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1st Avenue Mall is a shopping mall in George Town,
Penang Penang ( ms, Pulau Pinang, is a Malaysian state located on the northwest coast of Peninsular Malaysia, by the Malacca Strait. It has two parts: Penang Island, where the capital city, George Town, is located, and Seberang Perai on the Malay ...
,
Malaysia Malaysia ( ; ) is a country in Southeast Asia. The federation, federal constitutional monarchy consists of States and federal territories of Malaysia, thirteen states and three federal territories, separated by the South China Sea into two r ...
. It is located at
Magazine Road A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination ...
, next to
Komtar The Tun Abdul Razak Complex, ( Malay: Kompleks Tun Abdul Razak; Chinese: 光大大厦; Tamil: கொம்டார் கோபுரம்); colloquially known by its Malay acronym Komtar, formerly known as the Penang New Urban Center and t ...
and
Prangin Mall Prangin Mall is a shopping mall in George Town, Penang, Malaysia. It is located at Prangin Road (now ''Jalan Dr Lim Chwee Leong''), next to Komtar Tower, and is linked to both Komtar and neighboring 1st Avenue Mall via overhead skybridges. The ...
, and is linked to both buildings via overhead bridges.


Development

Initially planned as Phase 4 of the
Komtar The Tun Abdul Razak Complex, ( Malay: Kompleks Tun Abdul Razak; Chinese: 光大大厦; Tamil: கொம்டார் கோபுரம்); colloquially known by its Malay acronym Komtar, formerly known as the Penang New Urban Center and t ...
project, 1st Avenue Mall was eventually developed by a private developer and opened to the public in 2010. Upon its completion, it competes directly against the adjacent
Prangin Mall Prangin Mall is a shopping mall in George Town, Penang, Malaysia. It is located at Prangin Road (now ''Jalan Dr Lim Chwee Leong''), next to Komtar Tower, and is linked to both Komtar and neighboring 1st Avenue Mall via overhead skybridges. The ...
and has since attracted a variety of well-known international fashion brands, including H&M,
Skechers Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is now the third largest footwear brand in the United States. History Skechers was founded in 1992 by Ro ...
,
Cotton On Cotton On Group is Australia's largest global retailer, known for its fashion clothing and stationery brands. As of 2020, it has over 1,500 stores in 18 countries employing 22,000 people across seven brands: Cotton On, Cotton On Kids, Cotton O ...
and
Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
.


Facilities

At present, the mall has two anchor tenants -
Parkson Parkson Holdings Berhad (doing business as Parkson; ; ) is an Asian-based department store operator with an extensive network of 131 stores as of 2017, spanning approximately 2.1 million m2 of retail space across cities in Malaysia, China, Vietnam ...
and
TGV Cinemas TGV Cinemas Sdn Bhd (also known as TGV Pictures and formerly known as Tanjong Golden Village) is the second largest cinema chain in Malaysia. As of March 2019, TGV Cinemas had 38 multiplexes with 310 screens and more than 50,000 seats. TGV Cinema ...
. The latter operates a cineplex at the top floor of the shopping mall, also dubbed as ''Cloud 8''. 1st Avenue Mall has a total of seven retail floors, including a sub-basement level.


Retail outlets

One of the two main anchor tenants of 1st Avenue Mall,
Parkson Parkson Holdings Berhad (doing business as Parkson; ; ) is an Asian-based department store operator with an extensive network of 131 stores as of 2017, spanning approximately 2.1 million m2 of retail space across cities in Malaysia, China, Vietnam ...
, occupies 95,000 sq ft of the first four floors within the mall. Other than
Parkson Parkson Holdings Berhad (doing business as Parkson; ; ) is an Asian-based department store operator with an extensive network of 131 stores as of 2017, spanning approximately 2.1 million m2 of retail space across cities in Malaysia, China, Vietnam ...
, the major fashion names that have set up outlets within 1st Avenue Mall include H&M,
Skechers Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is now the third largest footwear brand in the United States. History Skechers was founded in 1992 by Ro ...
,
Cotton On Cotton On Group is Australia's largest global retailer, known for its fashion clothing and stationery brands. As of 2020, it has over 1,500 stores in 18 countries employing 22,000 people across seven brands: Cotton On, Cotton On Kids, Cotton O ...
,
Victoria's Secret Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest ret ...
, Giordano,
Charles & Keith Charles & Keith Pte. Ltd., styled as CHARLES & KEITH and also known as C&K, is a Singaporean fashion house label founded in 1996, specializing in footwear, handbags and fashion accessories. Based in Singapore, the brand has a global footprint, ...
and
Hush Puppies Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories. Hush Puppies uses a ...
. In addition, there are a number of restaurants, cafes and beverage outlets within 1st Avenue Mall, including Texas Chicken,
Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 c ...
,
Baskin-Robbins Baskin-Robbins is an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands. Based in Canton, Massachusetts, Baskin-Robbins was founded in 1945 by Burt Baskin (1913–1967) and Irv Robbins (1917–2008) in ...
,
Kenny Rogers Roasters Kenny Rogers Roasters is a chain of chicken-based restaurants founded in 1991 by country musician Kenny Rogers and former KFC CEO John Y. Brown Jr., who was a former governor of the U.S. state of Kentucky. Brown had been an early investor in Ken ...
and
Chatime Chatime () is a Taiwanese global franchise teahouse chain based in Zhubei. Chatime is the largest teahouse franchise in the world. Its expansion and growth model is through franchising. It operates 2500+ outlets in 38 countries. In 2006, it ope ...
.


Entertainment

1st Avenue Mall is home to a variety of entertainment options. The other main anchor tenant of the mall,
TGV Cinemas TGV Cinemas Sdn Bhd (also known as TGV Pictures and formerly known as Tanjong Golden Village) is the second largest cinema chain in Malaysia. As of March 2019, TGV Cinemas had 38 multiplexes with 310 screens and more than 50,000 seats. TGV Cinema ...
, operates an eight-screen cineplex at Cloud 8, the top floor of the shopping mall. At the time of its launching, it was the first
TGV Cinemas TGV Cinemas Sdn Bhd (also known as TGV Pictures and formerly known as Tanjong Golden Village) is the second largest cinema chain in Malaysia. As of March 2019, TGV Cinemas had 38 multiplexes with 310 screens and more than 50,000 seats. TGV Cinema ...
outlet in
Penang Island Penang Island ( ms, Pulau Pinang; zh, 檳榔嶼; ta, பினாங்கு தீவு) is part of the state of Penang, on the west coast of Peninsular Malaysia. It was named Prince of Wales Island when it was occupied by the British Ea ...
. Other entertainment outlets within the mall include a
laser tag Laser tag is a recreational shooting sport where participants use infrared-emitting light guns to tag designated targets. Infrared-sensitive signaling devices are commonly worn by each player to register hits and are sometimes integrated wit ...
arena, an
escape room An escape room, also known as an escape game, puzzle room, exit game, or riddle room is a game in which a team of players discover clues, solve puzzles, and accomplish tasks in one or more rooms in order to accomplish a specific goal in a limite ...
and a
karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...
joint. The laser tag and escape room outlets, which are run by Laser OPS and The Escape Room respectively, are located at the third floor, while the karaoke joint also shares the Cloud 8 with the TGV Cineplex.


Location and access

1st Avenue Mall's location at the heart of George Town, right next to the
Rapid Penang Rapid Penang (styled as ''rapidPenang'') is a public bus brand in the State of Penang, Malaysia. Formed as a subsidiary of Prasarana Malaysia in 2007, to date it is the main public transport operator within Penang; its bus network serves commut ...
bus terminal in
Komtar The Tun Abdul Razak Complex, ( Malay: Kompleks Tun Abdul Razak; Chinese: 光大大厦; Tamil: கொம்டார் கோபுரம்); colloquially known by its Malay acronym Komtar, formerly known as the Penang New Urban Center and t ...
, makes it easily accessible to locals and tourists alike. One can take the free-of-charge
Rapid Penang Rapid Penang (styled as ''rapidPenang'') is a public bus brand in the State of Penang, Malaysia. Formed as a subsidiary of Prasarana Malaysia in 2007, to date it is the main public transport operator within Penang; its bus network serves commut ...
CAT bus from anywhere within George Town's
UNESCO The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. It ...
World Heritage Site A World Heritage Site is a landmark or area with legal protection by an international convention administered by the United Nations Educational, Scientific and Cultural Organization (UNESCO). World Heritage Sites are designated by UNESCO for h ...
to get to 1st Avenue Mall. As most
Rapid Penang Rapid Penang (styled as ''rapidPenang'') is a public bus brand in the State of Penang, Malaysia. Formed as a subsidiary of Prasarana Malaysia in 2007, to date it is the main public transport operator within Penang; its bus network serves commut ...
bus routes on
Penang Island Penang Island ( ms, Pulau Pinang; zh, 檳榔嶼; ta, பினாங்கு தீவு) is part of the state of Penang, on the west coast of Peninsular Malaysia. It was named Prince of Wales Island when it was occupied by the British Ea ...
pass through the
Komtar The Tun Abdul Razak Complex, ( Malay: Kompleks Tun Abdul Razak; Chinese: 光大大厦; Tamil: கொம்டார் கோபுரம்); colloquially known by its Malay acronym Komtar, formerly known as the Penang New Urban Center and t ...
bus terminal, 1st Avenue Mall can also be reached via any
Rapid Penang Rapid Penang (styled as ''rapidPenang'') is a public bus brand in the State of Penang, Malaysia. Formed as a subsidiary of Prasarana Malaysia in 2007, to date it is the main public transport operator within Penang; its bus network serves commut ...
bus heading to Komtar.


See also

*
Komtar The Tun Abdul Razak Complex, ( Malay: Kompleks Tun Abdul Razak; Chinese: 光大大厦; Tamil: கொம்டார் கோபுரம்); colloquially known by its Malay acronym Komtar, formerly known as the Penang New Urban Center and t ...
*
List of shopping malls in Malaysia This is a list of shopping malls in Malaysia. (Note: ÆON BiG, Billion, E-mart, Econsave, Giant, Mydin, KIPMall, Sunshine and Lotus's are categorised as hypermarkets and thus not listed in this article.) Federal Territories Kuala Lumpur Amp ...


External links


1st Avenue Mall


References

{{Shopping malls in Malaysia Shopping malls established in 2010 Shopping malls in Penang 2010 establishments in Malaysia Buildings and structures in George Town, Penang