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Fashion Influencer
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brands endorse them to attend fashion shows, parties, designer dinners and exclusive trips and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'". Business magazine ''Forbes'' identified fashion influencers as "the new celebrity endorsements". However, influencers seem to have a closer relationship with their audience than traditional celebrities. As marketers Jung von Matt, Brandnew IO and Facelift point out: "Daily interactions across multiple channels, through photos, stories or live sessions, create a form of closeness and trust" that make influencers "often more tangible than traditional celebriti ...
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Chiara Ferragni - Giorgio Armani Show - Milan Fashion Week - 23 Sept
Chiara is a word and place name of Italian origin, meaning "bright" or "clear", and may refer to: People * Chiara (name) * Chiara da Montefalco, (1268–1308), an Augustinian nun and abbess * Chiara (Italian singer) or Chiara Galiazzo (born 1986) * Chiara or Chiara Iezzi (born 1973), Italian actress, singer, and musician known as Chiara. Also part of the duo Paola & Chiara * Chiara (Maltese singer) or Chiara Siracusa (born 1976) Places * Chiara District, Andahuaylas, Peru * Chiara District, Huamanga, Peru Other uses * 4398 Chiara, a minor planet * Chiara River, a tributary of the Dârjov in Romania * ''Chiara'' (film), 2022 film * A song by Andrea Bocelli from the 2001 album '' Cieli di Toscana'' * A song by the jazz group Trio 3 from the 2014 album ''Wiring'' See also * ''Chiara e Serafina'', an opera semiseria by Gaetano Donizetti * Chiaramonte * Ciara (other) * Keira (other) * Paola e Chiara, an Italian pop music duo * Saint Clare (other) ...
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Jenn Im
Jennifer Dohee Im is an American fashion beauty vlogger and fashion designer. She is best known for her YouTube channel, previously titled ''ClothesEncounters'', which began in 2010 and reached approximately 2.4 million subscribers as of 2019. In August 2017, Im launched Eggie, a clothing line that sold out within minutes of its online release. ''Forbes'' named Im one of the "top influencers" in fashion in 2017. Career YouTube Im and Sarah Chu started the YouTube channel, ''ClothesEncounters'', in 2010 while the two were living in Los Angeles. Their videos focused on affordable fashion and quickly developed a fanbase. Chu left ''ClothesEncounters'' at the end of 2011 after Im moved away to attend the University of California, Davis. Im continued to create videos for the channel, which garnered more than 319 million views by August 2019. She currently has over 3.07 million subscribers on her YouTube channel. Collaborations Im has collaborated with numerous beauty and fash ...
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Hashtag
A hashtag is a metadata tag that is prefaced by the hash (also known as pound or octothorpe) sign, ''#''. On social media, hashtags are used on microblogging and photo-sharing services such as Twitter or Instagram as a form of user-generated tagging that enables cross-referencing of content by topic or theme. For example, a search within Instagram for the hashtag ''#bluesky'' returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores. The use of hashtags was first proposed by American blogger and product consultant Chris Messina in a 2007 tweet. Messina made no attempt to patent the use because he felt that "they were born of the internet, and owned by no one". Hashtags became entrenched in the culture of Twitter and soon emerged across Instagram, Facebook, and YouTube. In June 2014, ''hashtag'' was added to the ''Oxford English Dictionary'' as "a word or phrase with the symbol ''#'' in front o ...
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Sponsored Post
Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg, Reddit, Twitter, and Instagram. Specifically referring to context of blogs, "sponsored posts" were defined by Mutum and Wang (2010) as "promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of money, products, services or in other ways". They are also known as ...
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Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising. Social influence Most discussions of social influence focus on social persuasion and compliance. In the context of influencer marketing, influence is less about arguing for a point of view or product than ab ...
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Affiliate Link
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process. It is a form of performance-based marketing where the commission acts as an incentive for the affiliate; this commission is usually a percentage of the price of the product being sold, but can also be a flat rate per referral. Affiliate marketers may use a variety of methods to generate these sales, including organic search engine optimization, paid search engine marketing, e-mail marketing, content marketing, display advertising, organic social media marketing, and more. Though the largest companies run their own affiliate networks (for example Amazon), most merchants join affiliate networks which provide reporting tools and payment processing. History Origin The concept of revenue sharing—paying commission for referred business—predates affili ...
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Olivia Palermo Milan Fashion Week Autumn Winter 2019
Olivia may refer to: People * Olivia (name), including a list of people and fictional characters with the name * Olivia (singer) (Olivia Longott, born 1981), American singer * Olívia (basketball) (Carlos Henrique Rodrigues do Nascimento, born 1974), Brazilian basketball player * Olivia Lufkin (born 1979), also known mononymously as Olivia, Japanese-American singer * Olivia Trappeniers (born 1997), also known mononymously as Olivia, Belgian Flemish singer * Oliva of Brescia (died 138), Christian martyr * Olivia of Palermo (448–463), Christian martyr Places * Olivia, Mauritius, a place in Mauritius * Olivia, Minnesota, United States * Olivia, North Carolina, United States * Olivia, Pennsylvania, United States * Lake Olivia, in Highlands County, Florida Arts and entertainment Fictional characters *Olivia (fictional pig), in children's books by Ian Falconer * Olivia (''Twelfth Night''), in Shakespeare's play * Olivia (''The Walking Dead''), in the comic book and TV franch ...
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Macy’s
Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated with the Bloomingdale's department store chain; the holding company was renamed Macy's, Inc. in 2007. As of 2015, Macy's was the largest U.S. department store company by retail sales. Macy's as of October 29, 2022, has 510 stores (569 boxes), inclusive of 445 department stores (499 boxes; includes 51 stores or 55 boxes that are neighborhood stores), 46 furniture galleries (51 boxes), 1 furniture clearance center, 9 freestanding Backstage stores, 7 Market by Macy's and 2 stores converted to fulfillment centers (there are a total of 506 full line stores and a total of 551 stores) with the Macy's nameplate in operation throughout the United States. Its flagship store is located at Herald Square in the New York City borough of Manhattan. The com ...
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Demographics
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labor fo ...
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Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics. Works produ ...
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Bryanboy
Bryan Grey Yambao, also known as Bryanboy, is a Filipino-born Swedish fashion blogger and socialite. A former web developer, he started blogging at age 24 from his parents' Manila home. His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. The ''New York Post'' named him one of the nine hottest internet celebrities,"9 hottest celebs on the web"
. '''' (April 15, 2007).
and has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fash ...
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Susanna Lau
Susanna Lau (born 1983) (known as Susie Bubble) is a British journalist and blogger. She got her start as a fashion blogger. Early life and education Lau was born in the United Kingdom. Her family comes from Hong Kong. Lau studied history at University College London. Career ''Style Bubble'' In March 2006, Lau got her start as a fashion blogger via her blog, ''Style Bubble''. By 2010, it was attracting tens of thousands of daily visitors, with 300,000 unique users per month. In March 2010 Lau left her role as commissioning editor of DazedDigital.com in order to focus on blogging full-time. Lau also has a Twitter account, which made 69th place in ''The Independent'' 2012 Twitter 100 List, where she was called "the self-made queen of independent UK fashion blogging," and was noted as having over 151,000 followers. By 2013, this had increased to 214,000. Followers of ''Style Bubble'' included the fashion designers Christopher Kane and Nanette Lepore, who told the ''New York ...
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