Flower Delivery
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Flower Delivery
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web. Floral wire service intermediaries A floral wire service, also known as a flower relay service is a company established primarily to facilitate order exchange and fulfillment between local florists and/or third-party sales agents of floral products. Floral wire services offer proprietary networks, clearing house services and operate as affiliate marketing sources. History The first floral wire service, established by a group of 15 US florists in 1910, was Florists' Telegraph Delivery Service (FTD). The group was formed as a cooperative and was mutually owned by its members. Members exchanged orders via telegraph messages and hence the name ' ...
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Floral Industry
The floral industry involves flower production, distribution, design, retailing, and other aspects of flower markets. Floriculture as an Industry (economics), industry began in the late 19th century in the United Kingdom, where flowers were grown on a large scale on vast Estate (house), estates. The present day floral industry has achieved significant growth rates during the past few decades. In the 1950s, the global flower trade was less than 3 billion USD. By 1994, it had grown to 100 billion USD. In recent years, the floral industry has grown six percent annually, while the global trade volume in 2003 was 101.84 billion USD. The floral industry essentially consists of three major components: farmer, growers, wholesalers, and retailers. The recent trends are more towards eliminating intermediaries, the wholesalers between the growers and the retailers, to lower costs. Transportation Some flowers are sent packed flat in boxes, enabling large amounts of flowers to be packed in sm ...
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