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Small Data
''Small Data: the Tiny Clues that Uncover Huge Trends'' is Martin Lindstrom's seventh book. It chronicles his work as a branding expert, working with consumers across the world to better understand their behavior. The theory behind the book is that businesses can better create products and services based on observing consumer behavior in their homes, as opposed to relying solely on big data. Content The book is based on a several year period of consumer studies for major corporations across the globe. It features case studies of the author's work interviewing consumers in their homes and using his observations to create hypotheses as to why they use products the way that they do. Public reception The book was a New York Times Bestseller upon release and was positively reviewed on several websites, Including Entrepreneur and Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin Lindstrom
Martin Lindstrom (Lindstrøm) is a Danish author and ''Time'' magazine Influential 100 Honoree. He has written eight books including '' Small Data: The Tiny Clues that Uncover Huge Trends'', '' Buyology - Truth and Lies About Why We Buy'', ''Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy'', his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released ''The Ministry of Common Sense''. ''Brandwashed'' was inspired by the 2009 film, ''The Joneses'' – to study the effects of social influence on purchasing decisions. In 2011, Lindstrom appeared in the Morgan Spurlock (''Super Size Me'') movie documentary '' The Greatest Movie Ever Sold'' and on ''America’s Next Top Model''. Thinkers50 included him as number 18 on their list of the 2015 top 50 management thinkers in the world and included him in their updated lists for 2017. Lindstrom is a columnist for ''Fast Company''TIME ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Data
Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller amounts. In it primary definition though, Big data refers to data sets that are too large or complex to be dealt with by traditional data-processing application software. Data with many fields (rows) offer greater statistical power, while data with higher complexity (more attributes or columns) may lead to a higher false discovery rate. Big data analysis challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating, information privacy, and data source. Big data was originally associated with three key concepts: ''volume'', ''variety'', and ''velocity''. The analysis of big data presents challenges in sampling, and thus previously allowing for only observations and sampling. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entrepreneur (magazine)
''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. The magazine was first published in 1977. It is published by ''Entrepreneur Media Inc''., headquartered in Irvine, California. The magazine publishes 10 issues annually, available through subscription and on newsstands. It is or has been published under license internationally in Mexico, Russia, India, Hungary, the Philippines, South Africa, and others. Its editor-in-chief is Jason Feifer and its owner is Peter Shea. History Every year since 1979, ''Entrepreneur'' has published a list of its top 500 franchise companies. The magazine also published many other lists and awards, one of the most prominent being the Entrepreneur 360 formed to identify businesses mastering the art and science of growing a business. Companies are evaluated based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers, Managemen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2016 Non-fiction Books
Sixteen or 16 may refer to: *16 (number), the natural number following 15 and preceding 17 *one of the years 16 BC, AD 16, 1916, 2016 Films * '' Pathinaaru'' or ''Sixteen'', a 2010 Tamil film * ''Sixteen'' (1943 film), a 1943 Argentine film directed by Carlos Hugo Christensen * ''Sixteen'' (2013 Indian film), a 2013 Hindi film * ''Sixteen'' (2013 British film), a 2013 British film by director Rob Brown Music *The Sixteen, an English choir *16 (band), a sludge metal band * Sixteen (Polish band), a Polish band Albums * ''16'' (Robin album), a 2014 album by Robin * 16 (Madhouse album), a 1987 album by Madhouse * ''Sixteen'' (album), a 1983 album by Stacy Lattisaw *''Sixteen'' , a 2005 album by Shook Ones * ''16'', a 2020 album by Wejdene Songs * "16" (Sneaky Sound System song), 2009 * "Sixteen" (Thomas Rhett song), 2017 * "Sixteen" (Ellie Goulding song), 2019 *"16", by Craig David from ''Following My Intuition'', 2016 *"16", by Green Day from ''39/Smooth'', 1990 *"16", by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Management
Data management comprises all disciplines related to handling data as a valuable resource. Concept The concept of data management arose in the 1980s as technology moved from sequential processing (first punched cards, then magnetic tape) to random access storage. Since it was now possible to store a discrete fact and quickly access it using random access disk technology, those suggesting that data management was more important than business process management used arguments such as "a customer's home address is stored in 75 (or some other large number) places in our computer systems." However, during this period, random access processing was not competitively fast, so those suggesting "process management" was more important than "data management" used batch processing time as their primary argument. As application software evolved into real-time, interactive usage, it became obvious that both management processes were important. If the data was not well defined, the data wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
