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Proximity Marketing
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so. Distribution may be via a traditional localized Broadcasting, broadcast, or more commonly is specifically targeted to devices known to be in a particular area. The location of a device may be determined by: *A cellular phone being in a particular cell *A Bluetooth- or Wi-Fi-enabled device being within range of a transmitter. *An Internet enabled device with GPS enabling it to request localized content from Internet servers. *A Near field communication, NFC enabled phone can read a RFID chip on a product or media and launch localized content from internet servers. Communications may be further targeted to specific groups within a given location, for example content in tourist hot spots may only be distributed to devices registered outsi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wireless
Wireless communication (or just wireless, when the context allows) is the transfer of information between two or more points without the use of an electrical conductor, optical fiber or other continuous guided medium for the transfer. The most common wireless technologies use radio waves. With radio waves, intended distances can be short, such as a few meters for Bluetooth or as far as millions of kilometers for deep-space radio communications. It encompasses various types of fixed, mobile, and portable applications, including two-way radios, cellular telephones, personal digital assistants (PDAs), and wireless networking. Other examples of applications of radio ''wireless technology'' include GPS units, garage door openers, wireless computer mouse, keyboards and headsets, headphones, radio receivers, satellite television, broadcast television and cordless telephones. Somewhat less common methods of achieving wireless communications involve other electromagnetic phenomena, s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Impulse Economy
''The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy'' is a book by Gary Schwartz that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by Simon & Schuster. The second in the series, ''Fast Shopper, Slow Store'', was published in 2012. ''The Impulse Economy'' was the first NFC enabled ''"smart book"''. RFID Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder, a radio receiver and transmitter. When triggered by an electromag ... stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book. The online book abstract ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Location-based Service
A location-based service (LBS) is a general term denoting software services which use geographic data and information to provide services or information to users. LBS can be used in a variety of contexts, such as health, indoor object search, entertainment, work, personal life, etc. Commonly used examples of location based services include navigation software, social networking services, location-based advertising, and tracking systems. LBS can also include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. LBS also includes personalized weather services and even location-based games. LBS is critical to many businesses as well as government organizations to drive real insight from data tied to a specific location where activities take place. The spatial patterns that location-related data and services can provide is one of its most powerful and useful aspects where location is a common denominator in all of these ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Locative Media
Locative media or location-based media (LBM) are media of communication functionally bound to a location. The physical implementation of locative media, however, is not bound to the same location to which the content refers. Location-based media delivers multimedia and other content directly to the user of a mobile device dependent upon their location. Location information determined by means such as mobile phone tracking and other emerging real-time locating system technologies like Wi-Fi or RFID can be used to customize media content presented on the device. Locative media are digital media applied to real places and thus triggering real social interactions. While mobile technologies such as the Global Positioning System (GPS), laptop computers and mobile phones enable locative media, they are not the goal for the development of projects in this field. Description Media content is managed and organized externally of the device on a standard desktop, laptop, server, or cloud c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Low-power Broadcasting
Low-power broadcasting is broadcasting by a broadcast station at a low transmitter power output to a smaller service area than "full power" stations within the same region. It is often distinguished from "micropower broadcasting" (more commonly " microbroadcasting") and broadcast translators. LPAM, LPFM and LPTV are in various levels of use across the world, varying widely based on the laws and their enforcement. Canada Radio communications in Canada are regulated by the Radio Communications and Broadcasting Regulatory Branch, a branch of Industry Canada, in conjunction with the Canadian Radio-television and Telecommunications Commission (CRTC). Interested parties must apply for both a certificate from Industry Canada and a license from CRTC in order to operate a radio station. Industry Canada manages the technicalities of spectrum space and technological requirements whereas content regulation is conducted more so by CRTC. LPFM is broken up into two classes in Canada, Low (50 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sideloading
Sideloading describes the process of transferring files between two local devices, in particular between a personal computer and a mobile device such as a mobile phone, smartphone, PDA, tablet, portable media player or e-reader. Sideloading typically refers to media file transfer to a mobile device via USB, Bluetooth, WiFi or by writing to a memory card for insertion into the mobile device, but also applies to the transfer of apps from web sources that are not vendor-approved. When referring to Android apps, "sideloading" typically means installing an application package in APK format onto an Android device. Such packages are usually downloaded from websites other than the official app store Google Play. For Android users sideloading of apps is only possible if the user has allowed "Unknown Sources" in their Security Settings. When referring to iOS apps, "sideloading" means installing an app in IPA format onto an Apple device, usually through the use of a computer progra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geotargeting
In geomarketing and internet marketing, geotargeting is the method of delivering different content to visitors based on their geolocation. This includes country, region/state, city, metro code/ zip code, organization, IP address, ISP, or other criteria. A common usage of geotargeting is found in online advertising, as well as internet television with sites such as iPlayer and Hulu. In these circumstances, content is often restricted to users geolocated in specific countries; this approach serves as a means of implementing digital rights management. Use of proxy servers and virtual private networks may give a false location. Geographical information provided by the visitor In geotargeting with geolocation software, the geolocation is based on geographical and other personal information that is provided by the visitor or others. Content by choice Some websites, for example FedEx and UPS, utilize geotargeting by giving users the choice to select their country location. The user is t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Narrowcasting
Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.Flera, Aguie. ''Mass Media Communication in Canada''. Thompson Nelson. Scarborough: 2003. p. 379 The term ''narrowcasting'' can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source. History of the term The term ''narrowcasting'' was coined by Charles Herrold in the early 20th century to designate radio transmissions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effect ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippines
The Philippines (; fil, Pilipinas, links=no), officially the Republic of the Philippines ( fil, Republika ng Pilipinas, links=no), * bik, Republika kan Filipinas * ceb, Republika sa Pilipinas * cbk, República de Filipinas * hil, Republika sang Filipinas * ibg, Republika nat Filipinas * ilo, Republika ti Filipinas * ivv, Republika nu Filipinas * pam, Republika ning Filipinas * krj, Republika kang Pilipinas * mdh, Republika nu Pilipinas * mrw, Republika a Pilipinas * pag, Republika na Filipinas * xsb, Republika nin Pilipinas * sgd, Republika nan Pilipinas * tgl, Republika ng Pilipinas * tsg, Republika sin Pilipinas * war, Republika han Pilipinas * yka, Republika si Pilipinas In the recognized optional languages of the Philippines: * es, República de las Filipinas * ar, جمهورية الفلبين, Jumhūriyyat al-Filibbīn is an archipelagic country in Southeast Asia. It is situated in the western Pacific Ocean and consists of around 7,641 islands t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IPhone 6 Plus
The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the List of iOS devices, eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and released on September 19, 2014. The iPhone 6 and iPhone 6 Plus jointly were themselves replaced as the flagship devices of the iPhone series by the iPhone 6S and iPhone 6S Plus on September 9, 2015. The iPhone 6 and 6 Plus include larger displays, a faster processor, upgraded cameras, improved LTE (telecommunication), LTE and Wi-Fi connectivity and support for a near field communications-based mobile payments offering. The iPhone 6 and 6 Plus received positive reviews, with critics regarding their redesign, specifications, camera, and battery life as being improvements over previous iPhone models. However, aspects of the design of iPhone 6 were also criticized, including plastic strips on the rear of the device for its anten ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IPhone 6
The iPhone 6 and iPhone 6 Plus are smartphones that were designed and marketed by Apple Inc. They are the eighth generation of the iPhone, succeeding the iPhone 5, iPhone 5C and iPhone 5S, and were announced on September 9, 2014, and released on September 19, 2014. The iPhone 6 and iPhone 6 Plus jointly were themselves replaced as the flagship devices of the iPhone series by the iPhone 6S and iPhone 6S Plus on September 9, 2015. The iPhone 6 and 6 Plus include larger displays, a faster processor, upgraded cameras, improved LTE and Wi-Fi connectivity and support for a near field communications-based mobile payments offering. The iPhone 6 and 6 Plus received positive reviews, with critics regarding their redesign, specifications, camera, and battery life as being improvements over previous iPhone models. However, aspects of the design of iPhone 6 were also criticized, including plastic strips on the rear of the device for its antenna that disrupted the otherwise metal exte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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