late 2012 until its closure in October 2014. In addition, Warner Bros.'s collection of Christmas specials — including the latter half of the Rankin/Bass Productions library — is licensed to
AMC
AMC may refer to:
Film and television
* AMC Theatres, an American movie theater chain
* AMC Networks, an American entertainment company
** AMC (TV channel)
** AMC+, streaming service
** AMC Networks International, an entertainment company
*** ...
for their Best Christmas Ever block as of 2018; those specials previously aired on Freeform and its predecessors for nearly 20 years, as part of their 25 Days of Christmas lineup. In 2019, former channel fixture ''The Flintstones'' was licensed out to
MeTV
MeTV, an acronym for Memorable Entertainment Television, is an American broadcast television network owned by Weigel Broadcasting. Marketed as "The Definitive Destination for Classic TV", the network airs a variety of classic television program ...
; in 2021, that network introduced two morning blocks that feature Warner Bros. and
Paramount Global
Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
content (including ''
Looney Tunes
''Looney Tunes'' is an American Animated cartoon, animated comedy short film series produced by Warner Bros. starting from 1930 to 1969, concurrently with its partner series ''Merrie Melodies'', during the golden age of American animation.
''/''
Merrie Melodies
''Merrie Melodies'' is an American animation, animated series of comedy short films produced by Warner Bros. starting in 1931, during the golden age of American animation, and ending in 1969. Then some new cartoons were produced from the late 197 ...
'', ''
Popeye
Popeye the Sailor Man is a fictional cartoon character created by E. C. Segar, Elzie Crisler Segar.Betty Boop'', and
MGM
Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 a ...
theatrical shorts), many of which still air on Boomerang. MeTV also acquired another former Boomerang fixture in that year: ''
The Jetsons
''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produced ...
''.
Boomerang itself occasionally licenses programming from other distributors, such as with ''
The Rocky and Bullwinkle Show
''The Adventures of Rocky and Bullwinkle and Friends'' (commonly referred to as simply ''Rocky and Bullwinkle'') is an American animated television series that originally aired from November 19, 1959, to June 27, 1964, on the ABC and NBC te ...
'' (which joined the lineup for a short run in August and September 2013) and with ''
Garfield and Friends
''Garfield and Friends'' is an American animated television series based on the comic strip ''Garfield'' by Jim Davis. The show aired on CBS as part of its Saturday morning children's lineup from September 17, 1988 to December 10, 1994.
The sho ...
'' (which joined in September 2019).
Although Boomerang's programming philosophy was originally intended to showcase classic cartoons, newer shows have been added in recent years, some even before the rebrand. From January to December 2012, new episodes of the
Italian
Italian(s) may refer to:
* Anything of, from, or related to the people of Italy over the centuries
** Italians, an ethnic group or simply a citizen of the Italian Republic or Italian Kingdom
** Italian language, a Romance language
*** Regional Ita ...
animated series '' Puppy in My Pocket: Adventures in Pocketville'' aired on the channel. ''Wedgies'', a series of animated interstitials that previously aired on Cartoon Network, were reintroduced in 2013. In December 2014, Boomerang added ''
Teen Titans Go!
''Teen Titans Go!'' is an American animated television series developed by Aaron Horvath and Michael Jelenic for Cartoon Network. It premiered on April 23, 2013 and is based on the DC Comics Teen Titans, fictional superhero team. The series was ...
'' and ''
The Amazing World of Gumball
''The Amazing World of Gumball'' is an animated sitcom created by Ben Bocquelet for Cartoon Network. The series concerns the lives of 12-year-old Gumball Watterson, an anthropomorphic blue cat, and adoptive goldfish brother Darwin, who attend ...
'' to its lineup, alongside their airings on Cartoon Network; those shows left in April 2017. On June 28, 2015, it was announced that Boomerang would receive original programs such as ''
New Looney Tunes
''New Looney Tunes'', originally titled ''Wabbit: A Looney Tunes Production'' in the US and ''Bugs!'' in some markets for its first season, is an American animated television series from Warner Bros. Animation based on the characters from ''Loo ...
'', ''
Be Cool, Scooby-Doo!
''Be Cool, Scooby-Doo!'' is an American animated television series produced by Warner Bros. Animation as the twelfth incarnation of Hanna-Barbera's ''Scooby-Doo'' animated series. In the show, the ''Scooby-Doo'' gang decide to travel during their ...
'', and an animated adaptation of ''
Bunnicula
''Bunnicula'' is a children's novel series. The first installment was written by James and Deborah Howe, and introduced a vampire rabbit named Bunnicula who sucks the juice out of vegetables. After the sudden death of his wife in 1978, Howe con ...
''. Throughout mid-2018, Boomerang added re-runs of modern Cartoon Network series to its lineup, including ''
Regular Show
''Regular Show'' (known as ''Regular Show in Space'' during its eighth season) is an American animated sitcom created by J. G. Quintel for Cartoon Network. It ran from September 6, 2010, to January 16, 2017, over the course of eight seasons a ...
,'' ''
Mighty Magiswords
Mighty may refer to:
* ''Mighty'' (The Planet Smashers album)
* ''Mighty'' (Kristene DiMarco album)
* ''The Mighty'' (1929 film), a 1929 American action film
*'' The Mighty'', a 1998 comedy-drama film
* ''The Mighty'' (comics), a DC Comics title
* ...
,'' ''
Adventure Time
''Adventure Time'' is an American fantasy animated television series created by Pendleton Ward for Cartoon Network and distributed by Warner Bros. Domestic Television. The series follows the adventures of a boy named Finn (Jeremy Shada) and ...
,'' and ''
Steven Universe
''Steven Universe'' is an American animated series, animated television series created by Rebecca Sugar for Cartoon Network. It tells the coming-of-age story of a young boy, Steven Universe (character), Steven Universe (Zach Callison), who li ...
.'' On May 2, 2022, Boomerang brought back reruns of ''Teen Titans Go!'' and ''The Amazing World of Gumball'', and also added two additional modern Cartoon Network shows to their schedule: ''
Craig of the Creek
''Craig of the Creek'' is an American animated television series created by Matt Burnett and Ben Levin for Cartoon Network. The show's pilot episode debuted directly on the official app on December 1, 2017. The series premiered online on February ...
'' and ''
Total Dramarama
''Total DramaRama'' (originally titled ''Total Drama Daycare'') is an animated comedy children's television series created by Tom McGillis and Jennifer Pertsch that premiered on Cartoon Network in the United States on September 1, 2018, and on ...
''. Those shows left on October 28, 2022.
Boomerang has been used to burn-off programs acquired for Cartoon Network which have rated too low to remain on that network's schedule, much like
Nickelodeon
Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
's spin-off
Nicktoons
Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their ...
and
TeenNick
TeenNick is an American Pay television, pay-TV channel that is operated by the Paramount Media Networks division of Paramount Global. Aimed primarily at teens and tweens, its programming includes a variety of live-action series inherited from si ...
. Boomerang also simulcasts some episodes of original Cartoon Network programming, mainly season or series premieres and finales.
Programming blocks
Because of Boomerang's fluid schedule, programming blocks used to air for a few months, then be removed from the schedule, only to be added again a few months later, until they were almost all phased out in late 2014, due to the network's rebrand.
Current
* Boomerang Theater – Boomerang's movie showcase block.
Former blocks
* Boomeraction – One of the first blocks to air on Boomerang, its programming focused on action-adventure shows including ''
Thundarr the Barbarian
''Thundarr the Barbarian'' is an American Saturday morning animated series, created by Steve Gerber and produced by Ruby-Spears Productions. The series ran for two seasons on ABC from October 4, 1980, to October 31, 1981, and was rerun on NBC ...
'', ''
Teen Titans
The Teen Titans are a superhero team appearing in American comic books published by DC Comics, frequently in eponymous monthly series. As the group's name indicates, the members are teenage superheroes, many of whom have acted as sidekicks to DC ...
'', ''
Samurai Jack
''Samurai Jack'' is an American animated action-adventure television series created by Genndy Tartakovsky for Cartoon Network and distributed by Warner Bros. Domestic Television. Tartakovsky conceived ''Samurai Jack'' after finishing his wor ...
The Pirates of Dark Water
''The Pirates of Dark Water'' is an American fantasy animated television series created by David Kirschner and produced by Hanna-Barbera. The series premiered as a five-part miniseries on Fox Kids early 1991. The first season, consisting of 13 ...
'', ''
Jonny Quest
''Jonny Quest'' is a science fiction-adventure media franchise that revolves around the titular boy named Jonny Quest, who accompanies his scientist father on extraordinary adventures. The franchise started with a 1964–1965 television serie ...
'', ''
The Secret Saturdays
''The Secret Saturdays'' is an American animated television series created by Canadian cartoonist Jay Stephens for Cartoon Network. It debuted on October 3, 2008 in the United States. The series follows the adventures of the Saturdays, a family ...
'', ''
Ben 10
''Ben 10'' is an American media franchise created by Man of Action Studios, produced by Cartoon Network Studios and owned by Warner Bros. Discovery. The series centers on a boy named Ben Tennyson who acquires the Omnitrix, an alien device rese ...
'' (2005) and '' Ben 10: Omniverse''. It was also one of the only Boomerang blocks to air across international feeds, including the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
,
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
, and
Australia
Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
versions of the network. The block was removed on June 1, 2014, as all programming from the block left the schedule.
* Boomerandom – This block aired each weekend from 8 to 10 p.m. Eastern Time from 2008 to 2010, and featured two hours of episodes of a single program. The selected programs were picked by the "Boomerandom drawing machine".
* The Boomerang Christmas Party – This block, which aired every December, features a collection of Hanna-Barbera Christmas specials (such as ''The Powerpuff Girls: Twas the Fight Before Christmas'', ''
Yogi's First Christmas
''Yogi's First Christmas'' is a 1980 animated musical television film starring Yogi Bear and produced by Hanna-Barbera which first aired in syndication through Operation Prime Time on November 22, 1980. Throughout the 1980s it was offered to U. ...
'', ''
Christmas Comes to Pac-Land
''Christmas Comes to Pac-Land'' is a 1982 animation, animated Christmas by medium, Christmas television special and spin-off (media), spin-off of the Saturday morning animated series ''Pac-Man (TV series), Pac-Man'' based on the Pac-Man, video gam ...
'', ''Casper's First Christmas'', ''The Jetsons' First Christmas'' and ''The Flintstones' Christmas'').
* Boomerang Zoo – This one-hour block featured pre-1970
Hanna-Barbera
Hanna-Barbera Cartoons, Inc. ( ) was an American animation studio and production company which was active from 1957 to 2001. It was founded on July 7, 1957, by William Hanna and Joseph Barbera following the decision of Metro-Goldwyn-Mayer to c ...
/
Warner Bros.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American film and entertainment studio headquartered at the Warner Bros. Studios complex in Burbank, California, and a subsidiary of Warner Bros. D ...
television shorts, culled mainly from the H–B
talking animal
A talking animal or speaking animal is any non-human animal that can produce sounds or gestures resembling those of a human language. Several species or groups of animals have developed forms of communication which superficially resemble verbal ...
series (such as ''
Yogi Bear
Yogi Bear is an anthropomorphic animal character who has appeared in numerous comic books, animated television shows and films. He made his debut in 1958 as a supporting character in ''The Huckleberry Hound Show''.
Yogi Bear was the first ...
'', ''
Huckleberry Hound
Huckleberry "Huck" Hound is a fictional cartoon character, a blue anthropomorphic coonhound that speaks with a North Carolina Southern drawl. He first appeared in the series ''The Huckleberry Hound Show''. The cartoon was one of six TV shows to ...
'', ''
Atom Ant
Atom Ant is a cartoon ant and superhero, created by Hanna-Barbera in 1965. Atom costarred in ''The Atom Ant/Secret Squirrel Show'' (sharing top billing with Secret Squirrel). In syndication, Atom Ant aired alongside '' Precious Pupp'' and '' The ...
'', ''
Magilla Gorilla
Magilla Gorilla is a fictional gorilla and the star of ''The Magilla Gorilla Show'' by Hanna-Barbera that aired from 1963 to 1965.
Character description
Magilla Gorilla (voiced by Allan Melvin) is a fun-loving yet trouble-prone anthropomorphic go ...
'', ''
Snagglepuss
Snagglepuss is a Hanna-Barbera cartoon character who debuted in prototype form in 1959 and established as a studio regular by 1961. A light pink anthropomorphic cougar sporting an upturned collar, shirt cuffs, and bow tie, Snagglepuss enjoys the ...
'', ''
Wally Gator
Wally may refer to:
Music
* Wally (band), British prog rock band
** ''Wally'' (album), a 1974 album by Wally
* ''La Wally'', an opera by Alfredo Catalani
Other uses
*Wally (given name), a list of people and fictional characters
*WALLY, a propose ...
'', and '' Pixie & Dixie and Mr. Jinks''). It was the only block to air on both the American and European versions of the channel after the 2004 rebranding of Boomerang Europe.
* Boomerock – This block, which aired in commemoration of the 50th anniversary of the premiere of ''
The Flintstones
''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
'' in 2010, consisted of a marathon of the classic animated series.
* Boomeroyalty (originally named Character of the Month from 2003 to 2012) – This weekend mini-
marathon
The marathon is a long-distance foot race with a distance of , usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There are also wheelchair div ...
of shows focuses on a particular character that changes every month, similar to the former ''Super Chunk'' block on sister network Cartoon Network. "Boomeroyalty" concluded on July 22, 2012.
* '' Captain Planet'' – In observance of
Earth Day
Earth Day is an annual event on April 22 to demonstrate support for environmental protection. First held on April 22, 1970, it now includes a wide range of events coordinated globally by EarthDay.org (formerly Earth Day Network) including 1 b ...
, Boomerang aired a marathon of the animated series (which was produced by
Turner Program Services
Turner Program Services was the former syndication arm of Turner Broadcasting. It served the same purpose as Turner Entertainment's distribution unit, with the exception that TPS was more involved in distributing television series rather than fil ...
) every year from 2005 to 2014. Continuing the tradition in a digital format, the network's streaming service offered the series in its entirety for a limited time in spring 2018.
* Martin Luther King, Jr. Day – In observance of
MLK Day
Martin Luther King Jr. (born Michael King Jr.; January 15, 1929 – April 4, 1968) was an American Baptist minister and activist, one of the most prominent leaders in the civil rights movement from 1955 until his assassination in 1968 ...
, Boomerang aired various episodes from ''
The Garfield Show
''The Garfield Show'' is a CGI animated television series produced by Dargaud Media and Paws, Inc.. It is based on the American ''Garfield'' comic strip created by Jim Davis. The animated series focuses on a new series of adventures for the ...
''.
* Mother's Day – A recent marathon observance by Boomerang, on the holiday, the channel airs cartoons featuring mothers, such as Jane Jetson-focused episodes of ''
The Jetsons
''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produced ...
'', and Wilma Flintstone-focused episodes of ''
The Flintstones
''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
''.
* Pet of the Week – This block showcases 2 hours of a single animated program, where the title character is an animal, such as ''
Courage the Cowardly Dog
''Courage the Cowardly Dog'' is an American animated comedy horror television series created by John R. Dilworth for Cartoon Network and distributed by Warner Bros. Domestic Television. It was produced by Dilworth's animation studio, Stretch Fil ...
'', ''
The Garfield Show
''The Garfield Show'' is a CGI animated television series produced by Dargaud Media and Paws, Inc.. It is based on the American ''Garfield'' comic strip created by Jim Davis. The animated series focuses on a new series of adventures for the ...
'', and ''
What's New, Scooby-Doo?
''What's New, Scooby-Doo?'' is an American animated television series produced by Warner Bros. Animation for Kids' WB. It is the ninth incarnation of the ''Scooby-Doo'' franchise that began with Hanna-Barbera's ''Scooby-Doo, Where Are You!'' and ...
''. Currently, the block has been reduced to 1 hour of a single program.
* Scooberang – This continuous block featured every episode of each ''
Scooby-Doo
''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'' series (which were aired in chronological order), beginning with ''
Scooby-Doo, Where Are You!
''Scooby-Doo, Where Are You!'' is an American animated television comedy, comedy television series created by Joe Ruby and Ken Spears and produced by Hanna-Barbera for CBS. The series premiered as part of Children's programming on CBS, the network ...
''. It also aired some feature-length ''Scooby-Doo'' films, including ''
Scooby-Doo Meets the Boo Brothers
''Scooby-Doo Meets the Boo Brothers'' is a 1987 animated made-for-television film produced by Hanna-Barbera as part of the ''Hanna-Barbera Superstars 10'' series. The two-hour film aired in syndication.
Plot
Shaggy discovers that his uncle Colon ...
'' and ''
Scooby-Doo on Zombie Island
''Scooby-Doo on Zombie Island'' is a 1998 American direct-to-video animated mystery comedy horror film based on Hanna-Barbera's ''Scooby-Doo'' Saturday-morning cartoons. In the film, Shaggy, Scooby, Fred, Velma, and Daphne reunite after a year-l ...
''. "Scooberang" no longer airs on Boomerang. However, various series iterations of the ''Scooby-Doo'' franchise air on the channel several times daily.
* Those Meddling Kids! – This 90-minute block featured series produced by Hanna-Barbera and/or
Ruby-Spears
Ruby-Spears Productions (also known as Ruby-Spears Enterprises) was a Burbank, California–based American entertainment production company that specialized in animation with another branch in Rome, Italy. This company was founded in 1977 by vete ...
, all of which follow the formula of a group of mystery-solving teenagers or young adults (such as ''Scooby-Doo'', ''
Josie and the Pussycats
Josie and the Pussycats (sometimes simply known as The Pussycats) are a fictional girl group
A girl group is a music act featuring several female singers who generally harmonize together. The term "girl group" is also used in a narrower sense i ...
'', ''
Fangface
''Fangface'' is a 30-minute Saturday morning cartoon produced by Ruby-Spears Productions for ABC that aired from September 9, 1978, to September 8, 1980. The executive producers were Joe Ruby and Ken Spears, and this was their first cartoon the ...
'', ''
Clue Club
''Clue Club'' is an American animated television series produced by Hanna-Barbera Productions and broadcast on CBS from September 4 to December 11, 1976.
Overview
The series follows a group of four teenage detectives, the Clue Club – Larry, Pe ...
'' and ''
Speed Buggy
''Speed Buggy'' is an American animated television series, produced by Hanna-Barbera, which originally aired for one season on CBS from September 8, 1973, to December 22, 1973. With the voices of Mel Blanc, Michael Bell, Arlene Golonka, and P ...
'').
* Halloween block – This block aired during the month of October, and included Halloween-themed programs such as ''
Scooby-Doo
''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'', ''
Casper
Casper may refer to:
People
* Casper (given name)
* Casper (surname)
* Casper (Maya ruler) (422–487?), ruler of the Mayan city of Palenque
* Tok Casper, first known king of Maya city-state Quiriguá in Guatemala, ruling beginning in 426
* David ...
'', ''
The Addams Family
''The Addams Family'' is a fictional family created by American cartoonist Charles Addams. They originally appeared in a series of 150 unrelated single-panel cartoons, about half of which were originally published in ''The New Yorker'' over a ...
'' (in its live-action as well as animated incarnations), ''
Beetlejuice
''Beetlejuice'' is a 1988 American fantasy horror comedy film directed by Tim Burton, written by Michael McDowell, Larry Wilson, and Warren Skaaren, produced by The Geffen Company, distributed by Warner Bros., and starring Alec Baldwin, ...
'', ''
The Funky Phantom
''The Funky Phantom'' is an animated television series, produced by Hanna-Barbera Productions, in association with Australian production company Air Programs International for the American Broadcasting Company (ABC). The show was a clone of Hanna ...
'', ''
Goober and the Ghost Chasers
''Goober and the Ghost Chasers'' is an animated television series produced by Hanna-Barbera Productions, broadcast on ABC from September 8, 1973, to August 30, 1975. A total of 16 half-hour episodes of ''Goober and the Ghost Chasers'' were prod ...
'' and ''
The Munsters
''The Munsters'' is an American sitcom depicting the home life of a family of benign monsters. The series starred Fred Gwynne as Frankenstein's monsterEpisodes referring to the fact that Herman is Frankenstein's monster include #55, "Just Anoth ...
''. This is notably the only time that Boomerang regularly aired any live-action programming, particularly as ''The Addams Family'' and ''The Munsters'' have aired on the channel each October since 2011. The Halloween programming replaced the annual Scooberang block in 2011 and aired again in 2012 and 2013; it was not brought back in 2014 when the channel began to change focus.
* Weeknights at 8:30 – Boomerang's primetime premiere block, which debuted in October 2015 and aired new episodes of ''
Be Cool, Scooby-Doo!
''Be Cool, Scooby-Doo!'' is an American animated television series produced by Warner Bros. Animation as the twelfth incarnation of Hanna-Barbera's ''Scooby-Doo'' animated series. In the show, the ''Scooby-Doo'' gang decide to travel during their ...
'', ''
The Garfield Show
''The Garfield Show'' is a CGI animated television series produced by Dargaud Media and Paws, Inc.. It is based on the American ''Garfield'' comic strip created by Jim Davis. The animated series focuses on a new series of adventures for the ...
'', ''
Shaun the Sheep
''Shaun the Sheep'' is a British stop-motion television series and a spin-off of the ''Wallace and Gromit'' franchise. The title character is Shaun (previously featured as the sheep named "Shaun" in the 1995 short film ''A Close Shave'' and t ...
'', ''
DreamWorks Dragons
''Dragons'', commonly referred to as ''DreamWorks Dragons'', is an American computer-animated television series based on the 2010 film ''How to Train Your Dragon''. The series serves as a bridge between the first film and its 2014 sequel.
Jay ...
'', and ''
Sonic Boom
A sonic boom is a sound associated with shock waves created when an object travels through the air faster than the speed of sound. Sonic booms generate enormous amounts of sound energy, sounding similar to an explosion or a thunderclap to t ...
''. Following the block's closure in 2016, each show featured (sans ''DreamWorks Dragons'') continued to air.
Special events
* Scoobtober – For the whole of October 2020, this block aired every day from 1:00 to 10:00 p.m.
Eastern Time
The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small port ...
and featured various installments of the ''
Scooby-Doo
''Scooby-Doo'' is an American animation, animated media franchise based on an animated television series launched in 1969 and continued through several derivative List of Scooby-Doo media, media. Writers Joe Ruby and Ken Spears created the orig ...
'' franchise (including the network premiere of ''
Scooby-Doo and Guess Who?
''Scooby-Doo and Guess Who?'' is an American animated television series produced by Warner Bros. Animation and the thirteenth television series in the ''Scooby-Doo'' franchise. The series is produced by Chris Bailey.
The show first premiered o ...
''). ''Scooby-Doo'' films were also shown under the ''New Scooby Movies'' banner, every Sunday night at 8:00 p.m. ET.
* Boomerang Family Feast – Airing during the
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden and ...
weekend of 2020, this four-day marathon featured hour-long blocks of Boomerang's classic cartoons, including several programs that haven't aired regularly on the channel in years (such as ''
The Yogi Bear Show
''The Yogi Bear Show'' is an American comedy animated television series produced by Hanna-Barbera Productions that centers on the misadventures of forest-dwelling bear Yogi in Jellystone Park. The show debuted in syndication on January 30, 1961 ...
'', ''
The Magilla Gorilla Show
''The Magilla Gorilla Show'' is an American animated television series starring Magilla Gorilla. The series was produced by Hanna-Barbera Productions for Screen Gems, and was originally sponsored in syndication by Ideal Toys from 1964 through ...
'', ''
The Huckleberry Hound Show
''The Huckleberry Hound Show'' is an American animated television series produced by Hanna-Barbera Productions, and the second series produced by the studio following '' The Ruff and Reddy Show''. The show first aired in syndication on September ...
'', ''
Popeye the Sailor
Popeye the Sailor Man is a fictional cartoon character created by Elzie Crisler Segar.Top Cat
''Top Cat'' is an American animated sitcom produced by Hanna-Barbera Productions and originally broadcast in prime time on the ABC network. It aired in a weekly evening time slot from September 27, 1961, to April 18, 1962, for a single season of ...
'', ''
The Jetsons
''The Jetsons'' is an American animated sitcom produced by Hanna-Barbera Productions. It originally aired in prime time from September 23, 1962, to March 17, 1963, on ABC, then later aired in reruns via syndication, with new episodes produced ...
'', ''
The Flintstones
''The Flintstones'' is an American animated sitcom produced by Hanna-Barbera Productions. The series takes place in a romanticized Stone Age setting and follows the activities of the titular family, the Flintstones, and their next-door neighb ...
'', ''
Jonny Quest
''Jonny Quest'' is a science fiction-adventure media franchise that revolves around the titular boy named Jonny Quest, who accompanies his scientist father on extraordinary adventures. The franchise started with a 1964–1965 television serie ...
'', and ''
Josie and the Pussycats
Josie and the Pussycats (sometimes simply known as The Pussycats) are a fictional girl group
A girl group is a music act featuring several female singers who generally harmonize together. The term "girl group" is also used in a narrower sense i ...
'').
* A Very Merry Jerry – For the whole of December 2020, this block aired every day from 4:00 to 9:00 p.m.
Eastern Time
The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, the state of Quintana Roo in Mexico, Panama, Colombia, mainland Ecuador, Peru, and a small port ...
and featured various installments of the ''
Tom and Jerry
''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
'' franchise, as well as a different holiday special from Boomerang's library airing at 7:00 p.m. nightly. The movie slot previously featured direct-to-video ''Tom and Jerry'' films only, though they were later broadcast as part of an all-day marathon on
Christmas Day
Christmas is an annual festival commemorating the birth of Jesus Christ, observed primarily on December 25 as a religious and cultural celebration among billions of people around the world. A feast central to the Christian liturgical year, ...
.
Related services
International
Boomerang, originally established as a cable channel in the United States, has expanded worldwide. Each of these networks was aligned globally in 2015 under one unified branding to reflect a family co-viewing network.
See also
*
Cartoon Network
Cartoon Network (often abbreviated as CN) is an American cable television channel owned by Warner Bros. Discovery. It is a part of The Cartoon Network, Inc., a division that also has the broadcasting and production activities of Boomerang, Car ...
*
Cartoonito
Cartoonito is a brand name used by Warner Bros. Discovery for a collection of television networks and programming blocks that target preschool-age children. The name combines the "cartoon" with the Spanish suffix "ito", meaning "small".
As of 2 ...
Tooncast
Tooncast is a Latin American pay television channel owned by Warner Bros. Discovery through its Warner Bros. Discovery#Assets, International division. It was launched on 1 December 2008; its programming consists of classical animation, both from H ...