7food network was a short-lived Australian

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...

television channel owned by the

Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...

which launched on 1 December 2018. The channel marked the start of Seven's new deal with Discovery, Inc., immediately after the end of SBS's previous deal with Discovery which saw the creation of

SBS Food SBS Food is an Australian free-to-air television channel owned and operated by the Special Broadcasting Service (SBS). The channel airs programs about food and cooking, from cultures around the world. History SBS first revealed it would lau ...

(formerly Food Network) in 2015. The channel was a hybrid of the

and the American

Food Network Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks (which holds a 69% ownership stake of the network) and Nexstar Media Group ( ...

, and featured shows about food and cooking from around the world. The channel ceased broadcasting on 28 December 2019 after garnering lower than expected ratings, and was eventually replaced with a HD simulcast of

7mate 7mate is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 25 September 2010. The channel contains sport and regular programs aimed primarily to a male audience, with programming drawn from a ...

on 16 January 2020.

History

On 27 September 2018, SBS announced they would not renew their

brand licensing Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed peri ...

and programming deal with Discovery Inc. ending on 17 November 2018. Their version of the Food Network channel would be rebranded

, and focus on domestic Australian culinary programming rather than the American Food Network's increasingly food-focused

reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 1 ...

and competition programming. On 26 October 2018, Seven announced they had signed their own deal with Discovery Inc. to carry a new domestic version of Food Network launching in December 2018 on channel 74. It would have a similar format to SBS's version, showing a mixture of locally produced cooking shows (including reality-based programs such as ''My Kitchen Rules'') and Scripps-produced American cooking programs. On 29 October 2018, Seven stated they expected good ratings for the channel and also announced airings of international versions of shows like ''My Kitchen Rules''. On 2 November 2018, the channel was activated, then a 'coming soon' card appeared on 6 November, before a promotional loop appeared on 27 November. On 1 December 2018, the channel was launched at 6:00am with '' Guy's Grocery Games''. On 24 October 2019, it was announced that the channel would be closed due to disappointing ratings. The channel switched to an HD feed of

on 28 December 2019. American Food Network content continued to air as a part of the schedules of 7two and

7flix 7flix is an Australian free-to-air digital television multichannel, which was launched by the Seven Network on 28 February 2016. 7flix targets a variety of viewers and offers drama, comedy, reality, docusoap, and movies. History On 18 Decembe ...

until 1 December 2020.

Programming

The channel aired imports from Food Network including '' Guy's Grocery Games'', '' Food Network Star'', '' Chopped'', '' Restaurant: Impossible'', '' Diners, Drive-Ins and Dives'', ''

Cutthroat Kitchen ''Cutthroat Kitchen'' is an American cooking show hosted by Alton Brown that aired on the Food Network from August 11, 2013 to July 19, 2017. It features four chefs competing in a three-round elimination cooking competition. The contestants face ...

'', ''

Iron Chef America ''Iron Chef America'' is an American cooking show based on Fuji Television's ''Iron Chef'', and is the second American adaptation of the series, following the failed ''Iron Chef USA'' that aired in 2001. The show is produced by Food Network, w ...

'', ''

Best Baker in America ''Best Baker in America'' is an American cooking competition television series that airs on Food Network. The first season of the series officially premiered on September 27, 2017; and it was presented by ''Bon Appétit'' magazine editor Adam Rap ...

'', '' Spring Baking Championship'', '' Kids Baking Championship'' and ''Ridiculous Cakes'', as well as locally produced shows that were originally shown on the Seven network including ''

My Kitchen Rules ''My Kitchen Rules'' (often abbreviated as ''MKR'') is an Australian competitive cooking game show broadcast on the Seven Network since 2010. The show is currently hosted and judged by chef Manu Feildel, who has appeared in every season of the ...

'', '' Better Homes and Gardens'', '' Zumbo's Just Desserts'', ''Fast Ed's Fast Food'', '' Anh Does Vietnam'', '' My France with Manu'', ''Around the World with Manu'', ''Manu's American Road Trip'', ''My Ireland with Colin'' and '' Aussie Barbecue Heroes''.

Availability

7food network was available in

standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...

digital in metropolitan areas and regional

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , establishe ...

through Seven Network

owned-and-operated station In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate ...

s including ATN

Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mounta ...

, HSV

Melbourne Melbourne ( ; Boonwurrung/ Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a metro ...

BTQ BTQ is the Brisbane television station of the Seven Network in Australia. BTQ was the second television station to launch in Brisbane, going to air on 1 November 1959, after QTQ (station of the Nine Network) launched three months earlier. Alon ...

Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...

, SAS

Adelaide Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...

, TVW

Perth Perth is the capital and largest city of the Australian state of Western Australia. It is the fourth most populous city in Australia and Oceania, with a population of 2.1 million (80% of the state) living in Greater Perth in 2020. Perth is ...

and STQ

. Regional affiliates

Prime7 Prime7, formerly Prime Television and other names, was an Australian television network. Prime Television launched on 17 March 1962 as '' CBN-8'' in Orange, and later expanded to cover regional New South Wales, Victoria and the Australian Ca ...

GWN7 GWN7 was an Australian television network serving all of Western Australia outside metropolitan Perth. It launched on 10 March 1967 as ''BTW-3'' in Bunbury. It was an affiliate of the Seven Network and served one of the largest geographic tel ...

, SCA Seven and

WIN Television WIN Television is an Australian television network owned by WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single television station covering the Wollongong region. The WIN Netw ...

and pay TV service

Foxtel Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...

did not receive the channel, nor did they announce any intention to carry 7food network.

References

{{Free-to-air television channels in Australia Defunct Australian television channels Seven Network English-language television stations in Australia Television channels and stations established in 2018 Television channels and stations disestablished in 2019 2018 establishments in Australia Digital terrestrial television in Australia