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Crowdcasting
Crowdcasting is the combination of broadcasting and crowdsourcing. The process of crowdcasting uses a combination of push and pull strategies first to engage an audience and build a network of participants and then harness the network for new insights. Those insights are then used to shape broadcast programming. These insights and concepts can include new product ideas, new service ideas, new branding messages, or even scientific breakthroughs. These insights are extracted from participants' submissions. Push The 'push' aspects of crowdcasting involve a public announcement of a prize for a particular innovation, invention, achievement, or accomplishment (such as the announcement of the Ansari X-Prize in 1996). This stage of crowdcasting serves to engage a ''specific target audience'' using compelling offerings or incentives as a call to action. Pull The 'pull' aspects of crowdcasting involve building and ''harnessing'' a community of passionate participants. Crowdcasting com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting
Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crowdspring
Crowdspring (written "crowdSPRING", legally crowdSPRING, LLC) is an online marketplace for crowdsourced creative services. Overview Crowdspring was co-founded in May 2007 by Ross Kimbarovsky and Michael Samson. Crowdspring launched its online marketplace publicly in May 2008. Crowdspring is based in Chicago. More than 200,000 graphic designers and writers from 200 countries work on Crowdspring. Blog Crowdspring maintains a blog which was launched in mid-2008. Criticism When it launched publicly in mid-2008, the company and its business model received some criticism because Crowdspring's marketplace works on a speculative model and challenges traditional ways of buying and selling graphic design, industrial design, and copywriting services. This is the process of asking professionals to complete custom work for the chance of getting payment. This means that most people involved in the process effectively work for free. Crowdspring embraced and actively participates in the debat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Narrowcasting
Narrowcasting is the dissemination of information (usually via Internet, radio, newspaper, or television) to a narrow audience, rather than to the broader public at-large. Related to niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist.Flera, Aguie. ''Mass Media Communication in Canada''. Thompson Nelson. Scarborough: 2003. p. 379 The term ''narrowcasting'' can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localized dissemination of information from a shared source. History of the term The term ''narrowcasting'' was coined by Charles Herrold in the early 20th century to designate radio transmissions ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crowdsourcing
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digital platforms to attract and divide work between participants to achieve a cumulative result. Crowdsourcing is not limited to online activity, however, and there are various historical examples of crowdsourcing. The word crowdsourcing is a portmanteau of "crowd" and " outsourcing". In contrast to outsourcing, crowdsourcing usually involves less specific and more public groups of participants. Advantages of using crowdsourcing include lowered costs, improved speed, improved quality, increased flexibility, and/or increased scalability of the work, as well as promoting diversity. Crowdsourcing methods include competitions, virtual labor markets, open online collaboration and data donation. Some forms of crowdsourcing, such as in "idea competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcasting
Broadcasting is the distribution (business), distribution of sound, audio or video content to a dispersed audience via any electronic medium (communication), mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a :wikt:one-to-many, one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and radio receiver, receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were wikt:one-to-one, one-to-one, with the message intended for a single recipient. The term ''broadcasting'' evolved from its use as the agricultural method of sowing seeds in a field by casting them broadly about. It was later adopted for describing the widespread distribution of information by printed materials or by telegraph. Examples applying it to "one-to-many" radio transmissions of an individual station to multiple listeners appeared as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pull Platform
Pull may refer to: Sports *In baseball, a pull hitter is a batter who usually hits the ball to the side of the field from which he bats * Pull shot, a batting stroke in cricket * A phase of a swim stroke * A throw-off in the sport of ultimate (originally called ultimate frisbee) * The Hope College Pull, an annual tug-of-war competition at Hope College in Holland, Michigan Music * ''Pull'' (Winger album) (1993) * ''Pull'', a 1993 album by Arcwelder * ''Pull'' (Mr. Mister album) (2010) * "Pull", a song from the album ''Nico'' by Blind Melon Other uses * Muscle pull, a strain injury * Drawer pull or handle * Pull (philately), impression from a handstamp or die * Pull (physics), a force that acts in the direction of the origin of the force * "The Pull "The Pull" is the eighth episode of the first season of the FX television series ''Sons of Anarchy''. Written by Kurt Sutter and Jack LoGiudice, directed by Guy Ferland, it originally aired on October 22, 2008, in the United ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elance
Upwork Global Inc., formerly Elance-oDesk, is an American freelancing platform headquartered in Santa Clara and San Francisco, California. The company was formed in 2013 as Elance-oDesk, after the merger of Elance Inc. and oDesk Corp. The merged company subsequently rebranded to Upwork in 2015. In 2017, Upwork had over twelve million registered freelancers and five million registered clients. More than three million jobs worth over $1 billion USD together were posted in 2017. In March 2022, Upwork was named to TIME's List of 100 Most Influential Companies of the year 2022. History Elance was founded in 1998 by MIT graduate Beerud Sheth and Wall Street veteran Srini Anumolu in a two-bedroom apartment in Jersey City. In December 1999, the company's 22 employees relocated to Sunnyvale, in California's Silicon Valley. Elance's first product was the Elance Small Business Marketplace. oDesk was founded in 2003 by two friends, Odysseas Tsatalos and Stratis Karamanlakis, who wanted ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Crowdsourcing
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digital platforms to attract and divide work between participants to achieve a cumulative result. Crowdsourcing is not limited to online activity, however, and there are various historical examples of crowdsourcing. The word crowdsourcing is a portmanteau of "crowd" and " outsourcing". In contrast to outsourcing, crowdsourcing usually involves less specific and more public groups of participants. Advantages of using crowdsourcing include lowered costs, improved speed, improved quality, increased flexibility, and/or increased scalability of the work, as well as promoting diversity. Crowdsourcing methods include competitions, virtual labor markets, open online collaboration and data donation. Some forms of crowdsourcing, such as in "idea competiti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
LG Corporation
LG Corporation (or LG Group) (), formerly Lucky-Goldstar from 1983 to 1995 (Korean: ''Leokki Geumseong''; ), is a South Korean multinational conglomerate founded by Koo In-hwoi and managed by successive generations of his family. It is the fourth-largest chaebol in South Korea. Its headquarters are in the LG Twin Towers building in Yeouido-dong, Yeongdeungpo District, Seoul. LG makes electronics, chemicals, and telecommunications products and operates subsidiaries such as LG Electronics, Zenith, LG Display, LG Uplus, LG Innotek, LG Chem, and LG Energy Solution in over 80 countries. History LG Corporation was established as Lak Hui Chemical Industrial Corp. in 1947 by Koo In-hwoi. In 1952, Lak Hui (락희) (pronounced "Lucky"; now LG Chem) became the first South Korean company to enter the plastics industry. As the company expanded its plastics business, it established GoldStar Co. Ltd. (now LG Electronics Inc.) in 1958. Both companies Lucky and GoldStar merged to f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philips
Koninklijke Philips N.V. (), commonly shortened to Philips, is a Dutch multinational conglomerate corporation that was founded in Eindhoven in 1891. Since 1997, it has been mostly headquartered in Amsterdam, though the Benelux headquarters is still in Eindhoven. Philips was formerly one of the largest electronics companies in the world, but is currently focused on the area of health technology, having divested its other divisions. The company was founded in 1891 by Gerard Philips and his father Frederik, with their first products being light bulbs. It currently employs around 80,000 people across 100 countries. The company gained its royal honorary title (hence the ''Koninklijke'') in 1998 and dropped the "Electronics" in its name in 2013, due to its refocusing from consumer electronics to healthcare technology. Philips is organized into three main divisions: Personal Health (formerly Philips Consumer Electronics and Philips Domestic Appliances and Personal Care), Connecte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
