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is a Japanese term for a character development process that depicts a character with a personality who is initially very harsh before gradually showing a warmer, friendlier side over time. The word is derived from the terms ('to turn away in disgust or anger') and ('to become affectionate'). Originally found in Japanese bishōjo games, the word is now part of the otaku
moe Moe, MOE, MoE or m.o.e. may refer to: In arts and entertainment Characters * Moe Szyslak, from the animated television show ''The Simpsons'' * Moe, leader of The Three Stooges, played by Moe Howard * Moe Higurashi, supporting character in ''Yash ...
phenomenon, reaching into other media. The term was made popular in the visual novel '' Kimi ga Nozomu Eien''.


Terminology

Manga author Ken Akamatsu lists ''tsundere'' as one of the special cases in his definition of ''
moe Moe, MOE, MoE or m.o.e. may refer to: In arts and entertainment Characters * Moe Szyslak, from the animated television show ''The Simpsons'' * Moe, leader of The Three Stooges, played by Moe Howard * Moe Higurashi, supporting character in ''Yash ...
'': "The person feeling it must be stronger: The object of 'moe' is weak and dependent (like a child) on the person, or is in a situation where she cannot oppose (like a maid)... (*Tsundere only: There will be times where the stronger and weaker role is reversed)." The concept has received increasing attention in Japan, with a maid cafe named Nagomi in
Akihabara is a common name for the area around Akihabara Station in the Chiyoda ward of Tokyo, Japan. Administratively, the area called Akihabara mainly belongs to the and Kanda-Sakumachō districts in Chiyoda. There exists an administrative district ca ...
started having ''tsundere'' events in 2006"In Tokyo's Akihabara district there is reportedly a ''tsundere'' cafe, and the word ''tsunderera'', better rendered in English as Tsunderella due to being highly evocative of Cinderella, was nominated for a prize in the 2006 fashionable word awards, indicating that 'tsundere' culture may become more prominent in the future." February 2, 2007, "Toymaker introduces portable TV with harsh audio guidance that gradually gets kinder" in the '' Mainichi Times''. and ''tsundere''-themed products released (like Tomy Co.'s portable television set),"Toy manufacturer Tomy Co. has come up with the world's first ''tsundere'' portable television set, which gives audio guidance with a harsh voice that gradually becomes kinder as the user gets used to the set... ''Tsundere'' is a word for a type of feminine personality that is initially uptight and cold, and then kind and loving. It is well known among Japan's otaku community, and ranks in popularity with the word ''moe'', which signifies an enthusiasm or fetish for something, especially in connection with anime." February 2, 2007, ''Mainichi'' and the concept increasingly reflected in recent anime, from an extended discussion of the meaning of the concept and its origin on the Internet in ''
Lucky Star Lucky Star, The Lucky Star or Lucky Starr may refer to: Art, entertainment, and media Anime and manga * ''Lucky Star'' (manga), a manga, anime, and video game series * "Lucky Star", one of the Angel Frames from the anime and manga series ''Galaxy ...
'' Lucky Channel segment classifying the characters according to ''tsundere''-ness. Another accepted definition of ''tsundere'' is someone who has a combative attitude towards others but is also kind on the inside. They usually play out as having an attitude toward the main character, either a male or a female, and often criticizing them in one way or another, until they eventually warm up to them or fall in love with them as the series progresses, though they usually find it very hard to admit it or outright deny it in some cases.
Comiket , more commonly known as or , is a semiannual ''doujinshi'' convention in Tokyo, Japan. A grassroots market focused on the sale of '' doujin'' (self-published) works, Comiket is a not-for-profit fan convention administered by the volunteer-ru ...
organizer Koichi Ichikawa has described Lum from '' Urusei Yatsura'' as being both the source of ''
moe Moe, MOE, MoE or m.o.e. may refer to: In arts and entertainment Characters * Moe Szyslak, from the animated television show ''The Simpsons'' * Moe, leader of The Three Stooges, played by Moe Howard * Moe Higurashi, supporting character in ''Yash ...
'' and the first ''tsundere''; figurine sculptor Bome has also cited Lum as an inspiration for his designs. Manga critic Jason Thompson named Madoka Ayukawa of the 1980s series '' Kimagure Orange Road'' as the root of the tsundere archetype. Other anime and manga featuring ''tsundere'' include '' Love Hina'', ''
Neon Genesis Evangelion , also known simply as ''Evangelion'' or ''Eva'', is a Japanese mecha anime television series produced by Gainax and animated by Tatsunoko, directed by Hideaki Anno and broadcast on TV Tokyo from October 1995 to March 1996. ''Evangelion' ...
'', and ''
Bakemonogatari is a Japanese light novel series written by Nisio Isin and illustrated by Vofan. The plot centers on Koyomi Araragi, a third-year high school student who survives a vampire attack and finds himself helping girls involved with a varie ...
'', among many others. Some voice actors have garnered a reputation for voicing ''tsundere'' characters such as Rie Kugimiya who voices
Louise Louise or Luise may refer to: * Louise (given name) Arts Songs * "Louise" (Bonnie Tyler song), 2005 * "Louise" (The Human League song), 1984 * "Louise" (Jett Rebel song), 2013 * "Louise" (Maurice Chevalier song), 1929 *"Louise", by Clan of ...
in '' The Familiar of Zero'' and Nagi in '' Hayate the Combat Butler''. In '' Excel Saga'' volume 15, author Rikdo Koshi defines ''tsundere'' as "hard on the outside, soft on the inside" and associates it with character Misaki Matsuya. ''Tsundere'' as a concept is not strictly limited to women, and is not strictly limited to manga or anime. The character Germany from the series '' Hetalia: Axis Powers'' is portrayed as being ''tsundere'', and is paired with a " lovable loser", Italy Veneziano. ''Tsundere'' role-play has become a common theme in maid cafés.


See also

* Ambivalence * Glossary of anime and manga * Hawksian woman * Karen * Love-hate relationship * Queen bee (sociology) *
Shrew (stock character) The shrew – an unpleasant, ill-tempered woman characterised by scolding, nagging, and aggression – is a comedic, stock character in literature and folklore, both Western and Eastern. The theme is illustrated in Shakespeare's play ''The Taming ...


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Further reading

* {{Stock characters Female stock characters in anime and manga Japanese slang Anime and manga terminology