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Boxtop
A boxtop, in the context of being a proof of purchase, is understood to be the upper portion of a product box, detached, and mailed as part of a claim for a radio premium or other advertising offer. During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums. ( UPCs, which debuted in the 1970s, later served this purpose.) Popular cereal boxtops of the period were Wheaties, which sponsored Jack Armstrong, the All-American Boy; Kellogg's Pep, which sponsored The Adventures of Superman; Ralston-Purina, which sponsored Tom Mix Ranston Straight Shooters; and various General Mills, particularly Cheerios and Kix, which sponsored The Lone Ranger. General Mills General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company orig ... (which now also ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Proof Of Purchase
Proof of purchase is often required for sales promotions and manufacturer rebates as evidence that the customer purchased the product. When multiple purchases are required to redeem these rewards, it is referred to as a premium incentive or collector mechanic. A proof of purchase is also required for some product recalls. Traditional proof of purchase systems require the consumer to send some portion of the packaging, as defined by the product's manufacturer, along with a register receipt or sales invoice proving the product's purchase, with the latter being required for a product return to a retailer. An internal confirmation or tracking number may also be accepted as a proof of purchase, depending on the circumstances. For a defective product such as an optical disc containing a film or musical album, the company will ask for the return of the defective media in order to facilitate an even exchange with one that properly works, or for the box proof and receipt (or often, a card ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Premium
During the time that radio programs were the dominant medium in the United States, some programs advertised "souvenirs" of the various shows, which were sometimes called radio premiums. The first of these were generally cast photographs and the like, but eventually, these evolved into novelties that many children collected. By the 1930s, premiums ranged from rings through pocket novelties to "decoder pins," also called "decoder badges". Most of these were obtained by sending the sponsor's agency a proof of purchase, such as a boxtop or jar's inner seal, and frequently a small amount of cash, such as a dime. One amusing address was for Chief Lone Wolf who was strangely on the 14th floor of the Wrigley Building in Chicago. Many of the rings were multifunctional, having a feature beyond just being jewelry. All were "one size fits all". Quite a few had "secret compartments," and others had built-in siren whistles. Some rings were composed in whole or in part of luminous materia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Universal Product Code
The Universal Product Code (UPC or UPC code) is a barcode symbology that is widely used worldwide for tracking trade items in stores. UPC (technically refers to UPC-A) consists of 12 digits that are uniquely assigned to each trade item. Along with the related International Article Number (EAN) barcode, the UPC is the barcode mainly used for scanning of trade items at the point of sale, per the specifications of the international GS1 organisation. UPC data structures are a component of Global Trade Item Numbers (GTINs) and follow the global GS1 specification, which is based on international standards. But some retailers (clothing, furniture) do not use the GS1 system (rather other barcode symbologies or article number systems). On the other hand, some retailers use the EAN/UPC barcode symbology, but without using a GTIN (for products sold in their own stores only). Research indicates that the adoption and diffusion of the UPC stimulated innovation and contributed to the growth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jack Armstrong, The All-American Boy
''Jack Armstrong, the All-American Boy'' was a radio adventure series which maintained its popularity from 1933 to 1951. The program originated at WBBM (AM), WBBM in Chicago on July 31, 1933, and was later carried on CBS, then NBC and finally Citadel Media, ABC. Background ''Jack Armstrong, the All-American Boy'' was a creation of General Mills, a pioneer in the development of unique and compelling advertising under the stewardship of Vice-president of Advertising, Samuel Chester Gale. Gale later served as President of the Ad Council. Intending to promote breakfast cereal ''Wheaties'', Gale developed the character of Jack Armstrong as a fictitious "everyboy" whom listeners would emulate: If Jack ate Wheaties, boys across the nation would, too. Early popularity led to commissioning of a radio serial broadcast. The first sung commercial was for Wheaties in 1926. It was a spectacular hit and was sung on the Jack Armstrong show. The lyrics were: While the adventures were a product o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Superman
Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and published April 18, 1938).The copyright date of ''Action Comics'' #1 was registered as April 18, 1938.See Superman has been adapted to a number of other media, which includes radio serials, novels, films, television shows, theater, and video games. Superman was born on the fictional planet Krypton and was named Kal-El. As a baby, his parents sent him to Earth in a small spaceship moments before Krypton was destroyed in a natural cataclysm. His ship landed in the American countryside, near the fictional town of Smallville. He was found and adopted by farmers Jonathan and Martha Kent, who named him Clark Kent. Clark developed various superhuman abilities, such as incredible strength and impervious skin. His adoptive parents advised him to use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tom Mix
Thomas Edwin Mix (born Thomas Hezikiah Mix; January 6, 1880 – October 12, 1940) was an American film actor and the star of many early Western films between 1909 and 1935. He appeared in 291 films, all but nine of which were silent films. He was Hollywood's first Western star and helped define the genre as it emerged in the early days of the cinema. Early years Thomas Hezikiah Mix was born January 6, 1880, in Mix Run, Pennsylvania, approximately north of State College, to Edwin Elias Mix and Elizabeth Heistand. He grew up in nearby DuBois, where his father, a stable master for a wealthy lumber merchant, taught him to ride and love horses. He spent time working on a local farm owned by John DuBois, a lumber businessman. In April 1898, during the Spanish–American War, Mix enlisted in the Army under the name Thomas E. (Edwin) Mix. His unit never went overseas, and Mix later failed to return for duty after an extended furlough when he married Grace I. Allin on July 18, 1902 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cheerios
Cheerios is a brand of cereal manufactured by General Mills in the United States, consisting of pulverized oats in the shape of a solid torus. In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats. History Cheerios was introduced on May 2, 1941, as "Cheerioats". The name was shortened to "Cheerios" on December 2, 1945 after a competing cereal manufacturer, Quaker Oats, claimed to hold the rights to use the term "oats". Cheerios' production was based upon the extrusion process invented for Kix in 1937. The oat flour process starts in Minneapolis before being shipped to factories in Iowa, Georgia and Buffalo, New York. In July 3, 1976, "Cinnamon Nut Cheerios" was the first departure from the original flavor of Cheerios, over 30 years after the cereal was created, the second was "Honey Nut Cheerios ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kix (cereal)
Kix (stylized as KiX) is an American brand of breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. Products General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. In Original Kix, total sugars are about 10% by weight, which is about 3 grams of sugar per serving. Honey Kix has 6 grams, Berry Berry Kix has 7 grams. Production The grain is processed and expanded: water is added and the corn is pulverized. Kix are cooked in the ''extruder'', when the dough is formed into the desired shape by extrusion through a die. It was the first cereal to be manufactured using this process. Experimentation with the Kix puffing process led to popular brands like Cheerios (1941). Promotions In 1947, Kix offered a Lone Ranger atomic bomb ring in exchange for a box top and 15 cents. The ring contained a spinthariscope, so that when the red base (which ser ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Lone Ranger
The Lone Ranger is a fictional masked former Texas Ranger who fought outlaws in the American Old West with his Native American friend Tonto. The character has been called an enduring icon of American culture. He first appeared in 1933 in a radio show on WXYZ (Detroit), conceived either by station owner George W. Trendle or by Fran Striker, the show's writer. Test episodes aired earlier on radio station WEBR in Buffalo. The radio series proved to be a hit, and spawned a series of books (largely written by Striker), an equally popular television show that ran from 1949 to 1957, comic books, and several films. The title character was played on the radio show by Earle Graser for some 1,300 episodes, but two others preceded him, according to ''The New York Times'': "a man named Deeds, who lasted only a few weeks; a George Stenius ctually George Seaton according to the ''Los Angeles Times''">George_Seaton.html" ;"title="ctually George Seaton">ctually George Seaton according ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
