Audiobrain is a

sonic branding A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trade ...

firm based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

History

Audiobrain was founded in 2003. Audrey Arbeeny, Audiobrain's Owner, Founder and Executive Producer, currently teaches

Sonic Branding A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trade ...

at New York's

Pratt Institute Pratt Institute is a private university with its main campus in Brooklyn, New York (state), New York. It has a satellite campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The school was ...

Projects

Notable projects of Audiobrain's include the sonic branding for Microsoft's

Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...

(including the sound logo and user interface sounds), sonic branding for author

David Meerman Scott David Meerman Scott is an American online marketing strategist and author of several books on marketing, including ''The New Rules of Marketing and PR''. Education and career Scott graduated from Kenyon College in 1983 with a BA in economics. A ...

’s World Wide Rave,

Virgin Mobile USA Virgin Mobile USA was a no-contract Mobile Virtual Network Operator. It used Sprint's network for coverage. It licensed the Virgin Mobile brand from United Kingdom-based Virgin Group. Virgin Mobile USA was headquartered in Kansas City, Missou ...

’s product sonification, and

Major League Soccer Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada ...

's Official Anthem. Audiobrain also serves as Music Supervisors for

NBC Sports NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...

and

Olympics The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...

, and received an

Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ...

Award for their work on the NBC Beijing Olympics Broadcast.

References

External links

Audiobrain home page

Audiobrain YouTube page
Audio branding {{US-company-stub