The Australian Independent Record Labels Association (commonly known as AIR), formerly Association of Independent Record Labels, is a

non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association partic ...

which supports the growth and development of Australia's independent recording industry. It represents Australian-owned record labels and independent artists based in Australia who function without the backing of

major record labels A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produc ...

. AIR was founded in 1996 in

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

and is now located in

Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...

. In 2000, it founded the Independent Music Charts, also known as AIR Charts, which track the sales of Australia's highest-selling independent artists on a weekly and monthly basis, and since 2006 the annual Independent Music Awards, or AIR Awards, have been run to celebrate the year's highest-charting independently released Australian singles and albums.

History

AIR was started by a group of Sydney and Melbourne music industry professionals and labels, who began meeting regularly to formulate ideas on how to start an industry association that would assist the ongoing development of Australia's independent record industry. The association was incorporated in 1996 thanks to a small donation from

Phantom Records Phantom Records was an Australian record store and independent record label established in 1978 by Dare Jennings and Jules R.B. Normington. Phantom Records was one of Australia's first indie labels, and the store was known for its guerilla mar ...

, and received its first operation funding grant from the

Australia Council for the Arts The Australia Council for the Arts, commonly known as the Australia Council, is the country's official arts council, serving as an arts funding and advisory body for the Government of Australia. The council was announced in 1967 as the Austra ...

in 1998. Additional Australia Council funding was received in 2000, and in this same year, members also voted to change AIR's legal status from Incorporated Association to Company Limited by Guarantee. AIR moved its base from

, New South Wales, to

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

, Queensland, in 2004 when Stuart Watters (formerly of Q Music, Queensland's state music council) took over as its Chief Executive Officer. In 2007 AIR moved its operations from Brisbane to

, Victoria, where it is now based in the Rubber Records and Media Arts Lawyers building in North Melbourne. In 2009 it registered a collective bargaining notification to bargain on behalf of 63 participating members, with each of

Telstra Telstra Group Limited is an Australian telecommunications company that builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services. It is a member of the S&P/ASX 2 ...

, Optus,

Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...

, Austar,

MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...

XYZnetworks XYZnetworks was an Australian media company that owned, operated and distributed eleven subscription television channels in Australia. XYZnetworks was jointly owned by Foxtel and Austar. Based in Sydney, they had roughly 170 employees, with off ...

Fuel TV (Australia) Fuel TV is a sports-orientated streaming service focusing on the culture of extreme sports such as skateboarding, snowboarding, wakeboarding, motocross, surfing, BMX and FMX. Originally launched as a weekly regional music and extreme sports ...

and Bigpond, regarding the licensing of sound recording rights in respect of public performance and transmission of

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devic ...

s. The application, which would last for three years, was approved. The collective bargaining power brought a number of benefits to members.

Members

AIR began as a small association with 25 members to a company with over 200 financial members across all sectors of the Australian music industry. AIR's membership of significant Australian Independent Record Labels includes but is not limited to Head Records,

Shock Records Shock Records (now part of Shock Entertainment) is an Australian independent record label. History The three founding members had all previously worked in music retail or distribution: Williams for a Melbourne distribution company called "Musi ...

, Elefant Traks,

Obese Records Obese Records was a record label that released music from the Australian hip hop genre. It was the largest Australian independent hip hop label, including performers Pegz, Thundamentals and Dialectrix. Obese Records also operated two retai ...

Dew Process Dew Process is an Australian independent record label, based in Brisbane, Queensland, founded and owned by Australian music industry figure Paul Piticco. Operational The label operates in two primary areas: traditional development of Australi ...

, Liberation Music, Plus One Records,

Remote Control Records Remote Control Records was established in 2001 by Steve Cross and Harvey Saward. It provides publicity, label management, distribution and marketing services to international and local artists and labels. Remote Control's roster of internatio ...

Pty Ltd, MGM Distribution, UNFD – We Are Unified,

Ivy League Records Ivy League Records is a record label based in Sydney, Australia. History Ivy League Records is an Australian-based record label established in 1997 by three ex-musician friends: Pete Lusty (John Reed Club) (RIP), Andy Cassell (Youth Group) a ...

, Vitamin Records, Eleven: A Music Company, Red Cat Records,

Illusive Sounds Illusive Group is an Australian independent record label and management and touring company that represents acts including Bliss n Eso, Lowrider, Stonefield, Owl Eyes, Clubfeet, Diafrix, Lurch & Chief and Lila Gold. History Founded in 2003 by ...

, Future Classic, Casadeldisco Records and

Jarrah Records Jarrah Records is an independent Australian record label which releases material by Western Australian-formed bands, John Butler Trio and The Waifs, and their members. In July 2002 the label was founded and co-owned by John Butler; The Waifs' m ...

. it has about 350 members.

Purpose and function

AIR is the national industry association representing "indie labels" in Australia, which aims to represent their members' interests both in Australia and elsewhere. With this sector of the recording industry representing about 85% of all Australian recorded music, AIR's primary role is growing the marketplace for this music. Representing their members individually and collectively is done through advocacy, negotiations, and helping with access to new markets internationally. It services businesses of all shapes and sizes, battles copyright violations and helps to develop artists' careers. AIR represents the Australian industry internationally as a member of Worldwide Independent Network (WIN), a coalition of independent music bodies from countries throughout the world. On 4 July 2008 AIR took part in WIN's Independents Day initiative, the first annual coordinated celebration of independent music across the world. As a major part of these celebrations AIR conducted an online poll for Australia's greatest independent records of all time.

2017 market analysis

In 2017, AIR commissioned Deloitte Access Economics to produce ''AIR Share: Australian Independent Music Market Report'', the first market analysis of the industry, which showed that indie labels represented 30% of revenue generated by the Australian recorded music market. It also showed that 57% of independent sector revenue is from Australian artists, which put the Australian sector in the Top 10 global list of mainly English-speaking indie music markets. The report valued the Australian recording industry as worth , sixth largest music market in the world in terms of revenue and ahead of countries with higher populations such as Canada and South Korea. Digital revenue, at 44%, had overtaken that coming from physical sales, at 33%. A spokesperson from the company Unified Music Group said that governments were beginning to recognise the financial and cultural worth of a thriving music industry, but there was still a big challenge for the independents to compete with well-funded tech companies that have an anti-

copyright A copyright is a type of intellectual property that gives its owner the exclusive right to copy, distribute, adapt, display, and perform a creative work, usually for a limited time. The creative work may be in a literary, artistic, educatio ...

agenda.

Independent Music Charts

In 2000, AIR inaugurated the Independent Music Charts, which track the sales of Australia's highest selling independent artists. The top 20 independent singles and albums were published on a weekly basis, but genre charts for

jazz Jazz is a music genre that originated in the African-American communities of New Orleans, Louisiana in the late 19th and early 20th centuries, with its roots in blues and ragtime. Since the 1920s Jazz Age, it has been recognized as a m ...

, hip hop,

blues Blues is a music genre and musical form which originated in the Deep South of the United States around the 1860s. Blues incorporated spirituals, work songs, field hollers, shouts, chants, and rhymed simple narrative ballads from the ...

and roots,

hard rock Hard rock or heavy rock is a loosely defined subgenre of rock music typified by aggressive vocals and distorted electric guitars. Hard rock began in the mid-1960s with the garage, psychedelic and blues rock movements. Some of the earliest ha ...

punk Punk or punks may refer to: Genres, subculture, and related aspects * Punk rock, a music genre originating in the 1970s associated with various subgenres * Punk subculture, a subculture associated with punk rock, or aspects of the subculture s ...

and

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, ...

were published once a month. When

Jägermeister ( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...

took over as major sponsor of the AIR Awards in 2008, they announced that AIR Charts would undergo some changes, including a new website, aimed at developing new audiences for Australian music, both in Australia and worldwide. In 2010 a further three-year deal for sponsorship by Jägermeister was announced, with the awards renamed the Jägermeister Independent Music Awards and the charts Jägermeister Independent Music Charts. When Carlton Dry took over the sponsorship in 2013, the charts were renamed the Carlton Dry Independent Music Charts. , the AIR Charts include four categories and include the top 20 in each: 100% independent singles; 100% independent albums; independent label singles; and independent label albums. The lists are created by AIR from data supplied by the

Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replac ...

(ARIA). The AIR Charts differ from the

ARIA Charts The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...

in that they focus on Australian artists represented only by Australian independent labels. the monthly genre categories are no longer published The weekly charts, published on each Monday, feature the top 20 in each of the following categories: 100% Independent Singles; 100% Independent Albums; Independent Label Singles; and Independent Label Albums. The distinction between the "100%" and "Label" categories were described in 2009 as follows: * 100% Indie: Independent releases distributed through an independent distributor * Indie Label: Independent releases distributed through any distributor, including a major distributor. The top 50 of the AIR singles charts are also published by online industry magazine ''The Music Network'', along with various other charts.

Australian Independent Record (AIR) Awards

Beginning in 2006, the AIR commenced the annual AIR Awards, celebrating the success of Australian independent music.

Indie-Con Australia

The inaugural "Indie-Con Australia" music industry conference took place in July 2017 in Adelaide, to coincide with the 11th AIR Awards. The conference has continued until 2019, with the support from the

South Australian government The Government of South Australia, also referred to as the South Australian Government, SA Government or more formally, His Majesty’s Government, is the Australian state democratic administrative authority of South Australia. It is modelled o ...

. (One article describes it as an "offshoot" of the Indie-Con UK conference, which is organised by

Association of Independent Music The Association of Independent Music (AIM) is a non-profit trade body established in 1998 by UK independent record labels to represent the independent record sector, which in 2016 constituted approximately 23% of the UK market. Its members incl ...

AIM, but it appears to be independently run in Australia.) The conference was held at

Tandanya National Aboriginal Cultural Institute The Tandanya National Aboriginal Cultural Institute, usually referred to as Tandanya, is an art museum located on Grenfell Street in Adelaide, South Australia. It specialises in promoting Indigenous Australian art, including visual art, music ...

in 2017, at The Hindley (then part of the HQ complex in Hindley Street) in 2018 and at

Lot Fourteen Lot Fourteen is a business and technology precinct at the eastern end of North Terrace in Adelaide city centre, South Australia. The site formerly accommodated the old Royal Adelaide Hospital, which was moved to a new building at the western ...

in 2019.

References

External links

* {{Music of Australia Music organisations based in Australia Business organisations based in Australia Music industry associations Independent Music Awards 1996 establishments in Australia Independent Music Awards winners Australian record charts Indie music