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Arnold Worldwide
Arnold Worldwide is an American advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France. Some of Arnold's clients include Progressive Insurance, Cox Communications, and AmeriSave. History Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the Boston Red Sox, acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".Warner, Judy (March 30, 1998)"Arnold, Snyder Do The Deal" ''AdWeek''. One of the most notable deals was the acquisition of Emerson Lane Fortuna, an advertising agency with annual billings of $20 million. Eskandarian sold the agency to Snyder Communications in 1995, and Havas acquired Snyder Communications and Arnold in 2000. Eskandarian retired at the end of 2010. In 2005, ''Advertising Age'' ranked Arnold as the 19th largest American agency with revenues of $11 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Havas
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest advertising and communications groups in the world. Havas consists of three main operational divisions. The Group offers a broad range of communications services, including digital, advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations and innovation consulting (Havas Blockchain). History The original Havas was the world's first news agency, created in 1835. The Agence France-Presse (AFP) news agency comes from it. Havas was acquired by Vivendi in 1998, and renamed Vivendi Universal Publishing. VUP in turn merged with Lagardere to become Editis in 2004. The company which today bears the name Havas is itself a former subsidiary of the company which acquired the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Boston Red Sox
The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight charter franchises, the Red Sox' home ballpark has been Fenway Park since . The "Red Sox" name was chosen by the team owner, John I. Taylor, , following the lead of previous teams that had been known as the "Boston Red Stockings," including the Boston Braves (now the Atlanta Braves). The team has won nine World Series championships, tied for the third-most of any MLB team, and has played in 13 World Series. Their most recent World Series appearance and win was in . In addition, they won the American League pennant, but were not able to defend their 1903 World Series championship when the New York Giants refused to participate in the 1904 World Series. The Red Sox were a dominant team in the new league, defeating the Pittsburgh Pira ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Snyder Communications
Snyder Communications Inc. (SNC) was an American advertising corporation founded in 1988 by Daniel Snyder and his sister Michelle Snyder. Their activities were mainly outsourced marketing services, such as direct marketing, database marketing, proprietary product sampling, sponsored information display in prime locations, call centers, and field sales. There was an initial public offering for SNC in September 1996 with a sale of 7.8 million shares at $17 a share. The IPO raised more than $130 million. Daniel Snyder became the youngest ever CEO of a New York Stock Exchange listed company at the age of 32. Snyder Communications was acquired on April 4, 2000 by Havas, then Havas Advertising, in an all-share transaction worth in excess of US$2 billion. Acquisition spree SNC grew aggressively through acquisitions. In 1995, Arnold Communications boss Ed Eskandarian sold out to Snyder. It acquired four other firms since the beginning of 1997, including Medical Marketing Detailing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Panasonic
formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation, headquartered in Kadoma, Osaka, Kadoma, Osaka Prefecture, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb socket manufacturer. In addition to consumer electronics, of which it was the world's largest maker in the late 20th century, Panasonic offers a wide range of products and services, including Rechargeable battery, rechargeable batteries, automotive and avionic systems, industrial systems, as well as home renovation and construction. Panasonic has a primary listing on the Tokyo Stock Exchange and is a constituent of the Nikkei 225 and TOPIX, TOPIX 100 indices. It has a secondary listing on the Nagoya Stock Exchange. Corporate name From 1935 to October 1, 2008, the company's corporate name was "Matsushita Electric Industrial Co." (MEI). On January 10, 2008, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brookstone
Brookstone is a chain of retail stores in the United States and China. It was founded as a mail-order business in 1965, when it started selling items, such as dental clamps and other specialty tools. Its first physical location opened in 1973 in Peterborough, New Hampshire. The company's headquarters are currently located in Merrimack, New Hampshire. Brookstone now sells a wide assortment of products, including remote control helicopters and drones, alarm clocks and smartwatches, massage chairs, speakers, iPads and tablet accessories, blankets, pillows, and many other lifestyle items. Most of the products sold at Brookstone stores are designed by the company and sold under its own brand ( white brand). Brookstone stores are generally found in airports and also operates an online webstore. The company is distinctive in that it allows customers to play with any product in the store before making a purchase. On April 3, 2014, the company filed for bankruptcy under Chapter 11 of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Of The United States
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Boston
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Companies Established In 1946
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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