BioSteel Sports Nutrition Inc. is a Canadian company based in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

that produces

dietary supplement A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...

products for athletes and exercise enthusiasts.

History

Officially founded in 2009 by John Celenza and former professional ice hockey player

Mike Cammalleri Michael Anthony Cammalleri (born June 8, 1982) is a Canadian former professional ice hockey player who played 15 seasons in the National Hockey League (NHL) for five different teams. He was selected in the second round, 49th overall, by the Los ...

, BioSteel sports drink was originally sold to professional teams and franchises. In 2010, Gary Roberts reported that ice hockey players were drinking BioSteel during a ''

Hockey Night in Canada CBC Television has aired National Hockey League (NHL) broadcasts under the ''Hockey Night in Canada'' (often abbreviated ''Hockey Night'' or ''HNiC'') brand that is primarily associated with its Saturday night NHL broadcasts throughout its hi ...

'' playoff broadcast which led to BioSteel's expansion of their distribution to general consumers. BioSteel is distributed through grocery stores and retail channels across Canada. In October 2019,

Canopy Growth Canopy Growth Corporation, formerly Tweed Marijuana Inc., is a cannabis company based in Smiths Falls, Ontario. In April 2019, Canopy was the world's largest cannabis company, based on the value of all shares, or market capitalization. At that t ...

, a Canadian cannabis producer, acquired a 72% stake in BioSteel, with plans to introduce

cannabidiol Cannabidiol (CBD) is a phytocannabinoid discovered in 1940. It is one of 113 identified cannabinoids in cannabis plants, along with tetrahydrocannabinol (THC), and accounts for up to 40% of the plant's extract. , clinical research on CBD incl ...

-infused BioSteel products to the market. BioSteel agreed to a multiyear partnership for sports drinks with the

National Hockey League The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...

(NHL) and

National Hockey League Players' Association NHLPA (french: AJLNH) is the trade union, labour union for the group of professional List of NHL players, hockey players who are under Standard Player Contracts to the 32 member clubs in the National Hockey League (NHL) located in the United Stat ...

(NHLPA) in 2022.

Hockey camp

BioSteel holds an annual hockey training session of NHL players in Toronto, which lasts four days in late August. Matt Nichol and Gary Roberts, former NHL player, partnered to create a super camp for Toronto-area hockey players. The event, created and organized by BioSteel, is an annual training session before traditional NHL training camps begin. Known as "#Camp," the event takes place at

St. Michael's College School St. Michael's College School, (also known as St. Michael's, St. Mike's, and SMCS), is an independent, Catholic school for young men in Toronto, Ontario, Canada. Administered by the Basilian Fathers, it is the largest school of its kind in Canada ...

Arena. By its second year in 2011, there were 20 NHL players and 16 top prospects in attendance.

All-Canadian basketball game

In 2015, BioSteel and the Athlete Institute launched the high school

BioSteel All-Canadian Basketball Game The BioSteel All-Canadian Basketball Game is an annual Canadian all-star game featuring high school basketball players. It was founded in 2015 by BioSteel Sports Nutrition Inc. and Canada Basketball. Originally a boys basketball game, the event was ...

. The competition featured a dunk contest and a three-point contest at

Orangeville, Ontario Orangeville (Canada 2016 Census 28,900) is a town in south-central Ontario, Canada, and the seat of Dufferin County. History The first patent of land was issued to Ezekiel Benson, a land surveyor, on August 7, 1820. That was followed by land ...

's Athlete Institute, and an all-star game at Ryerson University's Mattamy Centre. The top 24 high schoolers from across Canada took part in the event.

Commercial partners

BioSteel is used by 28 NHL franchises, 14

NBA The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...

organizations, 18

MLB Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...

teams, and numerous golfers. BioSteel announced an official partnership with the

Toronto Raptors The Toronto Raptors are a Canadian professional basketball team based in Toronto. The Raptors compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Atlantic Division. They play their home games a ...

in 2015. The Raptors training facility, which opened in February 2016, was named

BioSteel Centre The OVO Athletic Centre, formerly the BioSteel Centre and the Toronto Raptors Training Centre, is a basketball practice facility in Toronto, Ontario, Canada. Opened on February 10, 2016, the facility is home to the Toronto Raptors of the Nation ...

until 2018.

References

{{reflist

External links

Official website
Dietary supplements Food and drink companies based in Toronto Manufacturing companies based in Toronto