Loss-leader
   HOME
*





Loss-leader
A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers. One use of a loss leader is to draw customers into a store where they are likely to buy other goods. The vendor expects that the typical customer will purchase other items at the same time as the loss leader and that the profit made on these items will be such that an overall profit is generated for the vendor. "Loss lead" is an item offered for sale at a reduced price that is intended to "lead" to the subsequent sale of other services or items. The loss leader is offered at a price below its minimum profit margin—not necessarily below cost. The firm tries to maintain a current analysis of its accounts for both the loss lead and the associated items, so it can monitor how well the sche ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Pricing Strategies
A business can use a variety of pricing strategies when selling a product (business), product or Service (economics), service. To determine the most effective pricing strategy for a company, senior executives need to first identify the company's pricing position, pricing segment, pricing capability and their competitive pricing reaction strategy. Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for each unit sold or from the market overall. It can also be used to defend an existing market from new entrants, to increase market share within a market or to enter a new market. Pricing strategies can bring both competitive advantages and disadvantages to its firm and often dictate the success or failure ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Miriam Makeba
Zenzile Miriam Makeba (4 March 1932 – 9 November 2008), nicknamed Mama Africa, was a South African singer, songwriter, actress, and civil rights activist. Associated with musical genres including African popular music, Afropop, jazz, and world music, she was an advocate against apartheid and white-minority government in South Africa. Born in Johannesburg to Swazi people, Swazi and Xhosa people, Xhosa parents, Makeba was forced to find employment as a child after the death of her father. She had a brief and allegedly abusive first marriage at the age of 17, gave birth to her only child in 1950, and survived breast cancer. Her vocal talent had been recognized when she was a child, and she began singing professionally in the 1950s, with the Cuban Brothers, the Manhattan Brothers, and an all-woman group, the Skylarks (South African vocal group), the Skylarks, performing a mixture of jazz, traditional African melodies, and Western popular music. In 1959, Makeba had a brief r ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or Big-box store, big-box market. In everyday United States, U.S. usage, however, "grocery store" is synonymous with supermarket, and is not used to refer to other types of stores that sell groceries. The supermarket typically has places for fresh meat, fresh produce, dairy, Delicatessen, deli items, baked goods, etc. Shelf space is also reserved for canned and packaged goods and for various non-food items such as kitchenware, household cleaners, pharmacy products and pet supplies. Some supermarkets also sell other household products that are consumed regularly, such as alcohol (where permitted), medicine, and clothing, and some sell a much w ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Ford Popular
The Ford Popular, often called the Ford Pop, is a car from Ford UK that was built in England between 1953 and 1962. When launched, it was Britain's lowest priced car. The name Popular was also used by Ford to describe its 1930s Y Type model. The Popular name was also later used on basic models of the Escort and Fiesta cars. __TOC__ Ford Popular 103E When production of the older Ford Anglia and Ford Prefect was stopped in 1953 the Popular was developed as a budget alternative, based on the old, pre-war style E494A Anglia. The E494A was, in turn, a facelift of the Anglia E04A, which was a facelifted version of the 7Y, itself a rebodied Model Y. Thus through several adjustments, updates and name changes, a design with provenance dating back to 1932 was produced by Ford for 27 years. It was powered by a Ford Sidevalve 1172 cc, , four-cylinder engine. The car was very basic. It had a single vacuum-powered wiper, no heater, vinyl trim, and very little chrome; even the bumpers w ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Ford Anglia
The Ford Anglia is a small family car that was designed and manufactured by Ford UK. It is related to the Ford Prefect and the later Ford Popular. The Anglia name was applied to various models between 1939 and 1967. In total, 1,594,486 Anglias were produced. It was replaced by the Ford Escort. Anglia E04A (1939–1948) The first Ford Anglia model, the E04A, was released on 31 October 1939 as the smallest model in the UK Ford range. It replaced the Ford 7Y and was a facelift of that model. The Anglia was a simple vehicle aimed at the affordable end of the market, with few features. Most were painted Ford black. Styling was typically late-1930s, with an upright radiator. Standard and deluxe models were available, with the latter having better instrumentation, and on prewar models, running boards. Both front and rear suspensions used transverse leaf springs, and the brakes were mechanical. The two-door Anglia is similar to the longer, four-door, E93A Ford Prefect. A bulge a ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Mini
The Mini is a small, two-door, four-seat car, developed as ADO15, and produced by the British Motor Corporation (BMC) and its successors, from 1959 through 2000. Minus a brief hiatus, original Minis were built for four decades and sold during six, from the last year of the 1950s into the last year of the 20th century, over a single generation, as fastbacks, estates, and convertibles. The original Mini is considered an icon of 1960s British popular culture. Its space-saving transverse engine and front-wheel drive layout – allowing 80% of the area of the car's floorpan to be used for passengers and luggage – influenced a generation of car makers. In 1999, the Mini was voted the second-most influential car of the 20th century, behind the Ford Model T, and ahead of the Citroën DS and Volkswagen Beetle.
[...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

British Motor Corporation
The British Motor Corporation Limited (BMC) was a UK-based vehicle manufacturer, formed in early 1952 to give effect to an agreed merger of the Morris and Austin businesses.Morris-Austin Merger Company Named. ''The Times'', Friday, 29 February 1952; pg. 9; Issue 52248 BMC acquired the shares in Morris Motors and the Austin Motor Company. Morris Motors, the holding company of the productive businesses of the Nuffield Organization, owned MG, Riley, and Wolseley. The agreed exchange of shares in Morris or Austin for shares in the new holding company, BMC, became effective in mid-April 1952. In September 1965, BMC took control of its major supplier of bodies, Pressed Steel, acquiring Jaguar's body supplier in the process. In September 1966, BMC absorbed with Jaguar Cars. In December 1966, BMC changed its name to British Motor Holdings Limited (BMH).British Motor Takes That New Label ''The Times'', Thursday, 15 December 1966; pg. 17; Issue 56815 BMH merged, in May 1968, with ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

General Motors
The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and was the largest in the world for 77 years before losing the top spot to Toyota in 2008. General Motors operates manufacturing plants in eight countries. Its four core automobile brands are Chevrolet, Buick, GMC (automobile), GMC, and Cadillac. It also holds interests in Chinese brands Wuling Motors and Baojun as well as DMAX (engines), DMAX via joint ventures. Additionally, GM also owns the BrightDrop delivery vehicle manufacturer, GM Defense, a namesake Defense vehicles division which produces military vehicles for the United States government and military; the vehicle safety, security, and information services provider OnStar; the auto parts company ACDelco, a GM Financial, namesake financial lending service; and majority ownership in t ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Chevrolet Corvette
The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctive fiberglass or composite panels. It was front-engined through 2019 and mid-engined since. The Corvette is currently the only two-seat sports car produced by a major United States auto manufacturer and it serves as Chevrolet's halo vehicle. In 1953, GM executives accepted a suggestion by Myron Scott, then the assistant director of the Public Relations department, to name the company's new sports car after the corvette, a small maneuverable warship. The first model, a convertible, was introduced at the 1953 GM Motorama as a concept car; production models went on sale later that year. In 1963, the second generation was introduced in coupe and convertible styles. Originally manufactured in Flint, Michigan, and St. Louis, Missouri, the C ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Chevrolet
Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ousted General Motors founder William C. Durant (1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919, Alfred Sloan, with his maxim "a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking Ford as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most autom ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


picture info

Videocassette Recorder
A videocassette recorder (VCR) or video recorder is an electromechanical device that records analog audio and analog video from broadcast television or other source on a removable, magnetic tape videocassette Videotape is magnetic tape used for storing video and usually sound in addition. Information stored can be in the form of either an analog or digital signal. Videotape is used in both video tape recorders (VTRs) and, more commonly, videocasset ..., and can play back the recording. Use of a VCR to record a television program to play back at a more convenient time is commonly referred to as ''timeshifting''. VCRs can also play back prerecorded tapes. In the 1980s and 1990s, prerecorded videotapes were widely available for purchase and rental, and blank tapes were sold to make recordings. VCRs declined in popularity during the early 2000s and in July 2016, Funai Electric, the last manufacturer of them ceased production. History Early machines and formats The h ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]  


Madman Muntz
Earl William "Madman" Muntz (January 3, 1914 – June 21, 1987) was an American businessman and engineer who sold and promoted cars and consumer electronics in the United States from the 1930s until his death in 1987. He was a pioneer in television commercials with his oddball "Madman" persona; an alter ego who generated publicity with his unusual costumes, stunts, and outrageous claims. Muntz also pioneered car stereos by creating the Muntz Stereo-Pak, better known as the 4-track cartridge, a predecessor to the 8-track cartridge developed by Lear Industries. He invented the practice that came to be known as Muntzing, which involved simplifying otherwise complicated electronic devices. Muntz produced and marketed the first black-and-white television receivers to sell for less than $100, and created one of the earliest functional widescreen projection TVs. He was credited with coining the abbreviation "TV" for ''television'', although the term had earlier been in use in call le ...
[...More Info...]      
[...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]