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''808s & Heartbreak'' is the fourth studio album by American rapper
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
. It was released by
Def Jam Recordings Def Jam Recordings (also simply known as Def Jam) is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop. The l ...
and
Roc-A-Fella Records Roc-A-Fella Records was an American hip hop record label and music management company founded by record executives and entrepreneurs Shawn "Jay-Z" Carter, Damon "Dame" Dash, and Kareem "Biggs" Burke in 1994. History 1994–2000: Formation ...
on November 24, 2008, having been recorded earlier that year in September and October at Glenwood Studios in Burbank, California and Avex Recording Studio in
Honolulu, Hawaii Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island o ...
. Dominating its production, West was assisted by fellow producers
No I.D. Ernest Dion Wilson (born June 23, 1971), professionally known as No I.D. (formerly Immenslope), is an American hip hop and R&B producer from Chicago, Illinois. Wilson is also a disc jockey (DJ), music arranger and former rapper, having relea ...
,
Plain Pat Patrick Reynolds, professionally known as Plain Pat, is an American music executive, record producer, songwriter and disc jockey (DJ). He is perhaps best known for overseeing American musicians Kanye West and Kid Cudi, during their respective ...
,
Jeff Bhasker Jeff Bhasker (born March 4, 1974) is an American record producer, songwriter, and multi-instrumentalist based in Los Angeles. He was awarded the Grammy Award for Producer of the Year in 2016 and nominated in 2013. An accomplished producer, he ...
, and
Mr Hudson Benjamin Hudson McIldowie (born 26 June 1979), better known by his stage name Mr Hudson, is an English musician from Birmingham, England. First rising to prominence in 2006 with Mr Hudson and the Library, Hudson later embarked on a solo career ...
, while also utilizing guest vocalists for some tracks, including Kid Cudi,
Young Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. Signing to Def Jam Recordings in 2004, his major label debut, '' Let's Get It: Thug Motivation 101'', was released the followin ...
, and
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...
. Conceived in the wake of several distressing personal events for West, ''808s & Heartbreak'' marked a major musical departure from his previous
rap Rapping (also rhyming, spitting, emceeing or MCing) is a musical form of vocal delivery that incorporates "rhyme, rhythmic speech, and street vernacular". It is performed or chanted, usually over a backing beat or musical accompaniment. The ...
records, instead featuring a sparse,
electronic Electronic may refer to: *Electronics, the science of how to control electric energy in semiconductor * ''Electronics'' (magazine), a defunct American trade journal *Electronic storage, the storage of data using an electronic device *Electronic co ...
sound and vocals sung through an
Auto-Tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-Tu ...
processor. The production also abandons conventional hip hop sounds in favor of a
minimalist In visual arts, music and other media, minimalism is an art movement that began in post– World War II in Western art, most strongly with American visual arts in the 1960s and early 1970s. Prominent artists associated with minimalism include Do ...
sonic palette, with prominent use of the Roland TR-808 drum machine. West's lyrics on the album explore themes of loss, alienated fame, and heartache, inspired by the breakup with his fiancée, his struggles with
pop star A pop icon is a celebrity, character, or object whose exposure in popular culture is regarded as constituting a defining characteristic of a given society or era. The usage of the term is largely subjective since there are no definitively object ...
dom, and the death of his mother. ''808s & Heartbreak'' debuted at number one on the ''Billboard'' 200, selling just over 450,000 copies in its first week. Despite varying responses from listeners, the album received positive reviews from most music critics, who generally commended West's
experimentation An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a ...
, and was named one of 2008's best records in several year-end lists. Four singles were released in its promotion, including the hit singles " Love Lockdown", which became the highest ''Billboard'' Hot 100 debut of West's career, and " Heartless". Despite its positive critical reception, the album was largely overlooked as a contender for the
52nd Grammy Awards The 52nd Annual Grammy Awards took place on January 31, 2010, at Staples Center in Los Angeles honoring the best in music for the recording year beginning October 1, 2008 through September 30, 2009. Neil Young was honored as the 2010 MusiCares P ...
, although the single " Amazing" received a nomination in the category of
Best Rap Performance by a Duo or Group The Grammy Award for Best Rap Performance by a Duo or Group was awarded between 1991 and 2011, alongside the Grammy Award for Best Rap Solo Performance. Previously a single award was presented for Best Rap Performance. The award was discontin ...
. Among West's most influential records, ''808s & Heartbreak'' made an immediate impact on hip hop, pop, and R&B music, as a new wave of rappers, singers, and producers adopted its stylistic and thematic elements. It has been credited for pioneering the
emo rap Emo rap is a fusion genre of hip hop and emo music. Originating in the SoundCloud rap scene in the mid-2010s, the genre fuses characteristics of hip hop music, such as beats and rapping, with the lyrical themes, instrumentals, and vocals comm ...
and experimental R&B subgenres in particular. ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'' later included ''808s & Heartbreak'' in its list of "The 40 Most Groundbreaking Albums of All Time" and ranked it number 244 on its revised list of
the 500 greatest albums of all time "The 500 Greatest Albums of All Time" is a recurring opinion survey and music ranking of the finest albums in history, compiled by the American magazine ''Rolling Stone''. It is based on weighted votes from selected musicians, critics, and indust ...
. By 2013, the album had sold 1.7 million copies in the United States, and was certified
triple platinum Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
in the US by the Recording Industry Association of America (RIAA) in 2020.


Background

After the release of his third studio album '' Graduation'' in 2007,
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
experienced profoundly-affecting events in his personal life. On November 10, his mother
Donda West Donda C. West ( Williams; July 12, 1949 – November 10, 2007) was an American professor and chair of Chicago State University's Department of English, Communications, Media and Theater. She was the mother of rapper Ye, better known as Kanye We ...
died due to complications from cosmetic surgery involving a tummy tuck and breast reduction. Months later, West and his fiancée Alexis Phifer ended their engagement and long-term relationship, which had begun in 2002. At the same time, West was struggling to adapt to a newfound
pop star A pop icon is a celebrity, character, or object whose exposure in popular culture is regarded as constituting a defining characteristic of a given society or era. The usage of the term is largely subjective since there are no definitively object ...
dom he had once wanted, often becoming the subject of media scrutiny. His feelings of loss, loneliness, and longing for companionship and a sense of normalcy inspired ''808s & Heartbreak''. West later said, "this album was therapeutic – it's lonely at the top." West felt that his emotions could not be fully expressed simply through rapping, which he said had limitations. There were "melodies that were in me", he explained. "What was in me I couldn't stop." Wanting to create a pop album, West dismissed the contemporary backlash to the concept of pop music and expressed admiration for what some pop stars had accomplished in their careers. He later stated that he wished to present the music as a new genre called "pop art", clarifying that he was well-aware of the visual art movement of the same name and wished to present a musical equivalent. "Either call it 'pop' or 'pop art,' either one I'm good with", he later stated.


Recording and production

The album was recorded over a span of approximately three weeks from September to October 2008. Recording sessions took place at Glenwood Studios in Burbank, California and at Avex Recording Studio in
Honolulu, Hawaii Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island o ...
. The 808 of the title is a reference to the Roland TR-808 drum machine, used heavily in the album. Drawing inspiration from 1980s synth-pop and electropop performers such as Phil Collins, Gary Numan,
TJ Swan The Juice Crew was an American hip hop collective made up largely of Queensbridge, New York-based artists in the mid-to-late 1980s. Founded by radio DJ Mr. Magic, and housed by Tyrone Williams' record label Cold Chillin' Records, the Juice Cre ...
, and
Boy George George Alan O'Dowd (born 14 June 1961), known professionally as Boy George, is an English singer, songwriter, DJ, author and mixed media artist. Best known for his soulful voice and his androgynous appearance, Boy George has been the lead singer ...
, West felt that the 808 was a resourceful instrument that could be used to evoke emotion; the concept was introduced to him by
Jon Brion Jon Brion is an American singer, songwriter, multi-instrumentalist, record producer, and composer. He performed with the Excerpts, the Bats, 'Til Tuesday and the Grays before becoming an established producer and film score composer. Brion has ...
. West utilized the sounds created by the 808 and manipulated its pitch to produce a distorted, electronic sound, an effect he referred to as "heartbreak". He felt the characteristic of the sound was representative of his state of mind. According to West, the fact that Hawaii's area code was "808" was coincidental, as he had already developed the album's title before being informed. The realization inspired him to pursue his direction with the album, however. In terms of musical direction, West's intentions, according to Mike Dean, were to defy the typical sound of hip-hop beats, instead evoking the presence of tribal drums. Overall, West maintained a " minimal but functional" approach to producing the album. West credits rapper Kid Cudi, who had signed to his
GOOD Music GOOD Music (also known simply as GOOD, stylized as G.O.O.D. Music; a backronym for Getting Out Our Dreams) is an American record label founded by rapper Kanye West in 2004. The label signed an exclusive long-term worldwide label agreement with t ...
record label, with helping create the album's stark, brooding sound. After receiving a copy of his 2008 mixtape ''
A Kid Named Cudi ''A Kid Named Cudi'' is the debut mixtape by American rapper Kid Cudi, released on July 17, 2008, by New York City streetwear brand 10.Deep, in conjunction with independent record label Fool's Gold Records. Considered his breakout project, the ...
'', West became an avid fan, especially of the hit single "
Day 'n' Nite "Day 'n' Nite" is a song by American rapper Kid Cudi. The song was written and produced by Cudi alongside his longtime collaborator and friend, Brooklyn-based producer Dot da Genius. It was issued as Cudi's commercial debut single on February 5, ...
". West surprised Kid Cudi with a phone call and asked him to fly to Hawaii to work on ''808s & Heartbreak''. The pair worked together in the studio while having films such as ''
Close Encounters of the Third Kind ''Close Encounters of the Third Kind'' is a 1977 American science fiction film written and directed by Steven Spielberg, starring Richard Dreyfuss, Melinda Dillon, Teri Garr, Bob Balaban, Cary Guffey, and François Truffaut. It tells the story ...
'' play silently in the background. Ultimately, Kid Cudi co-wrote four songs on ''808s & Heartbreak'', the first being the chorus for " Heartless". West told ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its ...
'', "His writing is just so pure and natural and important. hat'smore important than where things chart."
No I.D. Ernest Dion Wilson (born June 23, 1971), professionally known as No I.D. (formerly Immenslope), is an American hip hop and R&B producer from Chicago, Illinois. Wilson is also a disc jockey (DJ), music arranger and former rapper, having relea ...
, West's collaborator and former mentor, added that tracks for the album also originated from their concurrent recording for Jay-Z's ''
The Blueprint 3 ''The Blueprint 3'' is the eleventh studio album by American rapper Jay-Z, released September 8, 2009, on Roc Nation, through distribution from Asylum Records and Atlantic Records. It is the third album in the ''Blueprint'' series, preceded by '' ...
'' (2009). "Matter of fact, when we did 'Heartless,' estjust stopped and said, 'No.' I was like, 'No what?' He was like, 'No way! This is my record!'", as No I.D. recalled. "I was like, 'Come on, man. Can we just finish the guy's album?' He was like, 'Nope. I'm doing an album.'" For his vocals on ''808s & Heartbreak'', West employed the voice-audio processor technology of
Auto-Tune Auto-Tune (or autotune) is an audio processor introduced in 1996 by American company Antares Audio Technologies. Auto-Tune uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances. Auto-Tu ...
. He had experimented with it on his 2004 debut album ''
The College Dropout ''The College Dropout'' is the debut studio album by American rapper and producer Kanye West. It was released on February 10, 2004, by Def Jam Recordings and Jay-Z's Roc-A-Fella Records. In the years leading up to release, West had received pr ...
'', specifically the background vocals of "
Jesus Walks Jesus, likely from he, יֵשׁוּעַ, translit=Yēšūaʿ, label=Hebrew/Aramaic ( AD 30 or 33), also referred to as Jesus Christ or Jesus of Nazareth (among other Names and titles of Jesus in the New Testament, names and titles), was ...
" and "
Never Let Me Down ''Never Let Me Down'' is the 17th studio album by English musician David Bowie, released on 20 April 1987 through EMI America Records. After a series of miscellaneous projects, Bowie hoped to make his next record differently following his ...
", but he had not used it for lead vocals until 2008. "We were working on the remixes for
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...
's '
Lollipop A lollipop is a type of sugar candy usually consisting of hard candy mounted on a stick and intended for sucking or licking. Different informal terms are used in different places, including lolly, sucker, sticky-pop, etc. Lollipops are ava ...
' and
Young Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. Signing to Def Jam Recordings in 2004, his major label debut, '' Let's Get It: Thug Motivation 101'', was released the followin ...
's '
Put On "Put On" is a song by American recording artist Young Jeezy featuring Kanye West, from Jeezy's third studio album '' The Recession''. The song was released as the album's lead single on June 3, 2008. The song received a Grammy nomination for Best ...
' and he fell in love with the Auto-Tune", producer Mike Dean recalled. Towards the end, West enlisted T-Pain for coaching on how to utilize the technology. In an interview with '' Billboard'', T-Pain said that West told him he had listened to his debut album '' Rappa Ternt Sanga'' (2005) before making ''808s & Heartbreak''. T-Pain also claimed that West brought him in to make ''808s'' sound more like his debut album. West stated that he loved using Auto-Tune and was dismayed by popular notions dismissing the device as "wack". He considered it "the funnest thing to use" and found it analogous to when he was a child and thought the color pink was cool until someone told him "it was gay", suggesting how societal views can deprive people of their confidence and self-esteem. He later went on to state that he enjoyed the electronic feel produced by Auto-Tune and sought out to juxtapose the mechanical sounds with the traditional sounds of taiko drums and
choir monk In the Catholic Church, a choir monk is a monk who is planned to be or already is ordained as a priest. In particular, they are distinguished from religious brothers and lay brother Lay brother is a largely extinct term referring to religious bro ...
s. Young Jeezy contributed a rap verse on the track " Amazing" while "
See You in My Nightmares "See You in My Nightmares" is a song by American rapper Kanye West, featuring fellow rapper Lil Wayne, from the former's fourth studio album, ''808s & Heartbreak'' (2008). The song was written by West, No I.D., Jeff Bhasker and Lil Wayne. with p ...
" is a duet with Lil Wayne. Singer-songwriter
Esthero Esthero ( ; born Jenny-Bea Englishman on December 23, 1978 in Stratford, Ontario) is a Canadian singer-songwriter who lives in Los Angeles, California. The name ''Esthero'' refers both to the singer and formerly to the two-person team of hersel ...
provided the few female vocals found on the album; credited under birth name Jenny-Bea Englishman, she co-wrote three tracks. When " RoboCop" appeared on the Internet, West disclaimed responsibility and was upset that the leak had occurred as the track was an unfinished version. Mike Dean had previously stated that the track was expected to receive additional treatment by jazz musician Herbie Hancock before the album's release.


Music and lyrics

''808s & Heartbreak'' is a radical departure from West's previous hip hop albums. According to ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publish ...
'', West abandoned his customary hip hop sound in favor of sparse, drum machine-based electropop; ''
Pitchfork A pitchfork (also a hay fork) is an agricultural tool with a long handle and two to five tines used to lift and pitch or throw loose material, such as hay, straw, manure, or leaves. The term is also applied colloquially, but inaccurately, to ...
''s Scott Plagenhoef categorized the album as "an introspective, minimal electro-pop record," and writer Kirk Walker Graves said its music is
avant-garde The avant-garde (; In 'advance guard' or ' vanguard', literally 'fore-guard') is a person or work that is experimental, radical, or unorthodox with respect to art, culture, or society.John Picchione, The New Avant-garde in Italy: Theoretical ...
electropop. In the opinion of ''Rolling Stone''s Brian Hiatt, the record is a "downbeat detour into depressive electro pop," while another writer for the magazine called it an "introspective, synthpop album". Andrew Sacher from '' BrooklynVegan'' suggested it is "closer to an experimental R&B album than to a rap album". The music of ''808s & Heartbreak'' draws heavily on electronic elements, particularly virtual synthesis, the Roland TR-808 drum machine, and explicitly auto-tuned vocal tracks. Tracks on the album utilize step input drum machine and synth-bass parts.Hodgson (2010), p. 61. Step input sequencing, a product of vintage analogue devices limited to recording only 16 individual
notes Note, notes, or NOTE may refer to: Music and entertainment * Musical note, a pitched sound (or a symbol for a sound) in music * ''Notes'' (album), a 1987 album by Paul Bley and Paul Motian * ''Notes'', a common (yet unofficial) shortened versio ...
, was popular in music production during the 1980s, but also became available in digital workstations. The album's music features austere production and elements such as dense drums, lengthy strings, droning synths, and somber piano. Andy Kellman of
AllMusic AllMusic (previously known as All Music Guide and AMG) is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the databa ...
writes of the music, "Several tracks have almost as much in common with irrefutably bleak
post-punk Post-punk (originally called new musick) is a broad music genre, genre of Punk Music, punk music that emerged in the late 1970s as musicians departed from punk's traditional elements and raw simplicity, instead adopting a variety of avant-garde s ...
albums, such as New Order's '' Movement'' and
The Cure The Cure are an English rock band formed in 1978 in Crawley, West Sussex. Throughout numerous lineup changes since the band's formation, guitarist, lead vocalist, and songwriter Robert Smith has remained the only constant member. The band's ...
's '' Pornography'', as contemporary rap and R&B". These musical elements help convey moods of despair and dejection that reflect the album's subject matter. For ''
The A.V. Club ''The A.V. Club'' is an American online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was cre ...
'', Nathan Rabin described the album's music as "split
ing Ing, ING or ing may refer to: Art and media * '' ...ing'', a 2003 Korean film * i.n.g, a Taiwanese girl group * The Ing, a race of dark creatures in the 2004 video game '' Metroid Prime 2: Echoes'' * "Ing", the first song on The Roches' 1992 ...
the difference between the auto-tune R&B of T-Pain and the glacial electronic atmospherics of '80s new wave at its loneliest".
NJ.com NJ.com is a digital news content provider and website in New Jersey owned by Advance Publications. According to a report in ''The New York Times'' in 2012, it was the largest provider of digital news in the state at the time. In 2018, comScore r ...
columnist Trist McCall wrote that the record "stripped modern art-pop down to its iconic rudiments — beats, charismatic personalities, hand-selected melodies, and computer-assisted vocals". West's singing has been characterized as "
flat Flat or flats may refer to: Architecture * Flat (housing), an apartment in the United Kingdom, Ireland, Australia and other Commonwealth countries Arts and entertainment * Flat (music), a symbol () which denotes a lower pitch * Flat (soldier), ...
" and "nearly unmelodic" which "underscores his own
cyborg A cyborg ()—a portmanteau of ''cybernetic'' and ''organism''—is a being with both organic and biomechatronic body parts. The term was coined in 1960 by Manfred Clynes and Nathan S. Kline.
ish detachment". Andre Grant of ''
HipHopDX ''HipHopDX'' is an online magazine of hip hop music criticism and news. The website's current president and publisher is Sharath Cherian and the Head Of Content is Jerry L. Barrow. ''HipHopDX'' is the flagship publication of Cheri Media Group. ...
'' wrote that "to combat this trenchant melancholia, he poured himself into an all-autotunes R&B album" which would prove divisive in hip hop. Canadian writer Stephen Marche viewed that West used "the shallow musical gimmickry of Auto-Tune, a program designed to eliminate individuality, and produced a hauntingly personal album". Most of West's lyrics are directed at an ex-lover. In Robert Christgau's opinion, ''808s & Heartbreak'' is a "slow, sad-ass and self-involved ... breakup album," while Plagenhoef found it "steeped in regret, pain, and even more self-examination than a typical Kanye West album". West refers to an ex-lover's treatment of him as "the coldest story ever told" on "Heartless", and on "RoboCop", she is called a " spoiled little L.A. girl" comparable to the antagonist in the 1990 film '' Misery''. On "
Paranoid Paranoia is an instinct or thought process that is believed to be heavily influenced by anxiety or fear, often to the point of delusion and irrationality. Paranoid thinking typically includes persecutory beliefs, or beliefs of conspiracy c ...
", West describes a lover who "worries about the wrong things" and is pushing him away with her distrustful ways of thinking. With the introspective " Love Lockdown", West discusses the aftermath of a failed romantic relationship. Among other themes, existential crisis is explored on "
Welcome to Heartbreak "Welcome to Heartbreak" is a song by American record producer and vocalist Kanye West from his fourth studio album, ''808s & Heartbreak'' (2008). The song features a guest appearance from Kid Cudi on his debut collaboration with West, as well a ...
", in which West's character dispassionately recounts sitting alone on a flight, with a laughing family seated behind him. The song harbors lament over the cost of past decisions and feelings of emptiness in a life of fame and luxury. West longs for his late mother on the album's penultimate track " Coldest Winter". The track contains an interpolation of the desolate 1983 song "Memories Fade" by
Tears for Fears Tears for Fears are an English pop rock band formed in Bath, England, in 1981 by Roland Orzabal and Curt Smith. Founded after the dissolution of their first band, the mod-influenced Graduate, Tears for Fears were associated with the new ...
. According to Christgau, the closing "Pinocchio Story" is "the only track here about what's really bringing estdown: not the loss of his girlfriend but the death of his mother, during cosmetic surgery that somewhere not too deep down he's sure traces all too directly to his alienated fame".


Marketing

In August 2008, West performed at the Democratic National Convention, where he also previewed a demo of "Love Lockdown" to
Dave Sirulnick Dave Sirulnick (born May 26, 1964) is an American television producer. Sirulnick grew up in Teaneck, New Jersey, where he attended Teaneck High School and became involved with booking musicians such as LL Cool J, Run DMC, and Salt-N-Pepa at The R ...
, a producer for MTV. This led to West's premier of the song at the
2008 MTV Video Music Awards The 2008 MTV Video Music Awards took place on September 7, 2008, live from Paramount Pictures Studios (which, like MTV, is owned by Viacom), honoring the best music videos from the previous year. Nominations for a majority of the categories wer ...
on September 7, performing alongside 20 taiko drummers. On the set's dark-violet stage, he appeared wearing an
Afro The afro is a hair type created by natural growth of kinky hair, or specifically styled with chemical curling products by individuals with naturally curly or straight hair.Garland, Phyl"Is The Afro On Its Way Out?" ''Ebony'', February 1973. ...
- mullet and a gray tweed jacket tailored with a broken-heart-shaped pin that would symbolize the ''808s & Heartbreak''-
album era The album era was a period in English-language popular music from the mid-1960s to the mid-2000s in which the album was the dominant form of recorded music expression and consumption. It was primarily driven by three successive music recording ...
in West's career, according to ''Rolling Stone'' writer Charles Holmes: "His voice wavered, his onstage confidence was clearly fragile, but the ''808s'' epoch began nonetheless." On September 24, 2008, West announced that he had finished the album and would be releasing it sometime in November. In his blog post, he wrote "I changed my album to November something cause I finished the album and I felt like it..I want y'all to hear it as soon as possible." West later stated that the album would be released on November 25, 2008. However,
Island Def Jam The Island Def Jam Music Group (IDJMG) was an American recording music unit, formed on New Year's Eve 1998 by the Universal Music Group. It consists of labels devised and consisted under the basic operations of Island Records and Def Jam Recordin ...
, the distributing label, brought the date forward by one day to capitalize on
Thanksgiving Thanksgiving is a national holiday celebrated on various dates in the United States, Canada, Grenada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Philippines. It is also observed in the Netherlander town of Leiden ...
weekend. A special edition of the album was later released on December 16, featuring the album in CD and dual LP format, along with album artwork redone by Kaws, the original cover artist. On October 16, 2008, West premiered an excerpt of "Coldest Winter" on the radio station
Power 106 KPWR (105.9 FM) – branded as ''Power 106'' – is a commercial radio station in Los Angeles, California, broadcasting to the Greater Los Angeles area. KPWR is owned and operated by Meruelo Group and airs a Rhythmic Hot AC format. KPWR's studi ...
in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
. The track interpolates Tears for Fears' "Memories Fade". A remixed version of "Paranoid" was reported to feature pop singer Rihanna, but did not materialize. Also appearing prior to the release were "See You in My Nightmares", "
Street Lights A street light, light pole, lamp pole, lamppost, street lamp, light standard, or lamp standard is a raised source of light on the edge of a road or path. Similar lights may be found on a railway platform. When urban electric power distribution ...
", and "Welcome to Heartbreak". A hidden track on ''808s & Heartbreak'', "Pinocchio Story" is a freestyle that was recorded live in Singapore. It was included as part of the album at the request of American musician Beyoncé. On October 14, 2008, West collaborated with Italian artist
Vanessa Beecroft Vanessa Beecroft (born April 25, 1969) is an Italian-born American contemporary performance artist; she also works with photography, video art, sculpture, and painting. Many of her works have made use of professional models, sometimes in large nu ...
in hosting a promotional album listening event at Ace Gallery. Over 700 guests were invited to preview the entirety of ''808s & Heartbreak''. Under Beecroft's guidance, the event featured approximately forty nude women wearing nothing besides wool masks who silently stood in the center of the room. The entire album played without introduction or explanation. The women were illuminated by multicolored lights that would change as the music progressed. When it came time for him to speak, West stated that he'd been a fan of Beecroft's work and strong imagery, saying that he liked the idea of nudity because "society told us to wear clothes at a certain point." Beecroft had been contacted a month prior and conceptualized and generated the installation in a week. Beecroft admitted that while he had caught her offguard, she had the opportunity to hear the album for herself and heard things that touched her own life. Attendees included
Mos Def Yasiin Bey (; born Dante Terrell Smith, December 11, 1973), previously and more commonly known by his stage name Mos Def (), is an American rapper, singer, songwriter, and actor. His hip hop career began in 1994, alongside his siblings in the s ...
,
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
and Rick Ross. Five days later, promotional photos for the album by photographer Willy Vanderperre were released. The images portrayed West wearing a grey
glen plaid Glen plaid (short for Glen Urquhart plaid), also known as Glenurquhart check or Prince of Wales check, is a woollen fabric with a woven twill design of small and large checks. It is usually made of black/grey and white, or with more muted colours ...
suit, large
browline glasses Browline glasses are a style of eyeglass frames where the "bold" upper part holding the lenses resembles eyebrows framing the eyes. They were very popular during the 1950s and 1960s, especially in the United States of America. The glasses were ...
, and a heart-shaped pin. The artwork for ''808s & Heartbreak'' followed the minimalist style of the album. The cover art features a deflated heart-shaped balloon. It was photographed by Kristen Yiengst and designed by
Virgil Abloh Virgil Abloh (; September 30, 1980 – November 28, 2021) was an American fashion designer and entrepreneur. He was the artistic director of Louis Vuitton's menswear collection beginning in 2018, and was given increased creative responsibilitie ...
and Willo Perron, and the deluxe edition's artwork was made by pop artist
Kaws Brian Donnelly (born November 4, 1974), known professionally as Kaws (stylized as KAWS), is an American artist and designer. His work includes repeated use of a cast of figurative characters and motifs, some dating back to the beginning of his c ...
. The album's artwork also include photographs of West, taken by Willy Vanderperre, and a photograph of West kissing his mother on the cheek, taken by
Danny Clinch Danny Clinch (born 1964) is an American photographer and film director. Biography Born in Toms River, New Jersey, Clinch graduated from Toms River High School East in 1982. After attending Ocean County College, he attended the New England S ...
. In 2013, ''
Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...
'' named it the best rap album cover of the past five years. In October 2009, West was scheduled to embark on a tour, Fame Kills: Starring Kanye West and Lady Gaga tour, in promotion of ''808s & Heartbreak'' and
Lady Gaga Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
's ''
The Fame Monster ''The Fame Monster'' is a reissue of American singer Lady Gaga's debut studio album, ''The Fame'' (2008), and was released on November 18, 2009, through Interscope Records. Initially planned solely as a deluxe edition reissue of ''The Fame'', I ...
''. It was canceled on October 1, 2009, without explanation. Several songs from the album were performed by West during his live
VH1 Storytellers ''Storytellers'' is a television music series produced by the VH1 network. In each episode, artists perform in front of a (mostly small and intimate) live audience, and tell stories about their music, writing experiences and memories, somewhat ...
performance, such as "Heartless", "Amazing" and "Say You Will".


Public reaction

Before its release, reaction to ''808s & Heartbreak'' was mixed, ranging from anticipation to bewilderment and indifference to the album's concept. Upon the premier of "Love Lockdown" at the 2008 MTV Video Music Awards, music audiences were taken aback by the uncharacteristic production style and the presence of Auto-Tune. The negative feedback intensified when West revealed that the entire album would be primarily sung with Auto-Tune rather than rapped and would focus on themes of love and heartache. Numerous hip hop fans and certain rappers mocked West for becoming "sappy" while others deemed the upcoming LP as a throwaway experimental album. Comparisons were drawn to ''
Electric Circus ''Electric Circus '' (also known as ''EC'') was a Canadian live dance music television program that aired on MuchMusic and Citytv from September 16, 1988 to December 12, 2003. The name originated from a nightclub that once existed at Citytv's fir ...
'', an album recorded by West's labelmate and close friend Common. MTV eventually interviewed Common to share his thoughts and views on the artistic direction of the album. Common expressed both his understanding and his support for West's intentions, stating "I love it. I'mma tell you, as an artist, you wanna be free. I'mma do what I feel. You can't just cater to the audience. You gotta say, 'Hey, y'all, this is where I'm at.' For him to do an album called ''808s and Heartbreak'', you know that's where he is at this moment. I heard some songs, and I think it's fresh. I think the people are ready for it." West received similar approval from Lil Wayne and Young Jeezy, both of whom contributed to the album. During an interview, when asked what music today inspires him, Wayne stated "everybody's doing their thing, but they're not exciting. Everybody is doing the same thing. That's terrible. Do I love the music that's out right now? I love it with a passion. Does it motivate me? Not one bit. That's because ''808s & Heartbreak'' isn't out yet." Despite the approval from the rap superstars, as well as the record-breaking chart performances of the first two singles, hip hop audiences remained indifferent towards the album, predicting it would flop. Responding to reviews, West stated that he didn't care about sales or getting good ratings, saying that it came from the heart and that's all that matters to him. When asked about the current state of hip hop, West compared it to a high school, stating that hip hop used to be all about being fearless and standing out, and that now it is about being afraid and fitting in.
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
was an admirer of the album, with his daughter saying he played it for her "all the time." West went on to make the claim in October 2015 that despite many people rating ''My Beautiful Dark Twisted Fantasy'' as his best album, ''808s & Heartbreak'' is "so much stronger" in comparison.


Sales

In its first week of sales, ''808s & Heartbreak'' reached the number one spot on the US ''Billboard'' 200 with sales of 450,000
album-equivalent unit The album-equivalent unit, or album equivalent, is a measurement unit in music industry to define the consumption of music that equals the purchase of one album copy. This consumption includes streaming and song downloads in addition to traditio ...
s, significantly underselling ''Graduation'' in spite of an extra day of sales amidst a holiday week. The following week, the album descended three places to number four on the chart and experienced a 69% sales decline, selling 142,000 units. In the last week of 2008, ''808s & Heartbreak'' sold 165,100 album-equivalent units, jumping six places from the eleventh spot to number five on the ''Billboard'' 200. It was reported to have sold 1,023,000 units by the end of 2008, of which 183,000 came from digital sales. The album moved up again in the first week of 2009, selling 70,000 album-equivalent units and landing at number three. On January 27, 2009, ''808s & Heartbreak'' was certified
platinum Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Pla ...
by the Recording Industry Association of America (RIAA), serving as West's fourth album to ship one million copies in the United States. As of June 14, 2013, the album has sold 1.7 million copies in the US, according to Nielsen SoundScan; 1.63 million of these copies had apparently been sold by February 24, 2010. It was later certified triple platinum on November 23, 2020. ''808s & Heartbreak'' attained a peak position of number four on the Canadian Albums Chart. On July 13, 2009, the album was certified platinum by Music Canada for selling 80,000 copies. ''808s & Heartbreak'' peaked at number 11 on the
UK Albums Chart The Official Albums Chart is a list of albums ranked by physical and digital sales and (from March 2015) audio streaming in the United Kingdom. It was published for the first time on 22 July 1956 and is compiled every week by the Official Charts ...
and lasted for 29 weeks on the chart. The album was certified platinum by the
British Phonographic Industry British Phonographic Industry (BPI) is the British recorded music industry's Trade association. It runs the BRIT Awards, the Classic BRIT Awards, National Album Day, is home to the Mercury Prize, and co-owns the Official Charts Company with ...
(BPI) for shipments of 300,000 copies on April 14, 2017. ''808s & Heartbreak'' also reached number 11 on the
Irish Albums Chart The Irish Albums Chart is the Irish music industry standard albums popularity chart issued weekly by the Irish Recorded Music Association (IRMA). The charts were previously compiled on behalf of IRMA by Chart-Track, and have been compiled by the ...
. In 2008, the album was certified platinum by the Irish Recorded Music Association (IRMA), indicating shipments of 15,000 copies. On the
ARIA Albums Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
, ''808s & Heartbreak'' peaked at number 12, standing as West's second lowest charting album in Australia. As of December 31, 2008, the album has been certified gold by the
Australian Recording Industry Association The Australian Recording Industry Association (ARIA) is a trade association representing the Australian recording industry which was established in the 1970s by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing ...
(ARIA) for shipments of 35,000 copies. Despite the polarizing response to ''808s & Heartbreak'', its singles performed successfully on record charts. Upon its release, the lead single "Love Lockdown" debuted at number three on the US ''Billboard'' Hot 100 and became a "Hot Shot Debut". It is the highest debut of West's career, the second highest debut on the Hot 100 that year and the 10th song of the millennium to debut in the top three. Grossing over 1.3 million copies at the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
alone, the single was certified platinum by the RIAA by the end of the year. On September 23, 2020, it was certified quadruple platinum by the RIAA, for shipments of 4,000,000 units in the US. The single was also met by positive reviews from music critics, eventually culminating with being crowned "Song of the Year" by ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, ...
''. The second single, "Heartless" performed similarly and became West's second consecutive "Hot Shot Debut" by debuting at number four on the ''Billboard'' Hot 100. It was certified septuple platinum by the RIAA, having shipped 7,000,000 units in the US. Due in part to the momentum produced by the album's release, certain tracks were met by chart success despite not actually being released as singles during 2008. The 10th track "See You in My Nightmares" became yet another "Hot Shot Debut", peaking at number 21 in the US and number 22 in Canada, while the fourth track "Amazing" initially charted at number 81 on the Hot 100. Following suit, "Welcome to Heartbreak" peaked at number 87 on the US
Pop 100 The Pop 100 was a songs chart that debuted in February 2005 and was released weekly by ''Billboard'' magazine in the United States until its discontinuation in 2009. It ranked songs based on airplay on Mainstream Top 40 radio stations, singles sa ...
. ''808s & Heartbreak'' and its singles helped West top the year-end ''Billboard'' 2009 charts as both the top male ''Billboard'' 200 and Hot 100 artist.


Critical reception

''808s & Heartbreak'' was met with generally positive reviews. At
Metacritic Metacritic is a website that aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created by Jason Dietz, Marc ...
, which assigns a normalized rating out of 100 to reviews from professional publications, the album received an
average In ordinary language, an average is a single number taken as representative of a list of numbers, usually the sum of the numbers divided by how many numbers are in the list (the arithmetic mean). For example, the average of the numbers 2, 3, 4, 7 ...
score of 75, based on 36 reviews. Aggregator AnyDecentMusic? gave ''808s & Heartbreak'' 7.3 out of 10, based on their assessment of the critical consensus. Reviewing in November 2008, Chris Richards from ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' called the album "an information-age masterpiece", while ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...
'' critic Steve Jones said, "West deftly uses the 808 drum machine and Auto-Tune vocal effect to channel his feelings of hurt, anger and doubt through his well-crafted lyrics." Dan Cairns from ''
The Sunday Times ''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, w ...
'' stated, "This so should not work ... Yet ''808s & Heartbreak'' is a triumph, recklessly departing from the commercially copper-bottomed script and venturing far beyond West's comfort zone." ''Rolling Stone''s
Jody Rosen Jody Rosen (born June 21, 1969 in New York City) is an American journalist and author. He is a contributing writer for ''The New York Times Magazine''. Career Journalism Rosen served as critic-at-large for '' T: The New York Times Style Magaz ...
commended West's incorporation of the Roland TR-808 drum machine and described the album as "Kanye's would-be ''
Here, My Dear ''Here, My Dear'' is the fifteenth studio album by music artist Marvin Gaye, released as a double album on December 15, 1978, on Motown-subsidiary label Tamla Records. allmusic - Here, My Dear overview/ref> Recording sessions for the album took ...
'' or ''
Blood on the Tracks ''Blood on the Tracks'' is the fifteenth studio album by American singer-songwriter Bob Dylan, released on January 20, 1975, by Columbia Records. The album marked Dylan's return to Columbia Records after a two-album stint with Asylum Records. Dy ...
'', a mournful song-suite that swings violently between self-pity and self-loathing". In the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television a ...
'',
Greg Kot Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
called it West's "most radical yet" and said while West's fans may be disappointed, "this one is for him. It remains to be seen if he goes back to making records for everybody else. For now, this is one fascinatingly perverse detour." ''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
'' critic Dave Heaton was impressed by West's "song and album construction, and with the way he captures a particular feeling through unusual, evocative, carefully crafted music that's both simple and complex, cold and warm, mechanical and human, melodic and harsh".Heaton, David
Review: ''808s & Heartbreak''
. ''
PopMatters ''PopMatters'' is an international online magazine of cultural criticism that covers aspects of popular culture. ''PopMatters'' publishes reviews, interviews, and essays on cultural products and expressions in areas such as music, television, fi ...
''. Retrieved August 7, 2009.
Writing for ''
MSN Music ''MSN Music'' was a part of MSN's web services. It delivered music news, music videos, spotlights on new music, artist information, and live performances of artists. The website also served as a digital music store from 2004 to 2008. History I ...
'', Robert Christgau found it "brilliant" with a unique "dark sound" and "engaging tunes", despite a second-half drop-off, and praised West's use of Auto-Tune, which he felt "both undercuts his self-importance and adds physical reality to tales of alienated fame that might otherwise be pure pity parties". Other reviewers were more critical. In the ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago ...
'',
Jim DeRogatis James Peter DeRogatis (born September 2, 1964) is an American music critic and co-host of '' Sound Opinions''. DeRogatis has written articles for magazines such as ''Rolling Stone'', '' Spin'', '' Guitar World'' and ''Modern Drummer'', and for ...
contended that, "If West had interspersed the more mechanical tracks with some that were the exact opposite—say, simple piano interludes provided by his old collaborators
John Legend John Roger Stephens (born December 28, 1978), known professionally as John Legend, is an American singer, songwriter, pianist, and record producer. He began his musical career by working behind the scenes, playing piano on Lauryn Hill's " Eve ...
or Jon Brion—he might have made a masterpiece. Instead, he's merely given us an extremely intriguing, sporadically gripping, undeniably fearless and altogether unexpected piece of his troubled soul." Andy Gill of ''The Independent'' found West's "immersion in personal misery" uncomfortable and commented that the "stylistic tropes quickly become irritating". AllMusic editor Andy Kellman stated, "no matter its commendable fearlessness, the album is a listless, bleary trudge along West's permafrost." Charles Aaron from '' Spin'' criticized the songs' musical structures, calling the album "a long processional that starts and restarts and never reaches the ceremony". West's singing was panned by '' Slant Magazine''s Wilson McBeeMcBee, Wilson
Slant Magazine Music Review: Kanye West: 808s & Heartbreak
. Slant Magazine. Retrieved November 10, 2008.
and Jon Caramanica from ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', who singled it out as the "weakness for which this album will ultimately be remembered, some solid songs notwithstanding". Caramanica added that, "at best, it is a rough sketch for a great album, with ideas he would have typically rendered with complexity, here distilled to a few words, a few synthesizer notes, a lean drumbeat. At worst, it's clumsy and underfed, a reminder that all of that ornamentation served a purpose."


Rankings

''808s & Heartbreak'' was voted the 10th best album of 2008 in the
Pazz & Jop Pazz & Jop was an annual poll of top musical releases, compiled by American newspaper ''The Village Voice'' and created by music critic Robert Christgau. It published lists of the year's top releases for 1971 and, after Christgau's two-year abs ...
, an annual poll of prominent American critics. The album was also named one of the 10 best albums of 2008 by a number of publications, including the
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. ne ...
(number four), ''
The Hartford Courant The ''Hartford Courant'' is the largest daily newspaper in the U.S. state of Connecticut, and is considered to be the oldest continuously published newspaper in the United States. A morning newspaper serving most of the state north of New Haven ...
'' (number seven), ''
Now Now most commonly refers to the present time. Now, NOW, or The Now may also refer to: Organizations * Natal Organisation of Women, a South African women's organization * National Organization for Women, an American feminist organization * Now ...
'' (number four), ''
The Observer ''The Observer'' is a British newspaper published on Sundays. It is a sister paper to ''The Guardian'' and '' The Guardian Weekly'', whose parent company Guardian Media Group Limited acquired it in 1993. First published in 1791, it is the ...
'' (number eight), ''
Vibe ''Vibe'' is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down producti ...
'' (no order) and ''Time'' (number six). ''Pitchfork'' named ''808s & Heartbreak'' the twenty-first best album of 2008. Dan Leroy of '' LA Weekly'' cited it as one of the top 10 hip hop albums of the year. Jam! named it the top album of 2008. DeRogatis included the album on his list of the year's 10 best albums and wrote, "With every listen, the poignancy of these personal tales of loss grows deeper, perfectly matched by the cold, lonely, robotic but nevertheless winning grooves that accompany them. Upon further reflection, it is a brave and daring 4-star effort that deserves to be heard by any fan of adventurous pop music." ''
Time Out New York ''Time Out'' is a global magazine published by Time Out Group. ''Time Out'' started as a London-only publication in 1968 and has expanded its editorial recommendations to 328 cities in 58 countries worldwide. In 2012, the London edition becam ...
'' featured the album on its list of the Best and Worst Albums of 2008. The magazine's writer Colin St. John cited ''808s & Heartbreak'' as one of the worst of 2008, and editor Steve Smith named it third on his best-of list, while calling the album "the year's most misunderstood triumph". The album was placed at eighth on ''The Guardian''s top 50 albums of 2008 list, stating; "He has always been more complex and unpredictable than his peers, but even by Kanye West's standards, 808s & Heartbreak was an unexpected curveball. Knocked completely sideways by the 'Shakespearean tragedy' of the death of his devoted mother following plastic surgery, and the split from his fiancée, West poured out his soul, showing glimpses of a hitherto unseen humility. In a complete departure from his preceding trilogy of albums, the rapper's fourth saw him barely rapping. Instead, half singing, half talking, his voice given a cracked, ethereal feel by hip-hop's gadget du jour, the Antares Auto-Tune, West laid himself bare, questioning the fame and materialism he had always coveted against a minimal backdrop of 808s and haunting strings. It's lonely at the top." '' BPM'' named it the eighth best album of the year. In 2009, ''Rolling Stone'' ranked it number 63 on its list of the 100 Best Album of the Decade, then in 2014 they named it one of the 40 most groundbreaking albums of all time, in which it was only one of two albums to be released in the 21st century. '' Q'' named it the decade's 81st best record. On similar lists, ''Slant Magazine'' and ''PopMatters'' ranked it 124th and 42nd, respectively. In 2020, ''Rolling Stone'' placed ''808s & Heartbreak'' at number 244 on the magazine's revision to the 500 Greatest Albums of All Time list.


Industry awards

Despite the critical accolades, ''808s & Heartbreak'' was largely overlooked by
The Recording Academy The Recording Academy (formally the National Academy of Recording Arts and Sciences; abbreviated NARAS) is an American learned academy of musicians, producers, recording engineers, and other musical professionals. It is famous for its Grammy A ...
as a contender for the
52nd Grammy Awards The 52nd Annual Grammy Awards took place on January 31, 2010, at Staples Center in Los Angeles honoring the best in music for the recording year beginning October 1, 2008 through September 30, 2009. Neil Young was honored as the 2010 MusiCares P ...
. According to ''Vibe'' magazine editor-in-chief Jermaine Hall, West's controversial incident at the
2009 MTV Video Music Awards The 2009 MTV Video Music Awards, honoring the best music videos from the previous year between June 2008 to June 2009, were presented on September 13, 2009, at the Radio City Music Hall in New York City, and televised by MTV. The ceremony was h ...
and the ensuing backlash against West "probably hurt him", but he added that West's stylistic change with the album was the primary reason for it not being nominated. West received one solo nomination,
Best Rap Performance by a Duo or Group The Grammy Award for Best Rap Performance by a Duo or Group was awarded between 1991 and 2011, alongside the Grammy Award for Best Rap Solo Performance. Previously a single award was presented for Best Rap Performance. The award was discontin ...
for "Amazing", and five other nominations for his guest appearances and collaborative work.52nd Grammy Awards: Nominees
. National Academy of Recording Arts and Sciences. Retrieved January 12, 2010.
The album also contended for the following industry awards:


Legacy and influence

Although West conceived ''808s & Heartbreak'' as a melancholic pop album, it proved to have a significant effect on hip hop music. While his decision to sing about love, loneliness, and heartache for the entirety of the album was at first heavily criticized by music audiences and the album predicted to be a flop, its subsequent critical acclaim and commercial success encouraged other mainstream rappers to take greater creative risks with their music. During the marketing of ''The Blueprint 3'', Jay-Z said that his next studio album would be an experimental effort, stating, "... it's not gonna be a #1 album. That's where I'm at right now. I wanna make the most experimental album I ever made." Jay-Z elaborated that like West, he was unsatisfied with contemporary hip hop, was being inspired by indie-rockers like Grizzly Bear and asserted his belief that the indie rock movement would play an important role in the continued evolution of hip hop. The album impacted hip hop stylistically and laid the groundwork for a new wave of hip hop artists who generally eschewed typical rap braggadocio for intimate subject matter and introspection, including
B.o.B Bobby Ray Simmons Jr. (born November 15, 1988), known professionally as B.o.B, is an American rapper and record producer. Raised in Decatur, Georgia, Simmons was signed to Jim Jonsin's Rebel Rock Entertainment imprint in 2006. Two years late ...
, Kid Cudi, Childish Gambino,
Frank Ocean Christopher Francis "Frank" Ocean (born Christopher Edwin Breaux; October 28, 1987), is an American singer, songwriter, and rapper. His works are noted by music critics for featuring avant-garde styles and introspective, elliptical lyrics. Ocean ...
, and
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name * ...
.Rabin, Nathan
Review: ''Thank Me Later''
. ''The A.V. Club''. Retrieved June 15, 2010.
While not considered among West's best, ''808s & Heartbreak'' is arguably his most influential album, according to ''Complex''. In 2011, Jake Paine of ''HipHopDX'' dubbed the album as "our '' Chronic''," noting West's effect on hip hop with ''808s & Heartbreak'' as "a sound, no different than the way Dr. Dre's synthesizer challenged the boom-bap of the early '90s." '' Fact'' described the record as an "
art-pop Art pop (also typeset art-pop or artpop) is a loosely defined style of pop music influenced by art theories as well as ideas from other art mediums, such as fashion, fine art, cinema, and avant-garde literature. The genre draws on pop art's ...
masterpiece
hich Ij ( fa, ايج, also Romanized as Īj; also known as Hich and Īch) is a village in Golabar Rural District, in the Central District of Ijrud County, Zanjan Province, Iran Iran, officially the Islamic Republic of Iran, and also ...
broke the shackles of generations of one-upmanship n hip hop" In ''Rolling Stone'', journalist Matthew Trammell asserted that the record was ahead of its time and wrote in a 2012 article, "Now that popular music has finally caught up to it, ''808s & Heartbreak'' has revealed itself to be Kanye's most vulnerable work, and perhaps his most brilliant." Drake's 2009 mixtape '' So Far Gone'' received comparisons from critics to ''808s & Heartbreak''. Todd Martens of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' cited ''808s & Heartbreak'' as "the template ..for essentially the entirety of Drake's young career," and that wrote that he "shares West's love for mood and never-ending existential analysis." In a 2009 interview, Drake cited West as "the most influential person" in shaping his own sound. Similarly to ''So Far Gone'', Drake's 2010 debut album ''
Thank Me Later ''Thank Me Later'' is the debut studio album by Canadian rapper and singer Drake. It was released on June 15, 2010, by Young Money Entertainment, Cash Money Records, and Universal Motown Records. Production for the album took place at various re ...
'' was compared to ''808s & Heartbreak'' by critics. ''808s & Heartbreak'' is credited with giving rise to the
emo rap Emo rap is a fusion genre of hip hop and emo music. Originating in the SoundCloud rap scene in the mid-2010s, the genre fuses characteristics of hip hop music, such as beats and rapping, with the lyrical themes, instrumentals, and vocals comm ...
subgenre. According to Greg Kot, ''808s & Heartbreak'' initiated the "wave of inward-looking sensitivity" and "
emo Emo is a rock music genre characterized by emotional, often confessional lyrics. It emerged as a style of and hardcore punk from the Washington D.C. hardcore punk scene, where it was known as emotional hardcore or emocore and pioneered b ...
"-inspired rappers during the late 2000s: " tpresaged everything from the introspective hip-hop of Kid Cudi's '' Man on the Moon: The End of Day'' (2009) to the wispy crooning, plush keyboards and light mechanical beats of
Bon Iver Bon Iver ( ) is an American indie folk band founded in 2006 by singer-songwriter Justin Vernon. Vernon released Bon Iver's debut album, ''For Emma, Forever Ago,'' independently in July 2007. The majority of the album was recorded while Vernon ...
's
Justin Vernon Justin DeYarmond Edison Vernon (born April 30, 1981) is an American singer, songwriter, producer and multi-instrumentalist. He is best known as the primary songwriter and frontman of indie folk band Bon Iver. Known for his distinct falsetto voic ...
and British dub-step balladeer James Blake." For ''Pitchfork'', Jayson Greene wrote: "The only thing more influential than the album's sound might be its tone: bitter, confused, self-pitying, defensive, and accusatory." ''
Consequence Consequence may refer to: * Logical consequence, also known as a ''consequence relation'', or ''entailment'' * In operant conditioning, a result of some behavior * Consequentialism, a theory in philosophy in which the morality of an act is determi ...
'' credited it with shaping subsequent developments in "indie R&B or electropop or whatever you want to call it": "''808s is flooded with R&B and it digitizes the raw emotion and isolated feelings that ames_Blake_and_The_Weeknd.html" ;"title="The_Weeknd.html" ;"title="ames Blake and The Weeknd">ames Blake and The Weeknd">The_Weeknd.html" ;"title="ames Blake and The Weeknd">ames Blake and The Weekndhave carved their brands out of today." Craig D. Linsey from ''The Village Voice'' wrote that the album's "naked humanity ... practically set off the emo-rap/r&b boom that everyone from Drake to Frank Ocean to The Weeknd now traffic in." Marcus Scott of ''Giant (magazine), Giant'' said rappers such as B.o.B, Drake, and Kid Cudi followed West's album with similarly minded works, citing West's introspective, emotional themes and synthpop/"
Vangelis Evangelos Odysseas Papathanassiou ( el, Ευάγγελος Οδυσσέας Παπαθανασίου ; 29 March 1943 – 17 May 2022), known professionally as Vangelis ( ; el, Βαγγέλης, links=no ), was a Greek composer and arranger of ...
-inspired" music as influences. ''Billboard'' writer Michael Saponara credits its influence on the late-2010s music of
Juice Wrld Jarad Anthony Higgins (December 2, 1998 – December 8, 2019), known professionally as Juice Wrld (pronounced "juice world"; stylized as Juice WRLD), was an American rapper, singer, and songwriter. He was a leading figure in the emo rap and ...
, who himself admitted, "I was singing 'Street Lights' like I had shit to be sad about. Kanye is a
time travel Time travel is the concept of movement between certain points in time, analogous to movement between different points in space by an object or a person, typically with the use of a hypothetical device known as a time machine. Time travel is a ...
er. ... went to damn near 2015 and came back with some sauce."
Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. They are characterized by their facial tattoos, facial piercings, eccentric hairstyles and androgynous fashion, ima ...
, another emo rapper, said that the album "changed my life". In the opinion of ''Billboard'' senior editor Alex Gale in 2016, the album was "the equivalent of (Bob) Dylan going electric, and you still hear that all the time, in hip-hop and outside of hip-hop." In 2014, ''Rolling Stone'' named the album as one of the 40 most groundbreaking albums of all time, noting that it "served as a new template for up-and-comers in hip-hop and R&B." Speaking with ''Pitchfork''s Ryan Dombal that year, Tom Krell said his music project How to Dress Well "would not be possible" without West's album, which Dombal described as an "emo&B opus". On the album's 10th anniversary in 2018, ''
The Boombox Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wi ...
'' writer Bobby Olivier found its continued influence evident in the works of
Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, and record producer. Known for his variegated vocals, Malone has gained acclaim for blending genres and subgenres of hip ...
and Travis Scott, as well as the commercial dominance of hip hop in the US in general, although he said it remains West's least valued album. Olivier contended that, by "morph nghis shattered soul into a piece of wondrous millennial art-pop", West had "played anti-hero to his acclaimed collegiate trilogy" and begun "the demolition between rap, pop and EDM genre lines in earnest", drawing "a blueprint for hip-hop in the 2010s, where minimalism and melancholy could prove just as propulsive as boom-bap and classic gangster bravado, and where oft-maligned auto-tune could weaponize a voice and reshape it as a compelling new instrument". On September 25 and 26, 2015, West performed a re-arranged version of the album in its entirety at the Hollywood Bowl in Los Angeles. The performance involved numerous collaborators, including vocal ensemble
Roomful of Teeth Roomful of Teeth is a vocal ensemble founded in 2009 by Brad Wells. Its stated mission is to "mine the expressive potential of the human voice".
, orchestral performers, more than sixty dancers, rappers Kid Cudi and Young Jeezy, as well as actress
Zoë Kravitz Zoë Isabella Kravitz (born December 1, 1988) is an American actress, singer, and model. She made her acting debut in the romantic comedy film '' No Reservations'' (2007). Her breakthrough came with portraying Angel Salvadore in the superhero fi ...
. On October 20, 2015, West released a studio version of "Say You Will" featuring vocals by American composer and violinist
Caroline Shaw Caroline Adelaide Shaw (born August 1, 1982) is an American composer, violinist, and singer. She was awarded the Pulitzer Prize for Music in 2013 for her a cappella piece '' Partita for 8 Voices'' and the 2022 Grammy Award for Best Contemporar ...
, from Roomful of Teeth, onto his
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming s ...
account, similar to the version performed at the Hollywood Bowl.


Track listing

Information is largely taken from the album's liner notes; songwriting credits for track 12 are from BMI. Notes * signifies a co-producer *"Welcome to Heartbreak" contains background vocals by
Jeff Bhasker Jeff Bhasker (born March 4, 1974) is an American record producer, songwriter, and multi-instrumentalist based in Los Angeles. He was awarded the Grammy Award for Producer of the Year in 2016 and nominated in 2013. An accomplished producer, he ...
*"Amazing" contains background vocals by
Mr Hudson Benjamin Hudson McIldowie (born 26 June 1979), better known by his stage name Mr Hudson, is an English musician from Birmingham, England. First rising to prominence in 2006 with Mr Hudson and the Library, Hudson later embarked on a solo career ...
and Tony Williams *"Paranoid" contains background vocals by Kid Cudi *"RoboCop" contains background vocals by Tony Williams and Jeff Bhasker *"Street Lights" contains background vocals by
Esthero Esthero ( ; born Jenny-Bea Englishman on December 23, 1978 in Stratford, Ontario) is a Canadian singer-songwriter who lives in Los Angeles, California. The name ''Esthero'' refers both to the singer and formerly to the two-person team of hersel ...
and Tony Williams Sample credits *"RoboCop" embodies portions of " Kissing in the Rain", written by
Patrick Doyle Patrick Doyle (born 6 April 1953) is a Scottish film composer with Irish heritage. A longtime collaborator of actor-director Kenneth Branagh, Doyle is known for his work composing for films such as ''Henry V'', '' Sense and Sensibility'', ''Haml ...
. *"Bad News" contains a sample of the recording "
See Line Woman "Sea Lion Woman" (also "Sealion Woman", "Sea-Line Woman", "See heLyin' Woman", "She Lyin' Woman", "See-Line Woman", or "C-Line Woman") is a traditional African American folk song originally used as a children's playground song. History The song ...
" as performed by
Nina Simone Eunice Kathleen Waymon (February 21, 1933 – April 21, 2003), known professionally as Nina Simone (), was an American singer, songwriter, pianist, and civil rights activist. Her music spanned styles including classical, folk, gospel, blu ...
and written by
George Bass George Bass (; 30 January 1771 – after 5 February 1803) was a British naval surgeon and explorer of Australia. Early years Bass was born on 30 January 1771 at Aswarby, a hamlet near Sleaford, Lincolnshire, the son of a tenant farmer, George ...
. *"Coldest Winter" embodies an interpolation of "Memories Fade", written by
Roland Orzabal Roland Orzabal (born Roland Jaime Orzabal de la Quintana; 22 August 1961) is a British musician, singer-songwriter, record producer, and author. He is best known as a co-founder of Tears for Fears, of which he is the main songwriter and joint v ...
.


Personnel

Musicians * Lula Almeida – drums/percussions (track 5) * Davis Barnett – viola (tracks 1, 2, 7, 9, 10) *
Jeff Bhasker Jeff Bhasker (born March 4, 1974) is an American record producer, songwriter, and multi-instrumentalist based in Los Angeles. He was awarded the Grammy Award for Producer of the Year in 2016 and nominated in 2013. An accomplished producer, he ...
– keyboards (all tracks), background vocals (tracks 2, 7) * James J. Cooper, III – cello (tracks 1, 2, 7, 9, 10) * Rodney Dassis – drums/percussions (track 5) * Miles Davis – bass (tracks 1, 2, 7, 9, 10) *
Esthero Esthero ( ; born Jenny-Bea Englishman on December 23, 1978 in Stratford, Ontario) is a Canadian singer-songwriter who lives in Los Angeles, California. The name ''Esthero'' refers both to the singer and formerly to the two-person team of hersel ...
– background vocals (track 8) * Larry Gold – string arrangement and conducting (tracks 1, 2, 7, 9, 10) *
Mr Hudson Benjamin Hudson McIldowie (born 26 June 1979), better known by his stage name Mr Hudson, is an English musician from Birmingham, England. First rising to prominence in 2006 with Mr Hudson and the Library, Hudson later embarked on a solo career ...
– featured artist (track 6), background vocals (tracks 1, 4) * The Kadockadee Kwire featuring Glenn Jordan, Phillip Ingram, Jim Gilstrap, Romeo Johnson, Kevin Dorsey and Will Wheaton – vocals (track 1) * Kid Cudi – featured artist (track 2), background vocals (track 6) * Olga Konopelsky – violin (tracks 1, 2, 7, 9, 10) * Emma Kummrow – violin (tracks 1, 2, 7, 9, 10) * Alexandra Leem – viola (tracks 1, 2, 7, 9, 10) * Ken Lewis – piano (tracks 2, 3), orchestra in chorus (track 7) *
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman, joining ...
– featured artist (track 10) * Jennie Lorenzo – cello (tracks 1, 2, 7, 9, 10) * Luigi Mazzochi – violin (tracks 1, 2, 7, 9, 10) * Charles Parker – violin (tracks 1, 2, 7, 9, 10) * Igor Szwec – violin (tracks 1, 2, 7, 9, 10) * Gregory Teperman – violin (tracks 1, 2, 7, 9, 10) *
Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer. Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
– lead artist * Tony Williams – background vocals (tracks 1, 4, 7, 8) *
Young Jeezy Jay Wayne Jenkins (born September 28, 1977), known by his stage name Jeezy (or Young Jeezy), is an American rapper. Signing to Def Jam Recordings in 2004, his major label debut, '' Let's Get It: Thug Motivation 101'', was released the followin ...
– featured artist (track 4) * Gibi Zé Bruno – drums/percussions (track 5) Production * Jeff Bhasker – co-production (tracks 2, 4–6, 10) * Chad Carlisle – recording assistance (tracks 1–4, 6–11) * Jeff Chestek – string engineering (tracks 1, 2, 7, 9, 10) * Andrew Dawson – recording (all tracks), mixing (track 5) * Isha Erskine – recording assistance (tracks 1–4, 6–11) * Rick Friedrich – string engineering assistance (tracks 1, 2, 7, 9, 10) * Gaylord Holomalia – recording assistance (tracks 1–4, 6–11) * Mr Hudson – co-production (track 8) *
Anthony Kilhoffer Anthony Kilhoffer is an American hip hop record producer, songwriter and engineer, best known for his collaborations with Kanye West, Kid Cudi, Keyshia Cole and John Legend. Select discography Albums 2020s *'' Free The Beast(album)'' - B-Free 20 ...
– recording (tracks 1–4, 6–11) * Brent Kolatalo – orchestra in chorus engineering (track 7) * Ken Lewis – orchestra in chorus engineering (track 7) * Erik Madrid – mix assistance (tracks 1–4, 6–11) *
Vlado Meller Vlado Meller is a Slovak audio mastering engineer, currently with Vlado Meller Mastering in Charleston, South Carolina. Meller works across many genres of music, with credits on rock, hip-hop, pop, jazz, metal, dance, opera, Broadway, and classic ...
– mastering * Montez Roberts – string engineering assistance (tracks 1, 2, 7, 9, 10) *
Manny Marroquin Manny Marroquin (born September 21, 1971) is an American mixing engineer.Daley, Dan (May 2005).Manny Marroquin. ''Sound on Sound''. Retrieved February 10, 2007 He has received ten Grammy awards for his professional audio work. Life and career ...
– mixing (tracks 1–4, 6–11) * Christian Mochizuki – recording assistance (tracks 1–4, 6–11) *
No I.D. Ernest Dion Wilson (born June 23, 1971), professionally known as No I.D. (formerly Immenslope), is an American hip hop and R&B producer from Chicago, Illinois. Wilson is also a disc jockey (DJ), music arranger and former rapper, having relea ...
– co-production (tracks 3, 10, 11) *
Plain Pat Patrick Reynolds, professionally known as Plain Pat, is an American music executive, record producer, songwriter and disc jockey (DJ). He is perhaps best known for overseeing American musicians Kanye West and Kid Cudi, during their respective ...
– co-production (tracks 2, 6) * Christian Plata – mix assistance (tracks 1–4, 6–11) * John Stahl – string engineering assistance (tracks 1, 2, 7, 9, 10) * Kanye West – production (all tracks)


Charts


Weekly charts


Year-end charts


Certifications


See also

* List of ''Billboard'' 200 number-one albums of 2008 * List of ''Billboard'' number-one R&B albums of 2008


References


Bibliography

*


External links

* {{DEFAULTSORT:808s and Heartbreak 2008 albums Albums produced by Jay-Z Albums produced by Jeff Bhasker Albums produced by Kanye West Albums produced by Mike Dean (record producer) Albums produced by Mr Hudson Albums produced by No I.D. Albums produced by Plain Pat Art pop albums Contemporary R&B albums by American artists Def Jam Recordings albums Electropop albums Kanye West albums Roc-A-Fella Records albums Synth-pop albums by American artists Alternative R&B albums