2YOU

88.9 FM (call sign 2YOU) is a community radio station broadcasting from Tamworth, Australia and is available online via iHeartRadio.

88.9 FM was the first FM station in Tamworth and has been broadcasting since 1983 across parts of the New England and Northwest. 88.9 FM is a member of the Community Broadcasting Association of Australia (CBAA) and aims to be a local voice for the Tamworth, New England/Northwest/Liverpool Plains area, offering regional news, outside broadcasts, local information, community announcements, coverage of major events and broadcasting essential emergency information.

The station's main frequency is 88.9 MHz on the FM band, with a repeater 96.3 MHz in the Liverpool Plains area covering Quirindi and Werris Creek.

2YOU FM beginnings

2YOU FM started in tiny studios out the back of the old computer fiscal building in Marius street Tamworth, although the studio, administration and library were actually in the rear off Dowe Ave in the old laundry rooms. The studio were lined with egg cartons for insulation it had two B&W turntables, a cassette player, a six slider panel and a microphone. From such humble beginnings 2YOU FM had moved twice more, to 324A Peel street in 1984 and to current studios the National Trust Railway Building in Darling Street East Tamworth.

In 2013, 2YOU FM with newly appointed directors, appointed a senior radio broadcast manager to implement research from a survey of what the market both thought and required of the station. Management implemented a robust plan that was put into place to correct the stations financial problems including implementing the research from the survey. The station adopted an aggressive new image "We Are Family" and station format early 2014. Television campaigns helped to launch the new sounding station. The new image and sound proved popular with listeners and sponsors with the station gaining a large share of the audience and sponsors budgets.

Change to 88.9 FM

In May 2014, the call sign 2YOU was dropped and the stations name was changed to its frequency 88.9 FM, which allowed listeners to remember the station. With the new image, included new presenters, a contracted national voice-over production company and to complement a strong music format.
The previous format was changed from numerous music genres and "ad hoc programs" that had poor listening audience into a format of '70s, '80s, '90s and the best in country. Regular shifts across the board were implemented, new image jingles, regional news from 88.9 FM Newsroom plus Macquarie National News cross promotion with Prime 7 Television. The reaction from the audience across the broadcast area was almost immediate and revenue increased from sponsors following the stations aggressive marketing plus funds on hand allowed a complete overhaul of new digital production studios, to meet growing sponsor needs, upgrades of main studio, new formats and computer program schedules and utilising the Maximation and MusicMaster broadcast systems.

The station broadcasts from its own building and tower from Bald Hill at 956-meter's 5 kilometres east of Tamworth in its broadcast coverage, including Tamworth City, Tamworth Regional, Manilla,_Quirindi_

Quirindi_(_or_)_is_a_small_town_on_the_North_West_Slopes_region_of_New_South_Wales,_Australia,_in_Liverpool_Plains_Shire.
At_the_,_Quirindi_had_a_population_of_3,444._It_is_the_nearest_link_to_Gunnedah_to_the_west_and__Tamworth_to_the_north.__...