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Sponsored Post
Sponsored post, also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website. The model has become adopted by various ad-supported but community-driven websites as an addition, substitute or replacement of other pay-per-click advertisement formats, such as web banners, text and rich media. Sites and services which utilize sponsored posts include Digg, Reddit, Twitter, and Instagram. Specifically referring to context of blogs, "sponsored posts" were defined by Mutum and Wang (2010) as "promoted blog entries or posts that contain links that point to the home page or specific product pages of the website of the sponsor for which the blogger receives compensation in the form of money, products, services or in other ways". They are also known as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Moderation System
On Internet websites that invite users to post comments, content moderation is the process of detecting contributions that are irrelevant, obscene, illegal, harmful, or insulting with regards to useful or informative contributions. The purpose of content moderation is to remove or apply a warning label to problematic content or allow users to block and filter content themselves. Various types of Internet sites permit user-generated content such as comments, including Internet forums, blogs, and news sites powered by scripts such as phpBB, a Wiki, or PHP-Nuke. Depending on the site's content and intended audience, the site's administrators will decide what kinds of user comments are appropriate, then delegate the responsibility of sifting through comments to lesser moderators. Most often, they will attempt to eliminate trolling, spamming, or flaming, although this varies widely from site to site. Major platforms use a combination of algorithmic tools, user reporting and human rev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay-per-click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rich Media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction. Definition Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive media works with the user's participation. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Development The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. Additionally, there are several elements that encouraged the development of interactive media including t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digg
Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook. It formerly had been a popular social news website, allowing people to vote web content up or down, called ''digging'' and ''burying'', respectively. In 2012, Quantcast estimated Digg's monthly U.S. unique visits at 3.8 million. Digg's popularity prompted the creation of similar sites such as Reddit. In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through. After a controversial 2010 redesign and the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reddit
Reddit (; stylized in all lowercase as reddit) is an American social news aggregation, content rating, and discussion website. Registered users (commonly referred to as "Redditors") submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called "communities" or "subreddits". Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are not Reddit employees. As of March 2022, Reddit ranks as the 9th- most-visited website in the world and 6th most-visited website in the U.S., according to Semrush. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Twenty-two percent of U.S. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and 'Reblogging, retweet' tweets, while unregistered users only have the ability to read public tweets. Users interact with Twitter through browser or mobile Frontend and backend, frontend software, or programmatically via its APIs. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams (Internet entrepreneur), Evan Williams in March 2006 and launched in July of that year. Twitter, Inc. is based in San Francisco, California and has more than 25 offices around the world. , more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion Web search query, search queries per day. In 2013, it was one of the ten List of most popular websites, most-visited websites and has been de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of Janu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gray Propaganda
Political warfare is the use of political means to compel an opponent to do one's will, based on hostile intent. The term political describes the calculated interaction between a government and a target audience, including another state's government, military, and/or general population. Governments use a variety of techniques to coerce certain actions, thereby gaining relative advantage over an opponent. The techniques include propaganda and psychological operations ("PsyOps"), which service national and military objectives respectively. Propaganda has many aspects and a hostile and coercive political purpose. Psychological operations are for strategic and tactical military objectives and may be intended for hostile military and civilian populations. Political warfare's coercive nature leads to weakening or destroying an opponent's political, social, or societal will, and forcing a course of action favorable to a state's interest. Political war may be combined with violence, econ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hypertargeting
Hypertargeting refers to the ability to deliver advertising content to specific interest-based segments in a network. MySpace coined the term in November 2007 with the launch of their SelfServe advertising solution (later called myAds), described on their site as "enabling online marketers to tap into self-expressed user information to target campaigns like never before." Hypertargeting is also the ability on social network sites to target ads based on very specific criteria. This is an important step towards precision performance marketing. The first MySpace HyperTarget release offered advertisers the ability to direct their ads to 10 categories self-identified by users in their profiles, including music, sports, and movies. In July 2007 the targeting options expanded to 100 subcategories. Rather than simply targeting movie lovers, for example, advertisers could send ads based on the preferred genres like horror, romance, or comedy. By January 2010, MySpace HyperTarget involv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Native Advertising
Native advertising, also called sponsored content, is a type of advertising that matches the form and function of the platform upon which it appears. In many cases it functions like an advertorial, and manifests as a video, article or editorial. The word ''native'' refers to this coherence of the content with the other media that appear on the platform. These ads reduce a consumers' ad recognition by blending the ad into the native content of the platform, even if it is labeled as "sponsored" or "branded" content. Readers may have difficulty immediately identifying them as advertisements due to their ambiguous nature, especially when deceptive labels such as "From around the web" are used. In recent years, consumers have responded more positively to advertising appealing to emotion with some advertisers seeking to have their ads integrated into entertainment that is being presented. These types of integrated advertisements allow businesses to be associated with content that is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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