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White Sale
A white sale is a marketing strategy in which a store steeply discounts and allowances, discounts its product (business), merchandise to increase sales during a short period of time. Origins In 1878, John Wanamaker of Philadelphia department store fame decreed January to be the time for a "White sale". Linens, Bed linens, which were available in white only, were sold at a discount. This was done to increase sales for these items at a time of the year when sales were normally slow. Today Today, white sales usually revolve around household items. However, they no longer only involve items that are white in color, and they are not restricted to take place in the month of January. "White sales" should not be confused with sales on "white goods", which is to say durable goods such as refrigerators, freezers, stoves, washing machines, and similar large appliances. References {{DEFAULTSORT:White Sale Sales and clearances Linens ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Discounts And Allowances
Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form). There are many purposes for discounting, including to increase short-term sales, to move out-of-date stock, to reward valuable customers, to encourage distribution channel members to perform a function, or to otherwise reward behaviors that benefit the discount issuer. Some discounts and allowances are forms of sales promotion. Many are price discrimination methods that allow the seller to capture some of the consumer surplus. Types The most common types of discounts and allowances are listed below. Dealing with payment Prompt payment discount ''Trade discounts ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as '' merchandise'', and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible or intangible. A tangible product is an actual physical object that can be perceived by touch such as a building, ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including '' salesclerk'', ''shop assistant'', and ''r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Wanamaker
John Wanamaker (July 11, 1838December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General during the term of U.S. President Benjamin Harrison from 1889 to 1893. Early life and family Wanamaker was born on July 11, 1838, in a then-rural, unincorporated area that would in time come to be known as the Grays Ferry neighborhood of South Philadelphia. His parents were John Nelson Wanamaker, a brickmaker and native of Kingwood, New Jersey, and Elizabeth Deshong Kochersperger, daughter of a farmer and innkeeper at Gray's Ferry. Her ancestors came from Rittershoffen in Alsace, France, and from Canton of Bern in Switzerland. At the age of 19 he was hired by the Philadelphia YMCA, he was the first corresponding secretary in the YMCA movement. In 1860 John Wanamaker married Mary Erringer Brown (1839 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since 1854, the city has been coextensive with Philadelphia County, the most populous county in Pennsylvania and the urban core of the Delaware Valley, the nation's seventh-largest and one of world's largest metropolitan regions, with 6.245 million residents . The city's population at the 2020 census was 1,603,797, and over 56 million people live within of Philadelphia. Philadelphia was founded in 1682 by William Penn, an English Quaker. The city served as capital of the Pennsylvania Colony during the British colonial era and went on to play a historic and vital role as the central meeting place for the nation's founding fathers whose plans and actions in Philadelphia ultimately inspired the American Revolution and the nation's inde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Linens
Linens are fabric household goods intended for daily use, such as bedding, tablecloths, and towels. "Linens" may also refer to church linens, meaning the altar cloths used in church. History The earliest known household linens were made from thin yarn spun from flax fibres to make linen cloth. Ancient Egypt, Babylon, and Phoenicia all cultivated flax crops. The earliest surviving fragments of linen cloth have been found in Egyptian tombs and date to 4000 BCE. Flax fibres have been found in cloth fragments in Europe that date to the Neolithic prehistoric age. Cotton is another popular fibre for making cloth used for household linens. Its use in cloth-making also dates back to prehistoric times, in Indian subcontinent, China, Peru and Egypt. The Indian subcontinent was especially well known for high quality cotton cloth as early as 1500 BCE. Linen was an especially popular cloth during the Middle Ages in Europe, when cotton was an exotic import. It was used for underclothing, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White Goods
A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cooking, washing laundry, or food preservation. Such appliances are sometimes collectively known as white goods, as the products were traditionally white in colour, although a variety of colours are now available. An appliance is different from a plumbing fixture because it uses electricity or fuel. Major appliances differ from small appliances because they are bigger and not portable. They are often considered Fixture (property law), fixtures and part of real estate and as such they are often supplied to tenants as part of otherwise unfurnished rental properties. Major appliances may have special electrical connections, connections to gas supplies, or special plumbing and ventilation arrangements that may be permanently connected to the applia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Durable Good
In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be considered perfectly durable goods because they should theoretically never wear out. Highly durable goods such as refrigerators or cars usually continue to be useful for several years of use, so durable goods are typically characterized by long periods between successive purchases. Durable goods are known to form an imperative part of economic production. This can be exemplified from the fact that personal expenditures on durables exceeded the total value of $800 billion in 2000. In the year 2000 itself, durable goods production composed of approximately 60 percent of aggregate production within the manufacturing sector in the United States. Examples of consumer durable goods include bicycles, books, household goods (home appliances, consumer e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales And Clearances
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the ''buyer'' at the point of sale. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in which case other terms are also common, including ''salesclerk'', ''shop assistant'', and ''ret ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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