The 2012 United States presidential election in Wisconsin took place on November 6, 2012, as part of the

2012 United States presidential election The 2012 United States presidential election was the 57th quadrennial presidential election, held on Tuesday, November 6, 2012. Incumbent Democratic President Barack Obama and his running mate, incumbent Vice President Joe Biden, were re-e ...

in which all 50 states plus the

District of Columbia ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...

participated.

Wisconsin Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...

voters chose 10 electors to represent them in the Electoral College via a popular vote pitting

incumbent The incumbent is the current holder of an office or position, usually in relation to an election. In an election for president, the incumbent is the person holding or acting in the office of president before the election, whether seeking re-ele ...

Democratic

President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...

Barack Obama Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the ...

and his running mate,

Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...

Joe Biden, against

Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...

challenger and former

Massachusetts Governor The governor of the Commonwealth of Massachusetts is the chief executive officer of the government of Massachusetts. The governor is the head of the state cabinet and the commander-in-chief of the commonwealth's military forces. Massachuset ...

Mitt Romney Willard Mitt Romney (born March 12, 1947) is an American politician, businessman, and lawyer serving as the junior United States senator from Utah since January 2019, succeeding Orrin Hatch. He served as the 70th governor of Massachusetts f ...

and his running mate,

Congressman A Member of Congress (MOC) is a person who has been appointed or elected and inducted into an official body called a congress, typically to represent a particular constituency in a legislature. The term member of parliament (MP) is an equivalen ...

Paul Ryan Paul Davis Ryan (born January 29, 1970) is an American former politician who served as the List of Speakers of the United States House of Representatives, 54th speaker of the United States House of Representatives from 2015 to 2019. A member o ...

. Obama won the state of Wisconsin with 52.83% of the vote to Romney's 45.89%, a 6.94% margin of victory. While this represented half the victory margin of Obama's 13.91% win in

2008 File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...

, when he won 59 of 72

counties A county is a geographic region of a country used for administrative or other purposesChambers Dictionary, L. Brookes (ed.), 2005, Chambers Harrap Publishers Ltd, Edinburgh in certain modern nations. The term is derived from the Old French ...

and 7 of 8

congressional districts Congressional districts, also known as electoral districts and legislative districts, electorates, or wards in other nations, are divisions of a larger administrative region that represent the population of a region in the larger congressional bod ...

, it was still a better performance than that of

John Kerry John Forbes Kerry (born December 11, 1943) is an American attorney, politician and diplomat who currently serves as the first United States special presidential envoy for climate. A member of the Forbes family and the Democratic Party (Unite ...

's 0.38% margin in

2004 2004 was designated as an International Year of Rice by the United Nations, and the International Year to Commemorate the Struggle Against Slavery and its Abolition (by UNESCO). Events January * January 3 – Flash Airlines Flight 6 ...

Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...

's 0.22% margin in

2000 File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from ...

. Obama's win was also surprisingly comfortable in spite of the fact that Wisconsin was the home state of Republican Vice Presidential nominee Paul Ryan, making him the first Republican Vice Presidential nominee to lose their home state since

Jack Kemp Jack French Kemp (July 13, 1935 – May 2, 2009) was an American politician and a professional football player. A member of the Republican Party from New York, he served as Housing Secretary in the administration of President George H. W. Bu ...

lost

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

1996 File:1996 Events Collage.png, From left, clockwise: A Centennial Olympic Park bombing, bomb explodes at Centennial Olympic Park in Atlanta, set off by a radical Anti-abortion violence, anti-abortionist; The center fuel tank explodes on TWA Flight 8 ...

. Obama's win was attributed to victories in

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County. With a population of 577,222 at the 2020 census, Milwaukee is ...

, the state's largest city;

Madison Madison may refer to: People * Madison (name), a given name and a surname * James Madison (1751–1836), fourth president of the United States Place names * Madison, Wisconsin, the state capital of Wisconsin and the largest city known by this ...

, the state capital; northeastern Wisconsin; and the

Driftless Region The Driftless Area, a topographical and cultural region in the American Midwest, comprises southwestern Wisconsin, southeastern Minnesota, northeastern Iowa, and the extreme northwestern corner of Illinois. Never covered by ice during the last ...

. Romney's strength was concentrated in the loyally Republican Milwaukee suburbs, particularly the

WOW counties WOW counties is a common media term in southeastern Wisconsin in the United States which refers to the initials of Waukesha, Ozaukee, and Washington counties. They lie to the west, north, and northwest of Milwaukee, respectively, and are part of ...

( Ozaukee,

Washington Washington commonly refers to: * Washington (state), United States * Washington, D.C., the capital of the United States ** A metonym for the federal government of the United States ** Washington metropolitan area, the metropolitan area centered o ...

, and Waukesha), where he carried a combined 67.03% of the vote to Obama's 32.00%. He also flipped 24 counties in the Northeast and Central Plain regions, though most of them were rural and therefore insufficient to overcome Obama's aforementioned victories. As of 2020, this is the last time the Democratic presidential nominee won the following counties: Adams, Buffalo, Columbia,

Crawford Crawford may refer to: Places Canada * Crawford Bay Airport, British Columbia * Crawford Lake Conservation Area, Ontario United Kingdom * Crawford, Lancashire, a small village near Rainford, Merseyside, England * Crawford, South Lanarkshire, a ...

, Dunn,

Forest A forest is an area of land dominated by trees. Hundreds of definitions of forest are used throughout the world, incorporating factors such as tree density, tree height, land use, legal standing, and ecological function. The United Nations' ...

Grant Grant or Grants may refer to: Places *Grant County (disambiguation) Australia * Grant, Queensland, a locality in the Barcaldine Region, Queensland, Australia United Kingdom *Castle Grant United States * Grant, Alabama *Grant, Inyo County, C ...

Jackson Jackson may refer to: People and fictional characters * Jackson (name), including a list of people and fictional characters with the surname or given name Places Australia * Jackson, Queensland, a town in the Maranoa Region * Jackson North, Qu ...

Juneau The City and Borough of Juneau, more commonly known simply as Juneau ( ; tli, Dzánti K'ihéeni ), is the capital city of the state of Alaska. Located in the Gastineau Channel and the Alaskan panhandle, it is a unified municipality and the se ...

Kenosha Kenosha () is a city in the U.S. state of Wisconsin and the seat of Kenosha County. Per the 2020 census, the population was 99,986 which made it the fourth-largest city in Wisconsin. Situated on the southwestern shore of Lake Michigan, Kenosh ...

Lafayette Lafayette or La Fayette may refer to: People * Lafayette (name), a list of people with the surname Lafayette or La Fayette or the given name Lafayette * House of La Fayette, a French noble family ** Gilbert du Motier, Marquis de Lafayette (1757� ...

Lincoln Lincoln most commonly refers to: * Abraham Lincoln (1809–1865), the sixteenth president of the United States * Lincoln, England, cathedral city and county town of Lincolnshire, England * Lincoln, Nebraska, the capital of Nebraska, U.S. * Lincol ...

, Marquette, Pepin,

Price A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the c ...

Racine Jean-Baptiste Racine ( , ) (; 22 December 163921 April 1699) was a French dramatist, one of the three great playwrights of 17th-century France, along with Molière and Corneille as well as an important literary figure in the Western traditio ...

, Richland,

Sawyer *A sawyer (occupation) is someone who saws wood. *Sawyer, a fallen tree stuck on the bottom of a river, where it constitutes a danger to boating. Places in the United States Communities *Sawyer, Kansas *Sawyer, Kentucky * Sawyer, Michigan * Saw ...

, Trempealeau, Vernon, and Winnebago. This is also the most recent cycle in which a Republican won Waukeusha county, a traditionally Republican stronghold in the state, with more than 65% of its votes. This is also the last time a candidate of either party won Wisconsin with more than 50% of the vote as well as the last time Wisconsin voted more Democratic than the nation as a whole.

Primaries

Democratic primary

President Barack Obama ran unopposed in the Democratic Primary, winning 293,914 votes, or 97.89%. Uncommitted ballots received 5,092 votes, or 1.89% of the vote, while 849 votes, 0.28%, were scattered. 111 delegates, all of which were pledged to Obama were sent to the

2012 Democratic National Convention The 2012 Democratic National Convention was a gathering, held from September 3–6, 2012, at the Time Warner Cable Arena in Charlotte, North Carolina, in which delegates of the Democratic Party nominated President Barack Obama and Vice Presid ...

Charlotte, North Carolina Charlotte ( ) is the most populous city in the U.S. state of North Carolina. Located in the Piedmont region, it is the county seat of Mecklenburg County. The population was 874,579 at the 2020 census, making Charlotte the 16th-most populo ...

Republican primary

The 2012 Wisconsin Republican presidential primary took place on April 3, 2012, the same day as the primaries in the

and

Maryland Maryland ( ) is a state in the Mid-Atlantic region of the United States. It shares borders with Virginia, West Virginia, and the District of Columbia to its south and west; Pennsylvania to its north; and Delaware and the Atlantic Ocean to ...

edged out a victory, with 44.03% of the vote and 33 delegates, with former

Senator A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...

Rick Santorum Richard John Santorum ( ; born May 10, 1958) is an American politician, attorney, and political commentator. A member of the Republican Party, he served as a United States Senator from Pennsylvania from 1995 to 2007 and was the Senate's thir ...

Pennsylvania Pennsylvania (; ( Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, ...

coming in second with 36.83% of the vote and 9 delegates. No other candidates won any delegates nor counties, though

representative Representative may refer to: Politics * Representative democracy, type of democracy in which elected officials represent a group of people * House of Representatives, legislative body in various countries or sub-national entities * Legislator, som ...

Ron Paul Ronald Ernest Paul (born August 20, 1935) is an American author, activist, physician and retired politician who served as the U.S. representative for Texas's 22nd congressional district from 1976 to 1977 and again from 1979 to 1985, as well ...

of Texas's 14th district received 11.15% and former

Speaker of the House The speaker of a deliberative assembly, especially a legislative body, is its presiding officer, or the chair. The title was first used in 1377 in England. Usage The title was first recorded in 1377 to describe the role of Thomas de Hungerf ...

Newt Gingrich Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the 50th speaker of the United States House of Representatives from 1995 to 1999. A member of the Republican Party, he was the U ...

received 5.84%. All other candidates received less than 1%. Romney's strength was concentrated in Southeast Wisconsin, carrying

and all of its suburbs (including the

and

as well as the ancestrally Republican counties of Ozaukee,

, and Waukesha), as well as

. Santorum's most significant victories were in Western Wisconsin and in Green Bay and its respective suburbs.

General election

Results

Although

Vice Presidential nominee

was from Wisconsin, representing the 1st district in Congress, the Republican Party lost by around a seven-point margin, which was, albeit an improved loss from Obama's landslide 13.91% margin in

, a crucial loss.

Results by county

Counties that flipped Democratic to Republican

* Barron (largest city: Rice Lake) *

Brown Brown is a color. It can be considered a composite color, but it is mainly a darker shade of orange. In the CMYK color model used in printing or painting, brown is usually made by combining the colors orange and black. In the RGB color model used ...

(largest city: Green Bay) * Burnett (largest village: Grantsburg) *

Calumet Calumet may refer to: Places United States *Calumet Region, in northern Illinois and Indiana **Calumet River **Calumet Trail, Indiana ** Calumet (East Chicago) * Calumet, Colorado *Calumet, Iowa * Calumet, Michigan *Calumet, Minnesota * Calumet ...

(largest city: Chilton) * Chippewa (largest city: Chippewa Falls) *

Clark Clark is an English language surname, ultimately derived from the Latin with historical links to England, Scotland, and Ireland ''clericus'' meaning "scribe", "secretary" or a scholar within a religious order, referring to someone who was educate ...

(largest city: Neillsville) *

Iron Iron () is a chemical element with symbol Fe (from la, ferrum) and atomic number 26. It is a metal that belongs to the first transition series and group 8 of the periodic table. It is, by mass, the most common element on Earth, right in f ...

(largest city: Hurley) *

Jefferson Jefferson may refer to: Names * Jefferson (surname) * Jefferson (given name) People * Thomas Jefferson (1743–1826), third president of the United States * Jefferson (footballer, born 1970), full name Jefferson Tomaz de Souza, Brazilian foo ...

(largest city:

Watertown Watertown may refer to: Places in China In China, a water town is a type of ancient scenic town known for its waterways. Places in the United States *Watertown, Connecticut, a New England town **Watertown (CDP), Connecticut, the central village ...

) * Kewaunee (largest city: Algoma) * Langlade (largest city: Antigo) * Manitowoc (largest city: Manitowoc) *

Marathon The marathon is a long-distance foot race with a distance of , usually run as a road race, but the distance can be covered on trail routes. The marathon can be completed by running or with a run/walk strategy. There are also wheelchair div ...

(largest city: Wausau) * Marinette (largest city: Marinette) * Monroe (largest city:

Sparta Sparta ( Doric Greek: Σπάρτα, ''Spártā''; Attic Greek: Σπάρτη, ''Spártē'') was a prominent city-state in Laconia, in ancient Greece. In antiquity, the city-state was known as Lacedaemon (, ), while the name Sparta referre ...

) * Oconto (largest city: Oconto) *

Oneida Oneida may refer to: Native American/First Nations * Oneida people, a Native American/First Nations people and one of the five founding nations of the Iroquois Confederacy * Oneida language * Oneida Indian Nation, based in New York * Oneida Na ...

(largest city: Rhinelander) * Outagamie (largest city: Appleton) *

Pierce Pierce may refer to: Places Canada * Pierce Range, a mountain range on Vancouver Island, British Columbia United States * Pierce, Colorado * Pierce, Idaho * Pierce, Illinois * Pierce, Kentucky * Pierce, Nebraska * Pierce, Texas * Pierce, We ...

(largest city: River Falls) *

Rusk A rusk is a hard, dry biscuit or a twice-baked bread. It is sometimes used as a teether for babies. In some cultures, rusk is made of cake, rather than bread: this is sometimes referred to as cake rusk. In the UK, the name also refers to a whea ...

(largest city:

Ladysmith Ladysmith may refer to: * Ladysmith, KwaZulu-Natal, South Africa * Ladysmith, British Columbia, Canada * Ladysmith, Wisconsin, United States * Ladysmith, New South Wales, Australia * Ladysmith, Virginia, United States * Ladysmith Island, Queenslan ...

) * Shawano (largest city: Shawano) *

Washburn Washburn (alternatively Wasseburne, Wasseborne, Wasshebourne, Wassheborne, Washbourne, Washburne, Washborne, Washborn, Wasborn, Washbon) is a toponymic surname, probably of Old English origin, with likely Anglo-Norman and Norman-French influen ...

(largest city: Spooner) * Waupaca (largest city:

New London New London may refer to: Places United States *New London, Alabama *New London, Connecticut *New London, Indiana *New London, Iowa *New London, Maryland *New London, Minnesota *New London, Missouri *New London, New Hampshire, a New England town ** ...

) * Waushara (largest city:

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

) *

Wood Wood is a porous and fibrous structural tissue found in the stems and roots of trees and other woody plants. It is an organic materiala natural composite of cellulose fibers that are strong in tension and embedded in a matrix of lignin th ...

(largest city: Marshfield)

References

External links

The Green Papers
for Wisconsin
The Green Papers
Major state elections in chronological order {{U.S. presidential primaries 2012 Wisconsin elections, United States president 2012 United States presidential election by state, Wisconsin United States presidential elections in Wisconsin, 2012