Bits And Mortar
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Bits and Mortar is an online organization of publishers who support
brick and mortar Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...
game stores.


Background

Bits and Mortar was established in July 2010, alternately referred to as a ''publisher's alliance, initiative, or coalition'', which advocates for support of brick and mortar games stores. Founding organizations include
Arc Dream Publishing Arc Dream Publishing is a small role-playing game publishing company founded in 2002 by Pagan Publishing veteran Dennis Detwiller and editor Shane Ivey after their first roleplaying game '' Godlike: Superhero Roleplaying in a World on Fire, 19 ...
, Cellar Games,
Cubicle 7 Cubicle 7 Entertainment Ltd is an Irish games company that creates and publishes tabletop games. Best known for its ''Doctor Who'' and ''Lord of the Rings'' games, Cubicle 7 offers titles covering a range of licensed and self-developed properties ...
,
Evil Hat Productions Evil Hat Productions is a company that produces role-playing games and other tabletop games. Chief among them is the free indie RPG, ''Fate'', which has won numerous awards. History Fred Hicks had been working with Lydia Leong, Rob Donoghu ...
,
Pelgrane Press Pelgrane Press Ltd is a British role-playing game publishing company based in London and founded in 1999. It is co-owned by Simon J Rogers and Cat Tobin. It currently produces GUMSHOE System RPGs, '' 13th Age'', the Diana Jones award-winning '' ...
, and Rogue Games. Prior to their foundation, gaming publishers providing proprietary methods of supplying gaming documentation, such as
PDF Portable Document Format (PDF), standardized as ISO 32000, is a file format developed by Adobe in 1992 to present documents, including text formatting and images, in a manner independent of application software, hardware, and operating systems. ...
s, to retail customers of brick and mortar stores.
Fred Hicks Fred Hicks is a game designer who has worked primarily on role-playing games. Career Fred Hicks discovered the ''Fudge'' role-playing game system while online and used it for his games based on Roger Zelazny's ''The Chronicles of Amber''. Hic ...
, founder of Evil Hat Productions and other publishers agreed to establish a
non-profit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
to centralize the release and distribution of documentation. The Bits and Mortar initiative was eventually announced at
Gen Con Gen Con is the largest tabletop game convention in North America by both attendance and number of events. It features traditional pen-and-paper, board, and card games, including role-playing games, miniatures wargames, live action role-playing ...
2010. Fred Hicks said:
We love real, physical brick and mortar game stores, and we want to see them survive — and thrive — even as the digital content options for gaming become more prevalent. Today's game-buying customers want the best of both worlds: the portability of an e-book, and the lasting durability of one made out of paper, glue, and ink. They want to be able to support their favorite local game stores, and they want to be able to support their favorite publishers. The Bits and Mortar initiative is all about making sure they don’t have to choose one or the other. We want them to choose both, every time.


References


External links

* {{Official website, http://www.bits-and-mortar.com Online nonprofit organizations Gaming organizations