Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of
Sony Corporation
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
, and used for its
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
products. Its
backronym
A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...
is "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition
flat-panel
A flat-panel display (FPD) is an electronic display used to display visual content such as text or images. It is present in consumer, medical, transportation, and industrial equipment.
Flat-panel displays are thin, lightweight, provide better l ...
LCD televisions in
North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD
WEGA
WEGA is a German audio and video manufacturer, manufacturing some of Germany's earliest radio receivers. History
WEGA, pronounced "Vega", was founded as ''Wuerttembergische Radio-Gesellschaft mbh'' in Stuttgart, Germany in the year 1923. In 1975 ...
" which Sony used for their LCD TVs until Summer 2005
(early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker). In 2014, In the part of Sony President & CEO
Kasuo Hirai's plans to turn
Sony
, commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...
around, BRAVIA was made into an subsidiary rather than just a brand of products.
BRAVIA televisions and their components are manufactured in Sony's plants in
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
,
Japan, and
Slovakia
Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...
for their respective regions and are also assembled from imported parts in Brazil, Spain, China, Malaysia and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in
Japan, at research and development department at the Sony de Mexico facility in
Baja California
Baja California (; 'Lower California'), officially the Free and Sovereign State of Baja California ( es, Estado Libre y Soberano de Baja California), is a state in Mexico. It is the northernmost and westernmost of the 32 federal entities of Mex ...
,
Mexico
Mexico (Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatema ...
and at the Sony Europe facility in
Nitra
Nitra (; also known by other alternative names) is a city in western Slovakia, situated at the foot of Zobor Mountain in the valley of the river Nitra. It is located 95 km east of Bratislava. With a population of about 78,353, it is the fifth l ...
,
Slovakia
Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the s ...
.
The brand was also used on
mobile phone
A mobile phone, cellular phone, cell phone, cellphone, handphone, hand phone or pocket phone, sometimes shortened to simply mobile, cell, or just phone, is a portable telephone that can make and receive calls over a radio frequency link whi ...
s in North American, Japanese and European markets as of 2007.
Product range
TVs
In May 2013 Sony introduced their first 4K BRAVIA TV models smaller then X900 from late 2012 .In May 2015, Sony launched their first lineup of
Android television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...
Bravia models, which allows users to easily access content from services like
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
,
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fi ...
and
Hulu as well as install apps and games from the
Google Play
Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android operating sy ...
Store. Noteworthy for being the first
Android TV
Android TV is a smart TV operating system based on Android (operating system), Android and developed by Google for television sets, digital media players, set-top boxes, and soundbars. A successor to Google TV (operating system), Google TV, it fe ...
available, Sony's Android TVs are now integrated with the Google Assistant for controlling
home automation and voice commands.
In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube.
Sony introduced their first
4K Ultra HD
Ultra-high-definition television (also known as Ultra HD television, Ultra HD, UHDTV, UHD and Super Hi-Vision) today includes 4K UHD and 8K UHD, which are two digital video formats with an aspect ratio of 16:9. These were first proposed by ...
OLED
An organic light-emitting diode (OLED or organic LED), also known as organic electroluminescent (organic EL) diode, is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light i ...
Android TV under the BRAVIA brand, named as the A1E in January 2017 with an X1 Extreme processor. The A8F was the next OLED TV introduced by Sony at
CES 2018. At
IFA
IFA or Ifa may refer to:
Organisations
Economics
* Independent financial adviser, a type of financial services professional in the UK
* Index Fund Advisors
* Institute and Faculty of Actuaries, representing actuaries in the UK
* Institute of Ac ...
2018, the A9F with an X1 Ultimate processor was unveiled. In 2019, Sony introduced newer version 4K OLED models, A8G and the Master Series A9G, followed by the A8H in 2020. For 2021 Sony offered the world's first cognitive intelligence TVs with its latest XR
A.I.
Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech rec ...
Cognitive Processor in the new A80J and Master Series A90J.
Accessories
In April 2007, Sony launched the BRAVIA TDM-IP1, a docking cradle to permit playback of audio and video hosted on an
Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...
iPod on a BRAVIA model television.
Current accessories available include a
Skype
Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, deb ...
camera (CMUBR100) and
Wi-Fi
Wi-Fi () is a family of wireless network protocols, based on the IEEE 802.11 family of standards, which are commonly used for local area networking of devices and Internet access, allowing nearby digital devices to exchange data by radio wav ...
adapter (UWABR100).
[Sony Accessories](_blank)
– Official Site.
Sony Bravia Internet TV and Video
Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity).
2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.
Sony Bravia Internet TV is the first TV to incorporate
Google TV Google TV may refer to:
* Google TV (interface), an updated interface of Android TV launched in 2020
* Google TV (service), a video-on-demand service formerly known as Google Play Movies & TV
* Google TV (operating system), a discontinued operating ...
, currently only available in the US. It plans to revolutionize IPTV.
[Sony Google TV, hands on](_blank)
– CNET.
XBR8 is a series of Sony BRAVIA LCD High Definition
Televisions
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
. They were released into the US marketplace starting in September 2008.
The 46- and 55-inch models of the XBR8 series features an RGB
LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.
The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8) was released on September 29, 2008. The second model, the 55" (KDL-55XBR8) became available for order in October 2008.
In the United Kingdom, recent Bravia Televisions also include
YouView
YouView is a hybrid television platform in the United Kingdom developed by YouView TV Ltd., a partnership of four broadcasters, the BBC, ITV, Channel 4 and Channel 5; and three telecommunications operators, Arqiva, BT Group and TalkTalk Gro ...
built in, which gives users access to an interactive
EPG
Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for ...
in addition to on-demand services from the
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
incorporated into a single search menu.
For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from
s (174 pounds) a year.
Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its
model in 2011. Subsequent flagship models of Sony's
range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine.
In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch
::FOMA SO903iTV (Released in June 2007)
::FOMA SO906i (Released in June 2008)
::FOMA SO-01C (
::U1 (Released in December 2009)
::S004 (Released in May 2010)
::S005 (Released in November 2010, successor of S004)
The LCD panels within BRAVIA TVs are manufactured by Sony Corporation with a special architecture. Since 2010, the high end Bravia LX, HX and selected NX series use a 10th gen Sony Bravia ASV panel. The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.
Many Sony televisions with USB connectivity run Linux.
/ service only" and via the Internet for later models.
2006–2007 models may be updated using a
. Depending upon the country and TV standard the tuner may need a service device to update it.
It appears that units manufactured through November 2005 for sale in Asia and North America contained
a software bug that prevented the device from powering up/down after 1200 hours. A free upgrade is available.
*Can be used to watch live TV
*Can stream original contents from streaming apps
*It is supported by Dolby audio
Sony TVs sold in 2019 and earlier are region locked, which limited apps and media to be playable only in the same region that the TV was purchased from. However, as of 2020, with the release of the H series BRAVIA TVs, this is no longer the case, and any language can now be selected.
The two letters after the Sony TV codename in the build number denote the region.