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Brandjacking
Brandjacking is an activity whereby someone acquires or otherwise assumes the online identity of another entity for the purposes of acquiring that person's or business's brand equity. The term combines the notions of 'branding' and 'wikt:hijacking, hijacking', and has been used since at least 2007 when it appeared in ''Business Week'' referencing the term used in a publication by the firm MarkMonitor (MarkMonitor and its PR firm, the Zeno Group, coined the phrase; MarkMonitor registered "BrandJacking Index" as a trademark, but not the term "brandjacking" on its own). The tactic is often associated with use of individual and corporate identities on social media or Web 2.0 sites, as described in Quentin Langley's 2014 book ''Brandjack'', and may be used alongside more conventional (offline) campaign activities. While similar to cybersquatting, identity theft or phishing in nature and in possible tactics, brandjacking is usually particular to a politician, celebrity or business and mor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MarkMonitor
MarkMonitor Inc. is an American software company founded in 1999. It develops software intended to protect corporate brands from Internet counterfeiting, fraud, piracy, and cybersquatting. It also develops and publishes reports on the prevalence of brand abuse on the Internet. MarkMonitor acquired AllDomains in 2001 and DtecNet in 2010. MarkMonitor was then purchased by Thomson Reuters in 2012. In 2016, the IP division of Reuters, including MarkMonitor, was sold to two venture capital companies, under the new parent company Clarivate Analytics. History MarkMonitor was founded in 1999 in Boise, Idaho and its initial business as a service provider for the protection of corporate trademarks on the Internet. In 2000, MarkMonitor gained ICANN accreditation status for domain registration and acquired a domain management business called AllDomains the following year. In October 2010, MarkMonitor acquired an anti-piracy company (DtecNet) and was itself purchased by Thomson Reuters' Intell ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hijacking
Hijacking may refer to: Common usage Computing and technology * Bluejacking, the unsolicited transmission of data via Bluetooth * Brandjacking, the unauthorized use of a company's brand * Browser hijacking * Clickjacking (including ''likejacking'' and ''cursorjacking''), a phenomenon of hijacking "clicks" in a website context * DLL hijacking * DNS hijacking * Domain hijacking * Hijack attack, in communication, a form of active wiretapping in which the attacker seizes control of a previously established communication association * BGP hijacking * Reverse domain hijacking * Session hijacking Finance * Credit card hijacking Transportation * Aircraft hijacking, the unlawful seizure of an aircraft by an individual or a group * Carjacking, a robbery in which the item stolen is a motor vehicle * Maritime hijacking, or piracy Arts, entertainment, and media * Hijacking, in dance, a variation of lead and follow * ''A Hijacking'', a 2012 Danish film See also * " Hi-jacked" ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cybersquatting
Cybersquatting (also known as domain squatting) is the practice of registering, trafficking in, or using an Internet domain name, with a bad faith intent to profit from the goodwill of a trademark belonging to someone else. The term is derived from " squatting", which is the act of occupying an abandoned or unoccupied space or building that the squatter does not own, rent, or otherwise have permission to use. Terminology In popular terms, “cybersquatting” is the term most frequently used to describe the deliberate, bad faith abusive registration of a domain name in violation of trademark rights. However, precisely because of its popular currency, the term has different meanings to different people. Some people, for example, include “warehousing,” or the practice of registering a collection of domain names corresponding to trademarks with the intention of selling the registrations to the owners of the trademarks, within the notion of cybersquatting, while others distingui ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phishing
Phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious software on the victim's infrastructure like ransomware. Phishing attacks have become increasingly sophisticated and often transparently mirror the site being targeted, allowing the attacker to observe everything while the victim is navigating the site, and transverse any additional security boundaries with the victim. As of 2020, phishing is by far the most common attack performed by cybercriminals, the FBI's Internet Crime Complaint Centre recording over twice as many incidents of phishing than any other type of computer crime. The first recorded use of the term "phishing" was in the cracking toolkit AOHell created by Koceilah Rekouche in 1995; however, it is possible that the term was used before this in a print edition of the hacker magazin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
College Prowler
Niche.com, formerly known as College Prowler, is an American company headquartered in Pittsburgh, Pennsylvania, that runs a ranking and review site. The company was founded by Luke Skurman in 2002 as a publisher of print guidebooks on US colleges, but is now an online resource providing information on K–12 schools, colleges, cities, neighborhoods, and companies across the United States. History Niche, Inc. was founded as College Prowler in August 2002 by Luke Skurman and Joey Rahimi. Then students at Carnegie Mellon University's Tepper School of Business, they spun the company out of a project in their entrepreneurship class. In 2004, the small company obtained an investment of from Glen Meakem, who became the chairman. In 2005, College Prowler was recognized by Fast Company for being one of the 50 fastest-growing companies in the nation. Originally, the company produced print guidebooks, but by 2007 their content was made available online for a subscription fee, and the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Hat Hacking
A Black Hat (Black Hat Hacker or Blackhat) is a computer hacker who usually violates laws or typical ethical standards. The term originates from the 1950s westerns, when bad guys typically wore black hats and good guys white hats. Black hat hackers aim to hack into any system for their own profit or out of malice. Black hat is contrasted with white hat. A third category is sometimes added, the gray hat, who hacks with good intentions but at times without permission. History The terms "Black hat" come from the color scheme used in westerns from the 1950s, in which the bad guys wore black hats, and the good guys wore white or other light colors. Criminals who intentionally enter computer networks are known as "black hat hackers". They may also distribute malware that steals passwords, credit card numbers, and other personal information, holds computers hostage, or destroys files. Even though hacking has become an important tool for governments to gather intelligence, Black Hats st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mattel
Mattel, Inc. ( ) is an American multinational toy manufacturing and entertainment company founded in January 1945 and headquartered in El Segundo, California. The company has presence in 35 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, International, and American Girl. It is the world's second largest toy maker in terms of revenue, after The Lego Group. Two of its historic and most valuable brands, Barbie and Hot Wheels, were respectively named the top global toy property and the top-selling global toy of the year for 2020 and 2021 by The NPD Group, a global information research company. The name of the company is a portmanteau of the names of two of the company's founders; the surname of Harold Matson and the first name of Elliot Handler. History Origins and early years Harold "Matt" Matson, Ruth Handler, and Elliot Handler founded Mattel as Mattel Creations in January 1945 in a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fake Blog
A fake blog (sometimes shortened to flog or referred to as a flack blog) is an electronic communication in the blog format that appears to originate from a credible, non-biased and independent source, but which in fact is created by a company or organization for the purpose of marketing a product, service, or political viewpoint. The purpose of a fake blog is to inspire viral marketing or create an internet meme that generates traffic and interest in a product, much the same as astroturfing (a "fake grassroots" campaign). A fake blog is akin to industry-supported "astroturf" efforts that pose as legitimate grassroots activity. Fake blogs are corrupted forms of public relations, which as a discipline demands transparency and honesty, according to the Public Relations Society of America's code of ethics and the Word of Mouth Marketing Association's code of ethics. Authenticity and transparency are important in social networking and blogging, as these codes of ethics attest. The UK Ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Croydon
Croydon is a large town in south London, England, south of Charing Cross. Part of the London Borough of Croydon, a local government district of Greater London. It is one of the largest commercial districts in Greater London, with an extensive shopping district and night-time economy. The entire town had a population of 192,064 as of 2011, whilst the wider borough had a population of 384,837. Historically an ancient parish in the Wallington hundred of Surrey, at the time of the Norman conquest of England Croydon had a church, a mill, and around 365 inhabitants, as recorded in the Domesday Book of 1086. Croydon expanded in the Middle Ages as a market town and a centre for charcoal production, leather tanning and brewing. The Surrey Iron Railway from Croydon to Wandsworth opened in 1803 and was an early public railway. Later 19th century railway building facilitated Croydon's growth as a commuter town for London. By the early 20th century, Croydon was an important industria ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sarah Palin
Sarah Louise Palin (; Heath; born February 11, 1964) is an American politician, commentator, author, and reality television personality who served as the ninth governor of Alaska from 2006 until her resignation in 2009. She was the 2008 Republican vice presidential nominee alongside U.S. Senator John McCain. Palin was elected to the Wasilla city council in 1992 and became mayor of Wasilla in 1996. In 2003, after an unsuccessful run for lieutenant governor, she was appointed chair of the Alaska Oil and Gas Conservation Commission, responsible for overseeing the state's oil and gas fields for safety and efficiency. In 2006, at age 42, she became the youngest person and the first woman to be elected governor of Alaska. Immense legal fees incurred by both Palin and the state of Alaska from her fights against ethics investigations led to her resignation in 2009. Palin was nominated as John McCain's vice presidential running mate at the 2008 Republican National Convention. S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the United States. He previously served as a U.S. senator from Illinois from 2005 to 2008 and as an Illinois state senator from 1997 to 2004, and previously worked as a civil rights lawyer before entering politics. Obama was born in Honolulu, Hawaii. After graduating from Columbia University in 1983, he worked as a community organizer in Chicago. In 1988, he enrolled in Harvard Law School, where he was the first black president of the '' Harvard Law Review''. After graduating, he became a civil rights attorney and an academic, teaching constitutional law at the University of Chicago Law School from 1992 to 2004. Turning to elective politics, he represented the 13th district in the Illinois Senate from 1997 until 2004, when he ran for the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
