Bryan Grey Yambao, also known as Bryanboy, is a Filipino-born Swedish

fashion blogger Fashion blogs are blogs that cover the fashion industry, clothing, and lifestyle. Definition A fashion blog can cover many topics, such as specific items of clothing and accessories, beauty tips, trends in various apparel markets ( haute coutur ...

and socialite. A former

web developer A web developer is a programmer who develops World Wide Web applications using a client–server model. The applications typically use HTML, CSS, and JavaScript in the client, and any general-purpose programming language in the server. is used f ...

, he started blogging at age 24 from his parents'

Manila Manila ( , ; fil, Maynila, ), officially the City of Manila ( fil, Lungsod ng Maynila, ), is the capital of the Philippines, and its second-most populous city. It is highly urbanized and, as of 2019, was the world's most densely populate ...

home. His

eponymous An eponym is a person, a place, or a thing after whom or which someone or something is, or is believed to be, named. The adjectives which are derived from the word eponym include ''eponymous'' and ''eponymic''. Usage of the word The term ''epon ...

blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog. The ''

New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...

'' named him one of the nine hottest internet celebrities,"9 hottest celebs on the web"
. ''

'' (April 15, 2007). and

news.com.au news.com.au is an Australian website owned by News Corp Australia. It had 9.6 million unique readers in April 2019 and covers national and international news, lifestyle, travel, entertainment, technology, finance, and sport. Staff The organiza ...

has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".Huntington, Patty
"We heart Bryanboy! Oz Fashion Week gets well-and-truly blogged"
.

News.com.au news.com.au is an Australian website owned by News Corp Australia. It had 9.6 million unique readers in April 2019 and covers national and international news, lifestyle, travel, entertainment, technology, finance, and sport. Staff The organiza ...

(April 18, 2008). Retrieved on August 4, 2008. His blog, called "hysterically camp" by the ''

Sydney Morning Herald ''The Sydney Morning Herald'' (''SMH'') is a daily compact newspaper published in Sydney, New South Wales, Australia, and owned by Nine. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuously published newspaper i ...

'', is known for its "witty and often bitchy commentary."Wells, Rachel
"Have laptop, will travel: bloggers arrive on fashion's front row"
''

Sunday Age ''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria, but copies also sell in Tasmania, the Australian Capital Territory ...

'' (May 4, 2008). He was featured as the social media correspondent on the panel of Cycle 19 & 20 of

America's Next Top Model ''America's Next Top Model'' (abbreviated ''ANTM'' and ''Top Model'') is an American reality television series and interactive competition in which a number of aspiring models compete for the title of "America's Next Top Model" and a chance to b ...

. Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...

Tanya Dziahileva Tatiana "Tanya" Dyagileva ( be, Таццяна (Таня) Дзягілева, russian: Татьяна (Таня) Дягилева; born 4 June 1991) is a Belarusian supermodel, artist, art director, fashion designer, stylist, and fashion photogr ...

Alexandra Agoston Alexandra Agoston-O'Connor, known professionally as Alexandra Agoston, is an Australian fashion model. Career Agoston is of Hungarian, Irish, English, and Austrian descent. She was discovered in Paris while on holiday with her family. Her fir ...

, and Rachel Clark. Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006

Fendi Fendi () is an Italian high-end luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur, fur accessories, and leather goods. ...

advertisements. Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.Huntington, Patty
"A bridge too fey? Bryanboy threatens to take product placement to new heights"
.

(April 21, 2008). Retrieved on August 4, 2008.

Career

In October 2020 at the height of the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

, Yambao grew an audience of 1 Million

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

followers in a span of six months. Yambao was featured on the December 2021-January 2022 cover of Mega Magazine Philippines. On September 21, 2022, Yambao was appointed as

Editor-in-Chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The highest-ranking editor of a publication may also be titled editor, managing ...

of London-based fashion bi-annual, Perfect Magazine. O'Connor, Tamison
"Bryan Yambao Named Editor-in-Chief of Perfect"
September 21, 2022).

Filmography

Television

References

{{Reflist Fashion journalists Filipino bloggers Living people 1981 births Filipino atheists Filipino LGBT people People from Manila Fashion influencers 21st-century LGBT people