The 9–9–9 Plan was a tax proposal that was a centerpiece of
Herman Cain
Herman Cain (December 13, 1945July 30, 2020) was an American businessman and Tea Party movement activist in the Republican Party. Cain graduated from Morehouse College with a bachelor's degree in mathematics. He then earned a master's degree ...
's
2012 campaign for the
Republican Party's nomination for president of the United States. It was introduced in August 2011. The plan called for the replacement of all current taxes, such as the
payroll tax
Payroll taxes are taxes imposed on employers or employees. They are usually calculated as a percentage of the salaries that employers pay their employees. By law, some payroll taxes are the responsibility of the employee and others fall on the ...
,
capital gains tax
A capital gains tax (CGT) is the tax on profits realized on the sale of a non-inventory asset. The most common capital gains are realized from the sale of stocks, bonds, precious metals, real estate, and property.
In South Africa, capital g ...
, and the
estate tax
International tax law distinguishes between an estate tax and an inheritance tax. An inheritance tax is a tax paid by a person who inherits money or property of a person who has died, whereas an estate tax is a levy on the estate (money and pr ...
, with a 9%
personal income tax, 9% federal
sales tax
A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...
, and a 9%
corporate tax
A corporate tax, also called corporation tax or company tax or corporate income tax, is a type of direct tax levied on the income or capital of corporations and other similar legal entities. The tax is usually imposed at the national level, but ...
.
History
In July 2011, an advisor suggested the name "the Optimal tax" for the Cain campaign's tax policy plan. Cain rejected the name, saying, "We're just going to call it what it is: 9–9–9 Plan."
The proposal would introduce a 9% personal income tax, 9% federal sales tax, and 9% corporate tax to replace the country's current tax system. During a debate on October 12, Cain said that his plan would "expand the base", arguing, "When you expand the base, we can arrive at the lowest possible rate, which is 9–9–9."
[ '']Bloomberg News
Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
'' October 13, 2011
Summary
Cain's campaign website summarized the 9–9–9 Plan:
Our current economic crisis calls for bold action to truly stimulate the economy and Renew America back to its greatness. The 9–9–9 Plan gets Washington D.C. out of the business of picking winners and losers, using the tax code to dole out favors, and dividing the country with class warfare. It is fair, simple, transparent and efficient. It taxes everything once and nothing twice. It taxes the broadest possible base at the lowest possible rates. It is neutral with respect to savings and consumption, capital and labor, imports and exports and whether companies pay dividends or retain earnings.
Under his plan, corporations would be able to deduct the costs of goods sold if the
inputs were made in the US and
capital expenditure
Capital expenditure or capital expense (abbreviated capex, CAPEX, or CapEx) is the money an organization or corporate entity spends to buy, maintain, or improve its fixed assets, such as buildings, vehicles, equipment, or land. It is considered ...
s, but not wages, salaries, and benefits to employees. Deductions other than charitable giving would be eliminated. The federal sales tax would not apply to used goods. Cain claimed that the 9–9–9 Plan would lift a $430 billion
dead-weight burden on the economy.
Reception
Cain spoke about having designated empowerment zones, wherein a lower percentage such as 3% is paid instead. However, some have called Cain's plan more
regressive than current tax policy at the time, stating that it would raise taxes for most households but cut taxes for those with the highest income.
An analysis that the campaign released to
Bloomberg News
Bloomberg News (originally Bloomberg Business News) is an international news agency headquartered in New York City and a division of Bloomberg L.P. Content produced by Bloomberg News is disseminated through Bloomberg Terminals, Bloomberg T ...
claimed that the lowest possible rate for each of the three taxes was 7.3%. Nevertheless, the campaign insisted on poverty grants, which Cain has described as a lower rate in targeted empowerment zones, would necessitate a national tax rate of 9%.
Paul Krugman
Paul Robin Krugman ( ; born February 28, 1953) is an American New Keynesian economics, New Keynesian economist who is the Distinguished Professor of Economics at the CUNY Graduate Center, Graduate Center of the City University of New York. He ...
has criticized the plan, saying that it shifts much of the current tax burden from the rich to the poor.
Economist
Arthur Laffer
Arthur Betz Laffer (; born August 14, 1940) is an American Economics, economist and author who first gained prominence during the Presidency of Ronald Reagan, Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–19 ...
,
financial analyst
Larry Kudlow,
[Cain the Tax-Code Killer]
''National Review
''National Review'' is an American conservative editorial magazine, focusing on news and commentary pieces on political, social, and cultural affairs. The magazine was founded by William F. Buckley Jr. in 1955. Its editor-in-chief is Rich L ...
'' October 14, 2011 and the
Club for Growth[Seth McLaughlin]
Club for Growth defends Cain's 9–9–9 tax plan
''Washington Times
''The Washington Times'' is an American conservative daily newspaper published in Washington, D.C. It covers general interest topics with an emphasis on national politics. Its broadsheet daily edition is distributed throughout Washington, D. ...
Inside Politics'' October 14, 2011 have spoken favorably of the 9–9–9 Plan. On October 21, Cain told an audience in
Detroit
Detroit ( , ) is the List of municipalities in Michigan, most populous city in the U.S. state of Michigan. It is situated on the bank of the Detroit River across from Windsor, Ontario. It had a population of 639,111 at the 2020 United State ...
that the plan would be "9–0–9" for the poor, saying, "if you are at or below the poverty level ... then you don't pay that middle 9 on your income."
Cain's 9–9–9 Plan attracted skepticism from his fellow candidates at numerous Republican debates.
In a debate on October 28, 2011, several of the other contenders for the GOP nomination attacked the plan. Candidate
Rick Santorum
Richard John Santorum Sr. ( ; born May 10, 1958) is an American politician, attorney, author, and political commentator who represented Pennsylvania in the United States Senate from 1995 to 2007. He was the Senate's Chairman of the United Sta ...
referenced the
Tax Policy Center's claim that 84% of Americans would pay more and that the plan would entail "major increases in taxes on people", a charge that Cain denied. Former
Treasury
A treasury is either
*A government department related to finance and taxation, a finance ministry; in a business context, corporate treasury.
*A place or location where treasure, such as currency or precious items are kept. These can be ...
official Gary Robbins stated that the 9–9–9 Plan would expand the GDP by $2 trillion, create 6 million new jobs, increase business investment by 33%, and increase wages by 10%.
Also,
Arthur Laffer
Arthur Betz Laffer (; born August 14, 1940) is an American Economics, economist and author who first gained prominence during the Presidency of Ronald Reagan, Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–19 ...
, a
supply-side
Supply-side economics is a macroeconomic theory postulating that economic growth can be most effectively fostered by lowering taxes, decreasing regulation, and allowing free trade. According to supply-side economics theory, consumers will ...
economist, told ''
Human Events'' that "Herman Cain's 9–9–9 plan would be a vast improvement over the current tax system and boom the U.S. economy."
Conversely, other economists did not believe that the 9–9–9 plan would stimulate demand.
Bruce Bartlett
Bruce Reeves Bartlett (born October 11, 1951) is an American historian and author. He served as a domestic policy adviser to Ronald Reagan and as a Treasury official under George H. W. Bush. Bartlett also writes for the New York Times Economix b ...
, an economist under the Reagan and
H. W. Bush administrations has written that Cain's plan "would increase the budget deficit without doing anything to stimulate demand."
''
The Economist
''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' criticized the 9–9–9 plan, stating that the Cain plan would not result in a reduction in the current corporate tax but instead a new
value-added tax
A value-added tax (VAT or goods and services tax (GST), general consumption tax (GCT)) is a consumption tax that is levied on the value added at each stage of a product's production and distribution. VAT is similar to, and is often compared wi ...
(VAT). The newspaper also stated that Cain's final tax would be a 30% VAT, as compared to the 15%
VAT in the European Union.
According to Cain,
Unlike a state sales tax, which is an add-on tax that increases the price of goods and services, this is a replacement tax. It replaces taxes that are already embedded in selling prices. By replacing higher marginal rates in the production process with lower marginal rates, marginal production costs actually decline, which will lead to prices being the same or lower, not higher.
''9–9–9 the Movie – Slaying the Tax Monster''
During his campaign, Cain released a six-minute movie that explained his 9–9–9 Plan called ''9–9–9 the Movie – Slaying the Tax Monster''.
CBS News
CBS News is the news division of the American television and radio broadcaster CBS. It is headquartered in New York City. CBS News television programs include ''CBS Evening News'', ''CBS Mornings'', news magazine programs ''CBS News Sunday Morn ...
reported:
Cain's Solutions Revolution
On January 4, 2012, Cain announced the "Cain's Solutions Revolution". His stated goal was to obtain commitments from members of Congress to support the 9–9–9 Plan before the 2012 elections.
He had started a new movement, saying that the "biggest comment I got when I ended my candidacy was to keep 9–9–9 alive. That's what this is about, and I'm going to keep it alive with what I'm calling Cain's Solutions Revolution."
To promote the movement, Cain used both a bus tour and a new website.
''
New York'' magazine stated that "it's Cain's earnest effort to keep 9–9–9 alive and focus on solutions."
On January 20, 2012, Cain spoke at
Stephen Colbert
Stephen Tyrone Colbert ( ; born May 13, 1964) is an American comedian, writer, producer, political commentator, actor, and television host. He is best known for hosting the satirical Comedy Central program ''The Colbert Report'' from 2005 to ...
's "Rock Me Like a Herman Cain: South Cain-Olina Primary Rally".
''
The Huffington Post
''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...
'' reported that between 3,000 and 5,000 people were in the crowd at the rally. ''
The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' called it "the largest campaign rally so far during this GOP presidential primary season",
and ''
The Philadelphia Inquirer
''The Philadelphia Inquirer'', often referred to simply as ''The Inquirer'', is a daily newspaper headquartered in Philadelphia, Pennsylvania. Founded on June 1, 1829, ''The Philadelphia Inquirer'' is the third-longest continuously operating da ...
'' said that it was "the biggest political rally of the primary season."
[
]
9–9–9 Fund
The 9–9–9 Fund is a political action committee
In the United States, a political action committee (PAC) is a tax-exempt 527 organization that pools campaign contributions from members and donates those funds to campaigns for or against candidates, ballot initiatives, or legislation. The l ...
(PAC) that was founded by supporters of Herman Cain. The PAC spent more than $468,000 in November 2011 to support Cain's presidential campaign. In December 2011, the 9–9–9 Fund director, Jordan Gehrke, stated that the 9–9–9 Fund had decided not to endorse a candidate for president. The ''Christian Post
''The Christian Post'' is an American non-denominational, conservative, evangelical Christian online newspaper. Based in Washington, D.C., it was founded in March 2004.
News topics include the Church, ministries, missions, education, Chris ...
'' reported that the 9–9–9 Fund may continue to support Cain in the future.
Revolution on the Hill
On April 16, 2012, Cain held an event named ''Revolution on the Hill'' in Washington, DC, in support of his 9–9–9 tax plan.
Supporters
Notable people who expressed support for the 9–9–9 Plan included:
* Craig Miller – candidate for the 2012 United States Senate election in Florida
* Arthur Laffer
Arthur Betz Laffer (; born August 14, 1940) is an American Economics, economist and author who first gained prominence during the Presidency of Ronald Reagan, Reagan administration as a member of Reagan's Economic Policy Advisory Board (1981–19 ...
– economist
* Lawrence Kudlow
Lawrence Alan Kudlow (born August 20, 1947) is an American Conservatism in the United States, conservative broadcast news analyst, economist, columnist, journalist, political commentator, and radio personality. He is a financial news commentator ...
– financial analyst
* The Club for Growth – a 527 organization
A 527 organization or 527 group is a type of U.S. tax-exempt organization organized under Section 527 of the U.S. Internal Revenue Code (). A 527 group is created primarily to influence the selection, nomination, election, appointment or defeat ...
focused on taxation and other economic issues
* Dick Morris
Richard Samuel Morris (born November 28, 1948) is an American author, commentator, and former political consultant.
A friend and advisor to Bill Clinton during his time as Governor of Arkansas and since his 1978 run, Morris became a political ...
– political consultant
* Samuel Joseph Wurzelbacher – candidate for the 2012 United States House of Representatives elections in Ohio
* John Linder
John Elmer Linder (born September 9, 1942) is an American politician who was a member of the United States House of Representatives from 1993 to 2011. His district was numbered the from 1993 to 1997, the from 1997 to 2003, and the from 2003 ...
– former U.S. Representative for Georgia's 7th congressional district
* Martha Zoller – columnist, author, and radio personality
* Pete Hoekstra
Cornelis Piet Hoekstra (; born October 30, 1953) is a Dutch-American politician who is serving as Ambassador to Canada. Hoekstra had served as the United States Ambassador to the Netherlands from January 10, 2018, to January 17, 2021. A member ...
– former Representative for Michigan's 2nd congressional district
Michigan's 2nd congressional district is a United States congressional district in Western Michigan. The current 2nd district contains much of Michigan's 4th congressional district, Michigan's old 4th congressional district, and includes all of ...
* Sam Rohrer – former member of the Pennsylvania House of Representatives
The Pennsylvania House of Representatives is the lower house of the bicameral Pennsylvania General Assembly, the legislature of the U.S. state of Pennsylvania. There are 203 members, elected for two-year terms from single member districts.
It ...
* Jack Hoogendyk – former member of the Michigan House of Representatives
The Michigan House of Representatives is the lower house of the Michigan Legislature. There are 110 members, each of whom is elected from constituencies having approximately 77,000 to 91,000 residents, based on population figures from the 2020 ...
* Duane Sand – a former North Dakota
North Dakota ( ) is a U.S. state in the Upper Midwest, named after the indigenous Dakota people, Dakota and Sioux peoples. It is bordered by the Canadian provinces of Saskatchewan and Manitoba to the north and by the U.S. states of Minneso ...
candidate for U.S. Senate
See also
* '' 9–9–9: An Army of Davids''
* Herman Cain 2012 presidential campaign
* Optimal tax
Optimal tax theory or the theory of optimal taxation is the study of designing and implementing a tax that maximises a social welfare function subject to economic constraints. The social welfare function used is typically a function of individuals ...
* Proportional tax
A proportional tax is a tax imposed so that the tax rate is fixed, with no change as the taxable base amount increases or decreases. The amount of the tax is in proportion to the amount subject to taxation. "Proportional" describes a distribution ...
* ''SimCity 4
''SimCity 4'' is a city-building game, city-building Construction and management simulation games, simulation Personal computer game, computer game developed by Maxis, a subsidiary of Electronic Arts. The game was released in January 2003 for Mi ...
'': The city building game where 9% on tax is the optimal taxation rate. The 9-9-9 Plan was compared to ''SimCity 4'' on CNBC
CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...
.
* Tax reform
Tax reform is the process of changing the way taxes are collected or managed by the government and is usually undertaken to improve tax administration or to provide economic or social benefits. Tax reform can include reducing the level of taxati ...
References
External links
''Forbes'' on the failure of Cain's campaign
''The Hill'' article about the 9–9–9 Plan's electoral prospects
{{DEFAULTSORT:9-9-9 Plan
Herman Cain
Tax reform in the United States