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Kix (cereal)
Kix (stylized as KiX) is an American brand of breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. Products General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. In Original Kix, total sugars are about 10% by weight, which is about 3 grams of sugar per serving. Honey Kix has 6 grams, Berry Berry Kix has 7 grams. Production The grain is processed and expanded: water is added and the corn is pulverized. Kix are cooked in the ''extruder'', when the dough is formed into the desired shape by extrusion through a die. It was the first cereal to be manufactured using this process. Experimentation with the Kix puffing process led to popular brands like Cheerios (1941). Promotions In 1947, Kix offered a Lone Ranger atomic bomb ring in exchange for a box top and 15 cents. The ring contained a spinthariscope, so that when the red base (which ser ...
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Kix or KIX may refer to: Music * Kix Brooks (born 1955), member of the country music duo Brooks & Dunn * Kix (band), American band who achieved popularity in the 1980s ** Kix (album), ''Kix'' (album), 1981 debut album by Kix * Kix (song), "Kix" (song), a 1997 song released by Per Gessle (from Roxette) * Lee Thompson (saxophonist) (born 1957), nicknamed Kix, member of the band Madness Broadcasting * KIX FM, Kix 87.6 FM, Wellington, New Zealand, radio station * Kix 96.2 FM, British radio station * Kix 106, former name of radio station Mix 106.3 * KIX Country, a narrowcast country music radio station in Australia * Kix FM, a community radio station in Kangaroo Island, Australia * Kix (UK and Ireland TV channel), a UK children's and teen's television channel * Kix (Asian TV channel), a television channel owned by a Hong Kong-based company Transportation * Kansai International Airport, IATA code KIX, serving the Osaka, Kyōto, Kōbe regions in Japan Computing and science * KiXtart, a ...
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The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ...
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Flavoring
A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustatory and olfactory systems. Along with additives, other components like sugars determine the taste of food. A flavoring is defined as a substance that gives another substance taste, altering the characteristics of the solute, causing it to become sweet, sour, tangy, etc. Although the term, in common language, denotes the combined chemical sensations of taste and smell, the same term is used in the fragrance and flavors industry to refer to edible chemicals and extracts that alter the flavor of food and food products through the sense of smell. Owing to the high cost, or unavailability of natural flavor extracts, most commercial flavorings are "nature-identical", which means that they are the chemical equivalent of natural flavors, but ...
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Food Coloring
Food coloring, or color additive, is any dye, pigment, or substance that imparts color when it is added to food or drink. They come in many forms consisting of liquids, powders, gels, and pastes. Food coloring is used in both commercial food production and domestic cooking. Food colorants are also used in a variety of non-food applications, including cosmetics, pharmaceuticals, home craft projects, and medical devices. Purpose of food coloring People associate certain colors with certain flavors, and the color of food can influence the perceived flavor in anything from candy to wine. Sometimes, the aim is to simulate a color that is perceived by the consumer as natural, such as adding red coloring to glacé cherries (which would otherwise be beige), but sometimes it is for effect, like the green ketchup that Heinz launched in 2000. Color additives are used in foods for many reasons including: * To make food more attractive, appealing, appetizing, and informative * Offset c ...
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Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were ...
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Slogan
A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The ''Oxford Dictionary of English'' defines a slogan as "a short and striking or memorable phrase used in advertising." A slogan usually has the attributes of being memorable, very concise and appealing to the audience. Etymology The word slogan is derived from ''slogorn'' which was an Anglicisation of the Scottish Gaelic and Irish language, Irish ''sluagh-ghairm'' (''sluagh'' "army", "host" + ''gairm'' "cry").Merriam-Webster (2003), p. 1174. Irish Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose than as communication to an intended a ...
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Zinc Sulfide
Zinc sulfide (or zinc sulphide) is an inorganic compound with the chemical formula of ZnS. This is the main form of zinc found in nature, where it mainly occurs as the mineral sphalerite. Although this mineral is usually black because of various impurities, the pure material is white, and it is widely used as a pigment. In its dense synthetic form, zinc sulfide can be transparent, and it is used as a window for visible optics and infrared optics. Structure ZnS exists in two main crystalline forms. This dualism is an example of polymorphism. In each form, the coordination geometry at Zn and S is tetrahedral. The more stable cubic form is known also as zinc blende or sphalerite. The hexagonal form is known as the mineral wurtzite, although it also can be produced synthetically.. The transition from the sphalerite form to the wurtzite form occurs at around 1020 °C. A tetragonal form is also known as the very rare mineral called polhemusite, with the formula . Applicatio ...
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Alpha Particles
Alpha particles, also called alpha rays or alpha radiation, consist of two protons and two neutrons bound together into a particle identical to a helium-4 nucleus. They are generally produced in the process of alpha decay, but may also be produced in other ways. Alpha particles are named after the first letter in the Greek alphabet, α. The symbol for the alpha particle is α or α2+. Because they are identical to helium nuclei, they are also sometimes written as or indicating a helium ion with a +2 charge (missing its two electrons). Once the ion gains electrons from its environment, the alpha particle becomes a normal (electrically neutral) helium atom . Alpha particles have a net spin of zero. Due to the mechanism of their production in standard alpha radioactive decay, alpha particles generally have a kinetic energy of about 5  MeV, and a velocity in the vicinity of 4% of the speed of light. (See discussion below for the limits of these figures in alpha decay.) T ...
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Polonium
Polonium is a chemical element with the symbol Po and atomic number 84. Polonium is a chalcogen. A rare and highly radioactive metal with no stable isotopes, polonium is chemically similar to selenium and tellurium, though its metallic character resembles that of its horizontal neighbors in the periodic table: thallium, lead, and bismuth. Due to the short half-life of all its isotopes, its natural occurrence is limited to tiny traces of the fleeting polonium-210 (with a half-life of 138 days) in uranium ores, as it is the penultimate daughter of natural uranium-238. Though slightly longer-lived isotopes exist, they are much more difficult to produce. Today, polonium is usually produced in milligram quantities by the neutron irradiation of bismuth. Due to its intense radioactivity, which results in the radiolysis of chemical bonds and radioactive self-heating, its chemistry has mostly been investigated on the trace scale only. Polonium was discovered in July 1898 by Marie Sk ...
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Scintillation (physics)
Scintillation is the physical process where a material, called scintillator, emits UV or visible light under excitation from high energy photons (X-rays or γ-rays) or energetic particles,(such as electrons, alpha particles, neutrons or ions). See scintillator and scintillation counter for practical applications. Overview The process of scintillation is one of luminescence whereby light of a characteristic spectrum is emitted following the absorption of radiation. The scintillation process can be summarized in three main stages (A) conversion, (B) transport and energy transfer to the luminescence center, and (C) luminescence. The emitted radiation is usually less energetic than the absorbed radiation, hence generally scintillation is a down-conversion process. Conversion processes The first stage of scintillation, conversion, is the process where the energy from the incident radiation is absorbed by the scintillator and highly energetic electrons and holes are created in th ...
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Dark Adaptation
Darkness, the direct opposite of lightness, is defined as a lack of illumination, an absence of visible light, or a surface that absorbs light, such as black or brown. Human vision is unable to distinguish colors in conditions of very low luminance. This is because the hue sensitive photoreceptor cells on the retina are inactive when light levels are insufficient, in the range of visual perception referred to as scotopic vision. The emotional response to darkness has generated metaphorical usages of the term in many cultures, often used to describe an unhappy or foreboding feeling. Referring to a time of day, complete darkness occurs when the Sun is more than 18° below the horizon, without the effects of twilight on the night sky. Scientific Perception The perception of darkness differs from the mere absence of light due to the effects of after images on perception. In perceiving, the eye is active, and the part of the retina that is unstimulated produces a complemen ...
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Spinthariscope
A spinthariscope () is a device for observing individual nuclear disintegrations caused by the interaction of ionizing radiation with a phosphor (see radioluminescence) or scintillator. Invention The spinthariscope was invented by William Crookes in 1903. While observing the apparently uniform fluorescence on a zinc sulfide screen created by the radioactive emissions (mostly alpha radiation) of a sample of radium bromide, he spilled some of the sample, and, owing to its extreme rarity and cost, he was eager to find and recover it. Upon inspecting the zinc sulfide screen under a microscope, he noticed separate flashes of light created by individual alpha particle collisions with the screen. Crookes took his discovery a step further and invented a device specifically intended to view these scintillations. It consisted of a small screen coated with zinc sulfide affixed to the end of a tube, with a tiny amount of radium salt suspended a short distance from the screen and a lens on th ...
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