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Foreign Branding
Foreign branding is an advertising and marketing term describing the use of foreign or foreign-sounding brand names for companies, products, and services to imply they are of foreign origin. This can also be used for foreign products if the country of origin may not be beneficial. In this case, companies tend to use a foreign branding strategy, trying to make customers believe that the company and/or its products originate from a more favourable country than they actually do. In non-English-speaking countries, many brands use English- or American-styled names to suggest foreign origin. In English and other non-English-speaking countries, many cosmetics and fashion brands use French- or Italian-styled names. Also, Japanese, Scandinavian, and of other origin-sounding names are used in both English- and non-English-speaking countries to achieve specific effects. English-speaking countries * Au Bon Pain, a bakery cafe with a French name, was founded in Boston. * Berghaus, a British o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reuben And Rose Mattus
Reuben and Rose Mattus were Polish-Jewish entrepreneurs who founded the Häagen-Dazs ice cream business in the United States. Biography Reuben Mattus Reuben Mattus (December 25, 1912 – January 27, 1994) was born in Poland of Jewish parents. He arrived at the Port of New York on the SS ''Vestris'' with his widowed mother Lea on March 5, 1921, several months before Rose Vesel. He started in the ice cream business as a child of 10, joining his uncle who was in the Italian lemon-ice business in Brooklyn, helping his mother squeeze lemons for the ices. By the late 1920s, the family began making ice pops, and by 1929 chocolate-covered ice cream bars and sandwiches under the name Senator Frozen Products, selling them from a horse-drawn wagon in The Bronx. Rose Mattus (née Vesel) Rose Vesel Mattus (November 23, 1916 – November 28, 2006) was born in Manchester, United Kingdom as Rose Vesel to Jewish parents who had emigrated from Poland. They made theatrical costumes and briefly move ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norway
Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of Norway. Bouvet Island, located in the Subantarctic, is a dependency of Norway; it also lays claims to the Antarctic territories of Peter I Island and Queen Maud Land. The capital and largest city in Norway is Oslo. Norway has a total area of and had a population of 5,425,270 in January 2022. The country shares a long eastern border with Sweden at a length of . It is bordered by Finland and Russia to the northeast and the Skagerrak strait to the south, on the other side of which are Denmark and the United Kingdom. Norway has an extensive coastline, facing the North Atlantic Ocean and the Barents Sea. The maritime influence dominates Norway's climate, with mild lowland temperatures on the se ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Denmark
) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Danish Realm, Kingdom of Denmark , established_title = History of Denmark#Middle ages, Consolidation , established_date = 8th century , established_title2 = Christianization , established_date2 = 965 , established_title3 = , established_date3 = 5 June 1849 , established_title4 = Faroese home rule , established_date4 = 24 March 1948 , established_title5 = European Economic Community, EEC 1973 enlargement of the European Communities, accession , established_date5 = 1 January 1973 , established_title6 = Greenlandic home rule , established_date6 = 1 May 1979 , official_languages = Danish language, Danish , languages_type = Regional languages , languages_sub = yes , languages = German language, GermanGerman is recognised as a protected minority language in t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Røde Microphones
Røde Microphones ( /ˈroʊd/; stylised RØDE) is an Australian audio technology company that designs and manufactures microphones and related accessories, audio interfaces and consoles, and audio software. It is recognised as a world-leader in several audio categories across consumer, prosumer and professional markets, specialising in products for music recording, location sound recording, broadcast and podcasting, filmmaking, and content creation. RØDE is the flagship brand of the Freedman Group, which began operations in 1967 as Freedman Electronics and has since acquired several audio companies, including SoundField, APHEX and Event Electronics. It is headquartered in Sydney, Australia, with offices around the world including the USA and China, and exports its products to 118 countries globally. History Freedman Electronics Freedman Electronics was established in 1967 by husband and wife Henry and Astrid Freedman. Originally from London, Henry Freedman relocated to St ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sandwich
A sandwich is a food typically consisting of vegetables, sliced cheese or meat, placed on or between slices of bread, or more generally any dish wherein bread serves as a container or wrapper for another food type. The sandwich began as a portable, convenient finger food in the Western world, though over time it has become prevalent worldwide. In the 21st century there has been considerable debate over the precise definition of ''sandwich''; and specifically whether a hot dog or open sandwich can be categorized as such. In the United States, the Department of Agriculture and the Food and Drug Administration are the responsible agencies. The USDA uses the definition, "at least 35% cooked meat and no more than 50% bread" for closed sandwiches, and "at least 50% cooked meat" for open sandwiches. In Britain, the British Sandwich Association defines a sandwich as "any form of bread with a filling, generally assembled cold", a definition which includes wraps and bagels, but exclud ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pret A Manger
Pret A Manger (''prêt à manger'' is French for ''ready to eat'') is an international sandwich shop franchise chain based in the United Kingdom, popularly referred to as Pret, founded in 1983. As of December 2022, Pret had 434 shops in the UK, including 273 in London, plus three "Veggie Prets", which focus exclusively on vegetarian and vegan options. It also has shops in France, the US, Hong Kong and several other countries. Around 90% of all Pret shops worldwide donate their unsold fresh food to local charities, giving more than 16,000 sandwiches, wraps, salads and baguettes every day to homeless shelters and charities. History First Pret A Manger restaurant Jeffrey Hyman founded the first Pret A Manger in London on 21 October 1983. The first shop opened in Hampstead, London, in 1984. The name ''Prêt à Manger'' (, ''ready to eat'' ) was based on ''prêt-à-porter'', French for "ready-to-wear" clothing. Opening in June 1983, the company traded at 58 Hampstead High ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outback Steakhouse
Outback Steakhouse is an American chain of Australian-themed casual dining restaurants, serving American cuisine, based in Tampa, Florida. The chain has over 1,000 locations in 23 countries throughout North and South America, Asia, and Australia. It was founded in March 1988 with its first location in Tampa by Bob Basham, Chris T. Sullivan, Trudy Cooper, and Tim Gannon. It was owned and operated in the United States by OSI Restaurant Partners until it was acquired by Bloomin' Brands, and by other franchise and venture agreements internationally. Canadian Outback Steakhouse restaurants began in 1996. In March 2009, Outback Steakhouse Canada abruptly closed all nine locations in the province of Ontario, citing poor economic conditions, but in June 2009, Outback Steakhouse opened a location in Niagara Falls, Ontario. A second location in Niagara Falls has been opened, but these are the only Outback Steakhouse locations operating in Canada. Outback Steakhouse opened in the UK with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HomeForm Group
Founded in 2000, the HomeForm Group was one of the largest retailers of fitted home improvement products in the United Kingdom. The head office was in Cornbrook, Manchester. HomeForm operated several brands, namely Möben Kitchens, Sharps Bedrooms, Dolphin Bathrooms and Kitchens Direct. The HomeForm Group was affiliated with private equity firm Sun Capital Partners Sun Capital Partners, Inc., is an American private equity firm specializing in leveraged buyouts. Sun Capital was founded in 1995 by Marc J. Leder and Rodger Krouse, former classmates at the Wharton School of the University of Pennsylvania and ... but in 2007 was sold to an undisclosed buyer in the United States. HomeForm went into administration in 2011. The Möben, Dolphin and Kitchens Direct businesses were subsequently closed down, and Sharps Bedrooms was sold. Prior to entering administration, the company had 160 showrooms across the UK and employed more than 1,300 showroom staff. Additionally, it employe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dixons (UK)
Dixons was a British high-street retailer of consumer electronics, originally founded in 1937 as a photographic studio by Charles Kalms. The company would later deal in many consumer electronics, with nationwide outlets in the United Kingdom and Ireland. In 1984, Dixons purchased rival Currys, though kept separate brand identities between the two stores. Dixons typically encompassed shopping centres and town centres, whereas Currys were larger stores in out-of-town retail parks. On 5 April 2006, it was announced that the Dixons brand in the United Kingdom would be superseded by Currys, branded as Currys.digital. The Ireland subsidiary followed this in August 2008. Dixons continued to trade online as Dixons.co.uk, until 2012. History The first Dixons was opened by Charles Kalms in Southend as a photographic studio in 1937. The business flourished during the Second World War, as there was much demand for photographic services and family portraits. By the end of the war, Ka ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Matsui (brand)
Dixons Retail plc was one of the largest consumer electronics retailers in Europe. In the United Kingdom, the company operated Currys, Currys Digital, PC World (with stores increasingly dual branded 'Currys PC World'), Dixons Travel and its service brand Knowhow. Dixons Retail's Nordic and central European business was operated under the Elkjøp umbrella, and it also operated Kotsovolos in Greece. The company was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index until its merger with Carphone Warehouse on 7 August 2014 to create Dixons Carphone. At the time of its merger in 2014, Dixons Retail had 530 outlets in the United Kingdom and Ireland and 322 in Northern Europe. The company, formerly known as Dixons Group plc and later DSG International plc, specialised in selling mass market technology consumer electronics products, audio video equipment, PCs, small and large domestic appliances, photographic equipment, communication products and relate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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