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Audio Branding
A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertaking" (article 15(1)). Despite the recognition which must be accorded to sound trademarks in most countries, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sound Branding
A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertaking" (article 15(1)). Despite the recognition which must be accorded to sound trademarks in most countries, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. Trademarks used to identify services are sometimes called service marks. The first legislative act concerning trademarks was passed in 1266 under the reign of Henry III of England, requiring all bakers to use a distinctive mark for the bread they sold. The first modern trademark laws emerged in the late 19th century. In France, the first comprehensive trademark system in the world was passed into law in 1857. The Trade Marks Act 1938 of the United Kingdom changed the system, permitting registration based on "intent-to-use", creating an examination based process, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Station Identification
Station identification (ident, network ID or channel ID or bumper) is the practice of radio and television stations and broadcast network, networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding, or a combination of both. As such, it is closely related to production logos, used in television and cinema alike. Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs. Asia Idents are known as a ''montage'' in Thailand and the Malay world (except Indonesia), and as an ''interlude'' in Cambodia and Vietnam. Philippines Station identifications in the Philippines differ from the vernacular meaning in most of the world. They describe what would be r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telephone
A telephone is a telecommunications device that permits two or more users to conduct a conversation when they are too far apart to be easily heard directly. A telephone converts sound, typically and most efficiently the human voice, into electronic signals that are transmitted via cables and other communication channels to another telephone which reproduces the sound to the receiving user. The term is derived from el, τῆλε (''tēle'', ''far'') and φωνή (''phōnē'', ''voice''), together meaning ''distant voice''. A common short form of the term is ''phone'', which came into use early in the telephone's history. In 1876, Alexander Graham Bell was the first to be granted a United States patent for a device that produced clearly intelligible replication of the human voice at a second device. This instrument was further developed by many others, and became rapidly indispensable in business, government, and in households. The essential elements of a telephone are a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music
Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect of all human societies, a cultural universal. While scholars agree that music is defined by a few specific elements, there is no consensus on their precise definitions. The creation of music is commonly divided into musical composition, musical improvisation, and musical performance, though the topic itself extends into academic disciplines, criticism, philosophy, and psychology. Music may be performed or improvised using a vast range of instruments, including the human voice. In some musical contexts, a performance or composition may be to some extent improvised. For instance, in Hindustani classical music, the performer plays spontaneously while following a partially defined structure and using characteristic motifs. In modal jazz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Musical Notation
Music notation or musical notation is any system used to visually represent aurally perceived music played with instruments or sung by the human voice through the use of written, printed, or otherwise-produced symbols, including notation for durations of absence of sound such as rests. The types and methods of notation have varied between cultures and throughout history, and much information about ancient music notation is fragmentary. Even in the same time period, such as in the 2010s, different styles of music and different cultures use different music notation methods; for example, for professional classical music performers, sheet music using staves and noteheads is the most common way of notating music, but for professional country music session musicians, the Nashville Number System is the main method. The symbols used include ancient symbols and modern symbols made upon any media such as symbols cut into stone, made in clay tablets, made using a pen on papyrus or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shield Mark BV Vs Joost Kist
Shield Mark B.V. vs. Joost Kist is a decision by the 6th Senate of the European Court of Justice, case C-283/01, which dealt with the question whether sound signs may be registered as trademarks, and what requirements those sound signs and their trademark entry have to fulfill to be consistent with Article 2 of the First Council Directive of 21 December 1988 to approximate the laws of the Member States relating to trade marks (89/104/EEC). Sound trademarks Definition Sound signs are melodies or tone colors. They are identified by hearing without support through speech. As such they can be utilized in acoustic brand marketing, which creates the need to register them as trademarks to protect a company's intellectual property and ensure their use as exclusive identifier for the company, just like a company logo does. Sound trademarks are protected trademarks centered on the reproduction of sounds and tones. Combinations of sound and word or graphic elements are additional design optio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Community Trademark
A European Union trade mark or EU trade mark (abbreviated EUTM; named ''Community Trade Mark'' (''CTM'') until 23 March 2016) is a trade mark which is pending registration or has been registered in the European Union as a whole (rather than on a national level within the EU). The EU trade mark system creates a unified trade mark registration system in Europe, whereby one registration provides protection in all member states of the EU. The EU trade mark system is ''unitary'' in character. Thus, an objection against an EU trade mark application in any member state can defeat the entire application, an EU trade mark registration is enforceable in all member states. The EU trade mark system is administered by the European Union Intellectual Property Office (EUIPO), which is located in Alicante, Spain (see also trade mark law of the European Union). Characteristics The EU trade mark gives its proprietor a uniform right applicable in all member states of the European Union on the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Union
The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been described as a '' sui generis'' political entity (without precedent or comparison) combining the characteristics of both a federation and a confederation. Containing 5.8per cent of the world population in 2020, the EU generated a nominal gross domestic product (GDP) of around trillion in 2021, constituting approximately 18per cent of global nominal GDP. Additionally, all EU states but Bulgaria have a very high Human Development Index according to the United Nations Development Programme. Its cornerstone, the Customs Union, paved the way to establishing an internal single market based on standardised legal framework and legislation that applies in all member states in those matters, and only those matters, where the states have agreed to act ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Voice Response
Interactive voice response (IVR) is a technology that allows telephone users to interact with a computer-operated telephone system through the use of voice and DTMF tones input with a keypad. In telecommunications, IVR allows customers to interact with a company's host system via a telephone keypad or by speech recognition, after which services can be inquired about through the IVR dialogue. IVR systems can respond with pre-recorded or dynamically generated audio to further direct users on how to proceed. IVR systems deployed in the network are sized to handle large call volumes and also used for outbound calling as IVR systems are more intelligent than many predictive dialer systems. IVR systems can be used standing alone to create self-service solutions for mobile purchases, banking payments, services, retail orders, utilities, travel information and weather conditions. In combination with systems such an automated attendant and ACD, call routing can be optimized for a better ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
On-hold Messaging
On-hold messaging is a service used by businesses and organizations of all sizes to deliver information to their callers waiting on hold or while they are being transferred. Also called audio marketing, on-hold messaging is a specialist area of marketing and branding. It seeks to represent the personality of a business in the medium of audio. Background An AT&T study found that more than 70% of business phone calls in the United States are placed on hold for an average of 45 to 60 seconds each. Meanwhile, a USA Today study found executives spend 15 minutes a day or 68 hours a year on hold. A CNN survey found that 70% of callers in the United States who are holding the line in silence hang up within 60 seconds. A study by North American Telecom found that callers hearing music on hold will stay on the line 30 seconds longer than callers experiencing silence, and callers hearing commercials on hold will stay on the line for up to 3 minutes longer. In November 2011 an omnibus surve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pharrell Williams
Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom he has produced songs for various recording artists. In 1999, he became lead vocalist of the band N.E.R.D., which he formed with Hugo and drummer Shay Haley. Williams has been widely referred to as one of the most influential and successful music producers of the 21st century, having had a significant impact on the sound of modern popular music. Williams released his debut solo album, '' In My Mind'', in 2006. In 2013, he produced and was featured alongside T.I. on the song " Blurred Lines" by Robin Thicke and his song " Happy" was the lead single for the soundtrack of the film ''Despicable Me 2''. In the same year, he was featured on Daft Punk's single " Get Lucky", which won Record of the Year and Best Pop Duo/Group Performance at the 5 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
