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Audiobrain
Audiobrain is a sonic branding firm based in New York City. History Audiobrain was founded in 2003. Audrey Arbeeny, Audiobrain's Owner, Founder and Executive Producer, currently teaches Sonic Branding at New York's Pratt Institute. Projects Notable projects of Audiobrain's include the sonic branding for Microsoft's Xbox 360 (including the sound logo and user interface sounds), sonic branding for author David Meerman Scott’s World Wide Rave, Virgin Mobile USA’s product sonification, and Major League Soccer's Official Anthem. Audiobrain also serves as Music Supervisors for NBC Sports and Olympics, and received an Emmy The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with the ... Award for their work on the NBC Beijing Olympics Broadcast. References External links Audiobrain ho ...
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Major League Soccer
Major League Soccer (MLS) is a men's professional soccer league sanctioned by the United States Soccer Federation, which represents the sport's highest level in the United States. The league comprises 29 teams—26 in the U.S. and 3 in Canada—since the 2023 season. The league is headquartered in Midtown Manhattan. Major League Soccer is the most recent in a series of men's premier professional national soccer leagues established in the United States and Canada. The predecessor of MLS was the North American Soccer League (NASL), which existed from 1968 until 1984. MLS was founded in 1993 as part of the United States' successful bid to host the 1994 FIFA World Cup. The inaugural season took place in 1996 with ten teams. MLS experienced financial and operational struggles in its first few years, losing millions of dollars and folding two teams in 2002. Since then, developments such as the proliferation of soccer-specific stadiums around the league, implementation of the Desi ...
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Xbox 360
The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles. It was officially unveiled on MTV on May 12, 2005, with detailed launch and game information announced later that month at the 2005 Electronic Entertainment Expo (E3). The Xbox 360 features an online service, Xbox Live, which was expanded from its previous iteration on the original Xbox and received regular updates during the console's lifetime. Available in free and subscription-based varieties, Xbox Live allows users to: play games online; download games (through Xbox Live Arcade) and game demos; purchase and stream music, television programs, and films through the Xbox Music and Xbox Video portals; and access third-party content services through media streaming applications. In addition to online multimedia ...
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Sonic Branding
A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertaking" (article 15(1)). Despite the recognition which must be accorded to sound trademarks in most countries, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Sonic Branding
A sound trademark or sound logo or audio logo is a trademark where sound is used to perform the trademark function of uniquely identifying the commercial origin of products or services. In recent times, sounds have been increasingly used as trademarks in the marketplace. However, it has traditionally been difficult to protect sounds as trademarks through registration, as a sound was not considered to be a 'trademark'. This issue was addressed by the World Trade Organization Agreement on Trade-Related Aspects of Intellectual Property Rights, which broadened the legal definition of trademark to encompass "any sign...capable of distinguishing the goods or services of one undertaking from those of other undertaking" (article 15(1)). Despite the recognition which must be accorded to sound trademarks in most countries, the ''graphical representation'' of such marks sometimes constitutes a problem for trademark owners seeking to protect their marks, and different countries have different ...
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Pratt Institute
Pratt Institute is a private university with its main campus in Brooklyn, New York (state), New York. It has a satellite campus in Manhattan and an extension campus in Utica, New York at the Munson-Williams-Proctor Arts Institute. The school was founded in 1887 with programs primarily in engineering, architecture, and fine arts. Comprising six schools, the institute is primarily known for its programs in Pratt Institute School of Architecture, architecture, interior design, and industrial design. History Inception Pratt Institute was founded in 1887 by American industrialist Charles Pratt, who was a successful businessman and oil tycoon and was one of the wealthiest men in the history of Brooklyn. Pratt was an early pioneer of the oil industry in the United States and was the founder of Astral Oil Works based in the Greenpoint, Brooklyn, Greenpoint section of Brooklyn which was a leader in replacing whale oil with petroleum or natural oil. In 1867, Pratt established Charles P ...
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David Meerman Scott
David Meerman Scott is an American online marketing strategist and author of several books on marketing, including ''The New Rules of Marketing and PR''. Education and career Scott graduated from Kenyon College in 1983 with a BA in economics. After early jobs as a clerk on several Wall Street bond trading desks, he worked in the online news and information business from 1985 to 2002, holding executive positions in an electronic information division of Knight-Ridder, from 1989 to 1995. Scott moved to the Boston area in 1995 and joined Desktop Data, which became NewsEdge Corporation, ultimately holding the position of vice president of marketing until the business was sold to Thomson Corporation in 2002. Thomson Corporation terminated his employment after acquiring NewsEdge, so he started his own business as a marketing strategist. Content marketing strategist Scott's assertion is that marketing and public relations is vastly different on the Web than in mainstream media. He s ...
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World-Wide Travelin' Man
"World-Wide Travelin' Man" is a song written by Vern Stovall. It was recorded by American country artist Wynn Stewart. It was released as a single in 1969 and became a major hit that same year. Background and release "World-Wide Travelin' Man" was recorded in 1969 at the Capitol Recording Studio, located in Hollywood, California. The session was produced by Ken Nelson, Stewart's producer at Capitol Records. The song was written by Vern Stovall. Stewart had been on the Capitol label for nearly five years at the time of this single release and had several major hits up to this point. This included the number one single " It's Such a Pretty World Today." "World-Wide Travelin' Man" was released as a single on Capitol Records in June 1969. It was his twelfth single release with the label. His backing band, "The Tourists," were given equal billing on the single release by Capitol Records. The single spent 10 weeks on the ''Billboard A billboard (also called a hoarding in the UK ...
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Virgin Mobile USA
Virgin Mobile USA was a no-contract Mobile Virtual Network Operator. It used Sprint's network for coverage. It licensed the Virgin Mobile brand from United Kingdom-based Virgin Group. Virgin Mobile USA was headquartered in Kansas City, Missouri, and provided service to approximately 6 million customers. Founded in 2001 as a joint venture between Virgin Group and Sprint Corporation, Virgin Mobile USA commenced operations in June 2002 as a mobile virtual network operator (MVNO), providing services via the Sprint 1900 MHz CDMA network. In 2009, Sprint Nextel bought out joint-venture partner Virgin Group, becoming the sole owner of Virgin Mobile USA. In June 2017, Virgin Mobile dropped all Android and began to only offer iPhones to new customers under its new "Inner Circle" unlimited plan. Following the discontinuation of the plan in 2018, it began to restore Android devices to its lineup. In January 2020, Virgin Mobile announced that it would shut down, and transfer its ...
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NBC Sports
NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its dedicated national sports cable channels. Formerly operating as "a service of NBC News", it broadcasts a diverse array of sports events, including Major League Baseball, the French Open, the Premier League, the IndyCar Series, NASCAR, the National Football League (NFL), Notre Dame Fighting Irish football, Notre Dame Fighting Irish college football, the Olympic Games, professional golf,the Tour de France and Thoroughbred racing, among others. Other programming from outside producers – such as coverage of the Ironman Triathlon – is also presented on the network through NBC Sports. With Comcast's acquisition of NBCUniversal in 2011, its own cable sports networks were aligned with NBC Sports into a part of the division known as the NBC Spo ...
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Olympics
The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions. The Olympic Games are considered the world's foremost sports competition with more than 200 teams, representing sovereign states and territories, participating. The Olympic Games are normally held every four years, and since 1994, have alternated between the Summer and Winter Olympics every two years during the four-year period. Their creation was inspired by the ancient Olympic Games (), held in Olympia, Greece from the 8th century BC to the 4th century AD. Baron Pierre de Coubertin founded the International Olympic Committee (IOC) in 1894, leading to the first modern Games in Athens in 1896. The IOC is the governing body of the Olympic Movement (which encompasses all entities and individuals involved in the Olymp ...
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Emmy
The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the American and international television industry. A number of annual Emmy Award ceremonies are held throughout the calendar year, each with their own set of rules and award categories. The two events that receive the most media coverage are the Primetime Emmy Awards and the Daytime Emmy Awards, which recognize outstanding work in American primetime and daytime entertainment programming, respectively. Other notable U.S. national Emmy events include the Children's & Family Emmy Awards for children's and family-oriented television programming, the Sports Emmy Awards for sports programming, News & Documentary Emmy Awards for news and documentary shows, and the Technology & Engineering Emmy Awards and the Primetime Engineering Emmy Awards for technological and engineering achievements. Regional Emmy Awards are also presented throughout the country at various times through the year, re ...
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