Arnold Worldwide is an American

advertising agency An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...

headquartered in Boston, Massachusetts. The agency is part of

Havas Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest advertising and communications groups in the world. Havas consists of ...

, a global advertising holding company based in France. Some of Arnold's clients include Progressive Insurance, Cox Communications, and AmeriSave.

History

Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the

Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...

, acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".Warner, Judy (March 30, 1998)
"Arnold, Snyder Do The Deal"
''AdWeek''. One of the most notable deals was the acquisition of Emerson Lane Fortuna, an advertising agency with annual billings of $20 million. Eskandarian sold the agency to

Snyder Communications Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, pro ...

in 1995, and Havas acquired Snyder Communications and Arnold in 2000. Eskandarian retired at the end of 2010. In 2005, ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mul ...

'' ranked Arnold as the 19th largest American agency with revenues of $114m. A year later, ''Advertising Age'' listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m. According to ''Adweek'', Arnold Worldwide's revenue in 2009 was estimated at $235m.Diaz, Johnny
Advertising Itself
''The Boston Globe,'' November 24, 2010. After struggling to gain accounts earlier in the year, Arnold Worldwide won the

Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation, headquartered in Kadoma, Osaka, Kadoma, Osaka P ...

account at the end of 2009. The agency hired Andrew Benett as CEO in February 2010 and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from ''Ad Age''. In 2011, ''Ad Age'' chose Arnold as one of 10 agencies to be included on its annua
Agency A-List
''The Delaney Report'', an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record." In December 2013, Pam Hamlin was named Global President of Arnold Worldwide, after having served as President of Arnold's Boston office since 2006. August 2017, Icaro Doria was named Global Chief Creative Officer, after having served as CCO of DDB New York. In June 2018, it was announced that Kiran Smith, former marketing chief of

Brookstone Brookstone is a chain of retail stores in the United States and China. It was founded as a mail-order business in 1965, when it started selling items, such as dental clamps and other specialty tools. Its first physical location opened in 1973 ...

, would replace Hamlin as CEO. December 2019, George Sargent, President of Havas Media Boston, wa
appointed CEO of Arnold Worldwide
with agency veteran Sean McBride assuming the role of Chief Creative Officer. As part of a larger restructuring, Bre Rossetti was promoted to Chief Strategy Officer; Vallerie Bettini to Chief Client Officer; Julianna Akuamoah to Chief Talent Officer, and Cass Taylor to Chief Operating Officer.

References

External links

Arnold Names New CEO and CCO as Part of Agency Restructuringwww.arn.com
{{Authority control Advertising agencies of the United States Companies based in Boston Marketing companies established in 1946 1946 establishments in Massachusetts Havas American companies established in 1946