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Online Presence Management
Online presence management is the process of presenting and drawing traffic to a personal or professional brand online. This process combines web design and development, blogging, search engine optimization, pay per click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or product in search engines and on the web in general. Online presence management is distinct from web presence management in that the former is generally a marketing and messaging discipline while the latter is Governance, risk management, and compliance (GRC) discipline. Theory of Online Presence Management Due to the evolving nature of Internet use, the Theory of Online Presence Management considers a website to be insufficient to promote most brands. To maintain a web presence and brand recognition, individuals and companies need to use a combination of social tools such as Google Maps, Faceb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Apps
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps are ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Crawler
A Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request bots to index only parts of a website, or nothing at all. The number of Internet pages is extremely large; ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organic search, organic" results) rather than direct traffic or Online advertising, paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic databases and search engines, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or Keyword research, keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the sear ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microblogging
Microblogging is a form of social network that permits only short posts. They "allow users to exchange small elements of content such as short sentences, individual images, or video links",. Retrieved June 5, 2014 which may be the major reason for their popularity. These small messages are sometimes called ''micro posts''. As with traditional blogging, users post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Commercial microblogs also exist to promote websites, services, and products and to promote collaboration within an organization. Some microblogging services offer privacy settings, which allow users to control who can read their microblogs or alternative ways of publishing entries besides the web-based interface. These may include text messaging, instant messaging, e-mail, digital audio, or digital video. Origin The first micro-blogs were known as ''tumblelogs''. The term was coined by why the lucky stiff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Medium (website)
Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host. Williams, previously co-founder of Blogger and Twitter, initially developed Medium as a means to publish writings and documents longer than Twitter's 140-character (now 280-character) maximum. In March 2021, Medium announced a change in its publishing strategy and business model. The change is to its mix of paid journalists working on its own publications – this will be proportionally reduced – versus its support of independent writers, which will increase. History 2012 (launched) - 2016 Evan Williams, Twitter co-founder and former CEO, created Medium to encourage users to create posts longer than the then 140-character ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blogger (service)
Blogger is an American online content management system founded in 1999 which enables multi-user blogs with time-stamped entries. Pyra Labs developed it before being acquired by Google in 2003. Google hosts the blogs, which can be accessed through a subdomain of blogspot.com. Blogs can also be accessed from a user-owned Domain name, custom domain (such as www.example.com) by using Domain Name System, DNS facilities to direct a domain to Google's servers. A user can have up to 100 blogs or websites per account. Google Blogger also enabled users to publish blogs and websites to their own web hosting server via File Transfer Protocol, FTP until May 1, 2010. All such blogs and websites had to be redirected to a blogspot.com subdomain or point their own domain to Google's servers via Domain Name System, DNS. Google Blogger has a wide international user base and is available in more than 60 languages, despite its decline in popularity in the United States. History Pyra Labs launched ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WordPress
WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as "Themes". WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and Internet fora, media galleries, membership sites, learning management systems (LMS) and online stores. One of the most popular content management system solutions in use, WordPress is used by 42.8% of the top 10 million websites . WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg and English developer Mike Little, as a fork of ''b2/cafelog''. The software is released under the GPLv2 (or later) license. To function, WordPress has to be installed on a web server, either part of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quora
Quora () is a social question-and-answer website based in Mountain View, California. It was founded on June 25, 2009, and made available to the public on June 21, 2010. Users can collaborate by editing questions and commenting on answers that have been submitted by other users. As of 2020, the website was visited by 300million users a month. History Founding and naming Quora was co-founded by former Facebook employees Adam D'Angelo and Charlie Cheever in June 2009. In an answer to the question "How did Adam D'Angelo and Charlie Cheever come up with the name Quora?" written on Quora in 2011, Charlie Cheever stated, "We spent a few hours brainstorming and writing down all the ideas that we could think of. After consulting with friends and eliminating ones we didn't love, we narrowed it down to 5 or 6 finalists, and eventually settled on Quora." Cheever went on to state, "The closest competition that he nameQuora had was Quiver." 2010–2013: Early growth In March 2010, Q ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LinkedIn
LinkedIn () is an American business and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows job seekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Since December 2016, it has been a wholly owned subsidiary of Microsoft. LinkedIn has 830+ million registered members from over 200 countries and territories. LinkedIn allows members (both workers and employers) to create profiles and connect with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn can also be used to organize offline events, join groups, write articles, publish job postings, post photos and vide ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blog
A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) emerged, featuring the writing of multiple authors and sometimes professionally edited. MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog''. The emergence and growth of blogs i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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