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Bernard Stolar (October 9, 1946 – June 22, 2022) was an American businessman and a prominent figure in the video game industry for many years. Among several roles in the industry, he was a founding member of Sony Computer Entertainment America, essential to the launch of the original
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
, and president of
Sega of America is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
, where he helped lead the development of the Sega Dreamcast home console.


Early life and education

Stolar graduated from the University of California, Los Angeles where he was a member of the Pi Lambda Phi fraternity.


Career

Stolar started by co-founding Pacific Novelty Manufacturing Inc., a coin-op machine company in 1980, before he was hired by
Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French publisher Atari SA through a subsidiary named Atari Interactive. The original Atari, Inc. (1972–1992), Atari, Inc., ...
into their own arcade game business. Later, Stolar was moved into Atari's home console division, where he led development of the Atari Lynx handheld console in the early 1990s. Stolar was the first executive vice president and founding member of Sony Computer Entertainment America, where he was integral in both the launch and building of the original
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
's game catalog. At Sony, Stolar signed many game franchises including '' Crash Bandicoot'', ''
Ridge Racer is a racing game, racing video game series developed and published for arcade systems and home game consoles by Bandai Namco Entertainment, formerly Namco. The first game, ''Ridge Racer (1993 video game), Ridge Racer'' (1993), was originally rel ...
'', ''
Oddworld ''Oddworld'' is a video game series and fictional universe, created by developers Oddworld Inhabitants under the direction of Lorne Lanning. The series has been released on various platforms such as PlayStation, Xbox, PlayStation 3, Game Boy, Wi ...
'', ''
Spyro ''Spyro'' is a series of platform games which features the main protagonist Spyro, a dragon. Since the series' introduction in 1998 with the PlayStation game ''Spyro the Dragon'', there have been numerous sequels and a reboot trilogy. Originall ...
'' and '' Battle Arena Toshinden''. After leaving Sony, he accepted an offer to become president and chief operating officer at
Sega of America is a Japanese multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, respectively. Its division ...
, where he led the development and launch of the Dreamcast. One of Stolar's top moves was to acquire Visual Concepts for Sega of America and create
2K Sports 2K is an American video game publisher based in Novato, California. 2K was founded under Take-Two Interactive in January 2005 through the 2K Games and 2K Sports labels, following Take-Two Interactive's acquisition of Visual Concepts that same m ...
. In December 1999, Stolar joined Mattel as president and helped spawn a multi-million unit selling Barbie video game series. In late 2005, Stolar became an advisor and director at Adscape Media. Stolar would later sell Adscape Media to Google for $23 million USD. Afterwards, Google would hire Stolar as their Games Evangelist. In 2009, Stolar became the chief executive officer of GetFugu. By 2010, Stolar had resigned. In 2008, young entrepreneur Jordan Freeman cold called Bernie Stolar, and they began working together to bring classic games to
Steam (service) Steam is a Digital distribution of video games, video game digital distribution service and storefront by Valve Corporation, Valve. It was launched as a software client in September 2003 as a way for Valve to provide automatic updates for their ...
and other platforms. In 2014, they decided to launch their own storefront as well, so Stolar became the chairman of ZOOM Platform and the Jordan Freeman Group.


Death

Stolar died on June 22, 2022 in Los Angeles, California, at the age of 75. Several of his friends and colleagues paid tribute to him in a Forbes memorial including Ken Kutaragi who said "Bernie was the man who devoted his life and passion to the video game industry. He was also one of my best friends and we spent many moments together, even when he was away from work. His friendly smile and playful gestures are still burning on my eyelids. Thank you for all your hard work, time and dedication. Please rest in peace in heaven." Game Informer published a similar article, which quoted others expressing their sentiments, including Vince Desi of Running with Scissors who had this to say "Bernie was a low-key guy. He kept his ego in check. I’ve known Bernie for a long time, and I’ve never heard him raise his voice. He was a gentleman in an industry where there really aren’t many." The New York Times published an obituary that interviewed Dean Takahashi of VentureBeat and Jordan Freeman of ZOOM Platform. Freeman had this to say "I met Bernie when I was 16, there was absolutely no reason for him to agree to meet with me, but he took that chance. He gave everyone an opportunity. He was the paragon of a mentor to all who knew him."


References

{{DEFAULTSORT:Stolar, Bernie 1946 births 2022 deaths Atari people Sega people Sony people American entertainment industry businesspeople Video game businesspeople