''The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy'' is a book by

Gary Schwartz Gary E. Schwartz is an American psychologist, author, parapsychologist and professor at the University of Arizona and the director of its Laboratory for Advances in Consciousness and Health. Schwartz researches the veracity of mediums and energy ...

that analyzes the evolution of mobile shopper behaviour. The book was first released in 2011 in the US and Canadian markets by Simon & Schuster, Atria imprint. The Impulse Economy the first of a series of mobile marketing books published by

Simon & Schuster Simon & Schuster () is an American publishing company and a subsidiary of Paramount Global. It was founded in New York City on January 2, 1924 by Richard L. Simon and M. Lincoln Schuster. As of 2016, Simon & Schuster was the third largest publ ...

. The second in the series, ''Fast Shopper, Slow Store'', was published in 2012. ''The Impulse Economy'' was the first

NFC NFC may refer to: Psychology * Need for cognition, in psychology * Need for closure, social psychological term Sports * NFC Championship Game, the National Football Conference Championship Game * NCAA Football Championship (Philippines) * Nati ...

enabled ''"smart book"''.

RFID Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder, a radio receiver and transmitter. When triggered by an electromag ...

stickers were placed on the cover of the book to allow book shopper with a NFC enabled phone to tap to instantly link to book information. Simon & Schuster calls this the first contactless book. The online book abstract reads, "We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer?"

References

{{Reflist

External links

Book excerpt: The Impulse Economy

Publisher's website

MSN interview on The Impulse Economy
Marketing books E-commerce Atria Publishing Group books 2011 non-fiction books