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The Atlanta Chiefs were an American professional
soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
team based in
Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,7 ...
, Georgia. The team competed in the National Professional Soccer League (NPSL) in 1967 and the
North American Soccer League The North American Soccer League may refer to: *North American Soccer League (1968–1984), a former Division I league *North American Soccer League (2011–2017) The North American Soccer League (NASL) was a professional men's soccer league ba ...
(NASL) from 1968 to 1973 and again from 1979 to 1981. For the 1973 season, the team played as the Atlanta Apollos. Founded in 1967 as a charter member of the NPSL, the club was the brainchild of Dick Cecil, then Vice President of the
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) East division. The Braves were founded in ...
baseball franchise who was the Chiefs' owners. Cecil was intrigued with the
1966 FIFA World Cup The 1966 FIFA World Cup was the eighth FIFA World Cup, a quadrennial football tournament for men's senior national teams. It was played in England from 11 July to 30 July 1966. The England national football team defeated West Germany 4-2 in th ...
in England and decided that a professional soccer team would add valuable events for
Atlanta Stadium Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
. From 1967 to 1972, the stadium would serve as the Chiefs' home field for all seasons except 1970, when the Chiefs played their home games at Tara Stadium. In 1973, the team was sold and rebranded as the Atlanta Apollos. They played their home games at Grant Field before folding at the end of the 1973 season. The Chiefs' brand would later be revived by Cecil and
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour cable news channel. In addition, he ...
in 1979 after the Colorado Caribous of the NASL relocated to Atlanta. The Chiefs again played at Atlanta—Fulton County Stadium, as well as the Omni Coliseum for two seasons of indoor soccer before the franchise again folded in 1981. Kaizer Chiefs F.C., a professional soccer team that plays in the South African Premier Soccer League, was founded by Kaizer Motaung, who played for the Atlanta Chiefs in their initial incarnation. The Kaizer Chiefs' name and logo were inspired by those of the Atlanta club.


History


Formation and NPSL (1966–1967)

The idea for a professional soccer team in Atlanta was first posed by Dick Cecil in 1966, who at the time was the Vice President of the
Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (NL) East division. The Braves were founded in ...
, a member club of
Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (A ...
(MLB). While Cecil had never before seen a soccer match, he became intrigued by the sport after reading accounts of the
1966 FIFA World Cup The 1966 FIFA World Cup was the eighth FIFA World Cup, a quadrennial football tournament for men's senior national teams. It was played in England from 11 July to 30 July 1966. The England national football team defeated West Germany 4-2 in th ...
and became convinced that soccer games could be a profitable draw for the recently built
Atlanta Stadium Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...
, which also served as the Braves' home stadium. The Chiefs were one of several professional sports teams to begin play in Atlanta during the late 1960s, which also included the Braves (MLB, 1966), the Atlanta Falcons ( NFL, 1966), and the Atlanta Hawks ( NBA, 1968). In 1966, under Cecil's direction, the Atlanta Braves chartered a franchise in the newly created National Professional Soccer League. The team name was chosen based on its association with the Braves, which like the Chiefs also used Native American imagery in their branding. On September 8, Cecil made one of the first hires on the team with Phil Woosnam as head coach and player. Team tryouts were held on the campus of
Emory University Emory University is a private research university in Atlanta, Georgia. Founded in 1836 as "Emory College" by the Methodist Episcopal Church and named in honor of Methodist bishop John Emory, Emory is the second-oldest private institution of ...
, which also housed the Chiefs' training facility. The initial roster included notable international players such as Vic Crowe, Peter McParland, and Vic Rouse. The Chiefs opened their first season with an away game against the Baltimore Bays on April 16, 1967. The game, a 1–0 loss for the Chiefs, is notable for being the first professional soccer match to be televised in the United States. Before the game, the players on both teams were introduced holding flags of the countries they were from, and a band played "
Dixie Dixie, also known as Dixieland or Dixie's Land, is a nickname for all or part of the Southern United States. While there is no official definition of this region (and the included areas shift over the years), or the extent of the area it cove ...
" prior to kick-off. The Chiefs would finish their debut season with a win–loss–tie record of 10–9–12. Following the 1967 season, the NPSL merged with the United Soccer Association to form the
North American Soccer League The North American Soccer League may refer to: *North American Soccer League (1968–1984), a former Division I league *North American Soccer League (2011–2017) The North American Soccer League (NASL) was a professional men's soccer league ba ...
.


Manchester City and NASL Final (1968)

In 1968, the Chiefs hosted two exhibition matches against Manchester City F.C. of the
Football League First Division The Football League First Division was a division of the Football League in England from 1888 until 2004. It was the top division in the English football league system from the season 1888–89 until 1991–92, a century in which the First ...
, which at the time was the top tier in the English football league system. In the first game, held May 28, the Chiefs upset City 3–2. Shortly after the defeat, assistant manager of Manchester City Malcolm Allison said of the Atlanta team, "They couldn't play in the fourth division in England." Following the loss, Manchester City requested a rematch, which was held June 15 and saw the Chiefs again beat the visiting team, this time 2–1. Addressing the upset status of these two games, Atlanta Chiefs captain Ray Bloomfield, an Englishman, said, "It would be like some of your boys coming over here to play American football and then beating the team that won the Super Bowl." That same season, the Chiefs would host
Santos FC Santos Futebol Clube (), commonly known simply as Santos or Santos FC and nicknamed the ''Peixe'' (; "fish"), is a Brazilian sports club based in Vila Belmiro, a ''bairro'' in the city of Santos. It is also the team with the most goals in ...
in an August 28 match, losing to the Brazilian team 6–2 in front of over 25,000 attendees, which was at the time the largest crowd for a soccer game in Atlanta. Notably,
Pelé Edson Arantes do Nascimento (; born 23 October 1940), known as Pelé (), is a Brazilian former professional footballer who played as a forward. Widely regarded as one of the greatest players of all time and labelled "the greatest" by FIFA ...
played in the game several years before he would join the New York Cosmos of the NASL in 1975. The Chiefs capped off the 1968 season by defeating the San Diego Toros in the NASL Final 1968 at Atlanta Stadium in front of approximately 15,000 spectators. In doing so, they became both the first champions of the NASL as well as the first professional sports franchise in Atlanta to win a championship. Atlanta would not host another championship-winning professional sports team until the Atlanta Braves won the 1995 World Series, and the city would not see another championship soccer team until Atlanta United FC won the MLS Cup 2018. Following the championship, state representative
Elliott H. Levitas Elliott Harris Levitas (December 26, 1930 – December 16, 2022) was an American politician and lawyer from Georgia. He was a former U.S. Representative from Georgia's 4th congressional district, serving five consecutive terms from 1975 to 198 ...
issued a congratulatory proclamation from the
Georgia General Assembly The Georgia General Assembly is the state legislature of the U.S. state of Georgia. It is bicameral, consisting of the Senate and the House of Representatives. Each of the General Assembly's 236 members serve two-year terms and are direct ...
, and players on the team were given
championship ring A championship ring or premiership ring is a ring presented to members of winning teams in North American professional sports leagues, and college tournaments. Championship rings are mostly confined to North American sports. Since only one ...
s by Braves owners, which is fairly common in North American sports, but was uncommon in soccer. Following the 1968 season, Woosnam left the team to become the commissioner of the NASL. He was succeeded as team manager by Rouse.


Later years and revival (1969–1981)

Following the 1968 season, the NASL experienced a period of sharp decline. Between the 1968 and 1969 seasons, 12 of the 17 teams of the NASL had folded, and the television contract the league had with CBS had expired. With only five teams remaining in the league, the 1969 season was split into two halves. The first half, called the International Cup, was a double round robin tournament in which the remaining NASL clubs were represented by teams imported from the United Kingdom. The Chiefs were represented by
Aston Villa F.C. Aston Villa Football Club is a professional football club based in Aston, Birmingham, England. The club competes in the , the top tier of the English football league system. Founded in 1874, they have played at their home ground, Villa P ...
The team tied for third in the Cup with a 2–4–2 record. For the second half of the 1969 season, the teams returned to their normal rosters and played a 16 game schedule with no playoffs. The Chiefs, with an 11–2–3 record, were declared runners-up to the Kansas City Spurs in the
NASL Final 1969 The 1969 North American Soccer League season was the second season of the North American Soccer League, the top division in US soccer in 1969. Five teams competed in the league's 2nd season. The season was divided into two parts; the Internation ...
who, despite having a worse record than the Chiefs, narrowly edged out the Atlanta team in points that season. After the 1969 season, the high cost of operation at Atlanta Stadium led the team to seek a new home venue. Initially, DeKalb Memorial Stadium was selected as the home venue, but after negotiations fell through, Tara Stadium in nearby Clayton County was selected and would serve as the Chiefs' home venue for the 1970 season. The Chiefs would return to Atlanta Stadium for the subsequent season. Also in 1970, Sonny Carter became the first American-born player to sign with the team, having previously played the sport for Emory's collegiate team. The 1971 season saw the Chiefs win their division and advance to the NASL Final 1971, where they lost to the Dallas Tornado. After the 1972 season, the team owners sold the team to the owners of the Atlanta Hawks. After the sale, the team was renamed the Atlanta Apollos and played their home games at Grant Field on the campus of the Georgia Institute of Technology for the 1973 season. The Apollos experienced their worst season in franchise history in 1973, posting a 3–7–9 record just two seasons removed from playing for the championship. Following the 1973 season, the franchise folded. The Chiefs brand would remain dormant for several years until the name and logo (altered slightly) were revived in 1979 when the Colorado Caribous franchise moved to Atlanta, with Cecil and
Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour cable news channel. In addition, he ...
as owners. Turner had purchased the Caribous franchise for $1.5 million and relocated them following a conversation he had with Cecil about the sport. This new franchise included notable players such as Victor Nogueira, Adrian Brooks,
Mark MacKain Mark MacKain is a retired American soccer defender who played in the North American Soccer League, Major Indoor Soccer League and American Soccer League. He is currently a youth soccer coach. MacKain graduated from Winter Park High School. ...
, Carl Strong,
Webster Lichaba Webster "City Late" Lichaba (born 6 October 1954) is a retired South African football (soccer) midfielder who played for Orlando Pirates, Atlanta Chiefs and Jomo Cosmos. Youth career Born in Mzimhlophe, he lived a street away from Ryder Mof ...
,
Jomo Sono Ephraim Matsilele Sono OIS (born Madoda Walletjies Mkulwana, 17 July 1955), better known as Jomo Sono, is a South African football club owner, coach and former professional footballer. He has been variously nicknamed the "Black Prince of South ...
, and Louis and
George Nanchoff George Nanchoff (born 1954 in Resen, Yugoslavia (SR Macedonia)) is a retired Yugoslavian-American soccer player. He spent three seasons in the North American Soccer League and seven seasons in the Major Indoor Soccer League. He also earned ten ...
. After the 1979 season, David Chadwick was hired away from the
Fort Lauderdale Strikers Fort Lauderdale Strikers may refer to: *Fort Lauderdale Strikers (1977–1983), member of North American Soccer League from 1977 to 1983 * Fort Lauderdale Strikers (1988–1994), member of American Soccer League from 1988 to 1989 and American Profe ...
to serve as team manager.
Keith Furphy Keith Furphy (born 30 July 1958) is an English-American former professional footballer who played forward or winger, spending most of his career in the United States. He played four seasons in the North American Soccer League, seven in the ...
was also traded to the Chiefs from the Detroit Express before the 1980 season. After an abysmal 7–25 season in 1980, Chadwick brought Brian Kidd to the team on a loan from Bolton Wanderers F.C. While the team's prospect improved during the 1981 season, including increased attendance and a division championship, a lack of profitability led Turner to pull the plug on the team after that season. For these three seasons the team once again played at Atlanta Stadium (by this time renamed Atlanta–Fulton County Stadium), while also playing at Omni Coliseum for two NASL Indoor seasons.


Legacy

One of the biggest legacies of the Chiefs was introducing the game of soccer to the people of Atlanta and the surrounding region. According to a 1968 report by the Chiefs, at the time of the team's arrival in Atlanta, fewer than 150 people in the city were playing organized soccer, a number which had grown to about 16,000 by mid-1968. Furthermore, the Chiefs are purported to have held over 390 soccer clinics throughout the state during their existence. These extensive outreach efforts, primarily lead by Woosnam, also lead to the creation of the Atlanta District Amateur Soccer League and the soccer program at Georgia State University. Kaizer Chiefs F.C. of the South African Premier Soccer League was founded in 1970 by Kaizer Motaung, who had played for the Atlanta Chiefs in the 1968 and 1969 seasons. Motaung based the name and logo of the team on that of the Atlanta franchise. Addressing this, Motaung stated that, "We wanted to model ourselves against what my experiences were in Atlanta."


Year-by-year


Outdoors


Indoors


Honors

NASL Championships (1) *
1968 The year was highlighted by protests and other unrests that occurred worldwide. Events January–February * January 5 – " Prague Spring": Alexander Dubček is chosen as leader of the Communist Party of Czechoslovakia. * J ...
*
1969 This year is notable for Apollo 11's first landing on the moon. Events January * January 4 – The Government of Spain hands over Ifni to Morocco. * January 5 **Ariana Afghan Airlines Flight 701 crashes into a house on its approach to ...
,
1971 * The year 1971 had three partial solar eclipses ( February 25, July 22 and August 20) and two total lunar eclipses ( February 10, and August 6). The world population increased by 2.1% this year, the highest increase in history. Events J ...
runners up NASL Regular Season Premierships (1) * 1979–80 ''indoor'' *
1969 This year is notable for Apollo 11's first landing on the moon. Events January * January 4 – The Government of Spain hands over Ifni to Morocco. * January 5 **Ariana Afghan Airlines Flight 701 crashes into a house on its approach to ...
, 1970,
1971 * The year 1971 had three partial solar eclipses ( February 25, July 22 and August 20) and two total lunar eclipses ( February 10, and August 6). The world population increased by 2.1% this year, the highest increase in history. Events J ...
runners up Division Titles (5) *
1968 The year was highlighted by protests and other unrests that occurred worldwide. Events January–February * January 5 – " Prague Spring": Alexander Dubček is chosen as leader of the Communist Party of Czechoslovakia. * J ...
Atlantic Division *
1971 * The year 1971 had three partial solar eclipses ( February 25, July 22 and August 20) and two total lunar eclipses ( February 10, and August 6). The world population increased by 2.1% this year, the highest increase in history. Events J ...
Southern Division * 1979–80 Eastern Division ''indoor'' * 1980–81 Eastern Division ''indoor'' * 1981 Southern Division Coach of the Year * 1968 Phil Woosnam Rookie of the Year * 1968 Kaizer Motaung League Goal Scoring Champion * 1969 Kaizer Motaung (16) * 1979–80 David Byrne (23) ''indoor'' League Scoring Champion * 1969 Kaizer Motaung (16 goals, 4 assists, 36 points) * 1979–80 David Byrne (23 goals, 11 assists, 57 points) ''indoor'' All-Star First Team Selections * 1967
Emment Kapengwe Emment Kapengwe (27 April 1943 – 17 September 1988) was one of Zambia's leading footballers in the '60s and he represented the country at independence in October 1964. He was Kitwe United's key player and among the first Zambians to play pro ...
* 1969
Emment Kapengwe Emment Kapengwe (27 April 1943 – 17 September 1988) was one of Zambia's leading footballers in the '60s and he represented the country at independence in October 1964. He was Kitwe United's key player and among the first Zambians to play pro ...
, Kaizer Motaung * 1970 Uriel Da Veiga,
Dave Metchick David John Metchick (born 14 August 1943) is an English former professional footballer who played as a midfielder in England and the United States. In England, he played in the Football League for Leyton Orient, Brentford, Fulham, Peterborough ...
,
Art Welch Art Welch (born 16 April 1944) is a Jamaican former professional soccer player who played in the North American Soccer League and Major Indoor Soccer League. He began his career in Jamaica with Cavaliers FC, alongside twin brother Asher. In ...
* 1971 Kaizer Motaung * 1972 Paul Child * 1981 Brian Kidd All-Star Second Team Selections * 1968 John Cocking, Vic Rouse * 1970 Ray Bloomfield, John Cocking, Delroy Scott * 1971 John Cocking, Uriel Da Veiga * 1972
Art Welch Art Welch (born 16 April 1944) is a Jamaican former professional soccer player who played in the North American Soccer League and Major Indoor Soccer League. He began his career in Jamaica with Cavaliers FC, alongside twin brother Asher. In ...
All-Star Honorable Mentions * 1971
Mick Hoban Michael Hoban (born 6 April 1952) is a former professional soccer player who played as a midfielder. He began his career with Aston VillaF.C., Aston Villa in 1969 before moving to the North American Soccer League (1968-1984), North American S ...
, Manfred Kammerer,
Barrie Lynch Barrie John Lynch (born 8 June 1951) is an English former professional footballer who played as a full back. Career Born in Northfield, Birmingham, Lynch played youth football for Rubery Hill School and Cross Castle, before playing professiona ...
, Freddie Mwila * 1972 John Cocking,
Mick Hoban Michael Hoban (born 6 April 1952) is a former professional soccer player who played as a midfielder. He began his career with Aston VillaF.C., Aston Villa in 1969 before moving to the North American Soccer League (1968-1984), North American S ...
* 1973 Paul Child Indoor All-Stars * 1980–81
Keith Furphy Keith Furphy (born 30 July 1958) is an English-American former professional footballer who played forward or winger, spending most of his career in the United States. He played four seasons in the North American Soccer League, seven in the ...
U.S. Soccer Hall of Fame * 1992
Ron Newman Ronald Vernon Newman (19 January 1934 – 27 August 2018) was an English professional association football player and coach. He was a member of the American National Soccer Hall of Fame. Life Born in Fareham, Newman, after non-league football ...
* 1997 Phil Woosnam * 2003 Paul Child Indoor Soccer Hall of Fame * 2012
Ron Newman Ronald Vernon Newman (19 January 1934 – 27 August 2018) was an English professional association football player and coach. He was a member of the American National Soccer Hall of Fame. Life Born in Fareham, Newman, after non-league football ...
, Victor Nogueira * 2014
Slobo Ilijevski Slobodan "Slobo" Ilijevski (Cyrillic: Слободан Илијевски Слобо) (October 24, 1949 in Skopje, Yugoslavia – July 14, 2008 in Bellingham, Washington) was a Yugoslav and Macedonian football (soccer) goalkeeper who played in the ...
, Bruce Savage


Head coaches

* Phil Woosnam 1967 – 1968 * Vic Rouse 1969 – 1972 * Ken Bracewell 1973 * Dan Wood 1979 – 1980 * David Chadwick 1980 – 1981


References

{{North American Soccer League (1966–85) Association football clubs established in 1967 Association football clubs disestablished in 1981 Defunct indoor soccer clubs in the United States Defunct soccer clubs in Georgia (U.S. state) Soccer clubs in Georgia (U.S. state) National Professional Soccer League (1967) franchises North American Soccer League (1968–1984) teams C Aston Villa F.C. 1967 establishments in Georgia (U.S. state) 1973 disestablishments in Georgia (U.S. state) Phoenix clubs (association football) 1979 establishments in Georgia (U.S. state) 1981 disestablishments in Georgia (U.S. state)