Archie, Marry Me
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"Archie, Marry Me" is a song by Canadian
indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and sub ...
band
Alvvays Alvvays (pronounced "always") is a Canadian indie pop band formed in 2011, originating from Charlottetown, Prince Edward Island, and currently based in Toronto, Ontario. It consists of Molly Rankin (vocals and guitar), Kerri MacLellan (keyboard ...
. It was released on April 6, 2013, as the
lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...
from the band's eponymous debut album (2014). "Archie, Marry Me" examines modern
romance Romance (from Vulgar Latin , "in the Roman language", i.e., "Latin") may refer to: Common meanings * Romance (love), emotional attraction towards another person and the courtship behaviors undertaken to express the feelings * Romance languages, ...
and traditional
marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognized union between people called spouses. It establishes rights and obligations between them, as well as between them and their children, and between ...
, and touches on themes of commitment and financial stability. It was written by vocalist and guitarist Molly Rankin with guitarist Alec O'Hanley as a critique of the standard societal expectation that one is to marry upon entering adulthood. Rankin and O'Hanley were romantically linked, and had been collaborating for some time creatively. Then in their mid-twenties, they observed with derision friends quickly being wed. "Archie" was first developed during a period in which they lived on
Prince Edward Island Prince Edward Island (PEI; ) is one of the thirteen Provinces and territories of Canada, provinces and territories of Canada. It is the smallest province in terms of land area and population, but the most densely populated. The island has seve ...
in a remote
farmhouse FarmHouse (FH) is a social Fraternities and sororities in North America, fraternity founded at the University of Missouri on April 15, 1905. It became a national organization in 1921. Today FarmHouse has 33 active chapters and four associate ch ...
. The song and accompanying album were produced by
Chad VanGaalen Chad VanGaalen (born 1977) is a Canadian musician and artist from Calgary, Alberta. Career ''Infiniheart'' Following a few scattered independent releases, done mostly on homemade CDs with hand-drawn art, VanGaalen released ''Infiniheart'' (2004 ...
, and recorded at his studio, Yoko Eno, in
Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...
,
Alberta Alberta ( ) is one of the thirteen provinces and territories of Canada. It is part of Western Canada and is one of the three prairie provinces. Alberta is bordered by British Columbia to the west, Saskatchewan to the east, the Northwest Ter ...
. The song's
lo-fi Lo-fi (also typeset as lofi or low-fi; short for low fidelity) is a music or production quality in which elements usually regarded as imperfections in the context of a recording or performance are present, sometimes as a deliberate choice. The ...
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
, filmed on a Super 8 camera, pictures Rankin at a wedding reception and sailing on the sea. "Archie" was the first song the band released; it debuted digitally via the band's website before the band was signed to a label. It was later released on
Royal Mountain Records Royal Mountain Records is a Canadian independent record label and artist-management company, based in Toronto, Canada. The Royal Mountain roster currently consists of more than 30 active artists including Alvvays, Mac DeMarco, and U.S. Girls. Thei ...
, in their home country. In the U.S. and Europe, it was distributed through
Polyvinyl In polymer chemistry, vinyl polymers are a group of polymers derived from substituted vinyl () monomers. Their backbone is an extended alkane chain . In popular usage, "vinyl" refers only to polyvinyl chloride (PVC). Examples Vinyl polymers are ...
and
Transgressive Records Transgressive Records is an independent record label based in London, formed in 2004. Its founders, Tim Dellow and Toby L, first met at a Bloc Party gig organised by Toby's Rockfeedback website. The label's debut release was "1am" by the Subwa ...
, respectively. Though it did not chart, "Archie" was considered the band's breakthrough hit; it grew in popularity in the mid-2010s on streaming services. Critical reviews of the track were very positive, praising its bittersweet tone and lyrical content. It was ranked on several best-of lists in 2014, and has been called a "indie-pop classic."


Background

Alvvays emerged in the early 2010s as an outfit for singer-songwriter Molly Rankin. Rankin's father fronted the Celtic folk collective
the Rankin Family The Rankin Family (originally known as The Rankins) are a Canadian musical family group from Mabou, Nova Scotia. The group has won many Canadian music awards, including 15 East Coast Music Awards, six Juno Awards, four Society of Composers, Author ...
, which enjoyed international success in the 1990s.. She released an extended play, ''She'', in 2010, with partner Alec O'Hanley assisting. As her writing style evolved, the duo shifted towards writing with a band in mind, and O'Hanley increased his involvement in songwriting. They recruited her childhood friend Kerri MacLellan as keyboardist, as well as bassist Brian Murphy, and drummer Phil McIssac. In 2012, they relocated to
Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
, and supported acts
Peter Bjorn and John Peter Bjorn and John are a Swedish indie pop/rock band formed in Stockholm in 1999, named after the first names of the band's members: Peter Morén (vocals, guitar and harmonica), Björn Yttling (bass guitar, keyboards and vocals) and John Eriks ...
and
The Joy Formidable The Joy Formidable is a Welsh alternative rock band, formed in 2007 in Mold, Flintshire, and currently based in London, England. The band consists of Rhiannon "Ritzy" Bryan ( lead vocals, guitar), Rhydian Dafydd ( bass, vocals) and Matthew Jam ...
on tours; they began road-testing certain songs, including "Archie", at these concerts. The song—as well as Alvvays' self-titled debut LP—was recorded in March 2013 at Yoko Eno, a studio in Calgary, Alberta owned by musician
Chad VanGaalen Chad VanGaalen (born 1977) is a Canadian musician and artist from Calgary, Alberta. Career ''Infiniheart'' Following a few scattered independent releases, done mostly on homemade CDs with hand-drawn art, VanGaalen released ''Infiniheart'' (2004 ...
. The team sought out VanGaalen due to his work on the
Women A woman is an adult female human. Prior to adulthood, a female human is referred to as a girl (a female child or Adolescence, adolescent). The plural ''women'' is sometimes used in certain phrases such as "women's rights" to denote female hum ...
record ''
Public Strain ''Public Strain'' is the second and final studio album by Canadian rock music, rock band Women (band), Women. It was released on August 23, 2010, via Flemish Eye in Canada and Jagjaguwar in the United States. The album was produced by Chad VanGaa ...
'' (2010). They utilized VanGaalen's guitars for added distortion and reverb. Rankin called the experience "colorful and engaging" in an interview, noting that VanGaalen was an interesting host and complimenting his percussive suggestions. Drums on the track were handled by Eric Hamelin, best-known for his work with
Ghostkeeper ''Ghostkeeper'' is a 1981 Canadian supernatural slasher film directed by James Makichuk, and starring Riva Spier, Georgie Collins, and Murray Ord. Its plot centers on a trio of snowmobilers in the Canadian Rockies who become stranded at an ab ...
. VanGaalen suggested that they devise a band name for the project, predicting Rankin would be subject to singer-songwriter connotations if not. The group created the monkier Alvvays, a play on the word always, which Rankin liked because of its sentimental quality.
Holy Fuck Holy Fuck is a Canadian electronica band from Toronto. They were a part of Dependent Music, a music label and artist collective that began in Yarmouth, Nova Scotia in 2004 until its closing. They were then a part of the Young Turks label and in ...
's Graham Walsh assisted with tracking at his studio, Basketball4Life, while veteran engineer John Agnello served as mixer. The album and song were mixed at Agnello's
Brooklyn Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, be ...
space, Music Valve Studios. O'Hanley earnestly e-mailed Agnello, requesting his involvement, to which he agreed. The album was mastered by
Greg Calbi Gregory Calbi (born April 3, 1949) is an American mastering engineer at Sterling Sound, New Jersey. Biography Greg Calbi was born on April 3, 1949, in Yonkers, New York, and raised in Bayside, Queens, New York. He graduated in 1966 from Bisho ...
and Steve Fallone at Sterling Sound.


Composition

"Archie" was written in the key of
G major G major (or the key of G) is a major scale based on G, with the pitches G, A, B, C, D, E, and F. Its key signature has one sharp. Its relative minor is E minor and its parallel minor is G minor. The G major scale is: Notable compositi ...
, and follows a simple I-V-ii-IV chord progression. The song begins with the faint noise of
bird Birds are a group of warm-blooded vertebrates constituting the class Aves (), characterised by feathers, toothless beaked jaws, the laying of hard-shelled eggs, a high metabolic rate, a four-chambered heart, and a strong yet lightweigh ...
s chirping, before O'Hanley and Rankin come in on guitar, strumming the chords that the song cycles repeatedly. This sequence has been described as "sparse and dreamy." The sounds were achieved on dual Fender guitars with slight distortion, "accentuating the top end of the guitars' frequency range." Hamelin subsequently initiates a "driving backbeat" on his kit, while the guitar work possesses a contemplative, jangly sound. The song carries a considerable amount of
reverb Reverberation (also known as reverb), in acoustics, is a persistence of sound, after a sound is produced. Reverberation is created when a sound or signal is reflected causing numerous reflections to build up and then decay as the sound is abso ...
, sonically. O'Hanley introduces a counter-melody to the vocal line on a
Fender Jazzmaster The Fender Musical Instruments Corporation, Fender Jazzmaster is an electric guitar designed as a more expensive sibling of the Fender Stratocaster. First introduced at the 1958 NAMM Show, it was initially marketed to jazz guitarists, but found ...
, making heavy use of the
tremolo bar A vibrato system on a guitar is a mechanical device used to temporarily change the pitch of the strings. Instruments without a vibrato have other bridge and tailpiece systems. They add vibrato to the sound by changing the tension of the string ...
. The song has been variously categorized under the genres
indie pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and sub ...
,
indie rock Indie rock is a Music subgenre, subgenre of rock music that originated in the United States, United Kingdom and New Zealand from the 1970s to the 1980s. Originally used to describe independent record labels, the term became associated with the mu ...
,
twee pop Twee pop is a subgenre of indie pop that originates from the 1986 ''NME'' compilation ''C86''. Characterised by its simplicity and perceived innocence, some of its defining features are boy–girl harmonies, catchy melodies, and lyrics about love ...
,
dream pop Dream pop (also typeset as dreampop) is a subgenre of alternative rock and neo-psychedelia that emphasizes atmosphere and sonic texture as much as pop melody. Common characteristics include breathy vocals, dense productions, and effects such as ...
,
guitar pop Pop rock (also typeset as pop/rock) is a fusion genre with an emphasis on professional songwriting and recording craft, and less emphasis on attitude than rock music. Originating in the late 1950s as an alternative to normal rock and roll, earl ...
, and
surf rock Surf music (or surf rock, surf pop, or surf guitar) is a Music genre, genre of rock music associated with surf culture, particularly as found in Southern California. It was especially popular from 1958 to 1964 in two major forms. The first is in ...
. The song's tone was frequently compared to the acts
Camera Obscura A camera obscura (; ) is a darkened room with a aperture, small hole or lens at one side through which an image is 3D projection, projected onto a wall or table opposite the hole. ''Camera obscura'' can also refer to analogous constructions su ...
,
Belle and Sebastian Belle and Sebastian are a Scottish indie pop band formed in Glasgow in 1996. Led by Stuart Murdoch, the band has released eleven albums. They are often compared with acts such as The Smiths and Nick Drake. The name "Belle and Sebastian" come ...
, and
Teenage Fanclub Teenage Fanclub are a Scottish alternative rock band formed in Bellshill near Glasgow in 1989. The group were founded by Norman Blake (vocals, guitar), Raymond McGinley (vocals, lead guitar) and Gerard Love (vocals, bass), all of whom shared ...
, which were all influences on the group. Rankin wrote the song before Alvvays was formed. The song came at a period in which she had moved from Halifax, where she was attending school, to
Prince Edward Island Prince Edward Island (PEI; ) is one of the thirteen Provinces and territories of Canada, provinces and territories of Canada. It is the smallest province in terms of land area and population, but the most densely populated. The island has seve ...
, and waitressed at a
pub A pub (short for public house) is a kind of drinking establishment which is licensed to serve alcoholic drinks for consumption on the premises. The term ''public house'' first appeared in the United Kingdom in late 17th century, and was ...
to make ends meet. She wrote the song at a rural
farmhouse FarmHouse (FH) is a social Fraternities and sororities in North America, fraternity founded at the University of Missouri on April 15, 1905. It became a national organization in 1921. Today FarmHouse has 33 active chapters and four associate ch ...
she lived in with O'Hanley for a year. The town had gone through its worst
snowstorm A winter storm is an event in which wind coincides with varieties of precipitation that only occur at freezing temperatures, such as snow, Rain and snow mixed, mixed snow and rain, or freezing rain. In temperate continental climates, these sto ...
in thirty years, and the home was engulfed in of snow. She remembered: "We had a
snowmobile A snowmobile, also known as a Ski-Doo, snowmachine, sled, motor sled, motor sledge, skimobile, or snow scooter, is a motorized vehicle designed for winter travel and recreation on snow. It is designed to be operated on snow and ice and does not ...
to get to the road, but we ended up burying the snowmobile. I guess we were inspired by it being so bleak". In an interview, Rankin detailed the track as "an open assessment on the idea of marriage." It criticizes the standard expectation to marry when one reaches adulthood. Rankin at this period was in her mid-twenties and observed that while many of her friends were engaged to be married, she was not and pursuing a different path. She went into detail about this expectation: "We llwatch a lot of people 'grow up' and get mortgages and have big dumb weddings ..In society it's sort of looked at as 'The Next Level'." She hoped to profile untypical types of love in the song, such as the dangerous type of partnership embodied by the criminal couple
Bonnie and Clyde Bonnie Elizabeth Parker (October 1, 1910May 23, 1934) and Clyde Chestnut (Champion) Barrow (March 24, 1909May 23, 1934) were an American criminal couple who traveled the Central United States with their gang during the Great Depression. The co ...
. The character Archie is fictitious. Rankin took the name for the character from Archie Rankin, her
geologist A geologist is a scientist who studies the solid, liquid, and gaseous matter that constitutes Earth and other terrestrial planets, as well as the processes that shape them. Geologists usually study geology, earth science, or geophysics, althou ...
/musician cousin formerly of the band Mardeen. "He's a very burly, curly-haired, super Scottish
fisherman A fisher or fisherman is someone who captures fish and other animals from a body of water, or gathers shellfish. Worldwide, there are about 38 million commercial and subsistence fishers and fish farmers. Fishers may be professional or recreati ...
type. I think he was very perplexed about it," Rankin admitted. Some journalists took the title as a reference to
Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York. Throughout the song, Rankin yearns for this partner's commitment. Each
refrain A refrain (from Vulgar Latin ''refringere'', "to repeat", and later from Old French ''refraindre'') is the line or lines that are repeated in music or in poetry — the "chorus" of a song. Poetic fixed forms that feature refrains include the vi ...
begins with Rankin shouting "Hey" twice, before crooning the title. She paints a portrait of a lover burdened by financial pressure and unwilling to consider marriage: "You've expressed explicitly your contempt for matrimony / You've student loans to pay and will not risk the
alimony Alimony, also called aliment (Scotland), maintenance (England, Ireland, Northern Ireland, Wales, Canada, New Zealand), spousal support (U.S., Canada) and spouse maintenance (Australia), is a legal obligation on a person to provide financial suppo ...
." These lyrics have been interpreted as a reference to the increasing cost of
student loan debt Student debt is a form of debt that is owed by an attending, formerly withdrawn, or graduated student to a lending institution, or to a financial institution. The amount that is loaned, often referred to as a ''student loan'' or the debts may be ...
in North America at the time of the song's release. Rankin implores her beau to disregard his worries, and a proper ceremony, and simply unionize legally: "So honey take me by the hand and we can sign some papers / Forget the invitations, floral arrangements, and bread makers."
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to th ...
writer Stuart Berman interpreted these verses as " oundingless like she's fighting for the love of her life than checking items off a list." In an interview, she described the song as "Just two kids without any direction, doing it on a whim in a courthouse, saying 'Who cares?' to everyone else who has all of their ducks in a row before settling down. It was the most romantic thing I could think of at the time." Mike Katzif of
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
interpreted Rankin's point of view as confrontation of her own "conflicting motives and outside expectations." Its lyrics have been considered
tongue-in-cheek The idiom tongue-in-cheek refers to a humorous or sarcastic statement expressed in a serious manner. History The phrase originally expressed contempt, but by 1842 had acquired its modern meaning. Early users of the phrase include Sir Walter Scott ...
, while its subject matter has been characterized as melancholy or bittersweet.


Music video

The song's official
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
, directed by Gavin Keen and Allison Johnston, was released on July 30, 2014. In the grainy,
lo-fi Lo-fi (also typeset as lofi or low-fi; short for low fidelity) is a music or production quality in which elements usually regarded as imperfections in the context of a recording or performance are present, sometimes as a deliberate choice. The ...
video, the band employ
driftwood __NOTOC__ Driftwood is wood that has been washed onto a shore or beach of a sea, lake, or river by the action of winds, tides or waves. In some waterfront areas, driftwood is a major nuisance. However, the driftwood provides shelter and fo ...
and a wedding cake to spell out the song's title, which is also spelled in
sign language Sign languages (also known as signed languages) are languages that use the visual-manual modality to convey meaning, instead of spoken words. Sign languages are expressed through manual articulation in combination with non-manual markers. Sign l ...
. Rankin is then depicted in a wedding dress, walking with a groom amidst a cloud of confetti. It also features the band sailing on a boat, an
aquarium An aquarium (plural: ''aquariums'' or ''aquaria'') is a vivarium of any size having at least one transparent side in which aquatic plants or animals are kept and displayed. Fishkeepers use aquaria to keep fish, invertebrates, amphibians, aq ...
, a
freak show A freak show, also known as a creep show, is an exhibition of biological rarities, referred to in popular culture as "freaks of nature". Typical features would be physically unusual humans, such as those uncommonly large or small, those with ...
, and images of the seafront at
Coney Island Coney Island is a peninsular neighborhood and entertainment area in the southwestern section of the New York City borough of Brooklyn. The neighborhood is bounded by Brighton Beach and Manhattan Beach, Brooklyn, Manhattan Beach to its east, L ...
. The sailboat was borrowed from a friend's parents, and the seaside shots were filmed off the coast of the
Toronto Islands The Toronto Islands are a chain of 15 small islands in Lake Ontario, south of mainland Toronto, Ontario, Canada. Comprising the only group of islands in the western part of Lake Ontario, the Toronto Islands are located just offshore from the ...
. For "Archie", the band initially shot with a full crew and professional high-definition digital equipment, but they concluded it did not feel like them. The group shot the final clip themselves using a
Super 8 film Super 8 mm film is a motion-picture film format released in 1965 by Eastman Kodak as an improvement over the older "Double" or "Regular" 8 mm home movie format. The film is nominally 8 mm wide, the same as older formatted 8& ...
camera, as they did in their video for " Adult Diversion" (2013). Halfway through filming, the camera battery was damaged by seawater. The group neutralized the battery fluid using vinegar and resumed filming. Employing outdated technology to film a music video was not a new concept, and several other indie music videos of this era utilize the Super 8 specifically, including the clips for
the Pains of Being Pure at Heart The Pains of Being Pure at Heart were an American indie pop band from New York City, formed in 2007. The band centered around founding member and principal songwriter Kip Berman (vocals, guitar). In the band's final iteration, Berman was joined ...
's " Everything with You" (2008),
Edward Sharpe and the Magnetic Zeros Edward Sharpe and the Magnetic Zeros is an American folk rock band formed in Los Angeles, California, in 2005. The group is led by singer Alex Ebert. The band's name is based on a story Ebert wrote in his youth, about a messianic figure named E ...
' "
Home A home, or domicile, is a space used as a permanent or semi-permanent residence for one or many humans, and sometimes various companion animals. It is a fully or semi sheltered space and can have both interior and exterior aspects to it. H ...
" (2010), and
Toro y Moi Chaz Bear (born Chazwick Bradley Bundick; November 7, 1986), known professionally as Toro y Moi, is an American singer, songwriter, record producer, and graphic designer. He is often recognized as a spearhead of the chillwave genre in the 2010s, ...
's " Still Sound" (2011). "The video is full of unstable handheld shots, discoloration, over-exposure, and dust marks, which further reinforce the appearance of the video as being
homemade Homemade may refer to: *Handicraft, things that are made by hand *''Homemade'', '' T4'' TV series 2006 *''HomeMADE'', Australian reality TV series 2009 *''Homemade TV'', a Canadian children's television series 1976 to 1977 * ''Homemade'' (album), ...
," observed editors Lori A. Burns and Stan Hawkins in their 2019 ''Handbook of Popular Music Video Analysis''. Alex Hudson of ''
Exclaim! ''Exclaim!'' is a Canadian music and entertainment publisher based in Toronto, which features in-depth coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly Exclaim! print magazine publishes 7 ...
'' described the clip: "
he band He or HE may refer to: Language * He (pronoun), an English pronoun * He (kana), the romanization of the Japanese kana へ * He (letter), the fifth letter of many Semitic alphabets * He (Cyrillic), a letter of the Cyrillic script called ''He'' ...
don some nifty sweaters and neckerchiefs, while some psychedelically colour-tinted effects add to the wooziness of the proceedings." Robin Murray at ''Clash'' described the video as "wry, funny, and cute."


Release

"Archie, Marry Me" was initially self-released as an early
demo Demo, usually short for demonstration, may refer to: Music and film *Demo (music), a song typically recorded for reference rather than release * ''Demo'' (Behind Crimson Eyes), a 2004 recording by the band Behind Crimson Eyes * ''Demo'' (Deafhea ...
. The song was uploaded to
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming se ...
and shared via the band's official website/
Tumblr Tumblr (stylized as tumblr; pronounced "tumbler") is an American microblogging and social networking website founded by David Karp in 2007 and currently owned by Automattic. The service allows users to post multimedia and other content to a sho ...
on April 6, 2013. Likewise, early copies of the album were made on cassette for festival bookers and fans at concerts to pass around. The song wasn't an immediate hit, and it took months for it to attract attention. "Archie" made its way onto various indie
mp3 blog An MP3 blog is a type of blog in which the creator makes music files, normally in the MP3 format, available for download. They are also known as musicblogs, audioblogs or soundblogs (the latter two can also mean podcasts). MP3 blogs have become ...
s, as did their second single "Adult Diversion" (2013), which led to their signing to independent record label Royal Mountain Records in late 2013. In the United States and Europe, "Archie" was licensed to Polyvinyl and Transgressive Records, respectively. On April 24, 2014, Polyvinyl began promoting "Archie, Marry Me" in the lead-up to the album's release via digital download; later that year, they issued it as a 7" single, with "Adult Diverson" as its B-side, exclusively to mail-order subscribers. Both the aforementioned companies distributed promo CDs with those tracks in their countries, aiming for airplay on college radio stations. Altogether, the song did not chart commercially. Troy Reimink, writing for the ''
Detroit Free Press The ''Detroit Free Press'' is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the ''Sunday Free Press''. It is sometimes referred to as the Freep (reflected in the paper's web address, www.freep.com). It primari ...
'', suggested that "in another era, he song would beinescapable on the radio." "Archie" became popular online in mid-2014, finding an audience organically. It "lifted the Toronto quartet out of obscurity," and was considered the band's breakthrough hit. ''
Spin Spin or spinning most often refers to: * Spinning (textiles), the creation of yarn or thread by twisting fibers together, traditionally by hand spinning * Spin, the rotation of an object around a central axis * Spin (propaganda), an intentionally b ...
'' Ilana Kaplan wrote that it "garnered the attention of both indie-rock and pop fans alike." Broadcaster Talia Schlanger said the song "turned the unknown band from Toronto into instant indie darlings." Its success was considered unusual in that it lacked hallmarks of young indie bands' success stories, such as a
licensing A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...
it for placement on television. Its publicity was also credited to
Stars A star is an astronomical object comprising a luminous spheroid of plasma held together by its gravity. The nearest star to Earth is the Sun. Many other stars are visible to the naked eye at night, but their immense distances from Earth ma ...
singer
Torquil Campbell Torquil Campbell (born 17 March 1972) is the co-lead singer and a songwriter for the Montreal-based indie rock band Stars (Canadian band), Stars. In addition to singing, he also plays the melodica, trumpet, synthesizer, and tambourine. Campbe ...
, who, on the
CBC Radio One CBC Radio One is the English-language news and information radio network of the publicly owned Canadian Broadcasting Corporation. It is commercial-free and offers local and national programming. It is available on AM and FM to 98 percent of Ca ...
show '' Q'', proclaimed it as his
song of the summer Song of the summer is the unofficial designation of the song that is dominant both culturally and commercially between the end of May and the beginning of September in a given year. Although the idea of a song of the summer had been around for years ...
.
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databas ...
biographer Scott Kerr credits the album's "sensational" popularity to "Archie, Marry Me". It went viral on
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active us ...
, and was a favorite of
BBC Radio 6 Music BBC Radio 6 Music is a British digital radio station owned and operated by the BBC, specialising primarily in alternative music. BBC 6 Music was the first national music radio station to be launched by the BBC in 32 years. It is available onl ...
, an alternative digital station.


Reception

Ryan Dombal of Pitchfork, in his review, likened its sound to
Neil Young Neil Percival Young (born November 12, 1945) is a Canadian-American singer and songwriter. After embarking on a music career in Winnipeg in the 1960s, Young moved to Los Angeles, joining Buffalo Springfield with Stephen Stills, Richie Furay ...
, and complimenting its commitment to a more contemporary union as "a new sort of forever ..some ideas—some desires—have ways of sticking around." ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
'' editorialist Josh Terry considered the song timeless, calling it "likable pop wrapped in a jangly, indie rock package." He considered it similar to indie fore-bearers Teenage Fanclub or My Bloody Valentine, but thematically akin to "the lovelorn innocence of
the Beatles The Beatles were an English Rock music, rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the Cultural impact of the Beatles, most influential band of al ...
." ''Spin''s Ilana Kaplan praised the song as "superlatively catchy," while Miles Bowe from ''
Stereogum ''Stereogum'' is a daily Internet publication that focuses on music news, reviews, interviews, and commentary. The site was created in January 2002 by Scott Lapatine. ''Stereogum'' was one of the first MP3 blogs and has received several award ...
'' complimented its bittersweet tone and heavy guitars. Katzif of NPR abstractly compared its refrain to the feeling of
summer Summer is the hottest of the four temperate seasons, occurring after spring and before autumn. At or centred on the summer solstice, the earliest sunrise and latest sunset occurs, daylight hours are longest and dark hours are shortest, wit ...
, praising its "crisp guitars, ndeffervescent melodies," as well as its "deceptively more nuanced" lyrical content. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' contributor Simon Vozick-Levinson extolled it as the "kind of song some acts spend careers trying to write." The song has been covered by musician
Ben Gibbard Benjamin Gibbard (born August 11, 1976) is an American singer, songwriter and guitarist. He is best known as the lead vocalist and guitarist of the indie rock band Death Cab for Cutie, with whom he has recorded ten studio albums, and as a membe ...
, best-known for his band
Death Cab for Cutie Death Cab for Cutie is an American rock band formed in Bellingham, Washington, in 1997. The band is currently composed of Ben Gibbard (vocals, guitar, piano), Nick Harmer (bass), Dave Depper (guitar, keyboards, backing vocals), Zac Rae (keyboar ...
, who considered it his favorite song of that year. The song was ranked among the best tracks of 2014 by ''Rolling Stone'', ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming, and culture website and brand. Founded as a newspaper in 1952, with the publication being referred to as a 'rock inkie', the NME would become a magazine that ended up as a f ...
'', Pitchfork, and ''
the Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
''. ''Rolling Stone'' later placed it at number 28 on its list of the 100 Best Songs of the 2010s, and altogether among the best new songs of the 21st century. "Archie, Marry Me" has repeatedly been called a "indie-pop classic," and widely interpreted as a
love song A love song is a song about romantic love, falling in love, heartbreak after a breakup, and the feelings that these experiences bring. A comprehensive list of even the best known performers and composers of love songs would be a large order. ...
. Its satirical portrayal of marriage rather was lost on some listeners; Vozick-Levinson called it "one of the decade's most romantic songs at the same." For Rankin, this was a rather unintentional conclusion to reach, but she conceded that "I'm glad people can glean their own narrative from the song."


Credits and personnel

Credits adapted from ''Alvvays''
liner notes Liner notes (also sleeve notes or album notes) are the writings found on the sleeves of LP record albums and in booklets that come inserted into the compact disc jewel case or the equivalent packaging for cassettes. Origin Liner notes are desce ...
. ;Alvvays * Molly Rankin guitar, vocals,
songwriting A songwriter is a musician who professionally composes musical compositions or writes lyrics for songs, or both. The writer of the music for a song can be called a composer, although this term tends to be used mainly in the classical music gen ...
* Alec O'Hanley guitar, vocals, songwriting,
keyboard Keyboard may refer to: Text input * Keyboard, part of a typewriter * Computer keyboard ** Keyboard layout, the software control of computer keyboards and their mapping ** Keyboard technology, computer keyboard hardware and firmware Music * Musi ...
s, drum machine, additional mixing * Brian Murphy
bass guitar The bass guitar, electric bass or simply bass (), is the lowest-pitched member of the string family. It is a plucked string instrument similar in appearance and construction to an electric or an acoustic guitar, but with a longer neck and ...
* Eric Hamelin
drum The drum is a member of the percussion group of musical instruments. In the Hornbostel-Sachs classification system, it is a membranophone. Drums consist of at least one membrane, called a drumhead or drum skin, that is stretched over a she ...
s ;Production * Chad VanGaalen producer,
recording engineer An audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound sources using equalization, dynamics processing and audio effects, mixing, reproduction, ...
, programmer,
tambourine The tambourine is a musical instrument in the percussion family consisting of a frame, often of wood or plastic, with pairs of small metal jingles, called "zills". Classically the term tambourine denotes an instrument with a drumhead, though ...
, bongos * Graham Walsh additional tracking * Jeff McMurrich additional tracking * John Agnello mixing * Ian McGettigan additional mixing *
Greg Calbi Gregory Calbi (born April 3, 1949) is an American mastering engineer at Sterling Sound, New Jersey. Biography Greg Calbi was born on April 3, 1949, in Yonkers, New York, and raised in Bayside, Queens, New York. He graduated in 1966 from Bisho ...
mastering engineer A mastering engineer is a person skilled in the practice of taking audio (typically musical content) that has been previously mixed in either the analog or digital domain as mono, stereo, or multichannel formats and preparing it for use in distr ...
* Steve Fallone additional mastering


Notes


References


External links

* {{authority control 2013 singles 2013 songs Alvvays songs Satirical songs Songs about marriage