The 2012 Summer Paralympics, branded as the London 2012 Paralympic Games, were an international
multi-sport
A multi-sport event is an organized sporting event, often held over multiple days, featuring competition in many different sports among organized teams of athletes from (mostly) nation-states. The first major, modern, multi-sport event of interna ...
parasports
Parasports are sports played by people with a disability, including physical and intellectual disabilities. Some parasports are forms of adapted physical activities from existing able-bodied sports, while others have been specifically created for ...
event held from 29 August to 9 September 2012 in
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, England, United Kingdom. They were the 14th Summer Paralympic Games as organised by the
International Paralympic Committee
The International Paralympic Committee (IPC; german: Internationales Paralympisches Komitee) is an international non-profit organisation and the global governing body for the Paralympic Movement. The IPC organizes the Paralympic Games and fun ...
(IPC).
They were the first Summer Paralympics to be hosted by London, and the first hosted solely by Great Britain; the English village of
Stoke Mandeville
Stoke Mandeville is a village and civil parish in the Vale of Aylesbury in Buckinghamshire, England. It is located three miles (4.9 km) from Aylesbury and 3.4 miles (5.5 km) from the market town of Wendover. Although a separate civil p ...
co-hosted the
1984 Games with
Long Island, New York
Long Island is a densely populated island in the southeastern region of the U.S. state of New York, part of the New York metropolitan area. With over 8 million people, Long Island is the most populous island in the United States and the 18th ...
after its original host, the
University of Illinois at Urbana–Champaign
The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Universit ...
, withdrew due to financial issues.
In 1948, the village hosted the
Stoke Mandeville Games
Stoke is a common place name in the United Kingdom.
Stoke may refer to:
Places United Kingdom
The largest city called Stoke is Stoke-on-Trent in Staffordshire. See below.
Berkshire
* Stoke Row, Berkshire
Bristol
* Stoke Bishop
* Stok ...
—the first organised sporting event for athletes with disabilities, and a precursor to the modern Paralympic Games—to coincide with the opening of the
1948 Olympics 1948 Olympics may refer to:
*The 1948 Winter Olympics, which were held in St. Moritz, Switzerland
*The 1948 Summer Olympics
The 1948 Summer Olympics (officially the Games of the XIV Olympiad and also known as London 1948) were an internation ...
in London.
Organisers expected the Games to be the first Paralympics to achieve
mass-market
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end consumers. The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with ...
appeal, fuelled by continued enthusiasm over
Great Britain's performance during the Olympics, awareness of England's role in the history of the Paralympics, South African sprinter
Oscar Pistorius
Oscar Leonard Carl Pistorius (; ; born 22 November 1986) is a South African convicted murderer and former professional sprinter. Both of his feet were amputated when he was 11 months old owing to a congenital defect; he was born missing the o ...
(who had become the first double amputee to compete in the Summer Olympics alongside non-disabled athletes), and increasing media coverage and promotion of
Paralympic sport
The Paralympic sports comprise all the sports contested in the Summer and Winter Paralympic Games. As of 2020, the Summer Paralympics included 22 sports and 539 medal events, and the Winter Paralympics include 5 sports and disciplines and about ...
. The Games ultimately met these expectations, breaking records for ticket sales, heightening the profile of the Paralympics in relation to the Olympics, and prompting IPC president
Philip Craven
Sir Philip Lee Craven (born 4 July 1950) is an English sports administrator, former Paralympic wheelchair basketball player, swimmer and track and field athlete. Between 2001 and 2017 he was the second president of the International Paralymp ...
to declare them the "greatest Paralympic Games ever."
A total of 503 events in 20 sports were held during the Games; events for athletes with intellectual disabilities
Intellectual disability (ID), also known as general learning disability in the United Kingdom and formerly mental retardation,Rosa's Law, Pub. L. 111-256124 Stat. 2643(2010). is a generalized neurodevelopmental disorder characterized by signific ...
(ID) returned to the Paralympic programme after being suspended following the 2000 Summer Paralympics
The 2000 Summer Paralympic Games or the XI Summer Paralympics were held in Sydney, New South Wales, Australia, between 18 and 29 October. The Sydney Paralympics was last time that the Summer Paralympics which were organized by two different ...
, The Games were contested by a record 4,302 athletes representing 164 National Paralympic Committee
A National Paralympic Committee (NPC) is a national constituent of the worldwide Paralympic movement. Subject to the controls of the International Paralympic Committee (IPC), NPCs are responsible for organizing their people's participation in the ...
s, with 14 countries making their Paralympic debut. For the third Summer Paralympics in a row, China
China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...
won the most medals overall, with a total of 231 (95 of them being gold), followed by Russia and Great Britain.
Bidding process
As part of a formal agreement between the International Paralympic Committee
The International Paralympic Committee (IPC; german: Internationales Paralympisches Komitee) is an international non-profit organisation and the global governing body for the Paralympic Movement. The IPC organizes the Paralympic Games and fun ...
and the International Olympic Committee
The International Olympic Committee (IOC; french: link=no, Comité international olympique, ''CIO'') is a non-governmental sports organisation based in Lausanne, Switzerland. It is constituted in the form of an association under the Swiss ...
established in 2001, the winner of the bid for the 2012 Summer Olympics
The 2012 Summer Olympics (officially the Games of the XXX Olympiad and also known as London 2012) was an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...
was also to host the 2012 Summer Paralympics. At the 117th IOC Session in Singapore, the rights to host the 2012 Summer Olympics and Paralympics were awarded to London.
Development and preparation
As with the Olympics, the 2012 Summer Paralympics were overseen by LOCOG
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games. It was jointly established by the UK Gov ...
and the Olympic Delivery Authority
The Olympic Delivery Authority (ODA) was a non-departmental public body of the Department for Culture, Media and Sport, responsible for ensuring the delivery of venues, infrastructure and legacy for the 2012 Summer Olympic and Paralympic Games ...
(ODA). LOCOG was responsible for overseeing the staging of the games, while the ODA dealt with infrastructure and venues.
The Government Olympic Executive
The Government Olympic Executive (GOE), a unit within the United Kingdom Department for Culture, Media and Sport, was the lead government body for coordinating the London 2012
The 2012 Summer Olympics (officially the Games of the XXX Olymp ...
(GOE) within the Department for Culture, Media and Sport
, type = Department
, logo = Department for Digital, Culture, Media and Sport logo.svg
, logo_width =
, logo_caption =
, seal =
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(DCMS) was the lead Government body for co-ordinating the London 2012 Olympics and Paralympics. The GOE reported through the DCMS Permanent Secretary to the Minister for Sports and the Olympics Hugh Robertson. It focused on oversight of the Games, cross-programme management and the London 2012 Olympic Legacy
The London 2012 Olympic Legacy is the longer-term benefits and effects of the planning, funding, building and staging of the Olympic and Paralympic Games in summer 2012. It is variously described as:
* economic – supporting new job ...
.
England's role in the history of the Paralympics was emphasised as part of the Games: an event known as the Stoke Mandeville Games
Stoke is a common place name in the United Kingdom.
Stoke may refer to:
Places United Kingdom
The largest city called Stoke is Stoke-on-Trent in Staffordshire. See below.
Berkshire
* Stoke Row, Berkshire
Bristol
* Stoke Bishop
* Stok ...
were hosted by the village of Stoke Mandeville
Stoke Mandeville is a village and civil parish in the Vale of Aylesbury in Buckinghamshire, England. It is located three miles (4.9 km) from Aylesbury and 3.4 miles (5.5 km) from the market town of Wendover. Although a separate civil p ...
—site of the National Spinal Injuries Centre—to coincide with the opening of the 1948 Summer Olympics
The 1948 Summer Olympics (officially the Games of the XIV Olympiad and also known as London 1948) were an international multi-sport event held from 29 July to 14 August 1948 in London, England, United Kingdom. Following a twelve-year hiatus ca ...
in London. Contested between British veterans of the Second World War
World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...
, it was the first organised sporting event for athletes with disabilities, and served as a precursor to the modern Paralympic Games.
Venues and infrastructure
The 2012 Summer Paralympics used many of the same venues as the 2012 Summer Olympics, along with two new locations such as Eton Manor
Lee Valley Hockey and Tennis Centre is a sports and leisure venue located in Leyton, London Borough of Waltham Forest, to the north of Queen Elizabeth Olympic Park. It is regularly used for international field hockey fixtures by both the Great ...
for wheelchair tennis and Brands Hatch
Brands Hatch is a motor racing circuit in West Kingsdown, Kent, England, United Kingdom. Originally used as a grasstrack motorcycle circuit on farmland, it hosted 12 runnings of the British Grand Prix between 1964 and 1986 and currently host ...
for road cycling.[ London's purpose-built Olympic venues and facilities, including the Olympic Village itself, were designed to be accessible as possible so they could easily accommodate the Paralympics. Some venues also contained additional accessible seating areas during the Paralympics.]
Public transport
Transport for London (TfL) operated the Paralympic Route Network (a downsized version of the Olympic Route Network operated during the Summer Olympics) to facilitate road traffic between venues and facilities. The network provided of lanes specifically reserved for Paralympic athletes and officials. TfL continued to operate its ''Get Ahead of the Games'' website during the Paralympics, which provided updates and advice for commuters during the Games. Prior to the Games, concerns were raised by TfL commissioner Peter Hendy
Peter Gerard Hendy, Baron Hendy of Richmond Hill (born 19 March 1953) is a British transport executive and politician. He is the current chairman of Network Rail and was formerly the Commissioner of Transport for London.
Education
Hendy was ...
that London's transportation system might not be able to handle the Paralympics adequately. He feared that the end of the school summer holiday (which fell during the Games) would result in increased traffic, and that commuters might not heed traffic warnings or change their travel behaviour as they had during the Olympics.
Sevenoaks railway station
Sevenoaks railway station is a railway station on the South Eastern Main Line in England, serving the town of Sevenoaks, Kent. It is down the line from London Charing Cross and is situated between and stations. Trains calling at the station ...
was designated as the preferred station for spectators travelling to watch the cycling at Brands Hatch
Brands Hatch is a motor racing circuit in West Kingsdown, Kent, England, United Kingdom. Originally used as a grasstrack motorcycle circuit on farmland, it hosted 12 runnings of the British Grand Prix between 1964 and 1986 and currently host ...
. Organisers chose Sevenoaks over the closer Swanley railway station
Swanley railway station is on the Chatham Main Line in England, serving the town of Swanley, Kent. It is down the line from and is situated between and on the main line. The Maidstone Line branches from the main line south of Swanley and ...
because of its "existing step-free access and excellent transport links", and because Swanley did not yet have a wheelchair lift
A wheelchair lift, also known as a platform lift, or vertical platform lift, is a fully powered device designed to raise a wheelchair and its occupant in order to overcome a step or similar vertical barrier.
Wheelchair lifts can be installed in ...
. Whilst organisers did not believe that Swanley would be able to have wheelchair lifts installed by the start of the Paralympics, the station finished their installation by early August 2012.
Lead-up and promotion
Handover ceremony
The formal handover occurred during the closing ceremony of the 2008 Summer Paralympics
The 2008 Summer Paralympic Games (), the 13th Summer Paralympic Games, took place in Beijing, China from September 6 to 17, 2008. As with the 2008 Summer Olympics, equestrian events were held in Hong Kong and sailing events in Qingdao. It was ...
in Beijing, when Mayor of London
The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the 1998 Greater London Authority referendum, Greater London devolution referendum in 1998, and was the first Directly elected may ...
Boris Johnson
Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as F ...
received the Paralympic Flag
The Paralympic symbols are the icons, flags, and symbols used by the International Paralympic Committee to promote the Paralympic Games.
Motto
The Paralympic motto is "Spirit in Motion".
The motto was introduced in 2004 at the Paralympic Games ...
from Mayor of Beijing Guo Jinlong
Guo Jinlong (; born July 1947) is a Chinese politician, who served as the Vice Chairman of the Central Guidance Commission on Building Spiritual Civilization, and was a member of the Politburo of the Chinese Communist Party. Between 2008 and 201 ...
. This was followed by a cultural presentation by Britain, which was similar to its presentation during the Olympics' closing ceremony. It featured urban dance group ZooNation, the Royal Ballet
The Royal Ballet is a British internationally renowned classical ballet company, based at the Royal Opera House in Covent Garden, London, England. The largest of the five major ballet companies in Great Britain, the Royal Ballet was founded in ...
, and Candoco
Candoco Dance Company is a contemporary physically integrated dance company, founded in 1991 by Celeste Dandeker and Adam Benjamin. The company is based at the Aspire National training centre in Stanmore, North London.
History
Candoco Dance Comp ...
, a physically integrated dance
The physically integrated dance movement is part of the disability culture movement, which recognizes and celebrates the first-person experience of disability, not as a medical model construct but as a social phenomenon, through artistic, litera ...
group, all dressed as London commuters and waiting for a bus by a zebra crossing. A double-decker bus drove around the stadium, guided by Ade Adepitan
Adedoyin Olayiwola "Ade" Adepitan (born 27 March 1973) is a Nigerian-born British television presenter and wheelchair basketball player. As a presenter, he has hosted a range of travel documentaries and sports programmes for BBC television. Ade ...
, to music composed by Philip Sheppard. The top of the bus was open and folded down to show a privet hedge featuring London landmarks such as Tower Bridge
Tower Bridge is a Listed building#Grade I, Grade I listed combined Bascule bridge, bascule and Suspended-deck suspension bridge, suspension bridge in London, built between 1886 and 1894, designed by Horace Jones (architect), Horace Jones and e ...
, The Gherkin
30 St Mary Axe (previously known as the Swiss Re Building and informally known as the Gherkin) is a commercial skyscraper in London's primary financial district, the City of London. It was completed in December 2003 and opened in April 2004. W ...
and the London Eye
The London Eye, or the Millennium Wheel, is a cantilevered observation wheel on the South Bank of the River Thames in London. It is Europe's tallest cantilevered observation wheel, and is the most popular paid tourist attraction in the United ...
. Cherisse Osei
Cherisse Osei (born 23 December 1986) is an English drummer. Best known for her work with the band Simple Minds, Osei has also played with a number of acts, including Mantas, The Faders, Paloma Faith, Bryan Ferry, Kelly Jones, and Mika. In 20 ...
, drummer for Mika
Mika is a given name, a nickname and a surname. Notable people and fictional characters with the name include:
People known just as Mika
* Mika (singer) (born 1983), Lebanese-born British singer-songwriter Michael Penniman, Jr.
* Mika (footbal ...
, and Sam Hegedus then performed, before the top of the bus folded up into its original form, sporting multi-coloured Paralympic livery. Both the Paralympic and Olympic flags were formally raised outside of London's City Hall
In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or a municipal building (in the Philippines), is the chief administrative building of a city, town, or other municipality. It usually houses ...
on 26 September 2008. British Paralympians Helene Raynsford
Helene Raynsford (born 1979) is a British rower who competed at the 2008 Summer Paralympics.
She trained at the Royal Ballet School before an injury ended her chances of becoming a professional dancer. At university Raynsford studied bioche ...
and Chris Holmes raised the Paralympic flag.
Paralympic Day and Super Saturday
On 8 September 2011 Trafalgar Square
Trafalgar Square ( ) is a public square in the City of Westminster, Central London, laid out in the early 19th century around the area formerly known as Charing Cross. At its centre is a high column bearing a statue of Admiral Nelson commemo ...
staged ''International Paralympic Day'', hosted by Rick Edwards
Richard Philip "Rick" Edwards (born 20 May 1979) is an English television presenter, journalist, and author. Edwards presented T4 for four years, and has also presented '' Tool Academy'', ''Freshly Squeezed'', ''E4 Music'', and much of Channe ...
, Ade Adepitan
Adedoyin Olayiwola "Ade" Adepitan (born 27 March 1973) is a Nigerian-born British television presenter and wheelchair basketball player. As a presenter, he has hosted a range of travel documentaries and sports programmes for BBC television. Ade ...
and Iwan Thomas
Iwan Gwyn Thomas (born 5 January 1974) is a Welsh sprinter who represented Great Britain and Northern Ireland at the Olympic Games in the 400 metres, and Wales at the Commonwealth Games. Thomas is a former European, Commonwealth Games and Wo ...
, to coincide with a visit to London by representatives of the IPC. The event featured showcases and demonstrations of the 20 sports that would feature during the Games, with some sessions also made inclusive to people with hearing disabilities. It also included appearances by Paralympic athletes Oscar Pistorius
Oscar Leonard Carl Pistorius (; ; born 22 November 1986) is a South African convicted murderer and former professional sprinter. Both of his feet were amputated when he was 11 months old owing to a congenital defect; he was born missing the o ...
, Ellie Simmonds
Eleanor May Simmonds, OBE (born 11 November 1994) is a British former Paralympian swimmer who competed in S6 events. She came to national attention when she competed in the 2008 Summer Paralympics in Beijing, winning two gold medals for Gre ...
and Sascha Kindred
Sascha Kindred, (born 13 December 1977 in Münster, Germany) is a British swimmer who has competed in six Summer Paralympic Games, winning thirteen medals.
Early life
Born in Germany, Kindred moved to Britain at the age of 3. He began swimming ...
, and the unveiling of a bronze statue of Pistorius by Ben Dearnley
Ben Dearnley (born 1964) is an English sculptor. He was born in Salisbury, Wiltshire, England.
Training
In 1997 Dearnley began his training in carving stone with sculptor Les Sandham.
The 'Avenue of Champions' series
Dearnley was selected as ...
. British Prime Minister David Cameron
David William Donald Cameron (born 9 October 1966) is a British former politician who served as Prime Minister of the United Kingdom from 2010 to 2016 and Leader of the Conservative Party from 2005 to 2016. He previously served as Leader o ...
and London's mayor Boris Johnson also appeared.
Two days later on 10 September, supermarket chain Sainsbury's
J Sainsbury plc, trading as Sainsbury's, is the second largest chain of supermarkets in the United Kingdom, with a 14.6% share of UK supermarket sales.
Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company wa ...
and Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
presented ''Sainsbury's Super Saturday'', a family event at Clapham Common
Clapham Common is a large triangular urban park in Clapham, south London, England. Originally common land for the parishes of Battersea and Clapham, it was converted to parkland under the terms of the Metropolitan Commons Act 1878. It is of gr ...
. The event featured showcases of Paralympic sports, and a concert featuring pop music acts including Nicola Roberts
Nicola Maria Roberts (born 5 October 1985) is a British pop singer. She rose to prominence in late 2002 upon winning a place in Girls Aloud, a girl group created through ITV's '' Popstars: The Rivals''. The group's success helped them win the c ...
, Olly Murs
Oliver Stanley Murs (born 14 May 1984) is an English singer, songwriter, and television presenter. He was runner-up on the sixth series of ''The X Factor'' in 2009 and was subsequently signed to RCA Records and Sony Music in the United Kingdom, ...
, The Wanted
The Wanted are a British-Irish boy band consisting of group members Max George, Siva Kaneswaran, Jay McGuiness and Nathan Sykes and, until his death in 2022, Tom Parker (singer), Tom Parker. The group was formed in 2009 and signed a worldw ...
, Will Young
William Robert Young (born 20 January 1979) is a British singer-songwriter and actor who came to prominence after winning the 2002 Pop Idol (series 1), inaugural series of the ITV (TV network), ITV talent contest ''Pop Idol'', making him the f ...
, Pixie Lott
Victoria Louise Lott (born 12 January 1991), better known by her stage name Pixie Lott, is an English singer and songwriter. Her debut album, '' Turn It Up'', released in September 2009, reached number six on the UK Albums Chart and sold ove ...
, Dappy
Costadinos Contostavlos (Greek: Κωνσταντίνος Κοντόσταυλος; born 11 June 1987), better known by his stage name Dappy, is a British rapper and singer. He is the lead singer of the Camden-based hip hop and grime trio N- ...
, Sugababes
Sugababes are a British girl group composed of Mutya Buena, Keisha Buchanan and Siobhán Donaghy. The lineup changed three times before returning to the original lineup in 2011.
Formed in 1998 by All Saints manager Ron Tom, Sugababes releas ...
, The Saturdays
The Saturdays were a British-Irish girl group based in London, England. The group formed during the summer of 2007 and have been on hiatus since 2014. The lineup consists of Frankie Bridge, Una Healy, Rochelle Humes, Mollie King, and Vanessa Wh ...
, Chipmunk
Chipmunks are small, striped rodents of the family Sciuridae. Chipmunks are found in North America, with the exception of the Siberian chipmunk which is found primarily in Asia.
Taxonomy and systematics
Chipmunks may be classified either as ...
and Taio Cruz
Jacob Taio Cruz (; born Adetayo Ayowale Onile-Ere, 23 April 1980), better known professionally as Taio Cruz (stylized TΛIO CRUZ), is an English singer, songwriter and record producer from London, England, currently based in Los Angeles. In 200 ...
.
Channel 4 promotional campaign
Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
—broadcaster of the 2012 Summer Paralympics in the United Kingdom—held a multi-platform advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
to promote its coverage. The broadcaster sought to change the public perception of the Paralympics, encouraging viewers to see them as an "event in its own right", rather than as an afterthought to the Olympics. The campaign included television adverts, online content, and billboard advertising, some of which carrying the slogan "Thanks for the warm-up".
As part of the campaign, Channel 4 produced a two-minute-long trailer for its coverage entitled ''Meet the Superhumans'', which was directed by Tom Tagholm with input from Deborah Poulton, 2012 Paralympic Project Leader and Alison Walsh, Editorial Manager of Disability, both at Channel 4. The trailer, set to Public Enemy
"Public enemy" is a term which was first widely used in the United States in the 1930s to describe individuals whose activities were seen as criminal and extremely damaging to society, though the phrase had been used for centuries to describe p ...
's song " Harder Than You Think", focused on the competitive and "superhuman" aspects of Paralympic sport, while acknowledging the personal events and struggles that reflected every athlete's participation in the Games. ''Meet the Superhumans'' premiered on 17 July 2012, airing simultaneously on 78 different commercial television channels in the UK (which included rival channels ITV
ITV or iTV may refer to:
ITV
*Independent Television (ITV), a British television network, consisting of:
** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...
and Sky1
Sky One was a British pay television channel operated and owned by Sky Group (a division of Comcast). Originally launched on 26 April 1982 as Satellite Television, it was Europe's first satellite and non-terrestrial channel. From 31 July 1989, ...
).
The advert was met with critical acclaim: ''Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
'' Tim Nudd declared it "the summer's most stunning sports commercial",[ while Simon Usborne of '']The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' felt it was "an act of branding genius" and "a clear bid to bring the Paralympics from the sporting wings to centre stage."[ The advert was seen by an estimated audience of 10 million viewers; Channel 4's marketing and
communications chief Dan Brooke estimated that reaction to the advert through ]social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
was double that of the première of the BBC's trailer for its Olympics coverage.[
''Meet the Superhumans'' won a Golden Lion award at the Cannes Lions Festival in June 2013, losing the overall award to the railway safety ]PSA
PSA, PsA, Psa, or psa may refer to:
Biology and medicine
* Posterior spinal artery
* Primary systemic amyloidosis, a disease caused by the accumulation of abnormal proteins
* Prostate-specific antigen, an enzyme used as a blood tracer for pros ...
''Dumb Ways to Die
''Dumb Ways To Die'' is an Australian public campaign made by Metro Trains in Melbourne, Victoria, Australia, to promote railway safety.
On 1 October 2021, PlaySide Studios () acquired the Dumb Ways to Die franchise for A$2.25 million from Met ...
''. Sir John Hegarty, the jury president said of it: "When you've got some really outstanding work it is tragic in some ways it can't get a bigger award, but there can only be one grand prix", while jury member Carlo Cavallone added "eet the Superhumans
"Eet" is a song from Regina Spektor's fifth studio album, '' Far''. It was released as the album's second official single in October 2009. In Europe it was released as a digital download on November 27, 2009.
Music video
A viral music video dir ...
is an amazing campaign, one of the golds that went through he judging process
He or HE may refer to:
Language
* He (pronoun), an English pronoun
* He (kana), the romanization of the Japanese kana へ
* He (letter), the fifth letter of many Semitic alphabets
* He (Cyrillic), a letter of the Cyrillic script called ''He'' in ...
immediately ... Everyone felt it had the highest level of craft. It puts an issue that was really important before London 2012 to raise awareness of the Paralympics ndthey were hyper successful … ''Dumb Ways to Die'' was a tough contender."
Royal Mail stamps and gold post boxes
In August 2009, Royal Mail
, kw, Postya Riel, ga, An Post Ríoga
, logo = Royal Mail.svg
, logo_size = 250px
, type = Public limited company
, traded_as =
, foundation =
, founder = Henry VIII
, location = London, England, UK
, key_people = * Keith Williams ...
unveiled a series of 30 stamps (reflecting the 30th Olympiad) in honour of the 2012 Olympic and Paralympic Games, released in batches of ten between 2009 and July 2011. Each stamp featured an Olympic or Paralympic sport and the London 2012 logo.
As it had done during the Olympics, Royal Mail honoured Britain's Paralympic gold medallists by painting a post box
A post box (British English; also written postbox; also known as pillar box), also known as a collection box, mailbox, letter box or drop box (American English) is a physical box into which members of the public can deposit outgoing mail intend ...
gold in each of their home towns (along with an additional post box outside the National Spinal Injuries Centre in Stoke Mandeville
Stoke Mandeville is a village and civil parish in the Vale of Aylesbury in Buckinghamshire, England. It is located three miles (4.9 km) from Aylesbury and 3.4 miles (5.5 km) from the market town of Wendover. Although a separate civil p ...
, in honour of its role in the Games' history), and featured them on commemorative stamps released throughout the Games.[ Royal Mail originally planned only to release a series of six stamps with group portraits of Britain's medallists; however, the decision was met with backlash from critics, who argued that the organisation was discriminating against Paralympians by not granting them the same individual recognition as their Olympian counterparts.][ Olympic shadow minister ]Tessa Jowell
Tessa Jane Helen Douglas Jowell, Baroness Jowell, (; 18 September 1947 – 12 May 2018) was a British Labour Party politician and life peer who served as the Member of Parliament (MP) for Dulwich and West Norwood, previously Dulwich, from 199 ...
was also critical of Royal Mail's plan, saying that the stamps were a symbolic aspect of Britain's celebration of the Olympics and that "it would be a shame if this important symbol was not offered to our Paralympian heroes as well."[
Royal Mail initially defended its decision, arguing that it would have been "logistically and practically impossible" to issue individual stamps for each gold medallist, since it expected the British team to meet or exceed its performance at Beijing of 42 gold medals.] As a result of the criticism, Royal Mail announced on 15 August 2012 that it would release individual stamps for each British gold medallist during the Paralympics.
Test events
Several Paralympics-specific events were held during the London Prepares series
London Prepares series is the banner under which the test events for the 2012 Summer Olympic and Paralympic Games were held. The events which make up the series took place in 2011 and 2012.
Purpose
The test events focussed primarily on the testin ...
of test events for the Olympic and Paralympic Games; these included the London International Goalball
Goalball is a team sport designed specifically for athletes with a vision impairment. Participants compete in teams of three, and try to throw a ball that has bells embedded inside of it into the opponents' goal. The ball is thrown by hand a ...
Tournament, and the London Disability Grand Prix—which was also the first Paralympic event to be held at London's Olympic Stadium.
Torch relay
The Paralympic torch relay began on 22 August, when groups of integrated scouts
Scouting, also known as the Scout Movement, is a worldwide youth movement employing the Scout method, a program of informal education with an emphasis on practical outdoor activities, including camping, woodcraft, aquatics, hiking, backpacking ...
kindled four Paralympic flames on the highest peaks of each Home Nation
Home Nations is a collective term with one of two meanings depending on context. Politically it means the nations of the constituent countries of the United Kingdom (England, Northern Ireland, Scotland, and Wales). In sport, if a sport is g ...
: Scafell Pike
Scafell Pike () is the highest and the most prominent mountain in England, at an elevation of above sea level. It is located in the Lake District National Park, in Cumbria, and is part of the Southern Fells and the Scafell massif.
Scafell Pi ...
in England, Ben Nevis
Ben Nevis ( ; gd, Beinn Nibheis ) is the highest mountain in Scotland
Scotland (, ) is a Countries of the United Kingdom, country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland ...
in Scotland, Slieve Donard
Slieve Donard ( ; ) is the highest mountain in Northern Ireland and the wider province of Ulster, with a height of . The highest of the Mourne Mountains, it is near the town of Newcastle on the eastern coast of County Down, overlooking the Iris ...
in Northern Ireland, and Snowdon
Snowdon () or (), is the highest mountain in Wales, at an elevation of above sea level, and the highest point in the British Isles outside the Scottish Highlands. It is located in Snowdonia National Park (') in Gwynedd (historic ...
in Wales. On 24 August the four flames were used to light ceremonial cauldrons in London, Edinburgh
Edinburgh ( ; gd, Dùn Èideann ) is the capital city of Scotland and one of its 32 Council areas of Scotland, council areas. Historically part of the county of Midlothian (interchangeably Edinburghshire before 1921), it is located in Lothian ...
, Belfast
Belfast ( , ; from ga, Béal Feirste , meaning 'mouth of the sand-bank ford') is the capital and largest city of Northern Ireland, standing on the banks of the River Lagan on the east coast. It is the 12th-largest city in the United Kingdo ...
and Cardiff
Cardiff (; cy, Caerdydd ) is the capital and largest city of Wales. It forms a principal area, officially known as the City and County of Cardiff ( cy, Dinas a Sir Caerdydd, links=no), and the city is the eleventh-largest in the United Kingd ...
during special "Flame Festival" events; smaller "Flame Celebration" events were also held in various communities over the bank holiday
A bank holiday is a national public holiday in the United Kingdom, Republic of Ireland and the Crown Dependencies. The term refers to all public holidays in the United Kingdom, be they set out in statute, declared by royal proclamation or held ...
weekend.
On 28 August the four flames were united during a ceremony at Stoke Mandeville Stadium Stoke Mandeville Stadium is the National Centre for Disability Sport in England. It is sited alongside Stoke Mandeville Hospital in Aylesbury in Buckinghamshire. Stoke Mandeville Stadium is owned by WheelPower, the national organisation for whee ...
. The flame then travelled a route to Olympic Stadium in a 24-hour relay, with 580 torchbearers working in teams of five. After a two-hour weather delay, a backup flame was taken straight to the stadium as a contingency, and the relay route was modified. However, as the opening ceremony's parade of nations took longer than expected, the flame was able to arrive at Olympic Stadium in time.[
]
Ticketing
2.7 million tickets were offered in total, including event-specific tickets and those granting access solely to the Olympic Park, along with multi-event passes offered for ExCeL London and Olympic Park that were intended to allow spectators to discover a variety of Paralympic events.[ Unlike previous Paralympics, tickets were in extremely high demand, and the ticket allocation was increased from the originally planned 2.5 million. Whilst the period during the Olympics has historically been the busiest for Paralympic sales, 1.4 million tickets were already sold before the start of the Summer Olympics, already surpassing the total number sold in Sydney.] The high demand resulted in the Ticketmaster
Ticketmaster Entertainment, Inc. is an American ticket sales and distribution company based in Beverly Hills, California with operations in many countries around the world. In 2010, it merged with Live Nation under the name Live Nation Entert ...
-operated website crashing under the load.
Organisers expected the first ever sell-out in the history of the Paralympics; LOCOG's chief executive Paul Deighton
Paul Clive Deighton, Baron Deighton, KBE (born 18 January 1956) is a British Conservative politician who served as Commercial Secretary to HM Treasury from January 2013 to May 2015. Deighton is a former investment banker who previously served a ...
remarked that "the interest in attending the Paralympics has been extraordinary from the start." This success was attributed to the enthusiasm surrounding Great Britain's performance during the Olympics, fan interest in South African sprinter Oscar Pistorius
Oscar Leonard Carl Pistorius (; ; born 22 November 1986) is a South African convicted murderer and former professional sprinter. Both of his feet were amputated when he was 11 months old owing to a congenital defect; he was born missing the o ...
—who had become the first ever double amputee to compete in the Olympics alongside non-disabled athletes, and affordable prices.
On 8 August, LOCOG announced that 2.1 million tickets had been sold (600,000 in the previous month alone), breaking the record of 1.8 million set in Beijing (1.6 million tickets were also distributed by the Chinese government).[ IPC president ]Philip Craven
Sir Philip Lee Craven (born 4 July 1950) is an English sports administrator, former Paralympic wheelchair basketball player, swimmer and track and field athlete. Between 2001 and 2017 he was the second president of the International Paralymp ...
congratulated London for this achievement, crediting it to "the insatiable appetite the public has for top class elite sport", and noted it would be fitting for a Paralympics held in its spiritual birthplace to have filled venues.[ By the opening ceremony, 2.4 million had been sold, with the remaining 100,000 sold during the Games; 10,000 were offered each day. The last 800 tickets to the Opening Ceremony were distributed to police and the military, while Mayor Boris Johnson arranged for the distribution of 1,100 to members of London's youth athletics clubs.] Due to popular demand, a further 100,000 contingency tickets were released on 6 September (which included multi-event passes, and event tickets given up by sponsors and partners), along with 100,000 giving access solely to the Olympic Park.[
]
Logo
The 2012 Summer Paralympics used an emblem sharing a common design with that of the Summer Olympicsthe first time this had ever been done. The logo, designed by Wolff Olins
Wolff Olins is a British advertising agency and corporate identity consultancy. It was started in 1965 and has offices in London, New York City and San Francisco. It now employs some 150 designers, strategists, technologists, programme managers ...
, was unveiled on 4 June 2007, and is a representation of the number 2012. The Paralympic version has its own distinct colour scheme, and substitutes the Olympic Rings
The International Olympic Committee (IOC) uses icons, flags and symbols to elevate the Olympic Games. These symbols include those commonly used during Olympic competition—such as the flame, fanfare and theme—as well as those used throughout ...
with the Paralympic "agitos".
Mascots
The official mascot of the 2012 Summer Paralympic Games, Mandeville, was unveiled alongside its Olympic counterpart Wenlock on 19 May 2010. As characters, they are portrayed drops of steel from a steelworks in Bolton
Bolton (, locally ) is a large town in Greater Manchester in North West England, formerly a part of Lancashire. A former mill town, Bolton has been a production centre for textiles since Flemish people, Flemish weavers settled in the area i ...
, and feature singular camera eyes representing "focus" with the cameras capturing aspects of the Games. Mandeville is named in honour of Stoke Mandeville
Stoke Mandeville is a village and civil parish in the Vale of Aylesbury in Buckinghamshire, England. It is located three miles (4.9 km) from Aylesbury and 3.4 miles (5.5 km) from the market town of Wendover. Although a separate civil p ...
due to its significance in the origins of the Paralympics. Mandeville also wears a helmet emblazoned in the red, green, and blue colours of the Paralympic emblem.
Opening ceremony
The opening ceremony was held on 29 August at the Olympic Stadium. It was inspired by William Shakespeare
William Shakespeare ( 26 April 1564 – 23 April 1616) was an English playwright, poet and actor. He is widely regarded as the greatest writer in the English language and the world's pre-eminent dramatist. He is often called England's nation ...
's play '' The Tempest'' and themed around the concept of "Enlightenment", with actors Ian McKellen
Sir Ian Murray McKellen (born 25 May 1939) is an English actor. His career spans seven decades, having performed in genres ranging from Shakespearean and modern theatre to popular fantasy and science fiction. Regarded as a British cultural i ...
and Nicola Miles-Wildin
Nicola Miles-Wildin (born 1978 in Gloucester) is a British disabled theatre and radio director. She has worked as an actor. Nicola has juvenile chronic arthritis and uses a wheelchair. She portrayed Alice in Richard Cameron's play ''Flower Girls ...
playing the roles of Prospero
Prospero ( ) is a fictional character and the protagonist of William Shakespeare's play '' The Tempest''.
Prospero is the rightful Duke of Milan, whose usurping brother, Antonio, had put him (with his three-year-old daughter, Miranda) to sea ...
and Miranda. It featured appearances by theoretical physicist
Theoretical physics is a branch of physics that employs mathematical models and abstractions of physical objects and systems to rationalize, explain and predict natural phenomena. This is in contrast to experimental physics, which uses experimen ...
Stephen Hawking, and performances by British electronic music group Orbital,[ and the ]Graeae Theatre Company Graeae Theatre Company, often abbreviated to just Graeae (pronounced "grey-eye") is a British organisation composed of deaf and disabled artists and theatre makers. As well as producing theatre which it tours nationally and internationally to tradit ...
, who performed Ian Dury
Ian Robins Dury (12 May 1942 27 March 2000) was a British singer, songwriter and actor who rose to fame during the late 1970s, during the punk and new wave era of rock music. He was the lead singer and lyricist of Ian Dury and the Blockheads an ...
's 1981 protest song "Spasticus Autisticus
"Spasticus Autisticus" is a song written by Ian Dury and co-written by Chaz Jankel, released both as a single and on the album ''Lord Upminster''.
History and ban by the BBC
"Spasticus Autisticus" was written in 1981 as a protest against the Int ...
".
The final bearers of the Paralympic flame represented several generations of Paralympic athletes. "Future" Paralympic athlete Joe Townsend, a Royal Marine
The Corps of Royal Marines (RM), also known as the Royal Marines Commandos, are the UK's special operations capable commando force, amphibious light infantry and also one of the five fighting arms of the Royal Navy. The Corps of Royal Marine ...
who lost both of his legs after stepping on a land mine
A land mine is an explosive device concealed under or on the ground and designed to destroy or disable enemy targets, ranging from combatants to vehicles and tanks, as they pass over or near it. Such a device is typically detonated automati ...
on duty in Afghanistan
Afghanistan, officially the Islamic Emirate of Afghanistan,; prs, امارت اسلامی افغانستان is a landlocked country located at the crossroads of Central Asia and South Asia. Referred to as the Heart of Asia, it is bordere ...
, delivered the flame to Olympic Stadium via a zipline
A zip-line, zip line, zip-wire, flying fox, or death slide is a pulley suspended on a cable, usually made of stainless steel, mounted on a slope. It is designed to enable cargo or a person propelled by gravity to travel from the top to the bott ...
from the ArcelorMittal Orbit
The ArcelorMittal ''Orbit'' (often referred to as the Orbit Tower or its original name, ''Orbit'') is a sculpture and observation tower in the Queen Elizabeth Olympic Park in Stratford, London. It is Britain's largest piece of public art, an ...
tower. He passed the flame to long-time British Five-a-side football
Five-a-side football is a version of minifootball, in which each team fields five players (four outfield players and a goalkeeper). Other differences from football include a smaller pitch, smaller goals, and a reduced game duration. Matches are ...
captain David Clarke, who then passed it to the lighter of the Paralympic cauldron, Margaret Maughan
Margaret Maughan (19 June 192820 May 2020) was a British competitive archer, dartcher and bowls competitor. She was Britain's first gold medallist at the Paralympic Games, and won four gold and two silver medals at the Games. She lit the cauld ...
, who was the winner of Britain's first gold medal at the first official Paralympics, in Rome.
Closing ceremony
The closing ceremony was held on 9 September at the Olympic Stadium. Entitled "The Festival of the Flame", the ceremony was themed around the gathering of people in celebration, and was directed by Kim Gavin
Kim Gavin is a British director, choreographer, and former ballet dancer. He was the creative director of the 2012 Summer Olympics closing ceremony, 2012 Summer Olympics and 2012 Summer Paralympics closing ceremony, Paralympics closing ceremonies.
...
, who also directed the closing ceremony of the Summer Olympics just a few weeks prior. The artistic programme of the ceremony was set to live performances by the British rock band Coldplay
Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University Col ...
. They were accompanied by guest performers such as the British Paraorchestra
Paraorchestra, sometimes referred to as British Paraorchestra, based in Bristol, is an integrated orchestra of professional disabled and non-disabled musicians - the first ever orchestra of its kind in the United Kingdom. The Paraorchestra was ...
(who accompanied the band on "Strawberry Swing
"Strawberry Swing" is a song by British rock band Coldplay. On 14 September 2009, it was released as the fourth and final single from the band's fourth studio album, ''Viva la Vida or Death and All His Friends'' (2008). The song was written by ...
", and also performed the Paralympic anthem), Barbadian singer Rihanna
Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the ...
(who performed "We Found Love
"We Found Love" is a song by Barbadian singer Rihanna from her sixth studio album, ''Talk That Talk'' (2011). Scottish DJ Calvin Harris wrote, produced, and features on the song, which also appears on his third album '' 18 Months'' (2012). "We F ...
", and her collaboration with Coldplay, "Princess of China
"Princess of China" is a duet recorded by British rock band Coldplay and Barbadian singer Rihanna for Coldplay's fifth studio album ''Mylo Xyloto''. The song was written by band members Guy Berryman, Jonny Buckland, Will Champion, and Chris M ...
") and American rapper Jay-Z
Shawn Corey Carter (born December 4, 1969), known professionally as Jay-Z, is an American rapper, record producer, entrepreneur, and founder of Manhattan-based conglomerate talent and entertainment agency Roc Nation. He is regarded as one of ...
(who performed "Run This Town
"Run This Town" is a song by American rapper Jay-Z. The song also features Rihanna and Kanye West. It was released on July 24, 2009. It was written by the performing trio, with assistance from Ernest Wilson and Jeff Bhasker. Production of the ...
" with Rihanna and Coldplay, and joined in a reprise of "Paradise
In religion, paradise is a place of exceptional happiness and delight. Paradisiacal notions are often laden with pastoral imagery, and may be cosmogonical or eschatological or both, often compared to the miseries of human civilization: in paradis ...
").
During their closing remarks, LOCOG chief Sebastian Coe
Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medal ...
and IPC president Philip Craven
Sir Philip Lee Craven (born 4 July 1950) is an English sports administrator, former Paralympic wheelchair basketball player, swimmer and track and field athlete. Between 2001 and 2017 he was the second president of the International Paralymp ...
both congratulated London for its successful hosting of the Paralympics; Coe was proud that both the Olympics and Paralympics in London could be labelled "Made in Britain
''Made in Britain'' is a 1983 British television play written by David Leland and directed by Alan Clarke. It follows a 16-year-old racist skinhead and his constant confrontations with authority figures. It was broadcast on ITV on 10 July 198 ...
", while Sir Phillip felt that the Games were the "greatest Paralympic Games ever." The Paralympic flag was handed over from Boris Johnson
Alexander Boris de Pfeffel Johnson (; born 19 June 1964) is a British politician, writer and journalist who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He previously served as F ...
, Mayor of London
The mayor of London is the chief executive of the Greater London Authority. The role was created in 2000 after the 1998 Greater London Authority referendum, Greater London devolution referendum in 1998, and was the first Directly elected may ...
to Eduardo Paes
Eduardo da Costa Paes (, born 14 November 1969) is a Brazilian politician who was the mayor of the city of Rio de Janeiro from 2009 to 2012, re-elected for a second term from 2013 to 2016 and returning elected again in 2021. He is currently t ...
, Mayor of Rio de Janeiro
This is a list of mayors of Rio de Janeiro.
History
The city of Rio de Janeiro was founded in 1565. It was the seat of the Crown captaincy of Rio de Janeiro, a district of colonial Brazil under Portuguese rule. In 1763 Rio de Janeiro city becam ...
, host of the 2016 Summer Paralympics
)
, nations = 159
, athletes = 4,342
, opening = 7 September
, closing = 18 September
, opened_by = President Michel Temer
, cauldron = Clodoaldo Silva
, events = 528 in 22 sports
, stadium = Maracanã
, sum ...
. Ellie Simmonds
Eleanor May Simmonds, OBE (born 11 November 1994) is a British former Paralympian swimmer who competed in S6 events. She came to national attention when she competed in the 2008 Summer Paralympics in Beijing, winning two gold medals for Gre ...
and Jonnie Peacock
Jonathan Peacock MBE (born 28 May 1993) is an English sprint runner... An amputee, Peacock won gold at the 2012 Summer Paralympics and 2016 Summer Paralympics, representing Great Britain in the T44 men's 100 metres event. He won a Bronze me ...
shared the honour of extinguishing the Paralympic cauldron, sharing its last flame on torches to others throughout the stadium to represent its eternal spirit.
The Games
Participating National Paralympic Committees
London 2012 had the largest number of athletes and participating nations of any Paralympic Games before. A total of 4,302 athletes from 164 countries competed in the Games.[ This represented an increase of 291 athletes and 18 countries from the 2008 Games, which had 4,011 athletes from 146 countries.
Fourteen countries made their Paralympic debut: ]Antigua and Barbuda
Antigua and Barbuda (, ) is a sovereign country in the West Indies. It lies at the juncture of the Caribbean Sea and the Atlantic Ocean in the Leeward Islands part of the Lesser Antilles, at 17°N latitude. The country consists of two maj ...
, Brunei
Brunei ( , ), formally Brunei Darussalam ( ms, Negara Brunei Darussalam, Jawi alphabet, Jawi: , ), is a country located on the north coast of the island of Borneo in Southeast Asia. Apart from its South China Sea coast, it is completely sur ...
, Cameroon
Cameroon (; french: Cameroun, ff, Kamerun), officially the Republic of Cameroon (french: République du Cameroun, links=no), is a country in west-central Africa. It is bordered by Nigeria to the west and north; Chad to the northeast; the C ...
, Comoros
The Comoros,, ' officially the Union of the Comoros,; ar, الاتحاد القمري ' is an independent country made up of three islands in southeastern Africa, located at the northern end of the Mozambique Channel in the Indian Ocean. It ...
, the Democratic Republic of the Congo
The Democratic Republic of the Congo (french: République démocratique du Congo (RDC), colloquially "La RDC" ), informally Congo-Kinshasa, DR Congo, the DRC, the DROC, or the Congo, and formerly and also colloquially Zaire, is a country in ...
, Djibouti
Djibouti, ar, جيبوتي ', french: link=no, Djibouti, so, Jabuuti officially the Republic of Djibouti, is a country in the Horn of Africa, bordered by Somalia to the south, Ethiopia to the southwest, Eritrea in the north, and the Red ...
, the Gambia
The Gambia,, ff, Gammbi, ar, غامبيا officially the Republic of The Gambia, is a country in West Africa. It is the smallest country within mainland AfricaHoare, Ben. (2002) ''The Kingfisher A-Z Encyclopedia'', Kingfisher Publicatio ...
, Guinea-Bissau
Guinea-Bissau ( ; pt, Guiné-Bissau; ff, italic=no, 𞤘𞤭𞤲𞤫 𞤄𞤭𞤧𞤢𞥄𞤱𞤮, Gine-Bisaawo, script=Adlm; Mandinka: ''Gine-Bisawo''), officially the Republic of Guinea-Bissau ( pt, República da Guiné-Bissau, links=no ) ...
, Liberia
Liberia (), officially the Republic of Liberia, is a country on the West African coast. It is bordered by Sierra Leone to Liberia–Sierra Leone border, its northwest, Guinea to its north, Ivory Coast to its east, and the Atlantic Ocean ...
, Mozambique
Mozambique (), officially the Republic of Mozambique ( pt, Moçambique or , ; ny, Mozambiki; sw, Msumbiji; ts, Muzambhiki), is a country located in southeastern Africa bordered by the Indian Ocean to the east, Tanzania to the north, Malawi ...
, North Korea
North Korea, officially the Democratic People's Republic of Korea (DPRK), is a country in East Asia. It constitutes the northern half of the Korea, Korean Peninsula and shares borders with China and Russia to the north, at the Yalu River, Y ...
, San Marino
San Marino (, ), officially the Republic of San Marino ( it, Repubblica di San Marino; ), also known as the Most Serene Republic of San Marino ( it, Serenissima Repubblica di San Marino, links=no), is the fifth-smallest country in the world an ...
, the Solomon Islands
Solomon Islands is an island country consisting of six major islands and over 900 smaller islands in Oceania, to the east of Papua New Guinea and north-west of Vanuatu. It has a land area of , and a population of approx. 700,000. Its capita ...
and the US Virgin Islands
The United States Virgin Islands,. Also called the ''American Virgin Islands'' and the ''U.S. Virgin Islands''. officially the Virgin Islands of the United States, are a group of Caribbean islands and an unincorporated and organized territory ...
. Trinidad and Tobago
Trinidad and Tobago (, ), officially the Republic of Trinidad and Tobago, is the southernmost island country in the Caribbean. Consisting of the main islands Trinidad and Tobago, and numerous much smaller islands, it is situated south of ...
returned to the Games for the first time since 1988.
Andorra
, image_flag = Flag of Andorra.svg
, image_coat = Coat of arms of Andorra.svg
, symbol_type = Coat of arms
, national_motto = la, Virtus Unita Fortior, label=none (Latin)"United virtue is stro ...
made its debut in the Summer Paralympics
The Summer Paralympics also known as the Games of the Paralympiad, are an international multi-sport event where athletes with physical disabilities compete. This includes athletes with mobility disabilities, amputations, blindness, and cerebral ...
, having already made three appearances at the Winter Paralympics
The Winter Paralympic Games is an international multi-sport event where athletes with physical disabilities compete in snow and ice sports. The event includes athletes with mobility impairments, amputations, blindness, and cerebral palsy. Th ...
. Malawi
Malawi (; or aláwi Tumbuka: ''Malaŵi''), officially the Republic of Malawi, is a landlocked country in Southeastern Africa that was formerly known as Nyasaland. It is bordered by Zambia to the west, Tanzania to the north and northeast ...
, which would have been making its debut at the Games, and Botswana
Botswana (, ), officially the Republic of Botswana ( tn, Lefatshe la Botswana, label=Setswana, ), is a landlocked country in Southern Africa. Botswana is topographically flat, with approximately 70 percent of its territory being the Kalahar ...
, were both due to send delegations but withdrew hours before the opening ceremony citing a lack of government funds.
The following National Paralympic Committee
A National Paralympic Committee (NPC) is a national constituent of the worldwide Paralympic movement. Subject to the controls of the International Paralympic Committee (IPC), NPCs are responsible for organizing their people's participation in the ...
s sent delegations to compete:
Sports
The programme of the 2012 Summer Paralympics featured events in 20 sports. The number of events in each sport is noted in parentheses.
*
Archery
Archery is the sport, practice, or skill of using a bow to shoot arrows.Paterson ''Encyclopaedia of Archery'' p. 17 The word comes from the Latin ''arcus'', meaning bow. Historically, archery has been used for hunting and combat. In m ...
(9) ()
*
Athletics
Athletics may refer to:
Sports
* Sport of athletics, a collection of sporting events that involve competitive running, jumping, throwing, and walking
** Track and field, a sub-category of the above sport
* Athletics (physical culture), competiti ...
(170) ()
*
Boccia
Boccia ( ) is a precision ball sport, similar to bocce, and related to bowls and pétanque. The name "boccia" is derived from the Latin word for "boss" – '. The sport is contested at local, national and international levels, by athletes ...
(7) ()
*
Paralympic cycling
Para-cycling (or Paracycling) is the sport of cycling adapted for cyclists who have various disabilities. It is governed by the Union Cycliste Internationale (UCI). The sport consists of seven different events which include road and track races. T ...
()
**
Road
A road is a linear way for the conveyance of traffic that mostly has an improved surface for use by vehicles (motorized and non-motorized) and pedestrians. Unlike streets, the main function of roads is transportation.
There are many types of ...
(30)
**
Track
Track or Tracks may refer to:
Routes or imprints
* Ancient trackway, any track or trail whose origin is lost in antiquity
* Animal track, imprints left on surfaces that an animal walks across
* Desire path, a line worn by people taking the shorte ...
(20)
*
Equestrian
The word equestrian is a reference to equestrianism, or horseback riding, derived from Latin ' and ', "horse".
Horseback riding (or Riding in British English)
Examples of this are:
*Equestrian sports
*Equestrian order, one of the upper classes in ...
(11) ()
*
Football 5-a-side
Paralympic football consists of adaptations of the sport of association football for athletes with a physical disability. These sports are typically played using International Federation of Association Football (FIFA) rules, with modifications to ...
(1) ()
*
Football 7-a-side
Cerebral palsy football, also called ''7-a-side football'' or formerly ''Paralympic football'', is an adaptation of association football for athletes with cerebral palsy and other neurological disorders, including stroke and traumatic brain injur ...
(1) ()
*
Goalball
Goalball is a team sport designed specifically for athletes with a vision impairment. Participants compete in teams of three, and try to throw a ball that has bells embedded inside of it into the opponents' goal. The ball is thrown by hand a ...
(2) ()
*
Judo
is an unarmed gendai budō, modern Japanese martial art, Olympic sport (since 1964), and the most prominent form of jacket wrestling competed internationally.『日本大百科全書』電子版【柔道】(CD-ROM version of Encyclopedia Nipponi ...
(13) ()
*
Powerlifting
Powerlifting is a strength sport that consists of three attempts at maximal weight on three lifts: squat, bench press, and deadlift. As in the sport of Olympic weightlifting, it involves the athlete attempting a maximal weight single-lift effor ...
(20) ()
*
Rowing
Rowing is the act of propelling a human-powered watercraft using the sweeping motions of oars to displace water and generate reactional propulsion. Rowing is functionally similar to paddling, but rowing requires oars to be mechanically atta ...
(4) ()
*
Sailing
Sailing employs the wind—acting on sails, wingsails or kites—to propel a craft on the surface of the ''water'' (sailing ship, sailboat, raft, windsurfer, or kitesurfer), on ''ice'' (iceboat) or on ''land'' (land yacht) over a chosen cour ...
(3) ()
*
Shooting
Shooting is the act or process of discharging a projectile from a ranged weapon (such as a gun, bow, crossbow, slingshot, or blowpipe). Even the acts of launching flame, artillery, darts, harpoons, grenades, rockets, and guided missiles can ...
(12) ()
*
Swimming
Swimming is the self-propulsion of a person through water, or other liquid, usually for recreation, sport, exercise, or survival. Locomotion is achieved through coordinated movement of the limbs and the body to achieve hydrodynamic thrust that r ...
(148) ()
*
Table tennis
Table tennis, also known as ping-pong and whiff-whaff, is a sport in which two or four players hit a lightweight ball, also known as the ping-pong ball, back and forth across a table using small solid rackets. It takes place on a hard table div ...
(29) ()
*
Volleyball
Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...
(2) ()
*
Wheelchair basketball
Wheelchair basketball is basketball played by people with varying physical disabilities that disqualify them from playing a non-disabled sport. These include spina bifida, birth defects, cerebral palsy, paralysis due to accident, amputations (of ...
(2) ()
*
Wheelchair fencing
Wheelchair fencing is a version of fencing for athletes with a disability. Wheelchair fencing is governed by the International Wheelchair and Amputee Sports Federation that is a List of international sport federations, federation of the Internat ...
(12) ()
*
Wheelchair rugby
Wheelchair rugby (originally murderball, and known as quad rugby in the United States) is a team sport for athletes with a disability. It is practised in over twenty-five countries around the world and is a summer Paralympic sport.
The US name ...
(1) ()
*
Wheelchair tennis
Wheelchair tennis is one of the forms of tennis adapted for wheelchair users. The size of the court, net height and rackets are the same, but there are two major differences from pedestrian tennis: athletes use specially designed wheelchairs, a ...
(6) ()
Events for athletes with intellectual disabilities
Intellectual disability (ID), also known as general learning disability in the United Kingdom and formerly mental retardation,Rosa's Law, Pub. L. 111-256124 Stat. 2643(2010). is a generalized neurodevelopmental disorder characterized by signific ...
(ID class) returned to the Paralympics in athletics
Athletics may refer to:
Sports
* Sport of athletics, a collection of sporting events that involve competitive running, jumping, throwing, and walking
** Track and field, a sub-category of the above sport
* Athletics (physical culture), competiti ...
, swimming
Swimming is the self-propulsion of a person through water, or other liquid, usually for recreation, sport, exercise, or survival. Locomotion is achieved through coordinated movement of the limbs and the body to achieve hydrodynamic thrust that r ...
, and table tennis
Table tennis, also known as ping-pong and whiff-whaff, is a sport in which two or four players hit a lightweight ball, also known as the ping-pong ball, back and forth across a table using small solid rackets. It takes place on a hard table div ...
for the first time since 2000. ID events had been suspended following the 2000 Summer Paralympics
The 2000 Summer Paralympic Games or the XI Summer Paralympics were held in Sydney, New South Wales, Australia, between 18 and 29 October. The Sydney Paralympics was last time that the Summer Paralympics which were organized by two different ...
, after the Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Cana ...
basketball
Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appr ...
team was stripped of their gold medals when it was found that only 2 of their 12 team members actually had an intellectual disability. The IPC introduced a new procedure involving "sports intelligence" testing to better determine eligibility for the ID class.
Also beginning in 2012, sighted guide A sighted guide is a person who guides a person with blindness or vision impairment.
Sports Paralympic Games
At the Paralympic Games there are various classifications of athletes with a visual impairment.
Rules are according to the International ...
s became eligible to receive medals in certain events; sighted goalkeeper
In many team sports which involve scoring goals, the goalkeeper (sometimes termed goaltender, netminder, GK, goalie or keeper) is a designated player charged with directly preventing the opposing team from scoring by blocking or intercepting o ...
s in 5-a-side football
Five-a-side football is a version of minifootball, in which each team fields five players (four outfield players and a goalkeeper). Other differences from football include a smaller pitch, smaller goals, and a reduced game duration. Matches are ...
, along with guides and pilots in athletics and cycling and boccia assistants were now able to receive medals for their contributions. Previously in the case of tandem cycling
A tandem bicycle or twin is a form of bicycle (occasionally a tricycle) designed to be ridden by more than one person. The term tandem refers to the seating arrangement (fore to aft, not side by side), not the number of riders. Patents relat ...
, where a visually-impaired rider takes the rear of the bike with a sighted pilot in front, only the visually-impaired rider actually received a medal.
Calendar
The official schedule was published on 25 August 2011.
Medal count
This table is based on the medal count of the International Paralympic Committee (IPC).
The ranking is sorted primarily by the number of gold medals earned by a National Paralympic Committee (NPC). The number of silver medals is taken into consideration next and then the number of bronze medals. If countries are still tied, equal ranking is given and they are listed alphabetically by IPC Country Code.
Multiple medallists
References:
Broadcasting
Broadcast rights to the 2012 Summer Paralympics were sold to local broadcasters by LOCOG, with production of the world feeds sub-contracted to Olympic Broadcasting Services
Olympic Broadcasting Services S.L. (OBS) is a company which was established by the International Olympic Committee in 2001 in order to serve as the Host Broadcaster organisation for all Olympic Games, Paralympic Games, Olympic Winter Games and ...
(OBS). The Games saw a significant growth in media coverage for the Paralympics; LOCOG reached deals with over 36 broadcasters to televise the Games in over 100 countries. LOCOG chief Sebastian Coe
Sebastian Newbold Coe, Baron Coe, (born 29 September 1956), often referred to as Seb Coe, is a British politician and former track and field athlete. As a middle-distance runner, Coe won four Olympic medals, including 1500 metres gold medal ...
stated that "beyond how the commercial value of this package has raised the bar financially for the Paralympic movement, the fantastic broadcast coverage we have agreed will help us take advantage of this opportunity to inspire disabled people of all ages to take up sport and be a catalyst for continued change in public attitudes towards disability." LOCOG reached deals with broadcasters such as China Central Television
China Central Television (CCTV) is a Chinese state- and political party-owned broadcaster controlled by the Chinese Communist Party (CCP). Its 50 different channels broadcast a variety of programing to more than one billion viewers in six lan ...
, the Korean Broadcasting System
The Korean Broadcasting System (KBS) () is the national broadcaster of South Korea. Founded in February 1927, it is one of the leading South Korean television and radio broadcasters.
KBS operates seven radio networks, ten television channels, a ...
, NHK
, also known as NHK, is a Japanese public broadcaster. NHK, which has always been known by this romanized initialism in Japanese, is a statutory corporation funded by viewers' payments of a television license fee.
NHK operates two terrestri ...
, Rede Globo
TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air Television broadcasting, television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Gr ...
and SporTV
SporTV is a Brazilian pay television sports network owned by Canais Globo, part of Grupo Globo, launched in 1991. It is the most watched sports network in Brazil.
On January 18, 2013, were launched High-definition simulcasts of SporTV and S ...
in Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
, the TV Pool (a consortium of free-to-air broadcasters in Thailand
Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
consisting of Channel 3, Channel 5, BBTV Channel 7
The Channel 7 or Channel 7 HD, fully known as Bangkok Broadcasting & Television Company Limited Channel 7 ( th, สถานีโทรทัศน์ช่อง 7 เอชดี), is a Thai free-to-air television network that was launched o ...
, and Modernine TV
MCOT HD (in Thailand called Channel 9 MCOT HD th, ช่อง 9 เอ็มคอตเอชดี) is a Thai free-to-air television network launched on 24 June 1955 and owned by MCOT.
History
The channel was originally launched as Chan ...
), and the Australian Broadcasting Corporation
The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-own ...
to air coverage. The games were to be broadcast on television in the United Kingdom by Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
, replacing long-time Paralympic broadcaster BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
in a £9 million deal; the BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
still held radio rights, with coverage on BBC Radio 5 Live
BBC Radio 5 Live is a British national radio station owned and operated by the BBC that broadcasts mainly news, sport, discussion, interviews and phone-ins. It is the principal BBC radio station covering sport in the United Kingdom, broadcast ...
and 5 Live Sports Extra
BBC Radio 5 Sports Extra (formerly BBC Radio 5 Live Sports Extra) is a national digital radio in the United Kingdom, digital radio station in the United Kingdom, operated by the BBC, and specialising in extended live sports coverage. It is a s ...
. The IPC webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand. Essentially, web ...
approximately 780 hours of its coverage through its YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
channel, with four streams of coverage in English
English usually refers to:
* English language
* English people
English may also refer to:
Peoples, culture, and language
* ''English'', an adjective for something of, from, or related to England
** English national ide ...
and one in Spanish
Spanish might refer to:
* Items from or related to Spain:
**Spaniards are a nation and ethnic group indigenous to Spain
**Spanish language, spoken in Spain and many Latin American countries
**Spanish cuisine
Other places
* Spanish, Ontario, Cana ...
.
Channel 4's coverage of the Games was billed as the most extensive Paralympic coverage ever broadcast in the United Kingdom; it promised over 150 hours of live coverage throughout the Games on Channel 4 and sister channel More4
More4 is a British free-to-air television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005. Its programming mainly focuses on lifestyle and documentaries, as well as foreign dramas.
Content
When ...
, and additional coverage online and through special channels carried by Freesat
Freesat is a British free-to-air satellite television service, first formed as a joint venture between the BBC and ITV plc and now owned by Digital UK. The service was formed as a memorandum in 2007 and has been marketed since 6 May 2008. Free ...
, Sky
The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space.
In the field of astronomy, ...
and Virgin TV
Virgin TV is a digital pay cable television service in the United Kingdom, owned by Liberty Global (50%) and Telefónica (50%) after the merger its UK businesses to form Virgin Media O2. Its origins date from NTL and Telewest, formerly two of ...
(in both standard and high definition). The broadcaster also invested around £600,000 towards training new on-air personalities with expertise in parasports, with many of them also having disabilities themselves. They would be joined by ''Channel 4 News
''Channel 4 News'' is the main news programme on British television broadcaster Channel 4. It is produced by ITN, and has been in operation since Channel 4's launch in November 1982.
Current productions
''Channel 4 News''
''Channel 4 News'' ...
'' anchor Jon Snow, and BBC Sport personality Clare Balding
Clare Victoria Balding (born 29 January 1971) is an English broadcaster, journalist, and author. She currently presents for BBC Sport, Channel 4, BT Sport, is the current president of the Rugby Football League (RFL) and formerly presented the ...
. Channel 4 also broadcast supplemental programming to lead towards the Games, such as Paralympic-focused documentaries, other IPC championships, and ''That Paralympic Show'', a weekly program focusing on disability sports. During the Games, comedian Adam Hills
Adam Christopher Hills (born 10 July 1970) is an Australian comedian, radio and television presenter. In Australia, he hosted the music quiz show '' Spicks and Specks'' from 2005 to 2011, and again in 2021 onwards, and the talk show ''Adam Hi ...
(who himself was born without a right leg, and hosted the Australian Broadcasting Corporation
The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-own ...
's coverage of the Beijing Paralympics) would host ''The Last Leg
''The Last Leg'' (known during its first series as ''The Last Leg with Adam Hills'' and in Australia as ''Adam Hills: The Last Leg'') is a British comedy and late-night television talk/sketch show that originally ran alongside the 2012 Summer Pa ...
'', a Paralympic-themed chat show
A talk show (or chat show in British English) is a television programming or radio programming genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show ...
that followed the conclusion of each night's coverage. Channel 4's coverage of the Games drew relatively high viewership; its coverage of the opening ceremony was seen by an average of 7.6 million viewers, a 40% share, and peaked at 11.2 million viewers—making it one of Channel 4's most-watched programmes in network history. Primetime coverage saw an average of 3.3 million viewers nightly, while viewership peaked at 4.5 million viewers during the men's T44 200m final where Alan Oliveira
Alan Fonteles Cardoso Oliveira (born August 21, 1992) is a Paralympian athlete from Brazil competing mainly in category T44 sprint events. Oliveira is a double-below-the-knee amputee, classifying him in the Paralympic T43 class; athletes in this ...
beat Oscar Pistorius
Oscar Leonard Carl Pistorius (; ; born 22 November 1986) is a South African convicted murderer and former professional sprinter. Both of his feet were amputated when he was 11 months old owing to a congenital defect; he was born missing the o ...
for the gold medal. Its coverage of the closing ceremony peaked at 7.7 million viewers.
Similarly extensive coverage was televised by RTVE
The Corporación de Radio y Televisión Española, S.A. (; ), known as Radiotelevisión Española or RTVE, is the state-owned public corporation that assumed in 2007 the indirect management of the Spanish public radio and television service know ...
in Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, i ...
, with approximately 150 hours of live coverage on Teledeporte
Teledeporte (TDP) is a Spanish free-to-air television channel owned and operated by Televisión Española (TVE), the television division of state-owned public broadcaster Radiotelevisión Española (RTVE). It is the corporation's sports televis ...
and TVE HD
TVE HD was a Spanish high-definition test television channel owned and operated by Televisión Española (TVE), the television division of state-owned public broadcaster Radiotelevisión Española (RTVE). It was available via pay television plat ...
. The Australian Broadcasting Corporation
The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-own ...
aired over 100 hours of coverage across its networks during the Paralympics, with coverage on both ABC1
ABC TV, formerly known as ABC1, is an Australian national public television network. It is owned and operated by the Australian Broadcasting Corporation, and is the flagship ABC Television network. The headquarters of the ABC TV channel an ...
and ABC2
ABC TV Plus (formerly ABC2 and ABC Comedy) is an Australian free-to-air television channel owned by the Australian Broadcasting Corporation and part of its ABC Television network. The channel broadcasts a range of general entertainment progra ...
. Coverage of the Games set viewership records for ABC, peaking at 1.6 million viewers on average (in comparison to 1.3 million in Beijing), while ABC2 peaked at a 4.7% viewership share, beating competing digital networks. ABC's coverage was also nominated for a Logie Award
The Logie Awards (officially the TV Week Logie Awards; colloquially known as The Logies) is an annual gathering to celebrate Australian television, sponsored and organised by the magazine ''TV Week''. The first ceremony was held in 1959 as the ...
for "Most Popular Sports Program".
In the United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
, NBC Sports
NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...
, while not being certified as an official broadcaster, purchased and provided five-and-a-half hours of coverage in total, and no live coverage. Additionally, Pay TV channel NBC Sports Network
NBCSN was an American sports television channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming prim ...
aired one-hour highlight shows, and NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
broadcast a special recapping the Games on 16 September. The United States Olympic & Paralympic Committee
The United States Olympic & Paralympic Committee (USOPC) is the National Olympic Committee and the National Paralympic Committee for the United States. It was founded in 1895 as the United States Olympic Committee, and is headquartered in Col ...
provided extensive coverage through its own digital outlets. Critics and American athletes expressed disappointment at NBC for its decision not to broadcast any live coverage of the Games. In Canada, rights were held by Canada's Olympic Broadcast Media Consortium
Established in 2007, Canada's Olympic Broadcast Media Consortium (legal name ''7048467 Canada Inc.'', also sometimes referred to informally in branding as CTV Olympics and RDS Olympiques, additionally referred to as the National Olympic Network b ...
; TSN
TSN may refer to:
Science and technology
* Translin, DNA binding protein involved in microRNA function
* Taxonomic serial number, a stable and unique taxonomic serial number issued by the Integrated Taxonomic Information System
* The Science Netwo ...
(English) and RDS (French) produced daily hour-long highlight programs (some of which were aired by CTV Television
The CTV Television Network, commonly known as CTV, is a Canadian English-language terrestrial television network. Launched in 1961 and acquired by BCE Inc. in 2000, CTV is Canada's largest privately owned television network and is now a divis ...
), while tape-delayed airings of the opening ceremony were carried by Sportsnet One
Sportsnet One (SN1 or SN One) is a Television in Canada, Canadian English-language Discretionary service, discretionary digital cable and satellite television, satellite specialty channel owned by Rogers Media, Rogers Sports & Media; it operates ...
, TSN2
TSN2 is a Canadian English language sports specialty channel that acts as the secondary feed of sports-centred channel The Sports Network (TSN) and owned by CTV Specialty Television Inc. It was launched in its current form on August 29, 2008.
F ...
, RDS, and RDS2
RDS2 is a Canadian French language sports specialty channel, acting as the secondary feed of French language television network Réseau des sports, owned by CTV Specialty Television Inc. The channel was launched on October 7, 2011, to coincide wit ...
. The coverage was simulcast with open audio description
Audio description, also referred to as a video description, described video, or more precisely called a visual description, is a form of narration used to provide information surrounding key visual elements in a media work (such as a film or telev ...
s by AMI-tv
AMI-tv is a Television in Canada, Canadian, English-language, digital cable specialty channel owned by the non-profit organization Accessible Media. AMI-tv broadcasts a selection of general entertainment programming with accommodations for those w ...
, a network which broadcasts programming with accommodations for those who are visually or hearing impaired. AMI-tv also broadcast supplemental programming, such as a daily news program from London and a documentary series focusing on Canadian athletes at the Paralympics.
Paralympic Media Awards
The Telegraph Media Group
Telegraph Media Group Limited (TMG; previously the Telegraph Group) is the proprietor of ''The Daily Telegraph'' and ''The Sunday Telegraph''. It is a subsidiary of Press Holdings. David and Frederick Barclay acquired the group on 30 July 2004, af ...
won the Best Written (print and online) award and Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
won the best broadcast award. The best radio award went to BBC World Service
The BBC World Service is an international broadcasting, international broadcaster owned and operated by the BBC, with funding from the Government of the United Kingdom, British Government through the Foreign Secretary, Foreign Secretary's o ...
and Larry Wong working for Edmonton Journal won the best photo prize for his image of Benoit Huot.
Controversies
Atos involvement
The role of IT company Atos
Atos is a European multinational information technology (IT) service and consulting company headquartered in Bezons, France and offices worldwide. It specialises in hi-tech transactional services, unified communications, cloud, big data and ...
as a technology provider and official sponsor of the Paralympic Games was criticised by disability-rights groups, due to its contract with Britain's Department for Work and Pensions
, type = Department
, seal =
, logo = Department for Work and Pensions logo.svg
, logo_width = 166px
, formed =
, preceding1 =
, jurisdiction = Government of the United Kingdom
, headquarters = Caxton House7th Floor6–12 Tothill Stree ...
to carry out capability assessments that determine eligibility for disability benefits
Disability benefits are funds provided from public or private sources to a person who is ill or who has a disability.
United Kingdom
In the United Kingdom disability benefits are covered by Department for Work and Pensions. There are numerous ben ...
.[ They argued that Atos's programme had lacked integrity and was intended to help cut government spending, since the assessments have resulted in many workers with disabilities being incorrectly judged as "fit for work" and denied benefits.] Therefore, the groups considered it hypocritical
Hypocrisy is the practice of engaging in the same behavior or activity for which one criticizes another or the practice of claiming to have moral standards or beliefs to which one's own behavior does not conform. In moral psychology, it is th ...
for Atos to sponsor the Games, whilst simultaneously operating a programme that has negatively affected the lives of residents with disabilities. UK Uncut
UK Uncut was a network of United Kingdom-based protest groups established in October 2010 to protest against cuts to public services and tax avoidance in the UK. Various sources have described the group as left-wing in its political orientati ...
, a political group opposed to public-service budget cuts, held a series of protests dubbed "The Atos Games" to coincide with the start of the Paralympics, culminating with joint demonstrations with Disabled People Against Cuts
Disabled People Against Cuts (DPAC) is an organisation based in the United Kingdom for disabled people and allies to campaign against the impact of government spending cuts on the lives of disabled people. Formed on 3 October 2010 DPAC promotes ...
outside the London headquarters of both Atos and the Department for Work and Pensions on 31 August 2012. Speaking at the protests, comedian Jeremy Hardy
Jeremy James Hardy (17 July 19611 February 2019) was an English comedian. Born and raised in Hampshire, Hardy studied at the University of Southampton and began his stand-up career in the 1980s, going on to win the Perrier Comedy Award at the Ed ...
said that the programme's intent to "victimise people with disabilities" was "blatant and shameless."
During the opening ceremony some British athletes reportedly obscured the Atos logo on their accreditation passes in protest of their involvement.[ However, an official from the ]British Paralympic Association
The British Paralympic Association (BPA) is the National Paralympic Committee for ''Great Britain'' (GBR), and is responsible for the United Kingdom's participation in the Paralympic Games.
The BPA select, prepare, enter, fund and manage the G ...
denied that this had been the case. LOCOG defended Atos's involvement, stating that the company was "a critical and valued member of he companiesdelivering these Games", due to the technologies it has provided, which included information systems for managing volunteers and distributing event results.[
]
Ticketing
Controversy arose about seating rules for wheelchair users, after two mothers with disabilities accused LOCOG of having discriminatory policies. One claimed she had been told by a LOCOG staff member that spectators in a wheelchair area at the Velodrome could only be accompanied by one adult, and children could not attend without being accompanied by another non-disabled adult, while another was told that her ability to sit in a wheelchair area with her children at ExCeL London
ExCeL London (an abbreviation for Exhibition Centre London) is an exhibition centre, international convention centre and former hospital in the Custom House, Newham, Custom House area of London Borough of Newham, Newham, East London. It is sit ...
was "not guaranteed". A petition
A petition is a request to do something, most commonly addressed to a government official or public entity. Petitions to a deity are a form of prayer called supplication.
In the colloquial sense, a petition is a document addressed to some offici ...
for improved access for families with disabilities, started by one of the mothers on Change.org
Change.org is a worldwide nonprofit petition website, based in California, US, operated by the San Francisco-based company of the same name, which has over 400 million users and offers the public the ability to promote the petitions they care abo ...
, quickly collected over 30,000 signatures. LOCOG denied having discriminatory policies, stating that parents with disabilities could steward their children in wheelchair seating areas at events with unreserved seats, but may not all be able to sit together at events with reserved seating.
LOCOG faced further criticism for how it handled the sale of tickets for the wheelchair areas within venues. In May 2012 the online sale of tickets for wheelchair areas was replaced by a dedicated telephone hotline. Organisers were criticised for their use of an 0844 revenue share
Revenue sharing is the distribution of revenue, the total amount of income generated by the sale of goods and services among the stakeholders or contributors. It should not be confused with profit shares, in which scheme only the profit is share ...
number for this hotline, and for neglecting to mention on its ticketing website that calls would be charged by the minute. Former sports minister A minister of sport (or sports minister) is a position in the governments of some countries responsible for dealing with sports.
Minister of Sport may refer to:
* Ministry of Tourism and Sports (Argentina)
* Minister for Sport (Australia)
* Minist ...
Gerry Sutcliffe
Gerard Sutcliffe (born 13 May 1953) is a British Labour Party politician who was Member of Parliament (MP) for Bradford South from 1994 to 2015. He was the Minister for Sport and Tourism in the Brown Government.
Biography
Born in Salford, ...
viewed this as discrimination against wheelchair users, and called upon LOCOG to compensate those who had used the hotline. LOCOG denied that it was receiving additional profits from the phone line, and claimed that a dedicated line was being used to allow customers to receive a service tailored to their individual accessibility needs.
A minor incident occurred involving blind Member of Parliament David Blunkett
David Blunkett, Baron Blunkett, (born 6 June 1947) is a British Labour Party politician who has been a Member of the House of Lords since 2015, and previously served as the Member of Parliament (MP) for Sheffield Brightside and Hillsborough ...
, who was attending the opening ceremony alongside a Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
director. Blunkett was denied access to his seat at Olympic Stadium because there was no room for his guide dog
Guide dogs (colloquially known in the US as seeing-eye dogs) are assistance dogs trained to lead blind or visually impaired people around obstacles. Although dogs can be trained to navigate various obstacles, they are red–green colour blin ...
, and had to watch the ceremony from seats in the stadium's gantry instead. However, Blunkett noted that this was an isolated incident and chose not to make an issue of it, simply advising organisers to "seek to find a solution rather than impose a preconceived notion of what is or is not possible."
British television coverage
British official broadcaster Channel 4
Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
received some criticism for its coverage of the Paralympics. Users of Twitter complained that its coverage of the opening ceremony contained too many commercial breaks, drawing comparisons to similar complaints faced by NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
during the Olympics' opening ceremony; unlike the BBC #REDIRECT BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board ex ...
, who televised the Olympics in the United Kingdom, both NBC and Channel 4 are supported by advertising. Complaints noted that Channel 4 had shown five ad breaks within the first hour of the ceremony, and that ironically, it had recently broadcast a six-hour long late-night dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement. In terms of performance, the major categories are live dance music and recorded danc ...
special with no adverts at all. Channel 4 defended the criticism by stating that it had broadcast "significantly fewer" commercials than normal for primetime programming during the ceremony, and that the ad breaks were needed in order to help the channel invest in broadcasting programming such as the Paralympics. Criticism was also made towards comments made by Jon Snow and Krishnan Guru-Murthy
Krishnan Guru-Murthy (born 5 April 1970) is a British journalist. He is the lead presenter of ''Channel 4 News''. He also presents '' Unreported World'', a foreign-affairs documentary series.
Early life
Guru-Murthy's father, an Indian consul ...
during the telecast; Snow was criticized for making comments about war-torn countries during the parade of nations, while Guru-Murthy received similar criticism for quipping that "looking at the ages of these athletes, which have been helpfully provided to us, they're really quite old."
Channel 4 was also accused of showing too many studio segments during the first few days of the Games rather than live events, and for missing several notable events involving British athletes, including a swimming heat where Eleanor Simmonds
Eleanor May Simmonds, OBE (born 11 November 1994) is a British former Paralympian swimmer who competed in S6 events. She came to national attention when she competed in the 2008 Summer Paralympics in Beijing, winning two gold medals for Gre ...
set a new personal best and almost beat the world record, Sarah Storey
Dame Sarah Joanne Storey, (née Bailey; born 26 October 1977) is a British Paralympic athlete in cycling and swimming, and a multiple gold medalist in the Paralympic Games, and six times British (able-bodied) national track champion (2 × Purs ...
winning her eleventh Paralympic medal, and Great Britain's opening wheelchair basketball game against Germany. Channel 4 noted that time was needed during the first few days to explain Paralympic events and the classification system to viewers, and that it was operating three additional channels' worth of live coverage throughout the Games. The broadcaster also stated that it had to make editorial decisions on which events to air during periods where a large number of events were in progress. The amount of live coverage was also affected by Olympic Broadcasting Services
Olympic Broadcasting Services S.L. (OBS) is a company which was established by the International Olympic Committee in 2001 in order to serve as the Host Broadcaster organisation for all Olympic Games, Paralympic Games, Olympic Winter Games and ...
, who did not send cameras or provide official television coverage for sports such as cycling, the marathon, and shooting. Channel 4's news department did send its own cameramen to film the affected events for highlights, but was unable to broadcast them live.[
]
American television coverage
In the United States, NBC Sports
NBC Sports is an American programming division of the broadcast network NBC, owned and operated by NBC Sports Group division of NBCUniversal and subsidiary of Comcast. The division is responsible for sports broadcasts on the network, and its d ...
held the broadcast rights to both the Olympics and Paralympics in 2012. NBC had been frequently criticised in past years by American athletes and IPC officials for its minimal coverage of past Paralympics, and it was speculated by critics that NBC's history of inadequate coverage may have impacted New York City's bid for the 2012 Summer Olympics and Paralympics. In 2008
File:2008 Events Collage.png, From left, clockwise: Lehman Brothers went bankrupt following the Subprime mortgage crisis; Cyclone Nargis killed more than 138,000 in Myanmar; A scene from the opening ceremony of the 2008 Summer Olympics in Beijing; ...
, it did not air any coverage while the Games were in progress (neither live or delayed), choosing to air a recap documentary on NBC in November 2008, followed by a week of highlights on Universal Sports
Universal Sports was an American sports-oriented digital cable and satellite television network. It was owned as a joint venture between InterMedia Partners (which owned a controlling 92% interest) and NBCUniversal (which owned the remaining 8%).
...
. While relatively larger than its Beijing coverage, NBC produced only five-and-a-half hours of specials featuring tape delayed highlights of the Games; most of them aired on pay-TV channel NBCSN
NBCSN was an American sports television television channel, channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated t ...
, while the last aired on NBC
The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
a week following the conclusion of the Games. No coverage of the opening and closing ceremonies, nor any live coverage, was provided. By contrast, some broadcasters (such as the host broadcasters, and broadcasters in Australia and Spain) planned to air at least 100 hours or more of coverage from London, and NBC itself had provided extensive coverage of the London Olympics, which was heavily viewed.[
NBC's lack of coverage drew the ire of American ]disability rights
The disability rights movement is a global social movement that seeks to secure equal opportunities and equal rights for all people with disabilities.
It is made up of organizations of disability activists, also known as disability advocat ...
groups and IPC president Philip Craven, who expressed his disappointment for American athletes and viewers who were unable to fully experience the games on television. Craven remarked that "some people think that North America always eads
Airbus SE (; ; ; ) is a European multinational aerospace corporation. Airbus designs, manufactures and sells civil and military aerospace products worldwide and manufactures aircraft throughout the world. The company has three divisions: '' ...
on everything, and on this they don't. It's about time they caught up." Following the closing ceremonies, Craven hinted that the IPC might exercise greater scrutiny on broadcasters at future Paralympics by stating that "if we find our values don't fit, we'll have to go somewhere else." NBC acquired the rights to the 2014
File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wat ...
and 2016
File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...
Paralympic Games in September 2013; the broadcaster vowed to air a relatively larger amount of Paralympic coverage from Sochi
Sochi ( rus, Со́чи, p=ˈsotɕɪ, a=Ru-Сочи.ogg) is the largest resort city in Russia. The city is situated on the Sochi River, along the Black Sea in Southern Russia, with a population of 466,078 residents, up to 600,000 residents in ...
and Rio de Janeiro
Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
respectively—in particular, NBC and NBCSN were to air at least 66 hours from Rio. Craven praised NBC's decision to devote a relatively larger amount of airtime to future Paralympics, sharing his hope that U.S. audiences would be "as captivated and emotionally enthralled as the billions around the world who tuned in to London 2012 last summer."
Women's discus medals
During the women's class F35/36 discus competition, an error in scoring caused the wrong medals to be presented. In this combined class event, final standings were determined based on a points calculation. The calculation converted distances thrown into points, to account for the different functional impairments of the participating athletes. Due to an error in the scoring system, the gold medal in the event was originally awarded to Ukrainian athlete Mariia Pomazan
Mariia Pomazan (Ukrainian: Марія Олександрівна Помазан; born 15 October 1988) is a Ukrainian Paralympic athlete. She competes in throwing events in the F35 classification for athletes with cerebral palsy. , she holds W ...
. When the mistake was discovered, the recalculated points showed that Chinese athlete Wu Qing had finished first, with Pomazan in second place. A second medal ceremony was held, which Pomazan did not attend in protest. She was eventually required to return her gold medal.
See also
*Queen Elizabeth Olympic Park
Queen Elizabeth Olympic Park is a sporting complex and public park in Stratford, Hackney Wick, Leyton and Bow, in east London. It was purpose-built for the 2012 Summer Olympics and Paralympics, situated adjacent to the Stratford City developm ...
References
External links
London 2012 on the International Paralympic Committee website
Official Site of the 2012 Summer Paralympics
(Archived)
{{Authority control
Summer Paralympics
The Summer Paralympics also known as the Games of the Paralympiad, are an international multi-sport event where athletes with physical disabilities compete. This includes athletes with mobility disabilities, amputations, blindness, and cerebral ...
Summer Paralympics, 2012
Olympics
The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...
Multi-sport events in the United Kingdom
Summer Paralympic Games
Paralympic Games
The Paralympic Games or Paralympics, also known as the ''Games of the Paralympiad'', is a periodic series of international multisport events involving athletes with a range of physical disabilities, including impaired muscle power and impaire ...
Paralympics
The Paralympic Games or Paralympics, also known as the ''Games of the Paralympiad'', is a periodic series of international multisport events involving athletes with a range of physical disabilities, including impaired muscle power and impaired ...
Paralympics
The Paralympic Games or Paralympics, also known as the ''Games of the Paralympiad'', is a periodic series of international multisport events involving athletes with a range of physical disabilities, including impaired muscle power and impaired ...