Euroflorist is a Swedish
flower delivery chain The floral industry involves flower production, distribution, design, retailing, and other aspects of flower markets. Floriculture as an industry began in the late 19th century in the United Kingdom, where flowers were grown on a large scale on va ...
founded by Peter Jungbeck in 1982 as ''Svensk Blomsterförmedling'' in
Malmö
Malmö (, ; da, Malmø ) is the largest city in the Swedish county (län) of Scania (Skåne). It is the third-largest city in Sweden, after Stockholm and Gothenburg, and the sixth-largest city in the Nordic region, with a municipal popula ...
, Sweden. Renamed to Euroflorist in 1990, Euroflorist began offering flowers online in 1995. In 2010, Euroflorist acquired the UK based flower delivery service eFlorist/
Teleflorist
Eflorist is the UK element of the European company Euroflorist, it formerly traded as Teleflorist or the British Teleflower Service Limited, and has about 1100 members. Teleflorist was established in 1947 in Hampshire, England
England is ...
. In November, 2015 Euroflorist bought out its British competitor iFlorist.
In 2021, the investor consortium Euroflorist 2.0 AB have jointly acquired 100% of Euroflorist, the leading European e-commerce company for flower delivery. Behind Euroflorist 2.0 AB are Magnus Silfverberg, former CEO of Bisnode and Betsson, and Johan Tjärnberg, CEO of Trustly, and a consortium of co-investors including Richard Båge, Jakob Tolleryd, NEA Partners, Inbox Capital and Tagehus.
Operations
Euroflorist has a network of 3700 florists in the eleven markets they operate in Europe. Euroflorist also has independent companies in Austria, Belgium, Denmark, France, Germany, Norway, Poland, Sweden, Ireland, UK and The Netherlands. In 1984, Euroflorist became a partner of Teleflor International Ltd., a global flower delivery network with over 54,000 florists.
Over Euroflorist
/ref>
In 2021 the company has about 165 employees and more than SEK 1.5 billion in revenues.
References
{{reflist
External links
Official webpage
Online retailers of Sweden
Retail companies established in 1982
Florist companies
Companies based in Malmö
Swedish companies established in 1982