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Halo Effect
The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand, or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality.” The halo effect is a cognitive bias which can possibly prevent someone from accepting a person, a product or a brand based on the idea of an unfounded belief on what is good or bad. The term was coined by Edward Thorndike. A simplified example of the halo effect is when a person notices that an individual in a photograph is attractive, well groomed, and properly attired, they assume, using a mental heuristic, that the person in the photograph is a good person based upon the rules of their own social concept. This constant error in judgment is reflective of the individual's preferences, prejudices, ideology, aspirations, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
John Ausonius
John Wolfgang Alexander Ausonius (born Wolfgang Alexander Zaugg, 12 July 1953), known in the media as Lasermannen ("the Laser Man"), is a Swedish far-right extremist convicted of murder and bank robberies. Between August 1991 to January 1992 he shot eleven people in the Stockholm and Uppsala area, most of whom were immigrants, killing one and seriously injuring the others. He first used a rifle equipped with a laser sight (hence his nickname), and later switched to a revolver. He was arrested in June 1992 and sentenced to life imprisonment in January 1994. Additionally, in February 2018 he was sentenced to life imprisonment in Germany for the 1992 murder of Holocaust survivor Blanka Zmigrod. Early life Ausonius was born Wolfgang Alexander Zaugg in Lidingö, northeast of Stockholm, Sweden. He is the son of a Swiss father and a German mother, both of whom had emigrated to Sweden. He grew up in Vällingby, a working class suburb of Stockholm. According to newspaper reports, he wa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Food Marketing
Food marketing brings together the food producer and the consumer through a chain of marketing activities. Background Pomeranz & Adler, 2015, defines food marketing as a chain of marketing activities that takes place within the food system between a food organisation and the consumer. This has the potential to be a complicated procedure, as there are many processes that are used prior to the sale the food product. These include food processing, wholesaling, retailing, food service and transport. Due to these many processes, a multitude of organisations have to be involved in the sale of one food product. For example, approximately fifty-six organisations are involved in the making of one can of chicken noodle soup. These organisations not only include the processors who make the ingredients for the product, but also involve the companies who manufacture the cans, print the labels and transport the product. Therefore, on a global scale, the food marketing industry is one of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Physical Attractiveness
Physical attractiveness is the degree to which a person's physical features are considered aesthetically pleasing or beautiful. The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many factors which influence one person's attraction to another, with physical aspects being one of them. Physical attraction itself includes universal perceptions common to all human cultures such as facial symmetry, sociocultural dependent attributes and personal preferences unique to a particular individual. In many cases, humans subconsciously attribute positive characteristics, such as intelligence and honesty, to physically attractive people, a psychological phenomenon called the Halo effect. From research done in the United States and United Kingdom, it was found that objective measures of physical attractiveness and intelligence are positively correlated and that the association between the two attributes is stronger among men than am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intelligence
Intelligence has been defined in many ways: the capacity for abstraction, logic, understanding, self-awareness, learning, emotional knowledge, reasoning, planning, creativity, critical thinking, and problem-solving. More generally, it can be described as the ability to perceive or infer information, and to retain it as knowledge to be applied towards adaptive behaviors within an environment or context. Intelligence is most often studied in humans but has also been observed in both non-human animals and in plants despite controversy as to whether some of these forms of life exhibit intelligence. Intelligence in computers or other machines is called artificial intelligence. Etymology The word ''intelligence'' derives from the Latin nouns '' intelligentia'' or '' intellēctus'', which in turn stem from the verb '' intelligere'', to comprehend or perceive. In the Middle Ages, the word ''intellectus'' became the scholarly technical term for understanding, and a translation f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Extraversion
The traits of extraversion (also spelled extroversion Retrieved 2018-02-21.) and introversion are a central dimension in some human personality theories. The terms ''introversion'' and ''extraversion'' were introduced into psychology by Carl Jung,Jung, C. G. (1921) ''Psychologische Typen'', Rascher Verlag, Zurich – translation H.G. Baynes, 1923. although both the popular understanding and current psychological usage vary. Extraversion tends to be manifested in outgoing, talkative, energetic behavior, whereas introversion is manifested in more reflective and reserved behavior. Jung defined introversion as an "attitude-type characterised by orientation in life through subjective psychic contents", and extraversion as "an attitude-type characterised by concentration of interest on the external object". Extraversion and introversion are typically viewed as a single continuum, so to be higher in one necessitates being lower in the other. Jung provides a different perspective ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Minnesota
The University of Minnesota, formally the University of Minnesota, Twin Cities, (UMN Twin Cities, the U of M, or Minnesota) is a public university, public Land-grant university, land-grant research university in the Minneapolis–Saint Paul, Twin Cities of Minneapolis and Saint Paul, Minnesota, United States. The Twin Cities campus comprises locations in Minneapolis and Falcon Heights, Minnesota, Falcon Heights, a suburb of St. Paul, approximately apart. The Twin Cities campus is the oldest and largest in the University of Minnesota system and has the List of United States university campuses by enrollment, ninth-largest main campus student body in the United States, with 52,376 students at the start of the 2021–22 academic year. It is the Flagship#Colleges and universities in the United States, flagship institution of the University of Minnesota System, and is organized into 19 colleges, schools, and other major academic units. The Minnesota Territorial Legislature drafted a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bias
Bias is a disproportionate weight ''in favor of'' or ''against'' an idea or thing, usually in a way that is closed-minded, prejudicial, or unfair. Biases can be innate or learned. People may develop biases for or against an individual, a group, or a belief. In science and engineering, a bias is a systematic error. Statistical bias results from an unfair sampling of a population, or from an estimation process that does not give accurate results on average. Etymology The word appears to derive from Old Provençal into Old French ''biais'', "sideways, askance, against the grain". Whence comes French ''biais'', "a slant, a slope, an oblique". It seems to have entered English via the game of bowls, where it referred to balls made with a greater weight on one side. Which expanded to the figurative use, "a one-sided tendency of the mind", and, at first especially in law, "undue propensity or prejudice". Types of bias Cognitive biases A cognitive bias is a repeating or basic mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Correlation (statistics)
In statistics, correlation or dependence is any statistical relationship, whether causal or not, between two random variables or bivariate data. Although in the broadest sense, "correlation" may indicate any type of association, in statistics it usually refers to the degree to which a pair of variables are ''linearly'' related. Familiar examples of dependent phenomena include the correlation between the height of parents and their offspring, and the correlation between the price of a good and the quantity the consumers are willing to purchase, as it is depicted in the so-called demand curve. Correlations are useful because they can indicate a predictive relationship that can be exploited in practice. For example, an electrical utility may produce less power on a mild day based on the correlation between electricity demand and weather. In this example, there is a causal relationship, because extreme weather causes people to use more electricity for heating or cooling. However ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Physical Attractiveness
Physical attractiveness is the degree to which a person's physical features are considered aesthetically pleasing or beautiful. The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many factors which influence one person's attraction to another, with physical aspects being one of them. Physical attraction itself includes universal perceptions common to all human cultures such as facial symmetry, sociocultural dependent attributes and personal preferences unique to a particular individual. In many cases, humans subconsciously attribute positive characteristics, such as intelligence and honesty, to physically attractive people, a psychological phenomenon called the Halo effect. From research done in the United States and United Kingdom, it was found that objective measures of physical attractiveness and intelligence are positively correlated and that the association between the two attributes is stronger among men than am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Effective Frequency
In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject on effective frequency is quite controversial. Many people have their own definition on what this phrase means. There are also numerous studies with their own theories or models as to what the correct number is for effective frequency. Various meanings There are several definitions of effective frequency. The following are some key examples: * Advertising Glossary defines effective frequency as "Exposures to an advertising message required to achieve effective communication. Generally expressed as a range below which the exposure is inadequate and above which the exposure is considered wastage." * Business Dictionary defines it as "Advertising, the theory that a consumer has to be exposed to an ad at least three times within a purchasing cycle (time between two consecutive purchases) to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Net Present Value
The net present value (NPV) or net present worth (NPW) applies to a series of cash flows occurring at different times. The present value of a cash flow depends on the interval of time between now and the cash flow. It also depends on the discount rate. NPV accounts for the time value of money. It provides a method for evaluating and comparing capital projects or financial products with cash flows spread over time, as in loans, investments, payouts from insurance contracts plus many other applications. Time value of money dictates that time affects the value of cash flows. For example, a lender may offer 99 cents for the promise of receiving $1.00 a month from now, but the promise to receive that same dollar 20 years in the future would be worth much less today to that same person (lender), even if the payback in both cases was equally certain. This decrease in the current value of future cash flows is based on a chosen rate of return (or discount rate). If for example there exists ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ronald McDonald House
Ronald McDonald House Charities (RMHC) is an independent American nonprofit organization whose stated mission is to create, find, and support programs that directly improve the health and well-being of children. RMHC has a global network of chapters in 62 countries and regions under three core programs: Ronald McDonald House, Ronald McDonald Family Room and Ronald McDonald Care Mobile. Programs The first Ronald McDonald House was opened in Philadelphia in 1974. Jim Murray, general manager of the Philadelphia Eagles, was raising funds for one of his players' daughters when he met Children's Hospital of Philadelphia oncologist Audrey Evans. They partnered with Elkman Advertising which handled marketing for McDonald's, and the charity took the name of the latter's mascot. There are 368 Ronald McDonald Houses in 64 countries. These accommodate families with hospitalized children under 21 years of age (or 18 or 26, depending on the House), who are being treated at nearby hospi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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