Athleta is a

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

ian-origin Japanese

sports equipment Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

focused on

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

products. The firm manufactures and supplies kit uniforms, balls, and

boots A boot is a type of footwear. Boot or Boots may also refer to: Businesses * Boot Inn, Chester, Cheshire, England * Boots (company), a high-street pharmacy chain and manufacturer of pharmaceuticals in the United Kingdom * The Boot, Cromer Stre ...

. Athleta was notable for being the brand to supply

Brazil national football team The Brazil national football team ( pt, Seleção Brasileira de Futebol), nicknamed ''Seleção Canarinho'' (‘Canary Squad’, after their bright yellow jersey), represents Brazil in men's international football and is administered by the B ...

the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the ''Maracanazo'' in

1950 Events January * January 1 – The International Police Association (IPA) – the largest police organization in the world – is formed. * January 5 – 1950 Sverdlovsk plane crash, Sverdlovsk plane crash: ''Aeroflot'' Lisunov Li-2 cr ...

.Uma marca tricampeã
by Katia Simões on Revista ''Pequenas Empresas & Grandes Negócios'' #256, May 2010

History

The brand was created in

Belém Belém (; Portuguese for Bethlehem; initially called Nossa Senhora de Belém do Grão-Pará, in English Our Lady of Bethlehem of Great Pará) often called Belém of Pará, is a Brazilian city, capital and largest city of the state of Pará in t ...

, city of S. Paulo, Brazil in 1935 by the company Santa Isabel Textile Manufacturing, founded by Antônio de Oliveira. The brand "Athleta" was chosen by the company to identify its sporting goods. In the beginning, it manufactured socks and shirts for amateur sports. In 1954, Athleta became shirt supplier to the Brazil national team, sharing duties with British company

Umbro Umbro is an English sports equipment manufacturer founded in 1924 in Wilmslow, Cheshire and based in Manchester. They specialise in football and rugby sportswear featuring their ''Double Diamond'' logo. Umbro products are marketed in over 100 c ...

since 1958.Brazil Soccer Jersey: The Peculiar Story Of The Canarinho
on History of Soccer website Athleta (and Umbro itself) were both manufacturers of Brazil jerseys for the

1958 Events January * January 1 – The European Economic Community (EEC) comes into being. * January 3 – The West Indies Federation is formed. * January 4 ** Edmund Hillary's Commonwealth Trans-Antarctic Expedition completes the third ...

1962 Events January * January 1 – Western Samoa becomes independent from New Zealand. * January 3 – Pope John XXIII excommunicates Fidel Castro for preaching communism. * January 8 – Harmelen train disaster: 93 die in the wors ...

, and

1970 Events January * January 1 – Unix time epoch reached at 00:00:00 UTC. * January 5 – The 7.1 Tonghai earthquake shakes Tonghai County, Yunnan province, China, with a maximum Mercalli intensity scale, Mercalli intensity of X (''Extrem ...

FIFA World Cup The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the ' ( FIFA), the sport's global governing body. The tournament ha ...

s. The production was practically artisanal: the sketches were made by hand on sheets of sulfite and the numbers embroidered in dots. Apart from the national team, Athleta was the brand for several Brazilian clubs including Santos between the 1950s and the 1980s.Homefans seals partnership with clothing brand Athleta
18 Jan 2021 In September 2009 the brand reappeared in the market by the Japanese group "The Brand's Company" (TBC), a company specialized in the direction, introduction and development of brands. The resumption of the brand began with the project “The Champions' Shirt”, a limited edition of 1,000 copies of the 31 models used by players in the 1958, 1962 and 1970 World Cups. TBC announced that all proceeds would be donated to the Association of World Champions of Brazil, whose objective was to guarantee a dignified future for athletes who have already played for the national team.

Sponsorships

The following list that are sponsored by Athleta:

Association Football

Clubs teams

* São BentoSorocaba Futsal anuncia cinco reforços e novo fornecedor de material esportivo
on Globo Esporte, 19 Jan 2022 *

Blaublitz Akita is a Japanese professional association football team based in Akita, Akita Prefecture. In 2014 they entered the J3 League after previously playing in the Japan Football League, the third tier of the Japanese association football league system. ...

FC Maruyasu Okazaki , playing as , is a Japanese professional football team based in Okazaki, Aichi Prefecture. They currently play in Japan Football League The also known as simply the JFL is the 4th tier of the Japanese association football league system, po ...

Kamatamare Sanuki Kamatamare Sanuki (カマタマーレ讃岐、Kamatamare Sanuki) is a football club based in Takamatsu, Kagawa, Takamatsu, the capital city of Kagawa Prefecture of Japan. They currently play in the J3 League. They entered the J League in 2014 aft ...

Kochi United SC commonly known as Kōchi United SC (高知ユナイテッドSC, ''Kōchi Yunaiteddo Esushi'') is a football club based in Kōchi, the capital city of Kōchi Prefecture in Japan. They play in the Japan Football League, Japan's fourth tier of se ...

Nippon TV Tokyo Verdy Beleza is a women's football team which plays in Japan's WE League. History The club was founded as named ''Yomiuri SC Ladies Beleza'' as women's club of Yomiuri SC (currently ''Tokyo Verdy'') by Yomiuri Shimbun in 1981.Orca Kamogawa FC is a women's football club playing in Japan's football league, the Nadeshiko League Division 1. Its hometown is the city of Kamogawa. Current squad Results References External links official site* Japanes ...

Suzuka Point Getters is a Japanese professional football club based in Suzuka, Mie Prefecture. They play in the Japan Football League. History The club was originally established in Nabari, Mie in 1980 under the name Mie Club, and it became a member of Mie ...

Tochigi SC , commonly referred to as Tochigi SC are a football club based in Utsunomiya, Tochigi Prefecture, Japan. They currently play in the J2 League. History Teachers in Tochigi Prefecture founded the club in 1953. They were initially called self-exp ...

Tokyo Verdy is a Japanese professional football club based in Inagi, Tokyo. The club plays in the J2 League, the second tier of football in the country. Founded as Yomiuri F.C. in 1969, Tokyo Verdy is one of the most decorated clubs in the J.League, with ...

* Kaohsiung Sunny Bank

Athletes

Leonardo Souza Leonardo is a masculine given name, the Italian, Spanish, and Portuguese equivalent of the English, German, and Dutch name, Leonard. People Notable people with the name include: * Leonardo da Vinci (1452–1519), Italian Renaissance scientist ...

* Noriyoshi Sakai * Junki Koike * Keisuke Oyama * Keigo Numata * Keisuke Fukaya *

Ozu Moreira , born 21 January 1986) is a Brazilian-born Japanese beach soccer player who plays as a defender. He is the captain and briefly the head coach of the Japanese national team, having gained Japanese citizenship in 2012. He won the Silver and G ...

Takumi Uesato is a Japanese football player who currently plays beach soccer for Tokyo Verdy. Career In his youth, Uesato played for Okinawa Minami FC. He was also part of his schools' football team playing for Miyakojima Municipal North Middle School and Mi ...

* Teppei Yachida * Ryota Kajikawa * Sho Omori *

Yuji Senuma is a Japanese football player for Tochigi SC , commonly referred to as Tochigi SC are a football club based in Utsunomiya, Tochigi Prefecture, Japan. They currently play in the J2 League. History Teachers in Tochigi Prefecture founded the ...

Futsal

Club teams

Deução Kobe is a Japanese futsal club, currently playing in the F. League Division 2, the league second tier. The team is located in Kobe, Hyogo Prefecture, Japan. Their home ground is Kobe Green Arena Kobe Green Arena is an indoor sporting arena located ...

Pescadola Machida is a Japanese professional futsal club, currently playing in the F. League. The team is located in Machida, Tokyo, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List ...

Vasagey Oita is a Japanese professional futsal club, currently playing in the F. League Division 1. The team is located in Ōita, Ōita prefecture, Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It ...

Athletes

* Leonardo Silva * Jonathan Araujo * Guilherme Kuromoto * Marcos Honda * Ken Hinenoya * Yuhki Kanayama * Ito Keita * Gensuke Mori * Ryoto Kai * Yudai Takahashi * Yuta Kokado * Takumi Nagasawa * Kentarō Ishida * Yuto Nishimura * Keigo Shibayama * Mitsuru Nakamura * Yusei Arai * Shota Horigome * Yuta Kimura * Hyuga Saito * Shuto Nakata * Yuta Tsutsumi * Yuki Nochimura * Yukari Miyahara * Kaho Ito * Sara Oino * Arthur Guilherme

Past Sponsorships

Association football

Associations

* FPF

National Teams

* (1954–1977) *

Club teams

Botafogo Botafogo (local/standard alternative Brazilian Portuguese pronunciation: ) is a beachfront neighborhood (''bairro'') in Rio de Janeiro, Brazil. It is a mostly upper middle class and small commerce community, and is located between the hills of M ...

(1957–1969) * Cruzeiro *

Fluminense Fluminense Football Club (), known as Fluminense, is a Brazilian sports club best known for its professional football team that competes in the Campeonato Brasileiro Série A, the first tier of Brazilian football and the Campeonato Carioca, th ...

Flamengo Clube de Regatas do Flamengo (; English: ''Flamengo Rowing Club''), more commonly referred to as simply Flamengo, is a Brazilian sports club based in Rio de Janeiro, in the neighborhood of Gávea, best known for their professional football t ...

(1970–79) * Grêmio *

Internacional Sport Club Internacional (), commonly known as Internacional or simply Inter, is a Brazilian professional football club based in Porto Alegre. They play in the Série A, the first division of the Brazilian league, as well as in Campeonat ...

Juventus Juventus Football Club (from la, iuventūs, 'youth'; ), colloquially known as Juve (), is a professional Association football, football club based in Turin, Piedmont, Italy, that competes in the Serie A, the top tier of the Italian football leagu ...

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

(1960–67) * Santos (1956–1979) *

Palmeiras Sociedade Esportiva Palmeiras (), commonly known as Palmeiras, is a Brazilian professional football club based in the city of São Paulo, in the district of Perdizes. Palmeiras is one of the most popular clubs in South America, with around ...

(1960–67) * Portuguesa *

Vasco da Gama Vasco da Gama, 1st Count of Vidigueira (; ; c. 1460s – 24 December 1524), was a Portuguese explorer and the first European to reach India by sea. His initial voyage to India by way of Cape of Good Hope (1497–1499) was the first to link E ...

(1963–1978) *

Avispa Fukuoka is a Japanese professional football club, currently competing in the J1 League. The team is located in Hakata, Fukuoka. "Avispa" means "wasp" in Spanish. They were originally called Fujieda Blux and based in Fujieda, Shizuoka before moving t ...

(2015–17) *

Okayama Yunogo Belle The Okayama Yunogo Belle is a Japanese women's football club based in Mimasaka, Okayama, Japan.Results
...

(2018–2020) *

Vanraure Hachinohe is a football club based in Hachinohe, a city in the southeastern part of Aomori Prefecture in Japan. They currently play in the J3 League. The name Vanraure comes from the combination of two Italian words: ''derivante'', meaning "origin"; an ...

(2015–2020) *

Cosmos The cosmos (, ) is another name for the Universe. Using the word ''cosmos'' implies viewing the universe as a complex and orderly system or entity. The cosmos, and understandings of the reasons for its existence and significance, are studied in ...

(1977–78)

Athlets

Pelé Edson Arantes do Nascimento (; born 23 October 1940), known as Pelé (), is a Brazilian former professional footballer who played as a forward. Widely regarded as one of the greatest players of all time and labelled "the greatest" by FIFA, ...

* Félix *

Jairzinho Jair Ventura Filho (born 25 December 1944), better known as Jairzinho (), is a Brazilian former footballer. A quick, skillful, and powerful right winger known for his finishing ability and eye for goal, he was a key member and top scorer of th ...

Rivelino Roberto Rivellino (also Rivelino, ; ; born 1 January 1946) is a Brazilian football pundit and retired footballer. He was one of the stars of Brazil's 1970 FIFA World Cup winning team. Rivellino currently works as a pundit for Brazilian TV Cult ...

Tostão Eduardo Gonçalves de Andrade (born 25 January 1947), generally known as Tostão, is a Brazilian former professional footballer who played as a forward or attacking midfielder. Tostão was an intelligent, hardworking and prolific left-footed f ...

Futsal

Club teams

Magnus Magnus, meaning "Great" in Latin, was used as cognomen of Gnaeus Pompeius Magnus in the first century BC. The best-known use of the name during the Roman Empire is for the fourth-century Western Roman Emperor Magnus Maximus. The name gained wid ...

(2016-2021)

References

External links

* {{Portal bar, Japan, Sports, Transport, Companies Sporting goods manufacturers of Brazil Sportswear brands Brazilian brands Clothing companies of Japan Sporting goods manufacturers of Japan Japanese brands Athletic shoe brands Clothing companies established in 1935 Sporting goods brands 1935 establishments in Brazil 1935 establishments in Japan