Bonia Corporation Berhad () is an international luxury fashion retailer based in Malaysia which has more than 700 sales outlets across Asia. It markets

footwear Footwear refers to garments worn on the feet, which typically serves the purpose of protection against adversities of the environment such as wear from ground textures and temperature. Footwear in the manner of shoes therefore primarily serves th ...

, leatherwear and accessories. It is also involved in other manufacturing businesses.

History

The company was founded in 1974 by Sang Sem Chiang, the Group's Executive Chairman, who started the business of designing, manufacturing, and wholesaling leather goods in Singapore.

Public listing on Bursa Malaysia

It was listed on the KLCI

Bursa Malaysia Bursa Malaysia is the stock exchange of Malaysia. It is one of the largest bourses in ASEAN. It is based in Kuala Lumpur and was previously known as the Kuala Lumpur Stock Exchange (KLSE). It provides a full integration of transactions, offeri ...

secondary bourse in 1994. It later was transferred to the Main Board of

Fiscal performance and acquisition

For the fiscal year ending June 2011, Bonia had sales of 461.38 million Malaysian Ringgits. For the fiscal year ending June 2012, Bonia had sales of 579.81 million Malaysian Ringgits (US$182.39 million), which is 25.7% higher than in 2011. For the fiscal year ending June 2014, Bonia reported sales of 691.61 million Malaysia Ringgits (US$194.11 million), which increased 9.4% compared to the year 2013 when the company's sales were 632.32 million

Malaysian Ringgits The Malaysian ringgit (; plural: ringgit; symbol: RM; currency code: MYR; Malay name: ''Ringgit Malaysia''; formerly the Malaysian dollar) is the currency of Malaysia. It is divided into 100 ''sen'' (formerly ''cents''). The ringgit is issue ...

. Bonia Corporation, Berhad gathers iconic heritage brands with a network of 555 retail outlets around the world. In 2012, Bonia acquired a 49% shareholding in German leather goods producer Braun Büffel for an estimated price of EUR 3.2 million through its 70% shareholding subsidiary Jeco (PTE) Ltd. As part of the deal, Bonia also acquired a registered trade mark in the UAE, the US and Canada. Jeco, the Bonia subsidiary, brought on Damiano Biella in 2013 as the Creative Director for Braun Buffel. Biella was responsible for overseeing a design team in Singapore and working with the German brand. In 2019, Fabio Panzeri took over as the Creative Director, succeeding Damiano Biella in this role.

Special campaigns

In 2022, Bonia had its first collaboration with local star Scha Al-Yahya for

Eid al-Fitr , nickname = Festival of Breaking the Fast, Lesser Eid, Sweet Eid, Sugar Feast , observedby = Muslims , type = Islamic , longtype = Islamic , significance = Commemoration to mark the end of fasting in Ramadan , dat ...

collection. The brand has curated a special Raya campaign featuring Malaysian actress,

Amelia Henderson Amelia Thripura Henderson (born 20 October 1995) is a Malaysian actress, television presenter, YouTuber and model. Early life Amelia Thripura Henderson was born in Klang, Selangor, Malaysia, and she is the daughter of a Malaysian Indian dentist ...

in 2023.

Brand ambassadors

Nayeon Im Na-yeon (; born September 22, 1995), known mononymously as Nayeon, is a South Korean singer. She became a member of the South Korean girl group Twice, under JYP Entertainment, in 2015 as a winning contestant of the reality survival televis ...

(2023-present)

References