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Synthetic Personalisation
Synthetic personalisation is the process of addressing mass audiences as though they were individuals through inclusive language usage. It developed from critical discourse analysis (CDA), a branch of sociolinguistics concentrating upon how power is articulated. Norman Fairclough, credited with developing the concept, calls it "a compensatory tendency to give the impression of treating each of the people 'handled' ''en masse'' as an individual. Examples would be air travel (''have a nice day''), [and] restaurants (''welcome to Wimpy (restaurant), Wimpy!'')" (2001: 52). The use of second person pronouns contributes significantly to the process of synthetic personalisation within the mass media. It is extremely common to encounter constructions such as "See you after the break" on television shows prior to television commercial, commercial breaks. (This example is also common in Paddy Scannell's concept of Broadcast Sociability.) Mary M. Talbot, Mary Talbot ([1995]/2003) used the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Discourse Analysis
Critical discourse analysis (CDA) is an interdisciplinary approach to the study of discourse that views language as a form of social practice. CDA combines critique of discourse and explanation of how it figures within and contributes to the existing social reality, as a basis for action to change that existing reality in particular respects. Scholars working in the tradition of CDA generally argue that (non-linguistic) social practice and linguistic practice constitute one another and focus on investigating how societal power relations are established and reinforced through language use. In this sense, it differs from discourse analysis in that it highlights issues of power asymmetries, manipulation, exploitation, and structural inequities in domains such as education, media, and politics. Background Critical discourse analysis emerged from 'critical linguistics' developed at the University of East Anglia by Roger Fowler and fellow scholars in the 1970s, and the terms are now of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sociolinguistics
Sociolinguistics is the descriptive study of the effect of any or all aspects of society, including cultural norms, expectations, and context, on the way language is used, and society's effect on language. It can overlap with the sociology of language, which focuses on the effect of language on society. Sociolinguistics overlaps considerably with pragmatics and is closely related to linguistic anthropology. Sociolinguistics' historical interrelation with anthropology can be observed in studies of how language varieties differ between groups separated by social variables (e.g., ethnicity, religion, status, gender, level of education, age, etc.) and/or geographical barriers (a mountain range, a desert, a river, etc.). Such studies also examine how such differences in usage and differences in beliefs about usage produce and reflect social or socioeconomic classes. As the usage of a language varies from place to place, language usage also varies among social classes, and it is t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norman Fairclough
Norman Fairclough (; born 1941) is an emeritus Professor of Linguistics at Department of Linguistics and English Language at Lancaster University. He is one of the founders of critical discourse analysis (CDA) as applied to sociolinguistics. CDA is concerned with how power is exercised through language. CDA studies discourse; in CDA this includes texts, talk, video and practices. Methodology of CDA Fairclough's line of study, also called ''textually oriented discourse analysis'' or TODA, to distinguish it from philosophical enquires not involving the use of linguistic methodology, is specially concerned with the mutual effects of formally linguistic textual properties, sociolinguistic speech genres, and formally sociological practices. The main thrust of his analysis is that, if —according to Foucauldian theory— practices are discursively shaped and enacted, the intrinsic properties of discourse, which are linguistically analysable, are to constitute a key element of their i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wimpy (restaurant)
Wimpy is a fast-food chain that was founded in the United States. It found its success internationally, mainly in the United Kingdom and South Africa. It has changed between being a table-service establishment and counter-service establishment throughout its history. The chain was founded in Bloomington, Indiana, by Edward Gold in 1934 as Wimpy Grills, with the chain in the United States hitting its peak with 26 locations in 1947. In 1954, Gold signed a license with J. Lyons and Co. for them to operate Wimpy Bar across the United Kingdom, with further international agreements a few years later through its subsidiary company, Wimpy International. By 1977, there were only seven Wimpy locations in the United States, which all folded following Gold's passing in that year. Despite the brand's demise domestically, the chain would peak at 1,500 international locations the following year. The company was sold to United Biscuits in 1977, and then to Grand Metropolitan in 1989. Grand M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pronoun
In linguistics and grammar, a pronoun (abbreviated ) is a word or a group of words that one may substitute for a noun or noun phrase. Pronouns have traditionally been regarded as one of the parts of speech, but some modern theorists would not consider them to form a single class, in view of the variety of functions they perform cross-linguistically. An example of a pronoun is "you", which can be either singular or plural. Subtypes include personal and possessive pronouns, reflexive and reciprocal pronouns, demonstrative pronouns, relative and interrogative pronouns, and indefinite pronouns. The use of pronouns often involves anaphora, where the meaning of the pronoun is dependent on an antecedent. For example, in the sentence ''That poor man looks as if he needs a new coat'', the meaning of the pronoun ''he'' is dependent on its antecedent, ''that poor man''. The name of the adjective that belongs with a "pronoun" is called a "pronominal". A pronominal is also a word or ph ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Media
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR codes in outdoor or print media to direct mobile users to a website. In this way, they can use the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Commercial
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mary M
USS ''Mary M'' (SP-3274) was a United States Navy motor launch in commission from 1919 to 1922. ''Mary M'' was built as a civilian motorboat of the same name in 1904 at Sharptown, Maryland. In 1919, the U.S. Navy acquired her from her owner, the J. G. White Engineering Company, and assigned her the section patrol number SP-3274. Assigned to the 5th Naval District, ''Mary M'' served as a launch at Indian Head Indian Head can refer to: Coins * Indian Head cent, U.S. one cent coin (1859–1909) *Indian Head eagle, U.S. $10 gold piece issued between 1907 and 1933 *Indian Head gold pieces, U.S. coins issued between 1908 and 1929 *Indian Head nickel, U.S. f ..., Maryland, until sold on 1 May 1922. Notes References * SP-3274 ''Mary M'' at Department of the Navy Naval History and Heritage Command Online Library of Selected Images: U.S. Navy Ships -- Listed by Hull Number "SP" #s and "ID" #s -- World War I Era Patrol Vessels and other Acquired Ships and Craft numbered from SP-320 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Magazines
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. Definition In the technical sense a '' journal'' has continuous pagination throughout a volume. Thus ''Business Week'', which starts each issue anew with page one, is a magazine, but the '' Journal of Business Communication'', which continues the same sequence of pagination throughout the coterminous year, is a journal. Some professional or trade publications are also peer-reviewed, for example the '' Journal of Accountancy''. Non-peer-reviewed academic or professional publications are generally ''professional magazines''. That a publication calls itself a ''journal'' does not make it a journal in the technical sense; ''The Wall Street Journal'' is actually a newspaper. Etymology The word "magazine" derives from Arabic , t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pronouns
In linguistics and grammar, a pronoun (list of glossing abbreviations, abbreviated ) is a word or a group of words that one may substitute for a noun or noun phrase. Pronouns have traditionally been regarded as one of the part of speech, parts of speech, but some modern theorists would not consider them to form a single class, in view of the variety of functions they perform cross-linguistically. An example of a pronoun is "you", which can be either singular or plural. Subtypes include personal pronoun, personal and possessive pronouns, reflexive pronoun, reflexive and reciprocal pronoun, reciprocal pronouns, demonstrative pronouns, relative pronoun, relative and interrogative pronouns, and indefinite pronouns. The use of pronouns often involves anaphora (linguistics), anaphora, where the meaning of the pronoun is dependent on an antecedent (grammar), antecedent. For example, in the sentence ''That poor man looks as if he needs a new coat'', the meaning of the pronoun ''he'' is d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Presupposition
In the branch of linguistics known as pragmatics, a presupposition (or PSP) is an implicit assumption about the world or background belief relating to an utterance whose truth is taken for granted in discourse. Examples of presuppositions include: * ''Jane no longer writes fiction.'' ** Presupposition: Jane once wrote fiction. * ''Have you stopped eating meat?'' ** Presupposition: you had once eaten meat. * ''Have you talked to Hans?'' ** Presupposition: Hans exists. A presupposition must be mutually known or assumed by the speaker and addressee for the utterance to be considered appropriate in context. It will generally remain a necessary assumption whether the utterance is placed in the form of an assertion, denial, or question, and can be associated with a specific lexical item or grammatical feature (presupposition trigger) in the utterance. Crucially, negation of an expression does not change its presuppositions: ''I want to do it again'' and ''I don't want to do it again'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Positive Politeness
Politeness theory, proposed by Penelope Brown and Stephen C. Levinson, centers on the notion of politeness, construed as efforts on redressing the affronts to a person's self-esteems or effectively claiming positive social values in social interactions. Such self-esteem is referred as the sociological concept of face (as in "save face" or "lose face") to discuss politeness as a response to mitigate or avoid face-threatening acts such as requests or insults. Notable components in the framework of the theory include positive and negative faces, face threatening act (FTA), strategies for doing FTAs and factors influencing the choices of strategies; each described below. Among the studies of politeness in a variety of cultures for many years, Penelope Brown and Stephen Levinson's politeness theory has become very influential. Though Brown and Levinson proposed their model as universally applicable, their theory has been challenged by other scholars in varied aspects such as it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
