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Brainstorming
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated. The term was popularized by Alex Faickney Osborn in the classic work '' Applied Imagination'' (1953). History In 1939, advertising executive Alex F. Osborn began developing methods for creative problem-solving. He was frustrated by employees' inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and qua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brainstorming Customer Needs (2)
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members. In other words, brainstorming is a situation where a group of people meet to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People are able to think more freely and they suggest as many spontaneous new ideas as possible. All the ideas are noted down without criticism and after the brainstorming session the ideas are evaluated. The term was popularized by Alex Faickney Osborn in the classic work ''Applied Imagination'' (1953). History In 1939, advertising executive Alex F. Osborn began developing methods for creative problem-solving. He was frustrated by employees' inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quanti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer Supported Brainstorming
In computer supported brainstorming, team members contribute their ideas through electronic means either synchronously or asynchronously. The brainstorming software selected by the team mediates the individual interactions and helps to organize and shape the products of the brainstorming session. Computer supported brainstorming can be implemented using a wide variety of electronic technologies. Overview In traditional group brainstorming all members of a team are present in the same physical location and their interaction is defined by a selected protocol. Proponents such as Gallupe et al. argue that electronic brainstorming eliminates many of the problems of standard brainstorming, including production blocking (i.e. group members must take turns to express their ideas) and evaluation apprehension (i.e. fear of being judged by others). History Brainstorming exists in many forms, but first began to be formalized in graphical representation known as "concept mapping" by Jose ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Production Blocking
Generally people in interactive, brainstorming groups produce fewer ideas and ones that are less creative than those same people would if they were working individually, in what is known as nominal groups. Production blocking, the tendency for one individual during a group discussion to block or inhibit other people from offering ideas, is a major reason. For example, if one person in a six-person group is talking about his or her idea, then the other five people are "blocked" and less able to provide their own creative input. Additionally, production blocking can occur if the same six people are attempting to communicate their ideas at the same time as one another. When others are talking, group members may not have time to think of an idea, might get distracted, or merely forget about their idea before they have an opportunity to share it. Production block is not the same as either evaluation apprehension or social loafing In social psychology, social loafing is the phenomen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Production Blocking
Generally people in interactive, brainstorming groups produce fewer ideas and ones that are less creative than those same people would if they were working individually, in what is known as nominal groups. Production blocking, the tendency for one individual during a group discussion to block or inhibit other people from offering ideas, is a major reason. For example, if one person in a six-person group is talking about his or her idea, then the other five people are "blocked" and less able to provide their own creative input. Additionally, production blocking can occur if the same six people are attempting to communicate their ideas at the same time as one another. When others are talking, group members may not have time to think of an idea, might get distracted, or merely forget about their idea before they have an opportunity to share it. Production block is not the same as either evaluation apprehension or social loafing In social psychology, social loafing is the phenomen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Meeting System
An electronic meeting system (EMS) is a type of computer software that facilitates creative problem solving and decision-making of groups within or across organizations. The term was coined by Alan R. Dennis et al. in 1988. The term is synonymous with group support systems (GSS) and essentially synonymous with group decision support systems (GDSS). Electronic meeting systems form a class of applications for computer supported cooperative work. Mainly through (optional) anonymization and parallelization of input, electronic meeting systems overcome many deleterious and inhibitive features of group work. Similar to a web conference, a host invites the participants to an electronic meeting via email. After logging into the session, meeting attendees participate primarily through their keyboards, typing responses to questions and prompts from the meeting host. Delineation Electronic meeting systems need to be distinguished on the one hand from classic groupware, on the other from ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ideation (Idea Generation)
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice. Criticism The word "ideation" has come under informal criticism as being a term of meaningless jargon, as well as being inappropriately similar to the psychiatric term for suicidal ideation. Methods and approaches There are many methods and approaches for ideation. A list of common ideation techniques is as follows: * Brainstorming: A popular technique, where the basic premise is to get a group together and have them share their ideas freely, without judgement. The goal is to generate as many ideas as possible, regardless of whe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alex Faickney Osborn
Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''. Founding of BBDO In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO. After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account. In 1939, he became BBDO's executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became the president of BBDO. Creativity theorist Osborn became increasingly active as an author, and publish ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creative Problem-solving
Creative problem-solving (CPS) is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally developed by Alex Osborn and Sid Parnes. Creative solution types The process of creative problem-solving usually begins with defining the problem. This may lead to finding a simple non-creative solution, a textbook solution, or discovering prior solutions developed by other individuals. If the discovered solution is sufficient, the process may then be abandoned.Definition of creative problem solving on Alex Osborn's (inventor of the term and process of brainstorming ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
6-3-5 Brainwriting
6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968. In brief, it consists of 6 participants supervised by a moderator who are required to write down 3 ideas on a specific worksheet within 5 minutes; this is also the etymology of the methodology's name. The outcome after 6 rounds, during which participants swap their worksheets passing them on to the team member sitting at their right, is 108 ideas generated in 30 minutes. The technique is applied in various sectors but mainly in business, marketing, design, and writing, as well as everyday real life situations. Introduction 6-3-5 Brainwriting is a particular form of brainstorming through the medium of graphics; in particular, it is classified under the intuitive and progressive methodologies as it involves driving ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Applied Imagination
''Applied Imagination'' is an influential 1953 book on creative ideation by Alex Faickney Osborn, in which he introduces the technique of brainstorming. Chapters # The all-importance of imagination # Indispensability of creativity in science # Careers depend largely on creativity # Creativity in leadership and professions # Imagination can improve personal relations # Universality of imaginative talent # Ways by which creativity can be developed # Our new environment - its effect on creativity # Other factors that tend to cramp creativity # Creative and non-creative forms of imagination # The process of ideation vary widely # Orientation calls for setting our sights # Preparation and analysis Analysis ( : analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (3 ... go hand in hand Editions * Osborn, Al ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Affinity Diagram
The affinity diagram is a business tool used to organize ideas and data. It is one of the Seven Management and Planning Tools. People have been grouping data into groups based on natural relationships for thousands of years; however, the term affinity diagram was devised by Jiro Kawakita was an ethnographer, a pioneer in participation of remote Nepalese villagers in researching their problems, resulting in practical benefits of portable water supplies and rapid rope-way transport across mountain gorges. He was awarded the Ramon M ... in the 1960s and is sometimes referred to as the KJ Method. The tool is commonly used within project management and allows large numbers of ideas stemming from brainstorming to be sorted into groups, based on their natural relationships, for review and analysis. It is also frequently used in contextual inquiry as a way to organize notes and insights from field interviews. It can also be used for organizing other freeform comments, such as open-end ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mind Map
A mind map is a diagram used to visually organize information into a hierarchy, showing relationships among pieces of the whole. It is often created around a single concept, drawn as an image in the center of a blank page, to which associated representations of ideas such as images, words and parts of words are added. Major ideas are connected directly to the central concept, and other ideas branch out from those major ideas. Mind maps can also be drawn by hand, either as "notes" during a lecture, meeting or planning session, for example, or as higher quality pictures when more time is available. Mind maps are considered to be a type of spider diagram. Origins Although the term "mind map" was first popularized by British popular psychology author and television personality Tony Buzan, the use of diagrams that visually "map" information using branching and radial maps traces back centuries. These pictorial methods record knowledge and model systems, and have a long history ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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