''Applied Imagination'' is an influential
1953
book
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arr ...
on creative ideation by
Alex Faickney Osborn
Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named ''brainstorming''.
Founding of BBDO
In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Dur ...
, in which he introduces the technique of
brainstorming
Brainstorming is a group creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its members.
In other words, brainstorming is a situation where a grou ...
.
Chapters
# The all-importance of
imagination
Imagination is the production or simulation of novel objects, sensations, and ideas in the mind without any immediate input of the senses. Stefan Szczelkun characterises it as the forming of experiences in one's mind, which can be re-creations ...
# Indispensability of
creativity
Creativity is a phenomenon whereby something new and valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary w ...
in
science
Science is a systematic endeavor that builds and organizes knowledge in the form of testable explanations and predictions about the universe.
Science may be as old as the human species, and some of the earliest archeological evidence for ...
#
Career
The career is an individual's metaphorical "journey" through learning, work and other aspects of life. There are a number of ways to define career and the term is used in a variety of ways.
Definitions
The ''Oxford English Dictionary'' defin ...
s depend largely on creativity
# Creativity in
leadership
Leadership, both as a research area and as a practical skill, encompasses the ability of an individual, group or organization to "lead", influence or guide other individuals, teams, or entire organizations. The word "leadership" often gets view ...
and professions
# Imagination can improve
personal relations
# Universality of imaginative
talent
# Ways by which creativity can be developed
# Our new
environment
Environment most often refers to:
__NOTOC__
* Natural environment, all living and non-living things occurring naturally
* Biophysical environment, the physical and biological factors along with their chemical interactions that affect an organism or ...
- its effect on creativity
# Other factors that tend to cramp creativity
# Creative and non-creative forms of imagination
# The process of
ideation vary widely
#
Orientation
Orientation may refer to:
Positioning in physical space
* Map orientation, the relationship between directions on a map and compass directions
* Orientation (housing), the position of a building with respect to the sun, a concept in building de ...
calls for setting our sights
#
Preparation and
analysis
Analysis ( : analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (38 ...
go hand in hand
Editions
* Osborn, Alex F. (1953). ''Applied Imagination: Principles and Procedures of Creative Problem Solving''. New York: Charles Scribner's Sons, 1953.
**Revised edition, New York, Scribner, 1957
**3rd ed. New York C. Scribner 1963
**French translation by Georges Rona and Pierre Dupont, ''L'Imagination constructive. Principes et processus de la Pensée créative et du Brainstorming'', Paris, Dunod, 1959.
**Chinese translation by Ikkō Shō, ''応用想像力'' Taipei : Kyōshi Kōgyō Sōsho Shuppan Kofun Yūgen Kōshi, 1965
References
{{Reflist, 1
Creativity
Group problem solving methods
1953 non-fiction books