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The 2010 California gubernatorial election was held November 2, 2010 to elect the
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
of
California California is a U.S. state, state in the Western United States, located along the West Coast of the United States, Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the List of states and territori ...
. The primary elections were held on June 8, 2010. Because constitutional office holders in California have been prohibited from serving more than two terms in the same office since November 6, 1990,
incumbent The incumbent is the current holder of an office or position, usually in relation to an election. In an election for president, the incumbent is the person holding or acting in the office of president before the election, whether seeking re-ele ...
Republican Republican can refer to: Political ideology * An advocate of a republic, a type of government that is not a monarchy or dictatorship, and is usually associated with the rule of law. ** Republicanism, the ideology in support of republics or agains ...
Arnold Schwarzenegger was term-limited and thus was ineligible to run for re-election to a third term. Former Governor
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party, he was elected Secretary of ...
, to whom the term limits did not apply due to a grandfather clause, defeated
Meg Whitman Margaret Cushing Whitman (born August 4, 1956) is the US ambassador to Kenya, an American business executive and former gubernatorial candidate for California. She is a board member of Procter & Gamble and General Motors. Whitman was previously ...
in the general election. Brown was sworn into office on January 3, 2011.


Republican primary


Candidates

* Bill Chambers, railroad switchman * Douglas Hughes, retired business owner * Ken Miller, former broadcast manager * Steven Mozena (write-in candidate) * Lawrence Naritelli, accountant and controller * Robert Newman, psychologist and farmer * Steve Poizner, businessman and then-
California Insurance Commissioner The California insurance commissioner has been an elected executive office position in California since 1991. Prior to that time, the insurance commissioner was appointed by the governor. The officeholder is in charge of the California Departme ...
* David Tully-Smith,
primary care physician A primary care physician (PCP) is a physician who provides both the first contact for a person with an undiagnosed health concern as well as continuing care of varied medical conditions, not limited by cause, organ system, or diagnosis. The term ...
*
Meg Whitman Margaret Cushing Whitman (born August 4, 1956) is the US ambassador to Kenya, an American business executive and former gubernatorial candidate for California. She is a board member of Procter & Gamble and General Motors. Whitman was previously ...
, businesswoman, former CEO of
eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...


Polling


Results


Democratic primary


Candidates


Declared

* Richard Aguirre, businessman *
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party, he was elected Secretary of ...
, incumbent
California Attorney General The attorney general of California is the state attorney general of the Government of California. The officer's duty is to ensure that "the laws of the state are uniformly and adequately enforced" (Constitution of California, Article V, Section ...
and former Governor of California *
Lowell Darling Lowell Darling is an American conceptual artist most notable for a series of performances in the 1970s that included nailing cities to the earth, conducting "urban acupuncture" by placing oversize needles in the ground, and stitching up the San A ...
, independent artist * Vibert Greene, mechanical engineer and CEO * Charles Pineda, parole board judge * Peter Schurman, non-profit organization consultant who dropped out of the race * Nadia Smalley (
write-in candidate A write-in candidate is a candidate whose name does not appear on the ballot but seeks election by asking voters to cast a vote for the candidate by physically writing in the person's name on the ballot. Depending on electoral law it may be poss ...
) * Joe Symmon, president of a non-profit organization


Declined

*
Dianne Feinstein Dianne Goldman Berman Feinstein ( ; born Dianne Emiel Goldman; June 22, 1933) is an American politician who serves as the senior United States senator from California, a seat she has held since 1992. A member of the Democratic Party, she wa ...
, U.S. Senator *
Gavin Newsom Gavin Christopher Newsom (born October 10, 1967) is an American politician and businessman who has been the 40th governor of California since 2019. A member of the Democratic Party, he served as the 49th lieutenant governor of California f ...
,
Mayor In many countries, a mayor is the highest-ranking official in a municipal government such as that of a city or a town. Worldwide, there is a wide variance in local laws and customs regarding the powers and responsibilities of a mayor as well a ...
of
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
( ran for Lieutenant Governor)


Polling


Results


American Independent primary


Candidates

* Chelene Nightingale, business owner * Markham Robinson, owner of a software firm


Results


Green primary


Candidates

* S. Deacon Alexander, student *
Laura Wells Laura Wells (born January 2, 1948) is an American political activist and financial and business analyst. She is a former candidate for U.S. Representative for California's 13th congressional district in the November 2018 election and the Green P ...
, financial systems consultant


Results


Libertarian primary


Candidates

* Jordan Llamas, Doctor of Psychology and Political Science * Dale Ogden, business consultant and actuary


Results


Peace and Freedom primary


Candidates

*
Stewart Alexander Stewart Alexis Alexander (born October 1, 1951) is an American democratic socialist politician, presidential nominee for the Socialist Party USA in the 2012 election, and former SPUSA nominee for Vice President of the United States in the 2008 ...
, political consultant and former vice presidential candidate for
Socialist Party USA The Socialist Party USA, officially the Socialist Party of the United States of America,"The article of this organization shall be the Socialist Party of the United States of America, hereinafter called 'the Party'". Art. I of th"Constitution o ...
* Carlos Alvarez, retail worker * Mohammad Arif, businessman


Results


General election


Campaign

Both Whitman and Brown were criticized for
negative campaigning Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging. Delibe ...
during the election. During their final debate at the 2010 Women's Conference a week before the election, moderator
Matt Lauer Matthew Todd Lauer (; born December 30, 1957) is an American former television news personality, best known for his work with NBC News. After serving as a local news personality in New York City on WNBC, his first national exposure was as the ne ...
asked both candidates to pull attack ads for the rest of the election, which elicited loud cheers from the audience.Whitman, Brown In The Hot Seat Over Negative Ads
by Ina Jaffe.
Brown agreed and picked one ad each of his and Whitman's that he thought, if Whitman would agree, should be the only ones run, but Whitman, who had been loudly cheered earlier as the prospective first woman governor of the state, was booed when she stated that she would keep "the ads that talk about where Gov. Brown stands on the issues."
PBS Newshour, David Chalian and Terrance Burlij, October 27, 2010.
The ''Los Angeles Times'' reported that nearly $250 million was spent on the Governor's race. At least two spending records were broken during the campaign. Whitman broke personal spending records by spending $140 million of her own money on the campaign,"How Jerry Brown got back in the governor's saddle"
Ashley Fantz, CNN, November 3, 2010. Fetched from URL on November 3, 2010.
and independent expenditures exceeded $31.7 million, with almost $25 million of that spent in support of Brown. In an interview with CNN, the reporter opined that Whitman was hurt most during the campaign by a matter involving Nicky Diaz, her former Mexican maid, whom Whitman fired after Diaz asked for help as she was an illegal immigrant.


Candidates' stances on issues

Jobs:
Meg Whitman Margaret Cushing Whitman (born August 4, 1956) is the US ambassador to Kenya, an American business executive and former gubernatorial candidate for California. She is a board member of Procter & Gamble and General Motors. Whitman was previously ...

1. Eliminate small business start-up tax ($800 fee for new business start-ups)
2. Eliminate factory tax
3. Increase R&D tax credit (increase from 15% to 20%)
4. Promote investments in agriculture
5. Eliminate the state tax on capital gains

Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party, he was elected Secretary of ...

1. Stimulate clean energy jobs (build 12,000MW of localized electricity generation; build 8,000MW of large-scale renewables; appoint a Clean Energy Czar)
2. Invest in infrastructure/construction jobs (federal dollars for projects; prioritize water needs; high-speed rail; strengthen the port system; prioritize use of existing funds for job creation; infill development
3. Create strike team to focus on job retention
4. Cut regulations (speed up regulatory processes and eliminate duplicative functions; develop CEQA guidelines; fully utilize administrative law; update outdated technology systems
5. Increase manufacturing jobs
6. Deliver targeted workforce training programs
7. Invest in education Education:
Meg Whitman Margaret Cushing Whitman (born August 4, 1956) is the US ambassador to Kenya, an American business executive and former gubernatorial candidate for California. She is a board member of Procter & Gamble and General Motors. Whitman was previously ...

1. Direct more money to classroom
2. Reward outstanding teachers
3. Eliminate cap on charter schools
4. Grade public schools A-F
5. Establish fast-track parent process for charter school conversions
6. Invest $1 billion in UC and CSU University systems
7. Utilize alternative paths to the classroom to attract high quality teachers
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party, he was elected Secretary of ...

1. Higher education (create new state master plan; focus on community colleges and transfer credits)
2. Overhaul state testing program
3. Change school funding formulas and consolidate the 62 existing categorical programs
4. Teacher recruitment and training
5. Simplify the Education Code and return more decision-making to local school districts
6. A more balanced and creative school curriculum (science, history, and humanities; experiment with online, etc.)
7. Place special emphasis on teaching science, technology, engineering, and math
8. Increase proficiency in English
9. Improve high school graduation rates
10. Charter schools
11. Magnet or theme schools
12. Citizenship and character


Predictions


Polling


Results


See also

* 2010 United States gubernatorial elections


References


External links

*http://www.ppic.org/content/pubs/survey/S_910MBS.pdf
California Secretary of State - ElectionsCalifornia State Offices
at
Project Vote Smart Vote Smart, formerly called Project Vote Smart, is a non-profit, non-partisan research organization that collects and distributes information on candidates for public office in the United States. It covers candidates and elected officials in s ...

Campaign contributions for 2010 California Governor
from ''Follow the Money''

graph of multiple polls from ''Pollster.com''
Election 2010: California Governor
from ''
Rasmussen Reports Rasmussen Reports is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, ...
''
2010 California Governor - Whitman vs. Brown
from ''
Real Clear Politics RealClearPolitics (RCP) is an American political news website and polling data aggregator formed in 2000 by former options trader John McIntyre and former advertising agency account executive Tom Bevan. The site features selected political new ...
''
2010 California Governor's Race
from ''
CQ Politics Congressional Quarterly, Inc., or CQ, is part of a privately owned publishing company called CQ Roll Call that produces a number of publications reporting primarily on the United States Congress. CQ was acquired by the Economist Group and combine ...
''
Race Profile
in ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
''
2010 Governor's Race
in the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
''
endorsement for Brown (October 3)California Governor Race 2010
in '' The Sacramento Bee''
endorsement for Brown (October 3)California Elections 2010
in the ''
San Francisco Chronicle The ''San Francisco Chronicle'' is a newspaper serving primarily the San Francisco Bay Area of Northern California. It was founded in 1865 as ''The Daily Dramatic Chronicle'' by teenage brothers Charles de Young and Michael H. de Young. The ...
''
endorsement for Brown (October 3)2010 California Governor's Race
in the ''
San Jose Mercury News ''The Mercury News'' (formerly ''San Jose Mercury News'', often locally known as ''The Merc'') is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay Area News Group, a subsidia ...
''
endorsement for Brown (October 10)
;Debates
California Republican Gubernatorial Primary Debate
on ''
C-SPAN Cable-Satellite Public Affairs Network (C-SPAN ) is an American cable and satellite television network that was created in 1979 by the cable television industry as a nonprofit public service. It televises many proceedings of the United States ...
'', May 2, 2010
California Gubernatorial Debate
''
C-SPAN Cable-Satellite Public Affairs Network (C-SPAN ) is an American cable and satellite television network that was created in 1979 by the cable television industry as a nonprofit public service. It televises many proceedings of the United States ...
'', September 28, 2010 ;Official campaign sites:
Carlos AlvarezJerry BrownChelene NightingaleDale OgdenLaura WellsMeg Whitman
Primary candidates:
Richard AguirreS. Deacon AlexanderStewart AlexanderMohammad ArifJerry BrownBill ChambersLowell DarlingVibert GreeneDouglas HughesKen MillerSteven MozenaLawrence NaritelliRobert NewmanChelene NightingaleCharles PinedaSteve PoiznerPeter SchurmanJoe SymmonDavid Tully-SmithLaura Wells
{{DEFAULTSORT:California Gubernatorial Election, 2010
Gubernatorial A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
2010 2010 United States gubernatorial elections 2010