Petals Network is a
floral wire service
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were ...
company.
[Petals Website, petalsnetwork.com]
retrieved on: 4 November 2008 Established in 1992, Petals offers both a florist-to-florist clearinghouse service and a customer to florist service through a network of independent local florists.
Petals has a network of over 1,600 florists in several countries; Australia, New Zealand and the UK. It also uses the services of other local floral relay services to operate in 70 other countries around the world. Petals is based in
Armidale, New South Wales
Armidale is a city in the Northern Tablelands, New South Wales, Australia. Armidale had a population of 24,504 as of June 2018. Estimated resident population, 30 June 2018. It is the administrative centre for the Northern Tablelands region. It ...
Australia.
In March 2011, Petals Network was acquired by their US-based competitor
Inc. for an undisclosed sum. This was Teleflora's first international acquisition and was believed to "strengthen the U.S.-based Teleflora's offerings throughout Australia and New Zealand". Together, Petals Network and Teleflora have a network of almost 40,000 affiliated florists worldwide.
References
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Online retailers of Australia
Florist companies