Avanti Bikes is a company originating from

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

and now distributes

bicycles A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist. Bic ...

to many countries within

Oceania Oceania (, , ) is a region, geographical region that includes Australasia, Melanesia, Micronesia, and Polynesia. Spanning the Eastern Hemisphere, Eastern and Western Hemisphere, Western hemispheres, Oceania is estimated to have a land area of ...

Asia Asia (, ) is one of the world's most notable geographical regions, which is either considered a continent in its own right or a subcontinent of Eurasia, which shares the continental landmass of Afro-Eurasia with Africa. Asia covers an area ...

and

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

. Avanti put its first

bicycle A bicycle, also called a pedal cycle, bike or cycle, is a human-powered or motor-powered assisted, pedal-driven, single-track vehicle, having two wheels attached to a frame, one behind the other. A is called a cyclist, or bicyclist. Bic ...

into the

market in 1985 and since then has built its range to 100+ models catering for all areas of

cycling Cycling, also, when on a two-wheeled bicycle, called bicycling or biking, is the use of cycles for transport, recreation, exercise or sport. People engaged in cycling are referred to as "cyclists", "bicyclists", or "bikers". Apart from two ...

from kids bikes right through to Olympic bikes. In 1991 Avanti went over the

Tasman Sea The Tasman Sea (Māori: ''Te Tai-o-Rēhua'', ) is a marginal sea of the South Pacific Ocean, situated between Australia and New Zealand. It measures about across and about from north to south. The sea was named after the Dutch explorer Abe ...

and set up a sister company in

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

which has been well adopted in the market.

History

1980s

The Avanti bicycle company produced its first bicycle in 1985 it was a "locally assembled 10 speed Strada series". After the success of their

road bike The term road bicycle is used to describe bicycles built for traveling at speed on paved roads. Some sources use the term to mean racing bicycle. Other sources specifically exclude racing bicycles from the definition, using the term to mean a ...

Avanti saw that there was demand for others types of bikes. So in 1986 Avanti produced their first

time trial bicycle A time trial bicycle is a racing bicycle designed for use in an individual race against the clock. Compared to a road bike, a time trial bike is more aerodynamic, has a shorter wheelbase, and puts the rider closer to the front of the bicycle. I ...

. In 1987 the

mountain bike A mountain bike (MTB) or mountain bicycle is a bicycle designed for off-road cycling. Mountain bikes share some similarities with other bicycles, but incorporate features designed to enhance durability and performance in rough terrain, which ...

also found its way into the Avanti arsenal.

1990s

In 1991 Avanti bicycles successfully expanded into the Australian market and entered into a decade of innovation. Avanti produced many new types of bicycles including; trail bikes,

downhill bike A downhill bike (also known as a downhill mountain bike) is a full suspension bicycle designed for downhill cycling on particularly steep, technical trails. Unlike a typical mountain bike, durability and stability are the most important design ...

s and

carbon-fibre Carbon fiber-reinforced polymers (American English), carbon-fibre-reinforced polymers (Commonwealth English), carbon-fiber-reinforced plastics, carbon-fiber reinforced-thermoplastic (CFRP, CRP, CFRTP), also known as carbon fiber, carbon compo ...

bikes.

2000s

In the year 2000 Avanti had a range of 27 different models. The innovation in the

industry has led to Avanti producing bikes with many carbon components. In 2004 two New Zealand athletes won medals at the Olympics while riding Avanti bikes. In 2007 Avanti expanded to the Chinese and Singaporean markets.

2010s

Avanti expanded more into the Asian market with

Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

and

Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...

all having professional athletes ride their bikes. In 2015 Avanti celebrated 30 years of making bicycles.

Sinch Bikes

In 2019, Kim Struthers, the son of Avanti founder John Struthers founded Sinch Bikes, which focuses on e-bikes and other types of bicycles.

Sponsorship and victories

Sponsorship

Avanti has supported New Zealand athletes at the Olympics. Professional teams that have been supported by Avanti include; the

Avanti Racing Team Bennelong SwissWellness Cycling Team p/b Cervelo () was an Australian UCI Continental cycling team focusing on road bicycle racing. Based in Tasmania since its establishment in 2000, the team's original title sponsor was a Tasmanian restaurant ch ...

, Subway-Avanti, PureBlack Racing and Savings & Loans Cycling Team. Avanti is the official bicycle of the New Zealand Track Racing Team.

Significant victories

;2004 :1st Gold medal olympic

Olympic Triathlon,

Hamish Carter Hamish Clive Carter (born 28 April 1971 in Auckland) is a New Zealand triathlete. He won the gold medal in triathlon at the 2004 Summer Olympics, his second Olympic games. Carter also competed on the International Triathlon Union World Cup c ...

:1st

Women's individual pursuit,

Sarah Ulmer Sarah Elizabeth Ulmer (born 14 March 1976) is a former Olympic cyclist. She is the first New Zealander to win an Olympic cycling gold medal, which she won in the 3km individual pursuit at the 2004 Athens Olympics setting a world record. Afte ...

;2008 :1st Jersey rainbow chrono

World Omnium Championships,

Hayden Godfrey Hayden Godfrey (born 15 December 1978 in Hokitika, New Zealand) is a cycling competitor for New Zealand. He competed at the 2006 Commonwealth Games in Melbourne where along with Tim Gudsell, Peter Latham and Marc Ryan he won a bronze medal in ...

;2009 :1st Jersey rainbow chrono

Women's individual pursuit,

Alison Shanks Alison Shanks (born 13 December 1982) is a retired New Zealand professional racing cyclist, specialising in individual pursuit in track cycling and individual time trial in road bicycle racing. Prior to that she was an Otago Rebels netballer, t ...

;2012 :1st Jersey rainbow chrono

Women's individual pursuit,

References

External links

Official website
{{Authority control New Zealand brands Cycle manufacturers of Australia Mountain bike manufacturers Vehicle manufacturing companies established in 1985 Cycle manufacturers of New Zealand 1985 establishments in New Zealand