Air Jordan is an American brand of basketball shoes produced by American corporation
Nike
Nike often refers to:
* Nike (mythology), a Greek goddess who personifies victory
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
Nike may also refer to:
People
* Nike (name), a surname and feminine give ...
. The first Air Jordan shoe was produced for
Hall of Fame former basketball player
Michael Jordan during his time with the
Chicago Bulls
The Chicago Bulls are an American professional basketball team based in Chicago. The Bulls compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Central Division. The team was founded on January ...
in late 1984 and released to the public on April 1, 1985. The shoes were designed for Nike by
Peter Moore,
Tinker Hatfield
Tinker Linn Hatfield, Jr., (born April 30, 1952, Hillsboro, Oregon) is an American designer of numerous Nike athletic shoe models, including the Air Jordan 3 through Air Jordan 15, the twentieth-anniversary Air Jordan XX, the Air Jordan XXIII, ...
, and Bruce Kilgore.
Product history
A listing of Air Jordan shoe releases since 1985.
Other shoes from the Air Jordan line
The Jordan Packages
;"Spizike"
Michael Jordan and
Spike Lee
Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, and actor. His production company, 40 Acres and a Mule Filmworks, has produced more than 35 films since 1983. He made his directorial debut ...
released the Jordan Spiz'ike shoes on October 21, 2006, as a tribute to their historic relationship.
The relationship began when
Mars Blackmon (a character from Spike Lee's film, ''
She's Gotta Have It
''She's Gotta Have It'' is a 1986 American black-and-white comedy-drama film written, produced, edited and directed by Spike Lee. Filmed on a small budget and Lee's first feature-length film to be released, it earned positive reviews and lau ...
'') became the primary pitchman in
Nike
Nike often refers to:
* Nike (mythology), a Greek goddess who personifies victory
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
Nike may also refer to:
People
* Nike (name), a surname and feminine give ...
commercials for Air Jordans.
The Spiz'ike is a mash-up of the
Jordan III,
IV,
V,
VI, Air Jordan IX and
XX shoes. Only 4,567 pairs were made of the original release,
with all of the proceeds going to
Morehouse College. Each future release of the shoes varied the colors used.
;"Defining Moments"
Released in 2006 retailing at $295 containing the sneakers Michael Jordan wore during his first championship of his two three-peats. The Retro 11 Concord contains a gold Jumpman on the side, but originally was meant to also have gold eyelets spelling out Jordan. This was changed because of color bleeding. The retro 6 Black Infrared replaces its infrared for gold as well. Both shoes contained dog tags to reference the title won and a booklet showcasing a slam dunk highlight of the game and concept art of the shoe. Some of the original DMP Retro 11 Concords have surfaced and are considered some of the rarest Air Jordans.
;"Defining Moments II"
The "raging bull pack" retailed for $310 and drew inspiration from the
running of the bull that takes place every year in Spain. The pack contains two Air Jordan 5s; the Toro Bravo and the 3m. The Toro Bravo is a red suede sneaker, one of the first of its kind, and it takes inspiration from the red bandanas worn by the runners. The second pair, the 3m, is named after its reflective coating. Both shoes come in a wood gate exterior graphic box with double sided slide out, originally released in 2009.
;"Defining Moments III"
The Jordan Brand released a third "Defining Moments" package on July 11, 2009. The 60+ Air Jordan Retro 1 Package is inspired by Jordan scoring 63 points on the Celtics in a double overtime playoff game during his second year. The Air Jordan Retro 1 60+ Package features a re-release of the sneakers that Jordan wore during that game, and a Retro Air Jordan 1 inspired by the Celtics colors and the parquet floors from the old Boston Garden.
;"Defining Moments IV"
;Retro 6 Infrared Pack
The Jordan 6 white/infrared and black/infrared was released February 14, 2013, at a retail price of . This is the second of the same colorway retro in Jordan Brand history. The first time retro on both colorways were in 2000, they were retro separately. This time, the retro was distinguished from the previous release by using the Jumpman logo instead of the Nike Air logo on the heel.
;"Old Love New Love"
2007 brought the release of the Jordan Brand's second two-pair package named the "Old Love New Love" (OLNL), which was released on April 21st. The pack featured two colorways of the Air Jordan I Retro - the original White/Black-Varsity Red (Black Toes) and a new pair in Black/Varsity-Maize/White. The pack represented Jordan's two main passions, the old love being basketball the new love being motorcycle racing. The Old Love New Love package was sold for $200.00. This release marked a comeback for the Air Jordan 1 paving the way for a slew of colorways, including the modified "Phat" version with additional padding.
Air Jordan Brand released 5 new colorways including one that is themed after another Spike Lee's "Do The Right Thing."
There will be more colors of the Air Jordan Spizikes released than of the recent Air Jordan 3 retro re-release. The Air Jordan "Spiz'ikes" take pieces from the following Air Jordans:
* Air Jordan 3 – sole, midsole, and "Spike"/elephant print
* Air Jordan 4 – "wings" on the sides of the shoes that hold lace loops to place.
"Air Jordan Sixty Plus"
The first Jordan Sixty Plus was released in August 2009. The Jordan 6ixty Plus (60+) is a hybrid sneaker from Jordan Brand that combines the various sneakers Michael Jordan wore when he scored 60 or more points in an NBA Game. In these games, MJ was wearing the Jordan I, II, V and VII. Inspiration came from the Air Jordan 5 because he was wearing those when he scored his career high of 69 points.
* Air Jordan 1 – Toe box shape and perforations
* Air Jordan 2 – Snakeskin accents, rear TPU, lower Eyelets, Jordan "Wings" logo on tongue
* Air Jordan 5 – Midsole/Outsole, shape of tongue, Lacelock, mold of upper near ankle, higher eyelets, "Air Jordan" tag inside of tongue
* Air Jordan 7 – Perforations on side panel, "gap" between ankle area and body of shoe, graphics on tongue, heel tab, 23 on rear TPU
"Air Jordan Collezione/Countdown packages"
This package consisted of two variations of Retro Air Jordan, in which each model number equaled 23. So the Retro I was released in a package with the Retro XXII, the Retro II with the Retro XXI, etc.
;"Air Jordan X/XIII"
The first Countdown package consisted of the reintroduced Air Jordan XIII model in white/black-true red. The package also included a pair of the shadow gray Air Jordan X model with the number 23 stitched on the side of the shoes. The package cost
; "Air Jordan IX/XIV"
The second Countdown package consisted of the Air Jordan Retro XIV model in Black/Varsity Red which was similar to the Air Jordan "Last Shot" XIV model though it consisted of a white stitching on the sides, a different color outer arch, and a different colored Jumpman logo on the side. The other Air Jordan was the Air Jordan Retro IX model in a White/Black/True Red colorway. The package retailed for and was released March 15, 2008.
;"Air Jordan XXI/II"
The third Countdown package consisted of the Air Jordan Retro II model in White/Varsity Red. The other Air Jordan in this package was the Air Jordan Retro XXI model in Black/Varsity Red. The package retailed and was released April 26, 2009.
;"Air Jordan XVII/VI"
The fourth Countdown package consisted of the Air Jordan Retro VI model in White/Carmine. The other Air Jordan in this package would be Air Jordan Retro XVII model in Black/Metallic Silver. The package cost and was released May 24, 2008.
;"Air Jordan XII/XI"
The final Countdown package consisted of the Air Jordan Retro XI model in Varsity Red/Black. The other Air Jordan in this package was the Air Jordan Retro XII model in Black/White.
Jordan Fusions
This line of sneakers consist of a fusion of several Air Jordan and Air Force One Models.
;Air Jordan XII Air Force One Fusion
A fusion between the ''Air Jordan XII'' model and the ''Midtop Air Force One'' model.
;Air Jordan III Air Force One Fusion
A fusion between the ''Air Jordan III'' model and the ''Air Force One'' model.
;Air Jordan V Air Force One Fusion
This package is the only original colorway of the ''Air Jordan V'' model that was not released in the last round of re-releases. Like the Air Jordan V model, the outsole is a mix of black and clear rubber; there is no visible air sole unit in these shoes. The shoe a rubber loop in the back, middle upright cotton jumpman, rubber tongue, and the lace lock first was brought in an infrared colorway. It is said Michael Jordan wears these shoes in his practice games.
;Air Jordan VI Air Force One
A fusion between the ''Air Jordan VI'' and the ''Air Force One'' model.
;Air Jordan XX Air Force One Fusion
A fusion between the ''Air Jordan XX'' and the ''Air Force One'' model. These feature the same laser upper as the original XX but replace the ankle strap and sole with that of the Air Force One. Has the numbers one through six on the heel to represent Jordan's 6 championships ever.
;Air Jordan IV Air Force One Fusion
A fusion between the Air Jordan IV and the Midtop Air Force One model.
;Air Jordan VIII Air Force One Fusion
A fusion between the ''Air Jordan VIII'' and the ''Midtop Air Force One'' model.
;Air Jordan IX Air Force One Fusion
A fusion between the ''Air Jordan IX'' and the ''Air Force One'' model.
;Air Jordan X Air Force One Fusion
A fusion between the ''Air Jordan X'' and the ''Midtop Air Force One'' model.
;Air Jordan XIII Air Force One Fusion
A fusion between the ''Air Jordan XIII'' and the ''Midtop Air Force One'' model.
Jordan "6 Rings" shoe
![Air Jordan 6ix rings olympic dream and black red](https://upload.wikimedia.org/wikipedia/commons/8/8b/Air_Jordan_6ix_rings_olympic_dream_and_black_red.jpg)
The Jordan 6 Rings (aka Jordan Six Rings, Or Montells) is a combination of the seven Air Jordan shoes that Michael Jordan wore during his 6 championship seasons. That includes the Air Jordan 6, 7, 8, 11, 12, 13 and 14. The Jordan Brand company released the 6 Rings shoes starting in September 2008.
The Jordan Brand released colorways representative of each team that the Chicago Bulls defeated in their six championship seasons during the 1990s. The colorways include colors borrowed from the L.A. Lakers, Portland Trail Blazers, Phoenix Suns, the Seattle SuperSonics, and Utah Jazz, each shoe of which includes laser-etched graphics detailing specific aspects about that particular championship series, the city of the competing team and so forth. Many other colorways exist.
There also exists a "winterized 6 rings" which are a modified 6 Rings shoe turned into a durable boot designed for the outdoors which changes some of the design and placement of the parts.
Air Dior
A collaboration between Jordan and the luxury house
Dior, the capsule collection Air Dior was created in June 2020. The Dior Jordan is one of the most expensive Jordans offered today. They retail between $10,000-$20,000. Dior created 13,000 pairs of the sneaker; 5,000 of those went straight to top Dior clients, perhaps a disappointing concession for sneaker fans not in the French luxury's house's circle, but the remaining 8,000 were made available to the public via a lottery draw.
Controversy
The Air Jordan line has been associated with many riots, assaults, robberies, and murders,
such as the murder of a 15-year-old high school student named Michael Eugene Thomas who was choked to death by one of his peers for a pair of Air Jordan sneakers in 1989.
In 1988, principal Dr. Robin Oden of
Mumford High School
Samuel C. Mumford High School is a public high school located on the near-northwest side of Detroit, Michigan. It was operated by the Detroit Public Schools, and had been operated by the Education Achievement Authority of Michigan (EAA). DPS r ...
in Detroit mentioned that clothing-related violence had reached a point where he felt it was necessary to ban certain items of clothing, including the Air Jordan sneaker, from the school grounds. This ban was the first of many dress codes implemented in schools after the wave of robberies, beatings, and shootings over possession of Air Jordan sneakers and other items of clothing.
Manufacturing
Nike
Nike often refers to:
* Nike (mythology), a Greek goddess who personifies victory
* Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment
Nike may also refer to:
People
* Nike (name), a surname and feminine give ...
owns none of the factories where Air Jordans are produced and contracts the work to various factory owners. Company officials say that they only design and market the shoes. However, Nike dictates production terms and standards to the contractor, often without questioning labor or safety practices. In April 1997, 10,000 Indonesian workers went on strike over wage violations at an Air Jordan factory. The same month in Vietnam 1,300 workers went on strike demanding a 1-cent-per-hour raise, and a year later in 1998, 3,000 workers in China went on strike to protest hazardous working conditions and low wages.
Sponsorships
Starting in 2016, Air Jordan became the sole equipment provider for the
University of Michigan
, mottoeng = "Arts, Knowledge, Truth"
, former_names = Catholepistemiad, or University of Michigania (1817–1821)
, budget = $10.3 billion (2021)
, endowment = $17 billion (2021)As o ...
American football
American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team wi ...
team.
[Michael Jordan welcomes Michigan as first ever Jordan Brand football client]
on mlive.com, August 13, 2015 This marked the brand's first venture into a sport besides basketball. As of 2018, Air Jordan was also the equipment provider for the
University of North Carolina
The University of North Carolina is the multi-campus public university system for the state of North Carolina. Overseeing the state's 16 public universities and the NC School of Science and Mathematics, it is commonly referred to as the UNC Sy ...
,
University of Oklahoma
, mottoeng = "For the benefit of the Citizen and the State"
, type = Public research university
, established =
, academic_affiliations =
, endowment = $2.7billion (2021)
, pr ...
, and
University of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
football programs.
In 2018, the Jordan brand sponsored an
association football
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...
(soccer) club for the first time in its history, when French club
Paris Saint-Germain F.C.
Paris Saint-Germain Football Club (), commonly referred to as Paris Saint-Germain, Paris, Paris SG or simply PSG is a professional football club based in Paris, France. They compete in Ligue 1, the top division of French football. As ...
displayed the Jumpman logo on their third kits, worn in the
2018–19 edition of
UEFA Champions League
The UEFA Champions League (abbreviated as UCL, or sometimes, UEFA CL) is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs, deciding the competi ...
.
American football
NCAA College Football
*
University of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
*
University of Oklahoma
, mottoeng = "For the benefit of the Citizen and the State"
, type = Public research university
, established =
, academic_affiliations =
, endowment = $2.7billion (2021)
, pr ...
*
University of Michigan
, mottoeng = "Arts, Knowledge, Truth"
, former_names = Catholepistemiad, or University of Michigania (1817–1821)
, budget = $10.3 billion (2021)
, endowment = $17 billion (2021)As o ...
[
* ]University of California, Los Angeles
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California S ...
*University of North Carolina at Chapel Hill
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...
Association football
* Paris Saint-Germain
Paris Saint-Germain Football Club (), commonly referred to as Paris Saint-Germain, Paris, Paris SG or simply PSG is a professional football club based in Paris, France. They compete in Ligue 1, the top division of French football. As Fr ...
Auto racing
NASCAR
=Teams
=
*23XI Racing
23XI Racing (pronounced twenty-three eleven) is an American professional auto racing organization that competes in the NASCAR Cup Series. It is owned and operated by Hall of Fame basketball player Michael Jordan, with current Joe Gibbs Racing dr ...
=Drivers
=
* Kurt Busch
*Denny Hamlin
James Dennis Alan Hamlin (born November 18, 1980) is an American professional stock car racing driver and NASCAR team owner. He competes full-time in the NASCAR Cup Series, driving the No. 11 Toyota Camry for Joe Gibbs Racing. He co-owns and ope ...
Basketball
National teams
* Croatia
, image_flag = Flag of Croatia.svg
, image_coat = Coat of arms of Croatia.svg
, anthem = "Lijepa naša domovino"("Our Beautiful Homeland")
, image_map =
, map_caption =
, capit ...
* France
France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan area ...
* Slovenia
Slovenia ( ; sl, Slovenija ), officially the Republic of Slovenia (Slovene: , abbr.: ''RS''), is a country in Central Europe. It is bordered by Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the southeast, an ...
Club teams
Africa
* DUC
NBA Official Statement
* National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United St ...
("Statement" edition, NBA All-Star Game
The National Basketball Association All-Star Game is a basketball exhibition game hosted every February by the National Basketball Association (NBA) and showcases 24 of the league's star players. It is the featured event of NBA All-Star Weekend, ...
and Charlotte Hornets uniforms only)
NCAA Basketball Teams
* University of North Carolina
The University of North Carolina is the multi-campus public university system for the state of North Carolina. Overseeing the state's 16 public universities and the NC School of Science and Mathematics, it is commonly referred to as the UNC Sy ...
* University of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
* University of Oklahoma
, mottoeng = "For the benefit of the Citizen and the State"
, type = Public research university
, established =
, academic_affiliations =
, endowment = $2.7billion (2021)
, pr ...
* UCLA
The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California ...
* Georgetown University
Georgetown University is a private university, private research university in the Georgetown (Washington, D.C.), Georgetown neighborhood of Washington, D.C. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789 as Georg ...
* Marquette University
Marquette University () is a private Jesuit research university in Milwaukee, Wisconsin. Established by the Society of Jesus as Marquette College on August 28, 1881, it was founded by John Martin Henni, the first Bishop of the diocese of M ...
High school teams
* Father Henry Carr Catholic Secondary School
Father Henry Carr Catholic Secondary School (also referred to as Father Henry Carr, Henry Carr, FHC, FHCCSS, or Carr) is a Catholic high school in Toronto, Ontario, Canada. It is administered by the Toronto Catholic District School Board, forme ...
Other teams
* Ateneo de Manila University (Philippine college)
Players
=NBA players
=
* Bam Adebayo
Edrice Femi "Bam" Adebayo (born July 18, 1997) is an American professional basketball player for the Miami Heat of the National Basketball Association (NBA). He played college basketball for the Kentucky Wildcats before being selected by the He ...
* Carmelo Anthony
Carmelo Kyam Anthony (born May 29, 1984) is an American professional basketball player who last played for the Los Angeles Lakers of the National Basketball Association (NBA). He has been named an NBA All-Star ten times and an All-NBA Team ...
* Bismack Biyombo
Bismack Biyombo Sumba (born August 28, 1992) is a Congolese professional basketball player for the Phoenix Suns of the National Basketball Association (NBA). He was selected with the seventh overall pick in the 2011 NBA draft by the Sacramento Ki ...
* Mike Conley Jr.
Michael Alex Conley Jr. (born October 11, 1987) is an American professional basketball player for the Utah Jazz of the National Basketball Association (NBA). He was drafted as the fourth pick in the 2007 NBA draft by the Memphis Grizzlies. Con ...
* Luka Dončić
Luka Dončić ( ; ; born February 28, 1999) is a Slovenian professional basketball player for the Dallas Mavericks of the National Basketball Association (NBA). He also represents the Slovenian national team.
Born in Ljubljana, Dončić shone ...
* Andre Drummond
Andre Jamal Drummond (born August 10, 1993) is an American professional basketball player for the Chicago Bulls of the National Basketball Association (NBA). He was selected by the Detroit Pistons in the first round of the 2012 NBA draft with the ...
* Blake Griffin
Blake Austin Griffin (born March 16, 1989) is an American professional basketball player for the Boston Celtics of the National Basketball Association (NBA). He played college basketball for the Oklahoma Sooners, when he was named the consen ...
* Rui Hachimura
is a Japanese professional basketball player for the Washington Wizards of the National Basketball Association (NBA). He played college basketball for the Gonzaga Bulldogs and is a member of the Japanese national team. Listed at and 230  ...
* Victor Oladipo
Kehinde Babatunde Victor Oladipo (born May 4, 1992) is an American professional basketball player for the Miami Heat of the National Basketball Association (NBA). He played college basketball for the Indiana Hoosiers, where in the 2012-2013 sea ...
*Bradley Beal
Bradley Emmanuel Beal Sr. (born June 28, 1993) is an American professional basketball player for the Washington Wizards of the National Basketball Association (NBA). He played college basketball for the Florida Gators before being selected by ...
* Chris Paul
Christopher Emmanuel Paul (born May 6, 1985), nicknamed "CP3" and “The Point God”, is an American professional basketball player who plays for the Phoenix Suns of the National Basketball Association (NBA). Paul is widely regarded as one o ...
* Otto Porter Jr.
* Jayson Tatum
Jayson Christopher Tatum Sr. (; born March 3, 1998) is an American professional basketball player for the Boston Celtics of the National Basketball Association (NBA). A McDonald's All-American in high school in Missouri, he played college baske ...
* Moe Wagner
* Kemba Walker
* Russell Westbrook
Russell Westbrook III (born November 12, 1988) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). A member of the NBA 75th Anniversary Team, he is a nine-time NBA All-Star and ...
* Zion Williamson
Zion Lateef Williamson (born July 6, 2000) is an American professional basketball player for the New Orleans Pelicans of the National Basketball Association (NBA). He plays the power forward position. Following a freshman-year stint with the ...
* Cody Zeller
Jordan WINGS
The Jordan Brand partners with the UNCF
UNCF, the United Negro College Fund, also known as the United Fund, is an American philanthropic organization that funds scholarships for black students and general scholarship funds for 37 private historically black colleges and universities. ...
and others to fund the higher education of underprivileged youth.
Collaborations
Artist collaborations
Air Jordan is well known for reaching out to music artists, having them help create a unique Air Jordan to call their own. These include celebrities like DJ Khaled
Khaled Mohammed Khaled (born November 26, 1975), known professionally as DJ Khaled, is an American DJ, record executive, record producer and rapper.
Khaled first gained recognition as a radio host in the 1990s on the radio station 99 Jamz, a ...
, Eminem, J Balvin
José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer and songwriter. He has been referred to as the " Prince of Reggaeton" (from Spanish: "Príncipe del Reggaetón"), and is one of the best-sell ...
, Justin Timberlake, Drake
Drake may refer to:
Animals
* A male duck
People and fictional characters
* Drake (surname), a list of people and fictional characters with the family name
* Drake (given name), a list of people and fictional characters with the given name
* ...
, and Joy
The word joy refers to the emotion evoked by well-being, success, or good fortune, and is typically associated with feelings of intense, long lasting happiness.
Dictionary definitions
Dictionary definitions of joy typically include a sense of ...
from Red Velvet. After a collaboration with Nike on its Air Force One in 2017, rapper Travis Scott partnered with Jordan Brand to design Cactus Jack iterations of the Air Jordan 1, Air Jordan 4 and Air Jordan 6.
Designer collaborations
Air Jordan is popular among the streetwear companies and designers to collaborate with. Jasper Lutwama and Aidan Vryenhoek signed a $10 million deal which will span over 3 years. Together they create several unique Jordans that greatly impact both companies. Some of the most popular collaborations to date include Virgil Abloh
Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilitie ...
and his brand Off-White
Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme or yellow that looks like brown.
In color theo ...
, Don C
Don Crawley, known professionally as Don C, is an American streetwear designer from Chicago, Illinois. His family comes from Louisiana.
Crawley was a manager for Kanye West, and an executive at Kanye West's G.O.O.D. Music label. He was also th ...
and his brand Just Don, Supreme.
''Looney Tunes'' and ''Space Jam''
On January 26, 1992, Jordan Brand debuted a commercial
Commercial may refer to:
* a dose of advertising conveyed through media (such as - for example - radio or television)
** Radio advertisement
** Television advertisement
* (adjective for:) commerce, a system of voluntary exchange of products and s ...
during Super Bowl XXVI which showed Bugs Bunny
Bugs Bunny is an animated cartoon character created in the late 1930s by Warner Bros. Cartoons, Leon Schlesinger Productions (later Warner Bros. Cartoons) and Voice acting, voiced originally by Mel Blanc. Bugs is best known for his starring role ...
enlisting the help of Michael Jordan to outsmart a bullying rival team using cartoon gags. A second ad premiered in 1993 featuring Bugs and Jordan facing off against Marvin the Martian
Marvin the Martian is an extraterrestrial character from Warner Bros.' '' Looney Tunes'' and '' Merrie Melodies'' cartoons. He frequently appears as a villain in cartoons and video games, and wears a helmet and skirt. The character has been voic ...
. The ads inspired Jordan's agent, David Falk
David B. Falk (born 1950)Araton, Harvey ''The New York Times'', August 14, 1991. Retrieved March 26, 2008.Hirschberg, L"The Big Man Can Deal" ''The New York Times'', November 17, 1996. Retrieved March 26, 2008. is an American sports agent who pr ...
, to pitch a film starring Jordan and the '' Looney Tunes'' characters. The pitch resulted in ''Space Jam
''Space Jam'' is a 1996 American live-action/animated sports comedy film directed by Joe Pytka, with animation sequences directed by Bruce W. Smith and Tony Cervone, and written by Leo Benvenuti, Steve Rudnick, Timothy Harris, and Herschel ...
'', a commercial success which grossed over $230 million at the box office and generated over $1 billion in merchandise sales.
The success of the advertising campaign and the film contributed to the popularity of ''Looney Tunes'' and other cartoon characters as motifs in street fashion through the 1990s and 2000s, spawned limited editions of Air Jordan sneakers in colorways paying homage to such characters as Bugs Bunny, Marvin the Martian, and Lola Bunny
Lola Bunny is a ''Looney Tunes'' cartoon character portrayed as an anthropomorphic female rabbit created by Warner Bros. Pictures. She is generally depicted as Bugs Bunny's girlfriend. She first appeared in the 1996 film ''Space Jam''.
Develop ...
, popularized the Air Jordan XI as worn by Jordan in the film, and led to the development of a 2021 sequel titled '' Space Jam: A New Legacy'' starring LeBron James
LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest p ...
.
Culture references
Television and films
*
*
*
Notes
References
Further reading
*
External links
*
"History of the Air Jordan franchise" at SneakerNews.com
"Every Jordan Ever Made" at Nike
"Factual America Podcast, Episode 27: Air Jordan: A Cultural Phenomenon"
where filmmakers Yemi Bamiro and Will Thorne talk about their documentary "One Man and His Shoes" and the history of Air Jordans.
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