|
Personalization
Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location. Various organizations use personalization (along with the opposite mechanism of popularization) to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization acts as a key element in social media and recommender systems. Personalization influences every sector of society — be it work, leisure, or citizenship. History The idea of personalization is rooted in ancient rhetoric as part of the practice of an agent or communicator being responsive to the needs of the audience. When industrialization influenced the rise of mass communication, the practice of message personaliza ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personalized Search
Personalized search is a web search tailored specifically to an individual's interests by incorporating information about the individual beyond the specific query provided. There are two general approaches to Personalization, personalizing search results, involving modifying the user's query and re-ranking search results. History Google introduced personalized search in 2004 and it was implemented in 2005 to Google Search, Google search. Google has personalized search implemented for all users, not only those with a Google Account, Google account. There is not much information on how exactly Google personalizes their searches; however, it is believed that they use user language, location, and web history. Early search engines, like Google and AltaVista, found results based only on key words. Personalized search, as pioneered by Google, has become far more complex with the goal to "understand exactly what you mean and give you exactly what you want." Using mathematical algorithms ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recommender System
A recommender system (RecSys), or a recommendation system (sometimes replacing ''system'' with terms such as ''platform'', ''engine'', or ''algorithm'') and sometimes only called "the algorithm" or "algorithm", is a subclass of information filtering system that provides suggestions for items that are most pertinent to a particular user. Recommender systems are particularly useful when an individual needs to choose an item from a potentially overwhelming number of items that a service may offer. Modern recommendation systems such as those used on large social media sites make extensive use of AI, machine learning and related techniques to learn the behavior and preferences of each user and categorize content to tailor their feed individually. Typically, the suggestions refer to various decision-making processes, such as what product to purchase, what music to listen to, or what online news to read. Recommender systems are used in a variety of areas, with commonly recognised ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Filter Bubble
A filter bubble or ideological frame is a state of intellectual isolationTechnopediaDefinition – What does Filter Bubble mean?, Retrieved October 10, 2017, "....A filter bubble is the intellectual isolation, that can occur when websites make use of algorithms to selectively assume the information a user would want to see, and then give information to the user according to this assumption ... A filter bubble, therefore, can cause users to get significantly less contact with contradicting viewpoints, causing the user to become intellectually isolated...." that can result from personalized searches, recommendation systems, and algorithmic curation. The search results are based on information about the user, such as their location, past click-behavior, and search history. Consequently, users become separated from information that disagrees with their viewpoints, effectively isolating them in their own cultural or ideological bubbles, resulting in a limited and customized view of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Browsing History
Web browsing history refers to the list of web pages a user has visited, as well as associated metadata Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive ... such as page title and time of visit. It is usually stored locally by web browsers in order to provide the user with a history list to go back to previously visited pages. It can reflect the user's interests, needs, and browsing habits.Du, Weidman, Zhenyu Cheryl Qian, Paul Parsons, Yingjie Victor Chen. 2018. “Personal Web Library: organizing and visualizing Web browsing history”. ''International Journal of Web Information Systems'' 14(2): 212-232. All major browsers have a private browsing mode in which browsing history is not recorded. This is to protect against browsing history being collected by third parties for targeted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookie
HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small block of data (computing), data created by a web server while a user (computing), user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the World Wide Web, web. They enable web servers to store program state, stateful information (such as items added in the shopping cart in an Online shopping, online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, access control, logging in, or recording which Web browsing history, pages were visited in the past). They can also be used to save information that the user previously entered into Form (HTML), form fields, such as names, addresses, passw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Geolocation
In computing, Internet geolocation is software capable of deducing the geographic position of a device connected to the Internet. For example, the device's IP address can be used to determine the country, city, or ZIP code, determining its geographical location. Other methods include examination of Wi-Fi hotspots. Data sources An IP address is assigned to each device (e.g. computer, printer) participating in a computer network that uses the Internet Protocol for communication. The protocol specifies that each IP packet must have a header which contains, among other things, the IP address of the sender. There are a number of free and paid subscription geolocation databases, ranging from country level to state or city—including ZIP/post code level—each with varying claims of accuracy (generally higher at the country level). These databases typically contain IP address data, which may be used in firewalls, ad servers, routing, mail systems, websites, and other automated systems ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Portal
A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displaying information (a portlet); often, the user can configure which ones to display. Variants of portals include mashups and intranet dashboards for executives and managers. The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content. Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content (e.g., a dashboard or map) and the chosen implementation framework or code libraries. In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration. A portal may use a search engine's application programming inter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intranet
An intranet is a computer network for sharing information, easier communication, collaboration tools, operational systems, and other computing services within an organization, usually to the exclusion of access by outsiders. The term is used in contrast to public networks, such as the Internet, but uses the same technology based on the Internet protocol suite. An organization-wide intranet can constitute an important focal point of internal communication and collaboration, and provide a single starting point to access internal and external resources. In its simplest form, an intranet is established with the technologies for local area networks (LANs) and wide area networks (WANs). Many modern intranets have Web search engine, search engines, user profiles, blogs, mobile apps with notifications, and events planning within their infrastructure. An intranet is sometimes contrasted to an extranet. While an intranet is generally restricted to employees of the organization, extranets ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name derives from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities. Since 2006, Facebook allows everyone to register from 13 years old, except in the case of a handful of nations, where the age requirement is 14 years. , Facebook claimed almost 3.07 billion monthly active users worldwide. , Facebook ranked as the List of most-visited websites, third-most-visited website in the world, with 23% of its traffic coming from the United States. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo! News
Yahoo News (stylized as Yahoo! News) is a news website that originated as an internet-based news aggregator by Yahoo. The site was created by Yahoo software engineer Brad Clawsie in August 1996. Articles originally came from news services such as the Associated Press, Reuters, Fox News, Al Jazeera, ABC News, ''USA Today'', CNN and BBC News. In 2000, Yahoo News launched pages tracking the content on the site that was most viewed and most shared by email. The "most emailed" page in particular was noted as an innovation in online news aggregation. Yahoo News allows users to comment on articles. Between late 2006 and early 2010, comments were disabled in part due to moderation challenges. By 2011, Yahoo had expanded its focus to include original content, as part of its plans to become a major media organization. Veteran journalists (including Walter Shapiro and Virginia Heffernan) were hired, while the website had a correspondent in the White House press corps for the first ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial intelligence (AI). It has been referred to as "the most powerful company in the world" by the BBC and is one of the world's List of most valuable brands, most valuable brands. Google's parent company, Alphabet Inc., is one of the five Big Tech companies alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by American computer scientists Larry Page and Sergey Brin. Together, they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public company, public via an initial public offering (IPO) in 2004. In 2015, Google was reorganized as a wholly owned subsidiary of Alphabet Inc. Go ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eli Pariser
Eli Pariser (born December 17, 1980) is an author, activist, and entrepreneur. He has stated that his focus is "how to make technology and media serve democracy". He became executive director of MoveOn, MoveOn.org in 2004, where he helped pioneer the practice of online citizen engagement. He is the co-founder of Upworthy, a website for meaningful viral content, and Avaaz, a global citizen's organization. His bestselling book, ''The Filter Bubble: What the Internet Is Hiding from You'', introduced the term “filter bubble” to the lexicon. He is currently an Omidyar Fellow at New America (organization), New America and co-directs New_ Public. Early life Pariser was born to Dora Lievow of Camden, Maine and Emanuel Pariser of Waterville, Maine. He grew up in Lincolnville, Maine, and in 2000 graduated summa cum laude from Bard College at Simon's Rock with a B.A. in law and political science. In 2005, he returned to Simon's Rock to give the commencement speech. He is Jewish. Career ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
