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"Blow Your Mind (Mwah)" is a song by English-Albanian singer
Dua Lipa Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Gramm ...
from her eponymous debut studio album (2017). The song was written by Lipa alongside
Lauren Christy Lauren Christy is a British singer, songwriter and record producer. Originally a solo artist, she found success as part of the writing production trio The Matrix. The Matrix received numerous Grammy nominations including best producer. Biogr ...
and its producer
Jon Levine The Philosopher Kings are a Canadian band. The band was most commercially successful in the late 1990s and have been nominated for five Juno Awards, winning one in 1996 for "Best New Group". Most of the band members, current and former, have also ...
. The song was released for digital download and
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
through
Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
on 26August 2016 as the fifth
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
from the album, and impacted
contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
as Lipa's first single in the United States. It is a
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
and
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
song with dark
moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...
and chambré
tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland. T ...
elements. The production includes
tropical The tropics are the regions of Earth surrounding the Equator. They are defined in latitude by the Tropic of Cancer in the Northern Hemisphere at N and the Tropic of Capricorn in the Southern Hemisphere at S. The tropics are also referred to ...
beats,
indietronica Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produce ...
vocals and sawtooth
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
. Lyrically, the song is about being comfortable in one's own skin. Several
music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on w ...
complimented Lipa's attitude in "Blow Your Mind (Mwah)" as well as its message. Some reviewers criticized her vocal performance, specifically as she blows a kiss at the end of the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
. Commercially, it gave Lipa her second entry on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
, where it reached number 30, and her first US ''Billboard'' Hot 100 entry, reaching number 72. It additionally reached the top 40 of charts in the Wallonia region of Belgium, Ireland and Scotland. The song was awarded gold certifications in Italy and the United States as well as platinum ones in Canada and the United Kingdom. The
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
for "Blow Your Mind (Mwah)" was directed by Kinga Burza and released on 12September 2016. It was filmed in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
's
Barbican Centre The Barbican Centre is a performing arts centre in the Barbican Estate of the City of London and the largest of its kind in Europe. The centre hosts classical and contemporary music concerts, theatre performances, film screenings and art exhi ...
, and features Lipa and her girl gang posing in the area, as well as walking around; model
Tawan Kedkong Tawan Jiratchaya Kedkong (; born 15 August 1995) is a Thai fashion model and winner of the fourth season of ''Asia's Next Top Model''. ''Asia's Next Top Model'' Tawan was one of two contestants who represented Thailand, the other being Maya ...
makes an appearance. According to Lipa, the video is a campaign for niceness. Critics commended the video's fashion looks. Lipa further promoted the song in 2016 with live performances for
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
's
Live Lounge The Live Lounge is a segment on the British radio stations BBC Radio 1 and BBC Radio 1Xtra. It was originally hosted by Simon Mayo, and later by Jo Whiley on her weekday mid-morning, and later weekend lunchtime radio shows, then by Fearne Cotton ...
, the Gouden Televizier-Ring Gala, and ''
Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 A ...
''. The song received several remixes, including ones by
Alex Metric Alex Metric (born Alex Drury, 1981) is a Grammy Award-winning British musician, DJ and producer. Biography Alex Metric has released numerous EPs as a solo artist, and singles as a member of Metroplane and Kuu. He has remixed artists such as D ...
and
Karma Kid Samuel Knowles (born 1 August 1994), known professionally as Karma Kid, is an English record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and ...
, as well as an acoustic version.


Background and release

Dua Lipa Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Gramm ...
co-wrote "Blow Your Mind (Mwah)" with
Jon Levine The Philosopher Kings are a Canadian band. The band was most commercially successful in the late 1990s and have been nominated for five Juno Awards, winning one in 1996 for "Best New Group". Most of the band members, current and former, have also ...
and
Lauren Christy Lauren Christy is a British singer, songwriter and record producer. Originally a solo artist, she found success as part of the writing production trio The Matrix. The Matrix received numerous Grammy nominations including best producer. Biogr ...
, with Levine solely handling the production. They wrote it in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
in February2016. After working as a model, Lipa was inspired for the song after being told that she needs to lose weight in order to be successful as a model. The collaborators decided to write about being comfortable in one's own skin. The song was recorded at The Synagogue in Los Angeles, while the vocals were recorded at TaP / Strongroom 7 in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
.
Serban Ghenea Șerban Ghenea (born October 13, 1969) is a Grammy award-winning Romanian-Canadian audio engineer and mixer. Early life and education Ghenea was born in Bucharest, Romania in 1969. In 1976 he moved to Montreal with his family. He later attended ...
mixed it at MixStar Studios in
Virginia Beach, Virginia Virginia Beach is an independent city located on the southeastern coast of the Commonwealth of Virginia in the United States. The population was 459,470 at the 2020 census. Although mostly suburban in character, it is the most populous city ...
while it was mastered by
Chris Gehringer Chris Gehringer (born May 27, 1962) is an American mastering engineer, known for having mastered recordings such as Gwen Stefani's '' Love. Angel. Music. Baby.'' (2004), Rihanna's '' Loud'' (2010), Lady Gaga's '' Born This Way'' (2011) and Drake' ...
at
Sterling Sound George Marino (April 15, 1947 – June 4, 2012) was an American mastering engineer known for working on albums by rock bands starting in the late 1960s. Biography Marino was born on April 15, 1947, in the New York City borough The Bronx. He at ...
in New York. Lipa announced the release of "Blow Your Mind (Mwah)" on 24August 2016. It was released for digital download and
streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
two days later as the fifth
single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...
from ''Dua Lipa'', along with the pre-order of the album. The song was sent for
radio airplay Airplay is how frequently a song is being played through broadcasting on radio stations. A song which is being played several times every day (spins) would have a significant amount of airplay. Music which became very popular on jukeboxes, in n ...
in Italy on 2September 2016. The song was released to
contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...
formats in the United States on 20September 2016 as Lipa's first single in the country. An acoustic version was released on 21October 2016 alongside a remix
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
(EP) featuring remixes by
Alex Metric Alex Metric (born Alex Drury, 1981) is a Grammy Award-winning British musician, DJ and producer. Biography Alex Metric has released numerous EPs as a solo artist, and singles as a member of Metroplane and Kuu. He has remixed artists such as D ...
,
Karma Kid Samuel Knowles (born 1 August 1994), known professionally as Karma Kid, is an English record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and ...
, Night Moves and Black Saint. "Blow Your Mind (Mwah)" was included as the opening track on Lipa's 21April 2017-released ''The Only'' EP. It also appears as the sixth track on her debut album, released 2June 2017.


Music and lyrics

Musically, "Blow Your Mind (Mwah)" is a
disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...
and
electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...
song, with
tropical The tropics are the regions of Earth surrounding the Equator. They are defined in latitude by the Tropic of Cancer in the Northern Hemisphere at N and the Tropic of Capricorn in the Southern Hemisphere at S. The tropics are also referred to ...
beats alongside dark
moombahton Moombahton (, ) is an electronic dance music genre, derived from house music and reggaeton, that was created by American DJ and producer Dave Nada in Washington, D.C., in 2009. Nada coined the name as a portmanteau of "Moombah" (a track by Sur ...
and chambré
tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland. T ...
elements. It runs for 2 minutes and 58 seconds, and has a structure of
verse Verse may refer to: Poetry * Verse, an occasional synonym for poetry * Verse, a metrical structure, a stanza * Blank verse, a type of poetry having regular meter but no rhyme * Free verse, a type of poetry written without the use of strict me ...
,
bridge A bridge is a structure built to span a physical obstacle (such as a body of water, valley, road, or rail) without blocking the way underneath. It is constructed for the purpose of providing passage over the obstacle, which is usually somethi ...
,
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
,
post-chorus In music, particularly Western popular music, a post-chorus (or postchorus) is a Section (music), section that appears after the Chorus (song), chorus. The term can be used generically for any section that comes after a chorus, but more often refers ...
, verse, bridge, chorus, post-chorus,
breakdown Breakdown may refer to: Breaking down *Breakdown (vehicle), failure of a motor vehicle in such a way that it cannot be operated *Chemical decomposition, also called chemical breakdown, the breakdown of a substance into simpler components *Decompo ...
, chorus, post-chorus. The song is composed in time and the
key Key or The Key may refer to: Common meanings * Key (cryptography), a piece of information that controls the operation of a cryptography algorithm * Key (lock), device used to control access to places or facilities restricted by a lock * Key (map ...
of
D minor D minor is a minor scale based on D, consisting of the pitches D, E, F, G, A, B, and C. Its key signature has one flat. Its relative major is F major and its parallel major is D major. The D natural minor scale is: Changes needed for t ...
, with a moderate groove
tempo In musical terminology, tempo (Italian, 'time'; plural ''tempos'', or ''tempi'' from the Italian plural) is the speed or pace of a given piece. In classical music, tempo is typically indicated with an instruction at the start of a piece (often ...
of 109beats per minute and a
chord progression In a musical composition, a chord progression or harmonic progression (informally chord changes, used as a plural) is a succession of chords. Chord progressions are the foundation of harmony in Western musical tradition from the common practice ...
of B–Gm–Dm–Csus. Lipa's vocals were categorized as
indietronica Indie rock is a subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the music they produce ...
and range from A3 to C5. The lyrics discuss having the upper hand in a relationship and rejecting people who want others to change. The song begins slowly, with
ethereal Ethereal may refer to: *Ethereal (horse), a horse that won Australia's Caulfield Cup as well as Melbourne Cup in 2001 *Ethereal wave, or simply ethereal, a subgenre of dark wave music *Wireshark, formerly named Ethereal, a free and open-source pack ...
synths A synthesizer (also spelled synthesiser) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis and f ...
, and echoing tribal drums. The first verse has empowerment themes and sees Lipa being secure with herself, even though at one time she was not. In the bridge, Lipa sings about her desire to pursue music and how people told her she was crazy for it, as well as commenting that people think she has changed but her aspirations have only gotten bigger. The chorus has
k-pop K-pop (), short for Korean popular music, is a form of popular music originating in South Korea as part of South Korean culture. It includes styles and genres from around the world, such as pop, hip hop, R&B, experimental, rock, jazz, gos ...
sawtooth synths, electro beats and synth-bass hits. Vocally, Lipa blows a kiss at the end of the chorus and half-talks the post-chorus. Lipa describes the chorus as being "in the heat of an argument," lyrically asking someone why they keep coming back to her if they dislike her aspirations and who she is. She eventually states that the person will love her blind, meaning that they have chosen Lipa because they would not want her any other way. The post-chorus sees Lipa wanting to live her life, not needing money or superficial stuff. In the second verse, Lipa addresses the lover, showing that they enjoy the arguments.


Critical reception

Anna Gaca of ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' called the song "a short, bombastic number" with "equal parts club-ready sultriness." ''
Idolator An idolator is a practitioner of idolatry. Idolater or Idolator may also refer to: Books *''Os Idólatras'', 1968 Portuguese novel by Maria Judite de Carvalho Music * Idolator (website), an American music blog * ''Idolator'' (album), third album ...
''s Rachel Sonis labeled it "feisty" and said that "it's playful, bubbly, and a perfect number to serve as her first official single in the US." She went on to state that the song "oozes confidence" and categorized the beat as "pulsing" and "infectious." Mike Nied, also of ''Idolator'', labelled the song a "flirty bop with a playful message." For ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', Graeme Virtue viewed it as "a slice of futuristic disco that slyly incorporates an actual kiss-off into its chorus". Ben Hogwood of ''
musicOMH MusicOMH (stylized as musicOMH) is a London-based online music magazine which publishes independent reviews, features and interviews from across all genres including classical, metal, rock and R&B. History MusicOMH was founded and launched by ...
'' viewed "Blow Your Mind (Mwah)" as "a confident declaration of intent" and "outright feminine power," but criticized Lipa blowing a kiss in the style of
Holly Valance Holly Rachel Candy (; born 11 May 1983), known professionally as Holly Valance, is an Australian actress and singer. Valance began her acting career on the Australian soap opera ''Neighbours'', as Felicity Scully (1999–2002, 2005, 2022). Sh ...
, stating the song "spoils itself" with that aspect. However, Raúl Guillén of ''Jenesaispop'' enjoyed the kiss, writing that it is "one of those silly details that you cannot later get out of your head" and called the chorus as a whole one of her "most effective." The same website later named it the 73rd best song of 2016, praising the combination of a "forceful" bass and vocal performance as well as calling the chorus "casual and fresh," while concluding by stating the song is "frankly irresistible." In ''
The Line of Best Fit ''The Line of Best Fit'' is an independent online magazine based in London, concentrating on new music. It publishes independent music reviews, features, interview, and media. Founded by Richard Thane in February 2007 and currently edited by P ...
'', Claire Biddles categorized the song's aesthetic as "high-heeled in a club" and called it "the most enticing moments in recent pop." Of the same magazine, Laurence Day stated "it's fizzing with youthful energy and oozes cheeky joy from every refrain." The staff of ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' called the song "cheeky" and stated that it "impressively showcases her attitude and nuanced voice." In ''
Renowned for Sound ''Renowned for Sound'' is an Australian online magazine An online magazine is a magazine published on the Internet, through bulletin board systems and other forms of public computer networks. One of the first magazines to convert from a pri ...
'', Rachael Scarsbrook compared the song to
Carly Rae Jepsen Carly Rae Jepsen (born November 21, 1985) is a Canadian singer and songwriter. After studying musical theatre for most of her school life and while in university, Jepsen garnered mainstream attention after placing third on the fifth season of ...
and wrote that it "gets people going." She concluded by stating, " ere isn't one negative way this track could be perceived." For ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in 1821 as ''The Manchester Guardian'', and changed its name in 1959. Along with its sister papers ''The Observer'' and ''The Guardian Weekly'', ''The Guardian'' is part of the Gu ...
'', Hannah J Davies called "Blow Your Mind (Mwah)" "unapologetically in-your-face" as well as "strong and stylish." Alim Kheraj of ''
DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi ...
'' viewed the song as "flirtatious," but criticized the lack of longevity, writing that it is "still immensely enjoyable, although over time t'slost some of tsglittery sheen." Rick Pearson from ''
Evening Standard The ''Evening Standard'', formerly ''The Standard'' (1827–1904), also known as the ''London Evening Standard'', is a local free daily newspaper in London, England, published Monday to Friday in tabloid format. In October 2009, after be ...
'' criticized the song, calling it "irritating in the extreme." "Blow Your Mind (Mwah)" won Performance of the Year by an International Artist at the
Wish 107.5 Music Awards The Wish 107.5 Music Awards (abbreviated as WMA) is an annual accolade presented by the FM radio station Wish 107.5, which aims to pay tribute to acts and artists who have given significant contributions in the music scene in the Philippines. Th ...
.


Commercial performance

"Blow Your Mind (Mwah)" debuted at number50 on the
UK Singles Chart The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
issue dated 2September 2016, becoming Lipa's second entry on the chart, following " Hotter than Hell" (2016). In its seventh week, the song reached a peak of number30 and lasted for an additional eight weeks afterwards. In August 2019, the song was certified platinum by the
British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with th ...
(BPI) for selling 600,000 units in the UK. In Ireland, the song debuted at number 75 on the
Irish Singles Chart The Irish Singles Chart is the Republic of Ireland's music industry standard singles popularity chart issued weekly by the Irish Recorded Music Association (IRMA) and compiled on their behalf by the Official Charts Company. Chart rankings are bas ...
and eventually peaked at number 40. The song was more successful in Scotland, where it debuted at number 24 on the
Scottish Singles Chart The Scottish Albums Chart is a chart compiled by the Official Charts Company (OCC) which is based on how physical and digital sales towards the UK Albums Chart fare in Scotland. The official singles chart for Scotland, the Scottish Singles Chart, ...
and later reached a peak of number 15. In Belgium, it reached number44 on the
Ultratop 50 Ultratop is an organization which generates and publishes the official record charts in Belgium. Ultratop is a non-profit organization, created on the initiative of the Belgian Entertainment Association (BEA), the Belgian member organization of ...
Flanders chart and number37 on the Ultratop 50 Wallonia chart. The song was awarded a gold certification in Italy from the
Federazione Industria Musicale Italiana The Federazione Industria Musicale Italiana (FIMI) is an umbrella organization that keeps track of virtually all aspects of the music recording industry in Italy. It was established in 1992, when major corporate labels left the previously exist ...
(FIMI) for track-equivalent sales of 25,000 units. The song became Lipa's third entry on the
ARIA Singles Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
of Australia, on which it reached number59. In the US, "Blow Your Mind (Mwah)" became Lipa's first entry on the ''Billboard'' Hot 100, where it debuted and peaked at number72 on the issue dated 5 November 2016, though the song only lasted one week. It reached number23 on the
Mainstream Top 40 Pop Airplay (also called Mainstream Top 40, Pop Songs, and Top 40/contemporary hit radio, CHR) is a 40-song music chart published weekly by Billboard (magazine), ''Billboard'' Magazine that ranks the most popular songs of pop music being played o ...
chart and the summit of the
Dance Club Songs Dance Club Songs is a chart published weekly by '' Billboard'' magazine in the United States. It is a national look over of club disc jockeys to determine the most popular songs being played in nightclubs across the country. It was launched as t ...
chart. The song also earned Lipa a spot on ''Billboard''s emerging artists of the week dated 2 September 2016. In June 2018, the song was certified gold by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) for sales of 500,000 certified units in the US. In Canada, it was awarded a platinum certification from
Music Canada Music Canada (formerly Canadian Recording Industry Association (CRIA)) is a non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, manufacture, produce, and distribute music in Canada. It a ...
(MC) for selling 80,000 track-equivalent units. In June 2018, the song reached number 65 on the South Korean
Gaon Music Chart The Circle Chart (), previously known as the Gaon Music Chart or the Gaon Chart (), tabulates the relative weekly popularity of songs and albums in South Korea. It is produced by the Korea Music Content Association and sponsored by South Korea's ...
.


Music video

The
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
for "Blow Your Mind (Mwah)" premiered via
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
on 12September 2016. It was directed by Kinga Burza and filmed at the
Barbican Centre The Barbican Centre is a performing arts centre in the Barbican Estate of the City of London and the largest of its kind in Europe. The centre hosts classical and contemporary music concerts, theatre performances, film screenings and art exhi ...
in London.
Tawan Kedkong Tawan Jiratchaya Kedkong (; born 15 August 1995) is a Thai fashion model and winner of the fourth season of ''Asia's Next Top Model''. ''Asia's Next Top Model'' Tawan was one of two contestants who represented Thailand, the other being Maya ...
, and Lipa's friends Sarah and Rosie make appearances in the visual. Burza cut the video at his house while on
Skype Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, deb ...
with editor Emilie Aubry in Los Angeles. The production company was Partizan Darkroom while The Mill graded and post-produced the video. Jason Oakley handled the production while Claire Stubbs did the executive production and post-producer from Lucy Mason. Other crew members include production manager Lucy Rogers, first assistant director Dominic Asbridge, second assistant director John Joe O'Driscoll, director of photography Benoit Soler, focus puller Thomas Nicholson, second clapper loaders Jomar O'Meally and Will Gardner, gaffer Rik Burnell, art director Anna Rhodes, wardrobe from Lorenzo Possecco, hair from Anna Cofone, make-up from Francesca Brazzo, colourist Oisín O'Driscoll, commissioner Caroline Clayton, steadicam Richard Lewis and location manager Thomas Gale. When asked about it, Lipa stated that "the whole video is a campaign for niceness. It's like the girl gang that everyone can be a part of." The music video opens with Lipa and her girl gang posing against a charcoal wall. Lipa is seen wearing a diamond "Mwah" choker and the girls appear in a manner that was noted for being individualistic. They are then seen posing and dancing in the modern Barbican centre, on a bench, in a flower garden and walking around the buildings. The group chews gum and blow bubbles, as well as riding skateboards. They are also seen walking in a tunnel, where Lipa walks backwards while singing to the camera. Eventually, the group holds a pride parade as Lipa sings through a megaphone and the girls are seen holding
rainbow flags A rainbow flag is a multicolored flag consisting of the colors of the rainbow. The designs differ, but many of the colors are based on the spectral colors of the visible light spectrum. The Rainbow flag (LGBT), LGBT flag introduced in 1978 is ...
alongside signs that say "Dua for President" and "You Can Sit With Us". At the end, the group go to a roof top on which they dance. The video closes with the group holding a sign with the song's title on it over the railing of the rooftop. Nied called the visual a "fashionable affair" and a "simple but striking offering." The staff of '' V'' viewed the video as a "walking fashion editorial" and compared it to
Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...
's Spring 2015
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is ...
runway show. For ''
Fuse Fuse or FUSE may refer to: Devices * Fuse (electrical), a device used in electrical systems to protect against excessive current ** Fuse (automotive), a class of fuses for vehicles * Fuse (hydraulic), a device used in hydraulic systems to protect ...
'', Bianca Gracie stated that the "Mwah" choker and "Dua for President" sign were video highlights. In ''Coup De Main Magazine'', Rose Riddell called it a "sassy video of solidarity." The staff from ''DIY'' stated that the video makes London look like a paradise.


Live performances

"Blow Your Mind (Mwah)" was first performed live during Lipa's Hotter than Hell Tour (2016) and was included on regular set lists for the tour. It was also performed live during her Self-Titled Tour (2017–18). Lipa performed the song at Capital FM's
Jingle Bell Ball The Jingle Bell Ball is a concert held annually in December since 2008 (except for 2020 because of the COVID-19 pandemic), by the radio station Capital FM at The O2. Artists that have headlined the concert include Katy Perry, Taylor Swift, Li ...
in 2016 and 2017, respectively, as well as at the Summertime Ball in the latter year. Lipa performed the song on
BBC Radio 1 BBC Radio 1 is a British national radio station owned and operated by the BBC. It specialises in modern popular music and current chart hits throughout the day. The station provides alternative genres at night, including electronica, dance, ...
's
Live Lounge The Live Lounge is a segment on the British radio stations BBC Radio 1 and BBC Radio 1Xtra. It was originally hosted by Simon Mayo, and later by Jo Whiley on her weekday mid-morning, and later weekend lunchtime radio shows, then by Fearne Cotton ...
, released 29September 2016. On 13October of that year, Lipa performed the song at the Gouden Televizier-Ring Gala in the Netherlands. On 20November 2016, she performed the song at the
Iridium Iridium is a chemical element with the symbol Ir and atomic number 77. A very hard, brittle, silvery-white transition metal of the platinum group, it is considered the second-densest naturally occurring metal (after osmium) with a density of ...
in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
as part of her
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
Setlist show. She performed the song for American talk show ''
Today Today (archaically to-day) may refer to: * Day of the present, the time that is perceived directly, often called ''now'' * Current era, present * The current calendar date Arts, entertainment, and media Films * ''Today'' (1930 film), a 1930 A ...
'' on 29November 2016. Lipa performed the song during a session for her Critics' Choice Award at the
2017 Brit Awards Brit Awards 2017 was held on 22 February 2017 and was the 37th edition of the British Phonographic Industry's annual pop music awards. The awards ceremony were held at The O2 Arena in London. Emma Willis hosted ''The Brits Are Coming'', the laun ...
. The following year, she performed it for a live session with
iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast and radio streaming Computing platform, platform owned by iHeartMedia. It was founded in August 2008. , iHeartRadio was functioning as the national umbr ...
.


Track listings

*Digital download and streaming #"Blow Your Mind (Mwah)" – 2:58 *Contemporary hit radio – radio edit #"Blow Your Mind (Mwah)" – 2:58 *Digital download and streaming – acoustic version #"Blow Your Mind (Mwah)" coustic– 2:39 *Digital EP – remixes #"Blow Your Mind (Mwah)" [
Alex Metric Alex Metric (born Alex Drury, 1981) is a Grammy Award-winning British musician, DJ and producer. Biography Alex Metric has released numerous EPs as a solo artist, and singles as a member of Metroplane and Kuu. He has remixed artists such as D ...
remix] – 5:00 #"Blow Your Mind (Mwah)" [
Karma Kid Samuel Knowles (born 1 August 1994), known professionally as Karma Kid, is an English record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and ...
remix] – 3:35 #"Blow Your Mind (Mwah)" ight Moves remix– 4:09 #"Blow Your Mind (Mwah)" lack Saint remix– 5:35


Personnel

*
Dua Lipa Dua Lipa ( , ; born ) is an English and Albanian singer and songwriter. Possessing a mezzo-soprano vocal range, she is known for her signature disco- pop sound. Lipa has received numerous accolades, including six Brit Awards, three Gramm ...
vocals *
Jon Levine The Philosopher Kings are a Canadian band. The band was most commercially successful in the late 1990s and have been nominated for five Juno Awards, winning one in 1996 for "Best New Group". Most of the band members, current and former, have also ...
production, engineering, keyboards,
Rhodes Rhodes (; el, Ρόδος , translit=Ródos ) is the largest and the historical capital of the Dodecanese islands of Greece. Administratively, the island forms a separate municipality within the Rhodes regional unit, which is part of the So ...
, bass, guitar, drum programming *
Serban Ghenea Șerban Ghenea (born October 13, 1969) is a Grammy award-winning Romanian-Canadian audio engineer and mixer. Early life and education Ghenea was born in Bucharest, Romania in 1969. In 1976 he moved to Montreal with his family. He later attended ...
mixing * John Hanes engineering for mix *
Chris Gehringer Chris Gehringer (born May 27, 1962) is an American mastering engineer, known for having mastered recordings such as Gwen Stefani's '' Love. Angel. Music. Baby.'' (2004), Rihanna's '' Loud'' (2010), Lady Gaga's '' Born This Way'' (2011) and Drake' ...
mastering


Charts


Weekly charts


Year-end charts


Certifications


Release history


See also

* List of music videos set in London * List of ''Billboard'' Dance Club Songs number ones of 2017


References


External links

*
Lyrics of this song
at Musixmatch {{Authority control 2016 singles 2016 songs Dua Lipa songs Songs written by Dua Lipa Songs written by Jon Levine Songs written by Lauren Christy Electropop songs British disco songs Warner Records singles